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Implementasi Strategi Pemasaran dalam Upaya Meningkatkan Volume Penjualan Toko Kelontong Kecamatan Benowo Surabaya
Elvini Nashafira
; Acep Samsudin
Jurnal Akuntan Publik
Vol 2
, No 3
(2024)
Grocery stores are a very important type of business in society, especially in urban areas. However, in increasingly fierce competition, grocery stores must always innovate in developing marketing strategies to increase purchasing power, retain old customers and attract new customers. This research aims to provide an understanding of effective marketing strategies both offline and online. The results of this research show that grocery stores in Benowo District, Surabaya implement diverse and tar...
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Peningkatan Produktivitas Peternak Bebek Melalui Penyediaan Mesin Inkubator Penetas Telur Dengan Sistem Monitoring Di Desa Nglebak Kecamatan Bareng Kabupaten Jombang
Wahyu Arrofiq
; Acep Samsudin
Jurnal Pelayanan Hubungan Masyarakat
Vol 1
, No 3
(2023)
The community service program carried out by UPN Veteran East Java, especially the KKNT 06 group, aims to improve the knowledge and skills of the duck breeding community in Nglebak Jombang Village, especially in the aspect of hatching. Group 06 focuses on MSMEs of duck breeders because one of our flagship programs is to make an egg incubator machine. After the use of this egg incubator machine, the hope is that business people know that there is a more efficient way to improve the welfare of the...
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Pembuatan Nomor Induk Berusaha (NIB) Sebagai Upaya Penguatan Usaha Bagi UMKM Di Desa Sumur Mati
Ryan Arsy Hidayatullah
; Acep Samsudin
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 2
, No 3
(2023)
The government made a policy where MSME actors were expected to have complete and legal licensing documents. Of the 10 MSME actors listed by the UMKM coordinator in Sumurmati Village, all of them have not been registered and have a Business Identification Number (NIB). Therefore, with the KKN-T MBKM Group 62 UPN "Veteran" East Java in Sumurmati Village, as a form of service to the community, KKN-T MBKM Group 62 created a program where these students will help MSME actors in Sumurmati Village to...
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Optimalisasi Sosial Media Marketing untuk Meningkatkan Konversi Penjualan pada Usaha Catering Rumahan
Salwa Az Zhahra Putri
; Acep Samsudin
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 2
, No 3
(2023)
The development of the internet has affected all aspects of human activity including marketing. Social media marketing is a marketing strategy by utilizing social media platforms. For this reason, every business needs to pay attention to social media as a very important promotional medium. This research journal aims to prove the importance of optimizing social media marketing for increasing sales conversions carried out at the 'Dapur Mamiku' catering business. The process of increasing sales is...
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