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Complete collection of scientific articles — 15,569 publications available

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Natari, Sari Usih; Sitio, Nurul Mardhiah

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 Vol. 2 (4) FEB Universitas Maritim Semarang

Implementation of Corporate Environmental Responsibility or CSR (Corporate Social Responsibility) is one of the obligations that must be fulfilled by companies in Indonesia which has been regulated through Article 74 paragraph (1) of Law Number 40 of 2007 concerning Limited Liability Companies (UUPT) as a general implementing regulation. corporate social responsibility/CSR in Indonesia and Government Regulation Number 47 of 2012 concerning Social and Environmental Responsibility of Limited Liability Companies as its implementing regulations.

Ekawahyu Kasih; Ngadi Permana; Farah Qalbia; Muhamad Chaidir

Proceeding. of The International Conference on Business and Economics 2023 Vol. 1 (2) Universitas 17 Agustus 1945 Semarang

This research delves into the nuanced landscape of digital marketing evolution in Indonesia, particularly at the intersection of artificial intelligence (AI) and business ethics. The study aims to elucidate the current state of digital marketing practices in Indonesia, exploring how AI technologies are integrated and the ethical considerations surrounding their implementation. Employing a qualitative research approach, the study utilizes in-depth interviews and focus group discussions with key stakeholders in the Indonesian digital marketing ecosystem. The sampling technique involves purposive sampling to ensure representation from various industry sectors and perspectives. Data analysis is conducted through thematic analysis, allowing for the identification of emerging themes and patterns related to AI adoption and ethical implications in digital marketing strategies. Preliminary findings suggest a complex interplay between technological advancements, ethical dilemmas, and regulatory frameworks, highlighting the need for a balanced approach to AI utilization in digital marketing within the Indonesian context.

Muhammad Rizal; Eri Kusnanto; Farah Qalbia; Benardi Benardi

Proceeding. of The International Conference on Business and Economics 2023 Vol. 1 (2) Universitas 17 Agustus 1945 Semarang

This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis employs thematic analysis, allowing for the identification of recurring themes and patterns related to the integration of AI in digital marketing practices and its influence on ethical considerations. Preliminary findings suggest that AI implementation in digital marketing facilitates transparency, personalization, and accountability, thereby fostering ethical practices among businesses operating in Indonesia's digital landscape. This study contributes to the ongoing discourse on the ethical implications of AI adoption in emerging markets, providing insights for policymakers and industry stakeholders to develop frameworks that promote responsible AI use in business operations.

Benardi Benardi; Grace Yulianti; Ekawahyu Kasih; Farah Qalbia

Proceeding. of The International Conference on Business and Economics 2023 Vol. 1 (2) Universitas 17 Agustus 1945 Semarang

This study aims to investigate the significance of financial literacy in empowering Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to explore the nuanced factors affecting financial literacy among MSME owners and its impact on their businesses. A purposive sampling technique is employed to select participants from diverse MSME sectors. Data is collected through in-depth interviews and focus group discussions. The analysis utilizes thematic coding to identify patterns and themes within the qualitative data. The findings highlight the crucial role of financial literacy in enhancing the resilience and sustainability of MSMEs. Moreover, the study underscores the need for tailored financial education programs targeted at MSME owners to improve their financial management practices and foster business growth in a dynamic economic landscape.

Mohammad Chaidir; Grace Yulianti; Seger Santoso; Cahyatih Kumandang

Proceeding. of The International Conference on Business and Economics 2023 Vol. 1 (2) Universitas 17 Agustus 1945 Semarang

This research investigates the financial management proficiency essential for the success of Micro, Small, and Medium Enterprises (MSMEs). The study aims to explore the strategies employed by MSMEs to effectively manage their finances and navigate challenges. The research model adopts an interpretivist approach, utilizing semi-structured interviews with MSME owners and managers. A purposive sampling technique is employed to select participants representing diverse industries and geographic locations. Data analysis involves thematic coding to identify patterns, themes, and insights regarding financial management practices. Preliminary findings suggest a variety of strategies, including budgeting, cash flow management, and strategic investment decisions, play pivotal roles in MSME success. Additionally, the study identifies common challenges faced by MSMEs in financial management, such as limited access to financial resources and lack of financial literacy. This research contributes to understanding the nuanced dynamics of financial management within the MSME sector, providing valuable insights for policymakers, practitioners, and MSME owners striving for sustainable growth and success.

Eri Kusnanto; Ngadi Permana; Benardi Benardi

Proceeding. of The International Conference on Business and Economics 2023 Vol. 1 (2) Universitas 17 Agustus 1945 Semarang

This qualitative research aims to explore the role of Strategic Financial Fluency (SFF) as a catalyst for growth in Micro, Small, and Medium Enterprises (MSMEs). The study employs a multi-method approach integrating literature review, case studies, and expert interviews to construct a comprehensive understanding of SFF and its impact on MSMEs' growth trajectories. Sampling techniques involve purposive sampling of MSMEs representing diverse industries and geographical locations to ensure comprehensive data collection. Data analysis employs thematic analysis, focusing on identifying patterns and themes related to SFF adoption, utilization, and its influence on business growth. The findings reveal that MSMEs equipped with Strategic Financial Fluency demonstrate higher adaptability, resilience, and growth potential. Moreover, SFF facilitates informed decision-making, efficient resource allocation, and strategic planning, thus fostering sustainable growth in MSMEs. This research contributes to the existing literature by highlighting the pivotal role of financial literacy and strategic financial management in enhancing the competitiveness and growth prospects of MSMEs in a dynamic business environment.

Arisanjaya Doloan; Nuratni Botutihe

Proceeding. of The International Conference on Business and Economics 2023 Vol. 1 (2) Universitas 17 Agustus 1945 Semarang

Finding dependent variables that affect tax evasion is the goal of this study. The three variables that are calculated independently are leverage, profitability, and business size. Secondary data for the years 2021–2023 that is gathered annually from the Indonesian Stock Exchange is used in this study. The purposive sampling strategy was applied for four years, from 2021 to 2023, to gather 84 samples from 26 companies. This research was processed using the Eviews 10 application. Multipliers such as Chow, Lagrange, and Hausman are employed. The employment of leverage affects tax evasion. Profits and company size, however, have no bearing on tax evasion

Teti Safari; Chusnul Chomaydah; Endro Pramono

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2023 Vol. 29 (2) sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

The purpose of this research is to determine and analyze the influence of leadership style on employee performance. Know and analyze work discipline on employee performance. Knowing and analyzing motivation for employee performance. Knowing and analyzing employee incentives on employee performance. The population in this study were all cutting employees of PT. Garmindo District Success Core. Semarang. The research was carried out by sampling, using probability sampling techniques, obtaining a sample of 92 respondents. The analysis technique used is multiple linear regression. The research results can be concluded that: Leadership style has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance. Motivation has a positive and significant effect on employee performance. Employee incentives have a positive and significant effect on employee performance. Leadership style, work discipline, motivation and employee incentives together have a positive and significant effect on employee performance.

Sabila Imelda Putri; Salsa Ainurrohmah; Slamet Bambang Riono; Muhammad Syaifulloh

CiDEA Journal 2023 Vol. 2 (2) Universitas 17 Agustus 1945 Semarang

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.

Siti Marselia; Aisyah Nur Rismayanti; Khalid Iskandar; Indah Dewi Mulyani; Nur Afridah

CiDEA Journal 2023 Vol. 2 (2) Universitas 17 Agustus 1945 Semarang

One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate

Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana

CiDEA Journal 2023 Vol. 2 (2) Universitas 17 Agustus 1945 Semarang

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.

Hesti Ristanto; Ahmad Handika Ardiyani; Teti Safari

DHARMA EKONOMI 2023 Vol. 30 (2) sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Organizations, companies or government agencies basically need individuals who are capable and have high competence in creating success for an organization. Success in achieving goals depends on choosing goals to be achieved by using resources to achieve organizational goals in accordance with what is expected. The objectives of this research include: 1). The influence of work discipline on the work productivity of Pati Regency Kesbangpol Agency employees. 2). The influence of work motivation on the work productivity of Pati Regency Kesbangpol Agency employees. 3). What is the influence of work discipline and work motivation together on the work of Pati Regency Kesbangpol Agency employees The method used in this research is quantitative research with a descriptive format aimed at explaining and summarizing various conditions, various situations, or various variables that arise in society which is the object of the research based on what is happening. The research method used in this research is the survey method. This research uses samples from the entire research population at the Pati Regency National and Political Unity Agency office. Meanwhile, data collection is through a questionnaire that uses a design from a quantitative description survey method to describe various conditions or variables that are the object and focus of research in real terms. The results in this research include: 1). Work discipline (X1), has a positive and significant effect on the work productivity of Pati Regency Kesbangpol Agency employees. 2). Work motivation (X2) has a positive and significant effect on the work productivity of Pati Regency Kesbangpol Agency employees. 3). Work discipline and work motivation together have a positive and significant effect on the work productivity of Pati Regency Kesbangpol Agency employees.

Endah K, Anggraeni; Siti Mariam; RR Widyorini Indrasti W; Sri Mulyani; Retno Mawarini Sukmariningsih +6 more

Jurnal Suara Pengabdian 45 2023 Vol. 2 (4) LPPM Universitas 17 Agustus 1945 Semarang

Pemerintah saat ini sudah berupaya untuk memperhatikan Kesehatan para lansia, yaitu melalui program- programnya  dari Puskesmas seperti posyandu lansia, namun hal ini masih kurang luas dapat menjangkau para lansia. Hal itu disebabkan karena dengan intensitas kegiatan posyandu yang hanya dilakukan satu kali dalam beberapa minggu oleh karena banyaknya lingkungan dalam cakupan wilayah kerja yang harus dijangkau Puskesmas yang ada di Ds Besani Kec Blado Kab. Batang. Akibatnya para lansia yang mengalami keluhan kembali akan sulit memeriksakan diri ke puskesmas karena masalah kemampuan fisik dan transportasi. Guna mengatasi hal tersebut maka kebutuhan para lansia dalam peningkatan kesehatan diri mereka utamanya melalui Pola Hidup bersih dan sehat (PHBS) sangatlah penting disampaikan, agar para lansia senantiasa sehat dan tidak mudah terserang penyakit.  Dalam mendukung kegiatan ini menggunakan media visual berupa tayangan Power Point dilayar proyektor. Sebelum program ini dimulai peneliti melakukan pemeriksaan kesehatan gratis berupa pemeriksaan gula darah sewaktu (GDS). Metode yang digunakan antara lain: Pengisian pre-test, Ceramah dan presentasi,Pengisian post-test. Pengisian pre-test lansia yang datang ke posyandu setelah dilakukan pemeriksaan kesehatan langsung dipersilakan duduk kemudian diarahkan mengisi kuesioner yang sudah diberikan. Ceramah dan presentasi bertujuan untuk meningkatkan pengetahuan para lansia mengenai PHBS dan gizi seimbang. Kegiatan ini melibatkan dosen dan mahasiswa Program Studi Hukum Program Magister  Universitas 17 Agustus 1945 Semarang.

Natania Kristi Keru; Frety Maong; Febrina Graca Peruge

Proceeding. of The International Conference on Business and Economics 2023 Vol. 1 (2) Universitas 17 Agustus 1945 Semarang

This century has seen an increase in the development of sustainable development, and to help with this, the green economy strategy has been established. Businesses who are aware of this are beginning to include environmental management components to the strategic roadmap in order to accommodate this programme, which needs funding in order to be carried out. As a result, many institutions are now beginning to use green budgeting techniques. A budgeting model known as "green budgeting" gives environmental considerations top priority during the planning, execution, monitoring, and assessment stages. Organisations can use budgets as a tool to promote the accomplishment of environmental goals by implementing green budgeting. The OECD-based green budgeting theory and idea is applied. The purpose of this study is to offer a framework for implementing the green budgeting idea in line with business needs. This study employs qualitative methodologies grounded in financial company case studies. The information used came from documents and interviews pertaining to the organisation's green corporate roadmap and budgeting procedure. The study's findings demonstrate that PT. Smart Finance has strategic goals for environmental management in its frame design, and these goals are guided by the company's long-term aims and its shareholders. The company has relevant policies, such as the Green Company Document Blueprint, to put this idea into practice. It also has media, such as management reports and sustainability reports, to report on its progress and provide information on programme realisation. If this idea is put into practice, the annual budget of the company will need to be prepared with a grading system for environmental management.

Rosfianti M. Yadasang; Rosma Ndiak

Proceeding. of The International Conference on Business and Economics 2023 Vol. 1 (2) Universitas 17 Agustus 1945 Semarang

The role of cheating religion in academic cheating is the focus of this study. This study included 137 Fajar University Makassar students who attended lectures during the Covid-18 outbreak. In this investigation, saturated samples were used. Questionnaires were used to gather the data, which was then analyzed using path coefficient analysis using the Smart PLS tool. The result of this study is that academic pressure effects academic cheating behavior; opportunity does not influence academic cheating behavior; rationalization influences academic cheating behavior; capacity to influence academic cheating behavior; ethics According to the findings of multigroup study, religiosity is modest and reduces academic cheating, but not significantly. Religious students are more likely to avoid academic cheating while being under less pressure in terms of opportunity, talent, justification, and ethics. At Fajar University Makassar, there are several ways to prevent academic cheating, including conducting outreach activities about cheating and its consequences, informing students that cheating will be caught and announced, and ensuring that students do not work in an unsatisfactory manner. fraud, demonstrating that any fraud would be penalized, educating kids to write without cheating, and encouraging them to conduct ethically.

Cahya Adetrya; Hendra Ibrahim

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 Vol. 3 (1) FEB Universitas Maritim Semarang

International business is a business activity carried out between countries by carrying out export and import activities. International trade is the exchange of goods and services across international borders. This usually comes with additional risks caused by changes in exchange rates. The purpose of this analysis is to find out about the influence of international business on Indonesia. In this type of research the author uses descriptive research and collects information and analyzes data using secondary data. From this analysis, it can be seen the influence and impact of international business on Indonesia.

Sriani; Lubis, Aidil Halim; Harahap, Yunus Fadillah

Jurnal Elektronika dan Komputer 2023 Vol. 16 (2) STEKOM PRESS

The global economic recession is a global economic downturn that affects the domestic economies of countries in the world. The stronger the economic dependence of one country on the global economy, the faster a recession will occur in that country. In 2020 the country of Indonesia and even the world are exposed to the COVID-19 virus which has an impact on the country's economic growth, even the world economy. This is the trigger for an economic recession. This has led to many different public perspectives on the occurrence of a global economic recession whose opinions or reactions are expressed on social media Youtube. The data was obtained by crawling techniques from social media Youtube with a total of 500 comments used. The data is then labeled (class) with a lexicon-based method with an Indonesian language dictionary. From the labeling results, it was obtained 185 positive labeled data (37%) and 315 negative opinions (63%). The data preprocessing stage is carried out in preparation for the data to be processed for sentiment analysis. Of the many opinions obtained, an analysis of public sentiment regarding the 2023 global economic recession will be carried out using the Naïve Bayes classification algorithm. This study also applied the TF-IDF word weighting method with the n-gram feature used, namely bigram (n=1). The system will be evaluated using a confusion matrix. The implementation results show a prediction model with a total of 500 opinion data with a comparison of training data and test data of 9:1, producing an accuracy value of 84.00%, a precision value of 75.00%, a recall of 30.00%, and an f1-score of 42.86%. The performance of the system model built in this study can be said to be good.

Benrad Edwin Simanjuntak; Berman Pandapotan Panjaitan

Jurnal Elektronika dan Komputer 2023 Vol. 16 (2) STEKOM PRESS

Fresh or rotten meat is a different matter. Damage to the meat will produce a distorted odor, mucus, discoloration in certain areas and an undesirable taste due to the formation of metabolism. The odor is described as fishy, ​​rotten, containing sulfur and like ammonia. In this research, the author discusses a system for identifying the condition of meat based on the odor that arises from meat in three states, namely odorless odor, fresh odor and rotten odor. Fresh odor is taken from meat odor that is within 1 (one) day after being cut and rotten odor is taken from meat odor that is on the 2nd day. In this study, the test sample meat was placed in a closed container at room temperature for 2 days. Data was taken for 2 days from meat odors of known type. The sensor array consists of eight sensors made of conducting polymer material. The polymer materials used are silicon DC-200, PEG-20M, 0V-101, 0V-17, DEGA, PEG-200, PEG-1540, and PEG-6000 mixed with Carbon black. A two-layer artificial neural net consisting of eight input nodes and three output neurons, was trained using the Kohonen algorithm with a training process that was completed in 4 iterations. From 20 tests, 10 times exposure to steam from fresh odor and 10 times exposure to steam from rotten odor, carried out alternately, it was found that the system failed twice. Thus, the system success percentage reached 95 percent.

Putri Safa Aulia Lubis; Sefianza Suhana Sinaga

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 Vol. 3 (1) FEB Universitas Maritim Semarang

This research aims to investigate how technological innovation influences economic transformation at the regional level, with a specific focus on the role of entrepreneurship in the economic development process. The methodology involves surveys conducted within local entrepreneurial sectors and the implementation of cutting-edge technology across various economic regions. The findings indicate that the adoption of technological innovations, combined with a strong entrepreneurial presence, has a positive impact on enhancing regional economic competitiveness, expanding employment opportunities, and significantly driving sustainable economic growth. This underscores the importance of collaboration between technological innovation and the role of entrepreneurship in designing effective strategies for local economic development.

Nurmawati Mambuhu; Irwan Moridu

Proceeding. of The International Conference on Business and Economics 2023 Vol. 1 (2) Universitas 17 Agustus 1945 Semarang

As payment for conducting the audit, the auditor will impose audit fees on the entity being audited. A number of variables, such as the task's complexity, the level of skill needed to complete it, the pay scale for knowledge development programs, and other professional considerations, affect the fees that auditors charge to do audits. The purpose of this study is to determine the effects of audit fees for the Indonesia Stock Exchange's banking subsector between 2021 and 2022 on corporate risk, internal audit function, and board of commissioners independence. The study's population comprises firms that have been indexed on the Indonesia Stock Exchange for a certain timeframe, spanning from 2021 to 2022. Purposive selection was used to pick data from 100 banking subsectors that were listed on the Indonesia Stock Exchange for the study sample. In this study, quantitative analysis is used. The Eviews 12 software was used to conduct the analysis. The findings of the partial test indicate that the audit fee is influenced by the risk of the internal audit function and the independence of the board of commissioners, but that company risk and board independence have no effect on the audit fee.