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Strategi Marketing Public Relation untuk Mempromosikan PT. Citilink Indonesia
Feby Mayola
; Ade Budi Santoso
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 4
(2025)
PT. Citilink Indonesia is a low-cost airline operating in both domestic and international markets. This study explores how the company utilizes Marketing Public Relations (MPR) strategies to promote its brand and services. The focus of this research is on the implementation of integrated marketing communication strategies—particularly through social media and event-based promotions—to build a positive brand image and increase customer loyalty. Previous studies have addressed similar topics, such...
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Representasi Semangat Mengejar Mimpi dalam Film Home Sweet Loan : (Analisis Semiotika Roland Barthes)
Diana Gusti Prameswati
; Ade Budi Santoso
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 3
, No 3
(2025)
Film is one of the most effective forms of mass communication for conveying messages to the public. Home Sweet Loan is a film that presents elements of representation reflecting the spirit of a generation in pursuing their dreams. This research aims to identify and understand the various representations of the spirit of pursuing dreams as depicted in the film Home Sweet Loan. Using Roland Barthes semiotic analysis, this study explores the representations by breaking down the denotative, connotat...
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Representasi Krisis Emosional Remaja dalam Musik Video 0x1=Lovesong I Know I Love You Karya Tomorrow X Together Analisis Roland Barthes
Riska Putri Pratami
; Ade Budi Santoso
Kajian Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 3
(2025)
This study aims to reveal the representation of adolescents’ emotional crisis in the music video 0X1=LOVESONG (I Know I Love You) by the South Korean boy group TOMORROW X TOGETHER. Using Roland Barthes’ semiotic approach, the research analyzes the denotative, connotative, and mythical meanings of the visual elements presented in the music video. The main focus is on how emotional crises such as loneliness, instability, alienation, and inner escape are represented through visual symbols such as a...
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Representasi Perjuangan Mendapatkan Restu Keluarga oleh Tokoh Erwin dalam Film Cek Toko Sebelah 2 : Analisis Semiotika Charles Sanders Peirce
Andhika Anwar Pratama
; Ade Budi Santoso
Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi
Vol 1
, No 3
(2025)
Film as a form of mass media has an important role in the socio-cultural, artistic, political, as well as scientific realms. Cek Toko Lado 2 is a continuation of the story of the Chinese family of Koh Afuk which is in the comedy genre and directed by Ernest Prakasa. This film not only presents entertainment, but also presents family dynamics, parental expectations, and challenges in maintaining family business while building trust between fellow family members. The stories presented are able to...
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Representasi Bentuk Pola Asuh Orang Tua dalam Film Web Series Cinta Pertama Ayah : Analisis Semiotika Roland Barthes
Syiffa Khairunnisa
; Ade Budi Santoso
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 4
(2024)
The series Cinta Pertama Ayah addresses the issue of sexual violence and depicts the struggle of parents in protecting their children and providing the best parenting according to their perspectives. This research aims to represent various forms of parenting styles and reveal the denotative, connotative, and mythical meanings contained in the series Cinta Pertama Ayah. Utilizing Roland Barthes semiotic analysis to uncover the meaning of signs in the series, this research is also reinforced by Sa...
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Analisis Semiotika Pesan Moral dalam Web Series Bidadari Bermata Bening
Endang Aas Asriyani
; Ade Budi Santoso
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 4
(2024)
Film is a form of communication media used as a tool to convey messages, especially in the context of public entertainment. With the rapid development of film, web series have become increasingly popular and a topic of discussion among the public. One currently popular series is "Bidadari Bermata Bening," directed by Farid Dermawan, featuring drama, romance, and religious genres. The author's purpose in researching this movies is to explore the denotative and connotative meanings, myths, and mor...
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Strategi Komunikasi Content Creator dalam Meningkatkan Brand Image Melalui Media Sosial Instagram EF Bintaro Sector Nine
Rejoice Natasya Titan
; Ade Budi Santoso
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 4
(2024)
Everyone is very curious about each other and what is happening around them, even though they are far apart. In this case, people need communication. Communication occurs through various means, including through mass media. The advantage of using mass media is that the number of target groups or communication methods that can be reached is relatively large and unlimited. There are several important aspects to consider in content marketing, namely the quality and topics that will be of interest t...
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Pemanfaatan Media Sosial Instagram dalam Membentuk Branding Suatu Coffee Shop
Lidya Maria
; Ade Budi Santoso
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 4
(2024)
In the current digital era, social media has become one of the most effective marketing tools for businesses. Instagram, as an image-based platform, provides great opportunities for coffee shops to build and develop their brands. This research aims to analyze how Instagram social media is utilized. , especially the Kawan.cafespace Instagram account, in forming the branding of a coffee shop. By taking a case study on this Instagram account, this research tries to understand the strategies and tec...
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Analisis Semiotika Pesan Moral dalam Drama Korea Twinkling Watermelon
Lidya Oktaviani
; Ade Budi Santoso
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 4
(2024)
Films or drama series are highly favored by many people, especially among teenagers. One of the most popular foreign drama series in Indonesia is Korean drama. Korean dramas depict fictional strories and portray Korean life. One of the Korean dramas that attracted public attention was Twinkling Watermelon. This drama directed by Son Jung-Hyun carries the genre of fantasy, romance, and time travel. The author's goal in analyzing this drama is to find out the meaning of denotation, connotation, an...
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Representasi Sosok Tom Cruise dalam Film Top Gun: Marverick (Analisis Semiotika Roland Barthes)
Irfan Tito
; Ade Budi Santoso
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 4
(2024)
This research analyzes the representation of Tom Cruise's figure in the film "Top Gun: Maverick" by using Roland Barthes' semiotic approach. The main focus of this research is to understand how the character of Maverick played by Tom Cruise is represented through various signs and symbols in the film. The method of analysis used is semiotic analysis, which allows researchers to identify the signs and symbols used in representing the character. This research uses a qualitative approach by analyzi...
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