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Menampilkan 1–2 dari 2 artikel
Optimalisasi Teknologi Digital Untuk Mencapai “UMKM Naik Kelas” Studi Kasus Toko Kelontong Kecamatan Genteng
Abd. Ghofar
; Zawawi Zawawi
Jurnal Manajemen Bisnis Digital Terkini
Vol 1
, No 3
(2024)
For grocery stores in the Genteng area of Surabaya, digital technology, particularly in branding and digital marketing, can address the challenges faced by micro, small, and medium businesses in promoting and showcasing their products to potential customers. These stores have significant potential due to Genteng's strategic location and dense population. However, a major obstacle is the lack of understanding of digital advertising strategies and nuances, which hampers the growth of grocery store...
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Pendampingan Digital Marketing, Branding dan Rebranding Sebagai Upaya Pengembangan Brand UMKM Desa Musir Lor
Hendra Maulana
; Hakim Bima Ardimas Alam
; Abd. Ghofar
; Ilham Rahmatullah
; Abyansyah Hayyu Sarwono
; Zumrotul Liana Putri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 2
, No 2
(2023)
Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of locat...
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