Publication Search

This study examines how women entrepreneurs in Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector leverage digital technology to strengthen their roles in the urban tourism ecosystem. Using a qualitative approach supported by secondary data and non-intervention observations over six months in South Jakarta, the study analyzes the dynamics of digital adoption, the cultural value of creative products, and structural barriers affecting women's entrepreneurial experiences. The findings reveal that digital utilization is most prominent on easily accessible platforms such as Instagram, TikTok, and WhatsApp, while the use of more complex tools, such as marketplaces, websites, and analytics, remains limited. Women’s creative products, in subsectors like culinary, crafts, fashion, and others, prove to enrich the tourism experience and reinforce the city's destination identity. However, low digital literacy, minimal mentoring, and weak integration into the formal tourism supply chain hinder the optimization of these potentials. Additionally, the digital adoption patterns found support the Technology Acceptance Model's explanation that the perceived ease of use is a key factor in early technology adoption. This study fills an important gap in the literature by linking gender issues, digital transformation, the creative economy, and urban tourism within a unified framework. The research emphasizes the importance of strengthening digital capabilities and structured collaboration between women-led MSMEs and tourism stakeholders to enhance the sustainable competitiveness of destinations.

Academic stress is commonly experienced by university students, impacting their psychological condition and potentially affecting their eating patterns. High-intensity stress can worsen mental well-being, leading to irregular and unhealthy eating habits. Sharing is Caring is a program that provides indirect social support to stay connected and offer emotional and informational support, helping students alleviate academic stress. The program's target audience is active students from the public health faculty, particularly those in the nutrition study program. The Sharing is Caring program is conducted online, consisting of two main components: using WhatsApp as a channel to distribute posters with messages and educational content, and holding offline meetings with participants to provide education and engage in direct discussions. Participants responded positively to both the online sharing group and the offline meetings.

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

This journal discusses the influence of activities to increase interest in reading in the era of digitalization, by using free e-books at SMP Negeri 3 Tasik Payawan in Hiang Bana Village. Interest in reading is a basic element in developing individual literacy. Literacy does not focus on aspects of reading and writing, but on the skills to understand, analyze and interpret information conveyed through writing. This socialization aims to increase reading interest in using e-books so that students can use them easily in the current era of digitalization. This activity was carried out by the KKN 105 team at Palangka Raya University. The socialization activity was held on Wednesday, August 7 2024. The activity started at 07.30 WIB until finished. Results and discussion of the implementation of activities by the Palangka Raya University KKN 105 team for Tasik Payawan Middle School 3 students with socialization regarding increasing students' interest in reading in the era of digitalization, using e-books for free can provide positive benefits and value for socialization participants, especially Tasik Payawan Middle School 3 students. After the socialization was held, the KKN team together with Class IX students formed a reading community via the social media WhatsApp. The aim of forming this community is for KKN students to be able to provide more detailed explanations that were not given during the socialization. This forum is also used as a medium for distributing various quality and enjoyable e-books to female students. It is hoped that with this socialization and the formation of a reading community, students' access to reading sources will become wider, students' interest in reading will increase, literacy levels will increase and the quality of human resources for the next generation of young people will improve.

The process of handling financing aims to identify strategies for addressing problematic financing in savings and loan cooperatives or BMT (Baitul Maal Wat Tamwil). The research method employed is qualitative, utilizing structured interviews, field observations, and documentation for data collection. The primary factors contributing to problematic financing in BMTs are identified as internal factors (suboptimal analysis of documents and adherence to financing standard operating procedures) and external factors (dishonesty and untrustworthiness among members, malicious intentions, procrastination by members, and unintentional factors such as relocation and natural disasters). Handling strategies involve communication via mobile phones (WhatsApp messages or calls), issuing warning letters, and executing collateral. Efforts to mitigate problematic financing include strict adherence to standard operating procedures, adequate task allocation, the application of prudence principles, and enhancement of employee skills.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secondary data. Primary data comes from interviews and official documents, while secondary data comes from supporting data found in the field. The results of the research carried out are that Rumah Curasi implements an online marketing model using Facebook Ads. The use of the online marketing model with Facebook Ads has quite potential, because Facebook is still a social media that is loved by many Indonesian people. By utilizing advertising on Facebook Ads, it is hoped that it can increase the sales volume of Kediri MSME products. Keywords : Facebook Ads , MSMEs , and Sales Volume .    

This study focused on UNIMED Biology Department students and aimed to find Indonesian language errors in their WhatsApp conversations with lecturers. The data included messages sent by UNIMED biology students to lecturers via WhatsApp. A qualitative analysis was conducted to compare this data with language error standards set in good and correct Indonesian language rules, such as EYD, PUEBI, and KBBI. The results showed that some of the language mistakes that often occur in conversation include incorrect word use, incorrect punctuation, and ineffective sentences

Online consultation is an idea from e-government in the health services sector that uses technology to integrate health services at Community Health Centers. The aim is to simplify bureaucratic processes in health services to the community. In practice, there are still several obstacles that arise, such as a lack of outreach efforts, slow response times from consultations, and recording that is not automatic because it still relies on WhatsApp. The aim of this research is to determine the effectiveness of "online consultation" to improve the quality of public services at the Pondok Betung Community Health Center, South Tangerang City. The method in this research is a qualitative method with a descriptive approach. Data collection techniques using observation, interviews and documentation as complements. This research was analyzed using 4 (four) indicators of effectiveness, namely: (1) Accuracy of Program Targets, (2) Program Socialization, (3) Achievement of Program Objectives, and (4) Program Monitoring. The research results show that the effectiveness of the "online consultation" service at the Pondok Betung Community Health Center has not been achieved because there are still many people who do not know the information about this service. The socialization program for this service is not yet optimal because many people are still not aware of its existence. The program's objectives have also not been achieved well because the "online consultation" service has not been running smoothly and only a small number of people are using it. From the results of this research, it is concluded that online health services at the Pondok Betung Community Health Center, South Tangerang City have not reached the expected level of effectiveness.

Teknokrat University established the 'Girls Go Beyond' training program in response to the obstacles that many teen girls in Indonesia experience, notably in terms of access to education and opportunity. This program seeks to empower young women by providing them with the necessary skills, tools, and knowledge to successfully navigate their futures. The purpose is to make teenage girls develop a grasp of their innate skills and legal rights, allowing them to make educated life decisions. The program uses a variety of educational technologies, including WhatsApp, Google Classroom, and Google Forms, to deliver information and create interactive learning experiences. Through this campaign, teen girls aged 17-19 from the university's first semester cohort can learn about their rights, make informed decisions, and express themselves freely. This abstract summarizes the training program's aims and the participation of 39 female students, emphasizing the necessity of encouraging young women to reach their full potential.

Kurnia Ciptamoda Gemilang is an Indonesian retail company that was founded in 1998 and currently houses several brands, namely, Charles & Keith, Pedro, Pomelo, and EA7 Emporio Armani in more than 80 stores throughout Indonesia. The purpose of this research is to determine the role of Sales Associates and sales marketing strategies in selling Charles & Keith Tunjungan Plaza Surabaya products. Sales Associates are placed in a position to analyze the operational running of retail activities, both related to Sales and Selling Products, as well as inventory and will also be given the opportunity to interact directly with customers as a Fashion Advisor to be able to provide product information, answer questions and provide suggestions to customers . This research uses a descriptive qualitative approach with in-depth interviews with Sales Associates at the Charles & Keith store Tunjungan Plaza and also personal observations during their internship as a Sales Associate for Charles & Keith Tunjungan Plaza Surabaya. The research results show that the role of the Sales Associate is very crucial in providing a positive customer experience, understanding customer needs, providing accurate product information and also increasing customer transaction value. Apart from that, effective sales marketing strategies are also implemented to increase the level of product sales by using social media, one of which is Value Added Service (Chat Shop), which is a medium for communication, promotion and also online sales via WhatsApp between Sales Associates and customers.

This article or paper aims to determine “the use of social media as a tool for building business networks in the dropship business”. The problem focuses on the use of social media in building business networks. The data collected was obtained based on qualitative observation and analysis, namely interviews with sources directly. This study concludes that the use of social media platforms, especially facebook, can be a means for Mumu Hijab to build a business network, this is proven by the spread of resellers reaching 40 people. Not only that, in building a business network, Mumu Hijab is also active in utilizing WhatsApp, where WhatsApp is a good communication medium for building business networks with Mumu Hijab resellers and also with consumers.