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This study aims to analyze in depth the influence of business legality on the growth and increased competitiveness of Micro, Small, and Medium Enterprises (MSMEs). Business legality is seen as a crucial foundation in strengthening the position of MSMEs in the market, as it not only provides legal certainty but also fosters consumer trust in the quality of the products offered. This study uses a qualitative approach with data collection techniques such as field observations, in-depth interviews with business actors, and relevant documentation studies. The results show an increase in public awareness of the importance of having business legality, as evidenced by the increasing number of MSMEs officially registering their business permits. Furthermore, legality has been proven to increase the credibility of MSMEs, expand market access, facilitate collaboration with the private sector and government agencies, and open up opportunities for obtaining capital support. A significant increase in consumer trust is also evident, as MSME products with legality are more easily accepted and marketed through various distribution channels. Thus, this study confirms that business legality is not merely an administrative requirement, but rather a strategy that can encourage sustainable business growth and increase competitiveness at the local and national levels. In conclusion, the synergy between MSMEs and the government is the main key in encouraging the creation of a healthy, transparent, and highly competitive business ecosystem.

This study explores the role of halal certificates in increasing consumer confidence in food industry products in Indonesia. In a Muslim society and a global market that is increasingly aware of religious ethics and values, halal certificates are not only proof of halalness, but also serve as a signal of quality, safety and integrity of the producer. This research uses a qualitative approach through a literature study, by reviewing scientific articles, books, official reports, and relevant documents related to halal and consumer behavior. The results of the analysis show that halal certificates have three main roles: (1) as a credibility signal to reduce information asymmetry between producers and consumers; (2) as an instrument to reduce risk perceptions of ingredients, processes, and production ethics; and (3) as a brand communication medium that builds emotional attachment and social value. Consumers, especially millennials and Gen Z, demand halalness accompanied by transparency and education in the certification process. Halal certificates also strengthen product competitiveness in the global market, reflecting a religious lifestyle while being modern and sustainable. Therefore, industry players need to make halal certification a comprehensive brand strategy, while regulators such as BPJPH must continue to improve the transparency and effectiveness of the system.

This study focuses on examining the impact of halal certification, product quality, and marketing strategy on the sales of Home Industry food products. A descriptive quantitative approach was adopted to analyze the relationship between variables. Data were collected through questionnaires distributed to 170 respondents who were food product business actors Home Industry in Sariwangi District, Tasikmalaya Regency, West Java Province. The collected data were analyzed using the Structural Equation Modeling method with a Partial Least Squares (PLS-SEM) approach. The results show that both halal certification and marketing strategy have a significant positive effect on sales of Home Industry food products. Meanwhile, product quality does not show a significant effect on sales. The study also indicates that halal certification has the strongest influence on sales compared to the other variables.

This article discusses the importance of business legality, especially in obtaining Business Identification Numbers (NIB) and Halal Certificates for Micro, Small and Medium Enterprises (MSMEs) in Gentong Village, Pasuruan. Gentong District has many MSMEs that play an important role in the local economy, but face challenges in understanding and managing business legality, which results in limited access to wider markets. This article highlights the mentoring program carried out using the Service Learning method, which involves direct interaction between academics, students and MSME actors. This program aims to increase the understanding and skills of MSME players in managing NIB and Halal Certificates, as well as overcoming bureaucratic obstacles which often become obstacles in managing business legality. Through this approach, MSME players are expected to be able to increase the competitiveness and sustainability of their businesses. This article also examines relevant theories, such as Legitimacy Theory, Social Capital Theory, and Market Access Theory, which support the importance of business legality in building reputation, expanding markets, and reducing legal risks. The results of this mentoring program show that with adequate business legality, MSMEs in Gentong Village are able to expand business networks, increase credibility, and access larger market opportunities, both at the local and international levels. Thus, business legality is not only an administrative fulfillment, but also an important business strategy for the growth and sustainability of MSME businesses amidst increasingly tight market competition.

Era saat ini UMK dituntut menghasilkan produk layak jual didukung dengan produk tersertifikasi halal yang diselenggarakan oleh badan penjamin produk halal.  Ini merpakan jaminan  kehalalan produk  tertentu  yang dipasarkan  pada konsumen. Produk UMK dituntut memiliki  kualitas produk  yang terjamin, higienis sesuai dengan standar kehalalan produk  dari Majelis Ulama Indonesia.  Faktanya Progam SEHATI yang dicanangkan oleh Kementerian Agama RI masih mengalami kesulitan dalam implementasi pendampingan sertifikasi halal kepada pelaku  UMK di Indonesia, salah satunya seperti  permasalahan yang terjadi di Kabupaten Blitar.  Tujuan penelitian, meneliti  tingkat kesadaran masyarakat tentang pentingnya kegiatan sertifikasi halal pada produk UMK kerangka meningkatkan nilai produk dan kepercayaan konsumen melalui Program Sehati di Kabupaten Blitar. Metode kualitatif pedekatan fenomenologi digunakan dalam penelitian ini. Teknik pengumpulan data dengan wawancara, observasi, dokumentasi, dan studi pustaka. Hasil penelitian, sosialisasi secara masif dan pendampingan halal malalui program sehati, yakni mengedukasi dan mensosialisasikan pelaku usaha UMK tentang sertifikasi halal, selanjutnya diikuti dukungan kerjasama antara pemerintah daerah dengan pemerintah desa, keikutsertaan perguruan tinggi dalam memberikan pendampingan kepada pelaku UMK. Kemudahan akses mengurus sertifikasi halal oleh pemerintahan daerah dan dinas terkait, adanya sosialisasi program sehati dari pemeritahan desa kepada pelaku usaha, para pendamping halal harus berkolaborasi dengan pusat pelatihan bisnis, meminimalisir adanya praktek pungutan liar dalam pendampingan program sehati,  memperbanyak delegasi pendamping halal di desa. Program sertifikasi halal gratis wajib sosialisasi  secara masif kepada palaku UMK dengan harapan memberikan berbagai manfaat dalam kemajuan usaha di masa depan.