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Meningkatkan Daya Saing UMKM Perempuan Surabaya: Workshop Praktis tentang Strategi Pemasaran
Novie Noordiana Rachma Yulia
; Agus Purbo Widodo
; Wahyu Rochana
; Arlisa Indriawati
; Agung Pribadhi
; Ady Setiawan
; Heri Sudarsono
; Puput Artalia
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 3
, No 2
(2025)
This community service activity aimed to enhance the competitiveness of women-led Micro, Small, and Medium Enterprises (UMKM) in Surabaya by providing practical marketing strategies through a workshop. Despite their significant role in the national economy, many UMKM, especially those run by women, face challenges in marketing due to limited access to training and resources. This workshop, held at Darmo Trade Center, Surabaya, focused on providing simple yet applicable marketing strategies, such...
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Attitude, Knowledge, Motivasi, Skill dan Pengaruhnya Terhadap Kinerja Karyawan : (Studi pada Karyawan di PT. Titan Teknikatama Indonesia)
Kadarisman Kadarisman
; Agus Purbo Widodo
; Heri Sudarsono
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan
Vol 4
, No 2
(2025)
The purpose of this study was to determine the effect of attitude, knowledge, motivation and skill simultaneously and partially on Employee Performance. This study was conducted at PT Titan Teknikatama Indonesia Jakarta, involving 75 respondents taken based on random sampling techniques. The research approach used a quantitative method that included research instrument testing, descriptive statistical analysis, multiple linear analysis, classical assumption testing, and hypothesis testing. The r...
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Systematic Literature Review: Pemanfaatan Teknologi Disruptif Sebagai Upaya Transformasi Digital di Sektor Pemasaran
Ady Setiawan
; Agus Purbo Widodo
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Vol 4
, No 2
(2025)
The fourth industrial revolution encourages the use of disruptive technology in a variety of industries, including marketing. The study's goal is to investigate the potential, driving and hindering factors, as well as the impact of implementing disruptive technologies such as artificial intelligence (AI), big data, blockchain, and the internet of things (IoT) in the marketing industry. This study used the Systematic Literature Review (SLR) method with the Population, Intervention, Comparison, an...
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Perceived Organizational Support, Budaya Organisasi, Kepuasan Kerja dan Pengaruhnya terhadap Employee Engagement pada PT Angkasa Pura I Bandara Juanda Surabaya
Agus Purbo Widodo
; Endri Hariyati
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 1
(2024)
This study was conducted with the object of PT Angkasa Pura I Juanda Airport Surabaya, involving 79 respondents who are employees of PT Angkasa Pura I Juanda Airport Surabaya. The variables of this study include three independent variables consisting of Perceived Organizational Support, Organizational Culture and Job Satisfaction, as well as one dependent variable, namely Employee Engagement. The analysis carried out on the results of the study includes testing the research instrument, Normality...
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