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Menampilkan 1–5 dari 5 artikel
Pengaruh Iklan Televisi Nutrisari Versi Si Juara Nyegerin terhadap Keputusan Pembelian Produk : Survey pada Warga komplek Graha Indah 2 Pamulang
Denny Wahyudi
; Agus Hermanto
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 3
, No 1
(2026)
In the increasingly tight competition of the soft drink industry, companies need to understand how the advertisements broadcast are able to attract attention, arouse interest, and encourage consumers to make purchases. The purpose of this study is to measure 1) The television advertisement of Nutrisari version of the champion nyegerin on residents of the Graha Indah 2 Pamulang complex. 2) Purchasing decisions on residents of the Graha Indah 2 Pamulang complex. 3) The influence of the television...
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Strategi Social Media Marketing Instagram RFAS Music dalam Peluncuran Lagu “Berona” Karya Rizky Febian
Fadhilah Medy Putra Ramadhan
; Agus Hermanto
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 2
, No 1
(2026)
Social media provides significant benefits in life, one of which is as a communication and promotional tool. Instagram, as the platform with the second most users in the world, is a strategic medium for promotion. This study analyzes RFAS Music's strategy in utilizing Instagram to promote the song "Berona" by Rizky Febian. This study uses a descriptive qualitative approach with structured interviews, observation, and documentation methods. The collected data are analyzed through the process of d...
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Analyzing the Role of Spatial Planning Law in Promoting Social Justice and Environmental Protection for Vulnerable Urban Communities
International Journal of Law and Civil Affairs
Vol 2
, No 4
(2025)
Rapid urbanization, especially in developing countries, has worsened spatial inequality and environmental degradation, impacting vulnerable urban communities living in informal settlements with limited access to services and increased environmental risks. This study examines the role of spatial planning law in promoting social justice and environmental protection in urban areas, particularly for marginalized populations. While spatial planning laws have the potential to promote equity and sustai...
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Sosialisasi Pendidikan Pemilih Dan Partisipasi Masyarakat Terkait Pemilihan Umum Kepala Daerah di Kecamatan Selogiri
Retno Eko Mardani
; Lita Tyesta Addy Listya Wardhani
; Aziz Widhi Nugroho
; Rengga Kusuma Putra
; Fathul Hamdani
; Bagus Hermanto
; Daulat Nathanael Banjarnahor
Jurnal Pengabdian kepada Masyarakat
Vol 5
, No 3
(2025)
Voter education is an important instrument in realizing a quality and sustainable democracy. Through the process of voter education socialization, it is hoped that the public can understand in depth their rights and obligations in the implementation of elections, as well as encourage active and responsible participation in the democratic process. Citizen participation in democratic social life must be based on adequate knowledge, critical reflection, and awareness of the rights and responsibilit...
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Brand Experience Melalui Fitur Keynote dalam Mempromosikan Iphone 15
Ghina Fitriyana
; Agus Hermanto
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 4
(2024)
This research explores how the features of Apple's Keynote presentation influence the brand experience for the iPhone 15. The primary focus is on how the visual, narrative, and design elements in Keynote play a role in shaping consumers' sensations, feelings, thoughts, actions, and relationships with the brand. Using a qualitative approach, the study analyzes how sensory elements presented through animations and graphics enrich the consumer experience, and how touching narratives create a deep e...
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