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Menampilkan 1–4 dari 4 artikel
The Impact of Store Atmosphere on Consumer Satisfaction in Purchasing Products
International Journal of Economic, Social and Development Sciences
Vol 2
, No 1
(2025)
Business competition in the era of globalization has led various companies to compete in acquiring and maintaining their market share. This includes sectors such as trade, education, transportation, and others. This condition forces companies to develop appropriate strategies to achieve competitive advantage, ensuring they retain their market and win the competition. This research focuses on Sogo Surabaya, a shopping center visited by numerous consumers daily due to its strategic location in the...
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Leveraging Predictive Analytics to Enhance Supply Chain and Logistics Efficiency: Evidence from Indonesia National E-commerce
Achmad Daengs
; Herman Fland Dakhi
; Varinder Singh Rana
International Journal of Management and Digital Sciences
Vol 1
, No 2
(2024)
This study explores the integration of predictive analytics into supply chain management within national e-commerce enterprises. Predictive analytics, which utilizes historical data combined with machine learning algorithms, regression analysis, and time series forecasting, has shown significant improvements in operational efficiency. The study focuses on four key areas: demand forecasting, inventory management, transportation optimization, and customer satisfaction. By predicting demand more ac...
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The Aftermath of Some Variables Toward Consumer Preferences of Isotonic Drinking in Surabaya
The International Conference on Education, Social Sciences and Technology
Vol 2
, No 2
(2023)
Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its...
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USAHA MENINGKATKAN STRATEGI PEMASARAN PADA CV. SINAR BAJA ELECTRIC DI SURABAYA (Kegiatan Pengabdian Masyarakat) : BUSINESS TO IMPROVE MARKETING STRATEGY ON CV. ELECTRIC STEEL SINAR IN SURABAYA (Community Service Activities)
Jurnal Suara Pengabdian 45
Vol 1
, No 2
(2022)
Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of mar...
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