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Pemanfaatan Media Sosial Instagram Sebagai Strategi Pemasaran Kerupuk Melarat di Desa Setu Kulon, Kec Weru, Kab Cirebon
Liskawati Liskawati
; Cantika Aura
; Muzayyinah Muzayyinah
; William Chandra Winata
; Kiki Amelia
; Shello Raphael Emanuel
; Reza Pramudiansyah
; Boymart L Nadapdap
; Aji Sutiyoso
; Elisabet Roswinda Siringo Ringo
; Ade Elza Surachman
Nusantara Mengabdi Kepada Negeri
Vol 2
, No 3
(2025)
This Community Service Program (PKM) aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) of poor crackers in Setu Kulon Village, Weru District, Cirebon Regency, through Instagram-based digital promotion strategies. The problems faced by partners include minimal digital literacy, limited promotion, and still relying on conventional marketing. Through training activities, mentoring, and promotional content creation, students play an active role as digital transforma...
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Measuring the Economic Impact of Halal Tourism in Strengthening Sustainable and Environmentally Friendly Destinations
Ade Elza Surachman
; Dessy Kumala Dewi
; Tolibova Aziza Tulkin kizi
International Journal of Islamic and Economic Education
Vol 1
, No 4
(2024)
Halal tourism has emerged as a significant niche within the global tourism industry, offering a unique opportunity to integrate religious values with sustainable tourism practices. This study explores the economic, cultural, and environmental impacts of halal tourism, focusing on its role in fostering local economic growth, preserving cultural heritage, and promoting environmental sustainability. The research highlights key findings that show halal tourism not only drives economic growth by crea...
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Penentuan Harga Pokok Produksi Produk Ayam Geprek dengan Metode Full Costing
Angelica Permata Kurniawan
; Wianda Gracia Sugiono
; Diyana Diyana
; Siti ‘Ainun Galbini
; Atanasius Hagai Pratama
; Ade Elza Surachman
Nusantara Mengabdi Kepada Negeri
Vol 1
, No 3
(2024)
This service aims to improve the understanding and skills of MSME entrepreneurs in calculating production costs using the full costing method at the geprek chicken business located on Jl. Dr. Sudarsono No.34, Cirebon. Full costing was chosen because it provides a complete picture of production costs, including overhead costs that are often ignored by MSME entrepreneurs. This service was carried out using a qualitative method through direct interviews with MSME entrepreneurs to identify costs and...
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PENGARUH BIAYA OPERASIONAL DAN BIAYA PROMOSI TERHADAP VOLUME PENJUALAN
Ade Elza Surachman
Jurnal Manajemen dan Ekonomi Bisnis
Vol 2
, No 2
(2022)
The purpose of this study is to analyze the effect of operational costs and operational costs on sales volume. The research method used is quantitative research. The data used is in the form of secondary data, namely the financial statements of PT. XYZ on type C motorcycle products in 2016-2020. Based on multiple linear regression analysis tests, the results of (1) operational costs did not have a significant effect on sales volume, (2) promotional costs did not have a significant effect on sale...
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