Publication Search

This training plays a crucial role in providing training to 37 participants in Nagari Bukit Batabuah, Agam Regency. It focuses on micro, small, and medium-sized enterprises (MSMEs) in the region. Pre-training needs analysis helped the community service team understand the challenges faced by the partners and identify their primary needs. Survey data indicates that the majority of participants have been actively involved in various business sectors, with many already owning their businesses. Income analysis suggests income variation, with most participants falling into the middle and upper-middle-income categories. In the context of digital marketing, Shopee emerges as the primary platform chosen by participants, while diversification through WhatsApp Business, Facebook, and Instagram is also evident. This training provides a deep understanding and practical skills to MSME entrepreneurs, assisting them in developing effective marketing strategies and leveraging the full potential of online media for business growth

The purpose of this study was to find out the strategy for the Kinako Fabric in Tana Toraja district. The type of research used in this research is descriptive qualitative, namely managing information data from observation based on the facts that exist in the Kinako Fabric Shop. The types of data used are primary data and secondary data. The stategy used at the Kinako Cloth Shop is the marketing mix 4P (Product), (Price), (Promotion), (Place). Product strategy in the from of adding cloth products, Pricing strategy by providing price discounts, Promotion strategy though social media facebook and whatsapp as well as direct promotion by word of mouth, the price is quite strategic and very easy to reach potential customers. This strategy is carried out to add customers and to increase sales results.  

 In an era full of technological developments, various daily activities are connected with the help of the internet, making operations easier and faster. One use of this technology, for example, is massive marketing activities carried out via social media, one of which is WhatsApp. This application introduces WhatsApp Business features specifically designed to facilitate the marketing of their products to consumers. This increase in the number of WhatsApp users opens up more opportunities for businesses to maximize the application's potential as a digital marketing tool. The aim of this research is to determine the effect of promotions and services via WhatsApp on sales. This type of research is quantitative research. The sample used in this research was 37 people using the questionnaire distribution method as a data collection tool. The analysis technique used in this research is multiple linear regression analysis using the SPSS software application. The research results show that variable X1 (promotion) and variable X2 (service) each influence variable Y (sales) in a positive direction. Besides that, variables X1 (Promotion) and X2 (Service) in the model together are able to explain 40.3% of the influence on variable Y (Sales).

Strategy is a way or method that is chosen or it can also be interpreted as a way to achieve a goal in education. The definition of a learning strategy can be interpreted as a plan that contains a series of activities designed to achieve certain educational goals. The learning strategy includes specific learning approaches, models, methods and techniques. This research is a qualitative method, which is a method that aims to make a systematic, factual, accurate description, picture or painting of the properties and relationships between the phenomena investigated. In other words, descriptive research takes the problem or focuses on actual problems as they were at the time the research was carried out. What was collected was in the form of primary data and secondary data about teacher strategies in online learning, the techniques used in data collection were observations, interviews and documentation studies. Research leads to the methods used by teachers in online learning activities using platforms such as WhatsApp, email, and technology-based zoom.

This study aims to test whether social media, motivation, knowledge and benefits influence the investment interest of the Z generation of STIE Surakarta students in the capital market. This research uses a quantitative method, the population in this study is 287, the sampling technique of this study is using purosive sampling. with the criteria of 7th Semester STIE Surakarta Accounting Study Program students. The data was distributed through questionnaires distributed via whatsapp grub class or personal WhatsApp to 7 semester 7 accounting students STIE Surakarta Study Program and obtained 125 respondents. The data analysis technique used in this study used regression multiple linear through the SPSS 25 program. The results of this study indicate that social media and knowledge do not affect the investment interest of the STIE Surakarta generation of students in the capital market, while the motivational and benefit variables affect the investment interest of the next generation. z STIE Surakarta students in the fashion market. Therefore, the z generation must be interested in investing in the capital market in order to provide long-term support. This research can help the whole community, especially young people, to better understand and be interested in investing in the capital market.

In this study, the data that will be used as research objects are Regular Indonesian Language Education Students E 2020. This study aims to find out Indonesian language errors in WhatsApp group conversations for regular students E 2020. The method used in this research is a qualitative descriptive method. The data collection technique comes from screenshots of text from the WhatsApp group application for Indonesian Language and Literature Education Regular E 2020. The research method contains an explanation of the methods used by researchers in conducting research. In this section the researcher explains the scientific procedures carried out by the researcher to produce a conclusion. The method contains research approaches and methods, data sources/populations and samples, methods for selecting samples/determining data sources, instruments, data collection methods, and data analysis techniques. This section contains a description of the procedure and research steps according to the topic being studied. The results of this study are that there are many mistakes made by students in communicating in groups such as using incorrect spelling, using non-standard words and using forgotten punctuation marks.

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.

Habit or consumer habit nowadays is to check Whatsapp apps in a short period of time, whereas it caused individual to be influenced after seeing uploaded content, with no exception for sales ads content. The purpose of this study was to conduct empirical testing of the influence of habit and performance expectations on purchase intention. This study uses a structural equation model (SEM) to test the hypotheses of 278 respondents according to the research criteria. The results shown that habit and performance expectancy were positively related to purchase intention.

The purpose of this study is to find out how the effectiveness of the E-Library of Angkasa Pura II (Elora) in increasing digital literacy at PT Angkasa Pura II (Persero). This type of research uses qualitative methods with descriptive research types. Data collection techniques using the method of observation, interviews, and documentation. The research results were carried out from the theory of program effectiveness according to Budiani (2007:53) with 4 (four) indicators. First, namely the accuracy of the program's targets is appropriate, seen from the exact program targets, which PT Angkasa Pura II is aimed at all employees who intend to increase their knowledge. Second, the socialization of the program cannot be said to be effective as seen from the fact that there are still many employees of PT Angkasa Pura II who have not used the Elora application because the socialization does not vary only through WhatsApp groups and corporate email. Third, the program objectives are appropriate, seen from the Elora application, it really helps employees in terms of increasing digital knowledge and literacy. Fourth, program monitoring has been carried out by the organizing team through monitoring and evaluation. In addition, program monitoring can also be seen at the Management Review Meeting every month, but there is still no follow-up to make improvements as a result of the evaluation carried out.

Pada zaman yang serba canggih saat ini, internet merupakan produk teknologi komunikasi yang sangat fenomenal. Namun, tidak semua pengguna internet adalah pengguna yang baik, karena setiap celah keamanan dapat dimanfaatkan untuk mendapatkan sebuah keuntungan. Keuntungan tersebut mulai dari pencurian data hingga bentuk perusakan sistem. Selain itu, dampak negatif yang sering terjadi pada masyarakat adalah sering terjadinya penipuan-penipuan melalui WhatsApp ataupun SMS dan juga tawaran pinjaman online ilegal yang banyak merugikan masyarakat. Pengabdian kepada masyarakat melalui program Kuliah Kerja Nyata (KKN) yang dilakukan secara mandiri merupakan salah satu kegiatan yang ditujukan untuk memberikan pemahaman lebih kepada masyarakat, melalui penyusunan program tepat guna. Program sosialisasi digital security adalah untuk memberikan edukasi kepada masyarakat mengenai keamanan digital serta tips menjaga data pribadi mereka agar tetap aman. Dalam kegiatan menggunakan tiga metode yaitu: observasi, wawancara, dan dokumentasi. Program dilaksanakan secara luring dan daring yang terdiri dari dua sasaran : Pertama, edukasi (sosialisasi) keamanan digital kepada Siswa dan Siswi Sekolah Menengah Atas (SMA). Kedua komunitas dan masyarakat sekitar. Hasil menunjukan bahwa dari kegiatan terjadi respon positif, sebagian dari masyarakat memahami mengenai digital security dan bagaimana mencegah data pribadi mereka agar tetap aman dan dapat terkendali. Edukasi mengenai keamanan digital adalah hal terpenting pada era digitalisasi sekarang ini, sebab kejahatan di dunia virtual dapat mengambil, memanipulasi data pribadi seseorang dan pada akhirnya dapat disalahgunakan.

In the midst of the current pandemic situation, the process of learning activities must still be carried out even though not directly face to face. This, of course, requires the right media in online learning to support the application of online learning at Madrasah Ibtidaiyah MI Muhammadiyah Sukajati Haurgeulis. This study aims 1) To find out the implementation of online learning during the Covid-19 Pandemic for Class V Madrasah Ibtidaiyah Muhammadiyah Sukajati Haurgeulis. 2) To find out the obstacles to implementing online learning during the Covid-19 Pandemic for fifth grade students at Madrasah Ibtidaiyah Muhammadiyah Sukajati Haurgeulis This research method uses a qualitative descriptive approach using a qualitative naturalistic approach. the object of this research is the Head of Madrasah teachers of class V and students of class V Madrasah Ibtidaiyah Islamic Community Association Madrasah Ibtidaiyah Muhammadiyah Sukajati Haurgeulis . The data source of this research uses primary data and secondary data. Data collection procedures using observation, interviews and documentation. The results of the study show that the implementation of online learning is very helpful in the process of conveying information from the material to be studied. In online learning media besides that the WhatsApp application is a means of learning activities, so that the learning process becomes more effective and makes it easy for teachers and students in the communication process while carrying out online learning. Obstacles in using the WhatsApp application in online learning, namely signal interference which results in WhatsApp being difficult to access, another obstacle, namely the lack of effectiveness in the learning process, teachers cannot directly see the earnestness of students, cellphone memory which quickly fills up with documents that are difficult to enter will be hampered

This study aims to determine the design of e-business strategies, especially in the culinary field in the Home Industry. Currently,many small and medium entrepreneurs use internet technology to increase their competitive advantage in selling culinary businesses. One popular strategy is the use of e-business, such as Facebook, WhatsApp, and Instagram to improve the performance of business operations. However,to implement an e-business strategy, sellers needa model that can attract customers so that they can generate profits. In this study the authors used a theoretical approach which only describes theories as a basis for thinking and literary methods in which this research method retrieves data from a collection of articles, journals and books from all forms of related sources. The author obtains results from research showing that E-Bussines Home Industry is able to generate promising profits and can compete and innovate to produce new products and have high selling value for the progress of Home Industry businesses, especially in the culinary field,now and in the future.