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Menampilkan 1–2 dari 2 artikel
Pengaruh Kepercayaan, Keamanan, dan Kemudahan Penggunaan Terhadap Keputusan Pembelian pada GrabFood di Kota Batam
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 5
, No 1
(2026)
This study aimed to examine the extent to which trust, perceived security, and ease of use of the GrabFood platform influence consumer transaction decisions in Batam City. The method used was descriptive quantitative, involving 204 respondents who had made purchases through GrabFood, selected through purposive sampling based on Jacob Cohen's formula to ensure representative results. Data were collected using a questionnaire and analyzed through a series of procedures, including validity and reli...
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Strategi Pendampingan Usaha Mikro Kecil Minuman Milshake BIIMILK Melalui Media Sosial
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 2
, No 6
(2024)
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, an...
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