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Pengaruh Harga dan Kualitas Terhadap Keputusan Pembelian Rokok Signature Kretek
Muhammad Suryo Wandhito Putra Sunarto
; Aditya Liliyan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 4
, No 1
(2026)
This study aims to analyze the effect of price and product quality on purchasing decisions of Gudang Garam Signature Kretek cigarettes in the premium machine-made kretek segment. The Indonesian tobacco industry continues to face sustained regulatory pressure through excise tax increases and intensifying brand competition, prompting consumers to reassess purchasing decisions using both rational evaluation and experiential judgment. A quantitative correlational approach was employed in this study....
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Pengaruh Peltihan Terhadap Kinerja Pengisian Data Inovsi Daerah Kabupaten Boyolali Tahun 2024
Raflentio Dims Rizki
; Aditya Liliyan
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 1
(2025)
This study aims to analyze the effect of training on the performance of regional innovation data entry in Boyolali Regency in 2024 through the BI-SMART system. The population of this research consisted of 83 civil servants (ASN) serving as BI-SMART application operators, with a sample of 30 ASNs selected using purposive sampling. A quantitative approach was employed using a Likert-scale questionnaire, which was tested for validity and reliability. Data analysis was performed using simple linear...
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Does Neuromarketing Matter to Purchase Intention on Coffeeshop Industry?
Aditya Liliyan
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 1
, No 2
(2024)
This study aims to explore the impact of neuromarketing elements such as ambience and sensory marketing, and brand perception on consumer purchase intentions within the Indonesian coffee shop industry. By examining these factors, the research seeks to uncover subconscious drivers that shape consumer behavior and provide actionable insights for coffee shop owners. Utilizing a quantitative approach, data were collected from 194 respondents via purposive sampling, analyzed using regression techniqu...
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