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Competition in the business world is increasingly diverse, encouraging companies to compete in competing markets and consumers. This is what happened to the Takoto UMKM. This study aims to determine the marketing strategies used by UMKM Takoto to increase sales. This type of research is conducted using descriptive qualitative methods in the form of case studies on the Takoto UMKM business. This study aims: (1) to study the marketing strategy (marketing mix) of products at UMKM Takoto. (2) provide alternative marketing suggestions for UMKM Takoto products. The conclusions of this study are: (1) the product is considered good by consumers and already has 5 elements of product strategy such as product attributes, brand, packaging, and labels, but the product does not last long because it uses ingredients that do not contain preservatives; (2) the pricing strategy is oriented towards production costs so that in the future it can be considered for pricing by looking at the prices of competitors' products; (3) the promotion strategy of Takoto's UMKM pastries is still limited because it uses more personal selling rather than intense promotion through advertising; (4) Takoto's UMKM pastry products are marketed directly to consumers and through retailers, however the dominant marketing is direct to consumers so that the bargaining position is stronger because it does not depend on retailers.

Smartphone retail sales in Indonesia are currently growing very rapidly. Point of Sales Material (POSM) is used to provide information about products to consumers, using displays to stimulate impulsive buying behavior. This study designed a 3D planogram visual media, which can visualize real-time with text, images, and videos. Media that has been developed by researchers is in the very good category with a percentage of 78% for the promoter segment that is more than 1 year and 77% for the new promoter segment who has worked at Samsung retail for less than 1 year. From the results of experalidation and user validation, for the aspect of video visualization and the 3D planogram module that has been developed, the category average AB score is 81-85. The display arrangement process can be done more quickly and precisely because the understanding of the planogram increases.

The information system for purchases and cash disbursements is one of the entire information systems. In retail sales companies need control of purchases and cash disbursements that are precise and fast. In an effort to minimize sudden out-of-stock inventory, it is necessary to secure an inventory to cope with a sudden out of stock due to delays in purchasing goods that occur at CV. New Space. This is what encourages the author to conduct research on CV. Angkasa Baru and choose the title "Purchasing Information System and Cash Distribution at CV. New Space. In writing this research systemin formation, the author uses the Microsoft Visual Basic 6.0 application, the research writing method uses the Research and Development (R&D) model, while the stages of this research model go through the stages of observation or interviews with parties related to the data required in writing this thesis, stages of designing the application system, designing specifications, validation test stages, revision of validation until the system passes. The development method used by the author is the prototype method, where the system created will be tailored to the needs of the user, if there is a change in the system it will be repaired until the user is satisfied with the system.

Kabupaten Batang memiliki panjang pesisir pantai ± 38,75 km yang membentang pada enam wilayah administrasi kecamatan (Kecamatan Batang, Kandeman, Tulis, Subah, Limpung, dan Gringsing). Pantai yang dimiliki Kabupaten Batang diantaranya adalah Pantai Buntu, Pantai Kuripan, Pantai Pelabuhan Perikanan, Pantai Jodo, Pantai Celong, Pantai Depok, Pantai Sigandu, dan Pantai Ujung Negoro dan lain-lain. Kegiatan perekonomian di Kabupaten Batang telah berkembang pesat seiring dengan tuntutan pemenuhan kebutuhan hidup masyarakatnya. Kondisi tersebut dapat dilihat dari banyaknya jenis sarana perbelanjaan yang ada baik dalam skala kecil maupun menengah seperti pertokoan, minimarket, pasar tradisional, pasar hewan. Pusat perbelanjaan dengan konsep Beachwalk adalah pusat perbelanjaan yang menerapkan konsep semi terbuka dengan memiliki bentuk berupa pedestrian mall, yaitu sebuah pusat perbelanjaan yang retail-retail dan fasilitas pendukungnya dihubungkan oleh pedestrian berupa koridor terbuka ataupun semi terbuka dan bebas dari kendaraan sehingga penataan bangunannya direncanakan mengelilingi area pedestrian, ditambah dengan pengolahan lansekap yang turut memanfaatkan panorama pantai dan lautan sebagai point utama sehingga menghasilkan suasana baru dalam hal berbelanja dan rekreasi bagi masyarakat. Penekanan desain Pusat Perbelanjaan dengan Konsep Beachwalk di Kabupaten Batang adalah dengan menerapkan konsep arsitektur tropis modern dengan olahan bentuk yang tidak monoton sebagai salah satu upaya untuk menciptakan citra bangunan yang rekreatif, entertaint, dan terbuka.

In the first quarter of 2017, retail in Indonesia recorded a growth of 2.5%, while in 2018 the growth was only in the range of 1% -1.5%. The cause of the slow growth is the change in the consumption pattern of the people and it will continue at the beginning of 2018. In addition, the decreasing productivity of the community at the lower middle level. As a retailer, Anterah store also faces the same thing, so anticipating a decline in sales requires an analysis of the best-selling products and how to find out the relationship between the products purchased by consumers. The association relationship between these products will be used as the basis for product arrangement, so that the frequency of products that consumers often buy can be arranged closely together so that consumers do not have to look for them longer. Market basket analysis to determine the relationship between products sold simultaneously is used to explore association rules (Association Rule Mining) which will produce products that are purchased simultaneously as a consideration for product arrangement in Anterah Retail storefront. Meanwhile, the best-selling products will be explored using the Frequent Pattern Growth method in order to obtain a ranking list of the most purchased products by consumers. This analysis is used as a basis for considering product promotion. The test results on the sales sample data obtained an average value of minimum support = 0.0025, minimum confidence = 0.610, LaPlace = 0.9985, Gain = -0.006, p-s = 0.003, Lift = 103.82, Convicting 2.5285 with a processing time of 41.456 seconds.

Bisnis retail merupakan bisnis yang keberhasilannya sangat dipengaruhi oleh kemampuan untuk memahami perilaku konsumen dan kesigapan respons dari pemiliknya. Memahami konsumen dapat dilakukan dengan mempelajari data historis dari transaksi konsumen. Metode association rule-mining dalam Machine Learning dapat kita manfaatkan untuk menemukan tren pola perilaku beli konsumen yang menunjukkan keterkaitan antar produk / kategori produk. Penelitian ini bertujuan untuk menemukan tren asosiasi kategori produk serta memberikan rekomendasi penempatan produk (product placement layouting) dengan memaksimalkan exposure pembeli terhadap produk-produk yang terkait saat berbelanja suatu barang dengan harapan akan terjadi peningkatan penjualan. Sebanyak 12.760 data transaski digunakan untuk menemukan pola beli konsumen. Pola beli konsumen ini kemudian dijadikan dasar untuk memberikan rekomendasi penempatan produk untuk meningkatkan penjualan.