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Analisis Pemahaman Quality Assurance pada Mahasiswa Bisnis Digital Universitas Pendidikan Indonesia
Gieldy Akhyat Affandi Utama
; Adam Hermawan
; Adi Prehanto
Jurnal Kewirausahaan Cerdas dan Digital
Vol 1
, No 6
(2024)
Digital Business students at Universitas Pendidikan Indonesia Tasikmalaya Campus recognize the importance of Quality Assurance (QA), but many do not fully grasp the concept. This study aims to describe and evaluate students’ understanding of QA, with the goal of bridging the gap between awareness and application in the field of Digital Business. The research method used is descriptive quantitative, employing a Probability Sampling technique with a Proportionate Stratified Random Sampling approac...
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Pengaruh Social Media Marketing Activities terhadap Consumer Brand Engagement : (Studi pada Akun TikTok @alfamartku)
Nina Nuraeni
; Adam Hermawan
; Btari Mariska Purwaamijaya
Jurnal Transformasi Bisnis Digital
Vol 1
, No 5
(2024)
This study aims to determine the influence of social media marketing activities on Consumer Brand Engagement on TikTok @alfamartku. The data of this study was obtained from the results of the distribution of a questionnaire with a population sample of 100 respondents processed using SPSS 29. The findings of this study show that there is a positive influence of the variable of social media marketing activities on Consumer Brand Engagement partially, with an R-Square value of 58.9% indicating that...
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Analisis dan Rekomendasi Upaya Penerapan Penggunaan QRIS Bagi Pedagang di Pasar Cikurubuk Tasikmalaya
Arya Budi Saputra
; Adam Hermawan
; Syti Sarah Maesaroh
Jurnal Transformasi Bisnis Digital
Vol 1
, No 5
(2024)
The payment digitization process is inherent for MSMEs to improve they transaction. Digital payments that starting to be demand today is QR codes, namely QRIS. One of the cities that used QRIS is Tasikmalaya City. Cikurubuk Market is one of markets that has started to implement QRIS from 2020. However, until now the implementation are still not effective in use. This study to analyze and provide recommendations regarding efforts to implement QRIS in Cikurubuk Market, Tasikmalaya City, with an ap...
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Pengaruh Personal Branding Vincent Desta dan Guerilla Marketing terhadap Brand Image: Studi Kasus Instagram Vindes Store
Aulia Zahra
; Adam Hermawan
; Btari Mariska Purwaamijaya
Jurnal Transformasi Bisnis Digital
Vol 1
, No 5
(2024)
This research aims to determine the influence of Vincent Desta's personal branding by looking at the concept of guerilla marketing as a marketing element on the brand image on the Vindes Store Instagram. This research data was obtained from the results of distributing questionnaires with a population sample of 190 respondents processed using SPSS. The findings of this research show that there is a positive influence of the personal branding variable on brand image partially, the guerilla marketi...
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