Publication Search

This study explores how resource-constrained small and medium-sized enterprises (SMEs) in Indonesia’s advertising sector adapt digital transformation strategies to achieve sustainable development. Using the case of Roxy Maharewa, an SME in Makassar–Gowa, the research examines strategic trade-offs between investing in advanced digital platforms and operationally transformative physical assets. Guided by the Resource-Based View, Strategic Trade-off Theory, and Contingency Theory, this qualitative case study employs semi-structured interviews with key decision-makers. Findings reveal that prioritizing high-capacity production equipment eliminated structural cost disadvantages from outsourced printing, enabling twice to fourth times potential profit margin gains and strengthening market competitiveness. Rather than adopting a fully digital-first approach, the firm employed a hybrid strategy leveraging low-cost digital tools for internal efficiency while maintaining offline relationship management to align with client preferences and infrastructural realities. This asset-led hybrid model demonstrates how SMEs in emerging markets can integrate selective digital adoption with tangible investments to achieve both rapid returns and long-term sustainability. The paper contributes to the discourse on digital transformation by providing a context-sensitive perspective for policymakers and practitioners, emphasizing that in heterogeneous digital readiness environments, blended strategies can deliver superior economic and social.

Background: Traditional naval maintenance strategies rely on centralized supply chains and pre-manufactured spare parts, leading to long repair downtimes and logistical inefficiencies, particularly for vessels operating in remote maritime regions. Additive manufacturing (3D printing) offers a disruptive alternative by enabling on-demand production of spare parts, reducing dependence on external suppliers, and enhancing fleet self-sufficiency. However, material durability, operational feasibility, and cost-effectiveness remain underexplored for naval applications. Original Value: This research advances the study of AM in naval engineering, assessing its practical viability beyond theoretical potential. Unlike previous studies focusing on commercial maritime applications, this study evaluates 3D printing’s impact on naval fleet readiness, supply chain resilience, and sustainability. Objectives: The study investigates how 3D printing can optimize naval maintenance efficiency, specifically analyzing its feasibility, material performance, cost implications, and logistical advantages. Methodology: A qualitative-empirical approach was used, combining material performance testing, expert interviews, and operational case studies to evaluate mechanical durability, economic feasibility, and AM integration challenges. Results: Findings indicate that AM reduces repair downtime by 40%, lowers part procurement costs by 30–50%, and enhances supply chain resilience. However, material limitations and infrastructure readiness remain key adoption challenges. Conclusions: Hybrid AM adoption—where 3D printing supplements rather than replaces traditional manufacturing—offers the most practical near-term approach for naval fleets. Strategic investment in material research, onboard AM training, and fabrication infrastructure will enhance fleet efficiency, reduce environmental impact, and future-proof maritime maintenance strategies.

This research aims to analyze the risk factors of occupational accidents and identify effective prevention efforts within the context of Micro, Small, and Medium Enterprises (MSMEs), specifically at Inkside Sablon. This qualitative study, employing a case study approach, utilized in-depth interviews, participant observation, and documentary analysis for data collection. The findings indicate that occupational accident risk factors at Inkside Sablon are influenced by several aspects, including human factors such as lack of safety awareness and fatigue, environmental factors like inadequate ventilation and suboptimal lighting, and equipment factors such as non-ergonomic tools and insufficient maintenance. The prevention efforts implemented by Inkside Sablon are still partial and not well-structured, thus requiring the integration of more comprehensive safety programs, such as enhanced safety and health (OSH) training, provision of appropriate personal protective equipment (PPE), and improvements in management and supervision systems. It is expected that the implementation of these measures will increase worker awareness and reduce the number of occupational accidents, thereby creating a safer and more productive work environment

The development of digital printing technology requires machines with high reliability and efficiency. The AccurioPress 6100 is a widely used digital printing machine that offers a speed of up to 100 pages per minute. However, the machine’s Overall Equipment Effectiveness (OEE) at PT. OctoPrint only ranged from 45% to 53%, which is below the industry standard of 85%. This study identifies the gap in machine efficiency and proposes solutions based on OEE analysis involving Availability, Performance, and Quality indicators. The study adopts a descriptive quantitative method, collecting data through direct observation and interviews over a 14-week period. Preventive maintenance strategies were implemented to improve machine performance. The results showed an increase in OEE to 60–63%, supported by improvements in Mean Time To Failure (MTTF) and reductions in Mean Time To Repair (MTTR).

 Community service activities have been carried out with the title of modifying palm sugar molding tools as an effort to improve the economy of palm sugar craftsmen in Bulukumba Regency, which is a form of community service, with the orientation of its activities in the field of community service. The form of this activity consists of: 1) identification of activity targets, which is carried out with a communication approach to the community in finding and studying problems in the field, 2) implementation stage, which begins with providing material in the form of participatory counseling on the importance of improving the economy of palm sugar craftsmen in Bulukumba Regency, then the design of making the tool is carried out which begins with the manufacture of a molding tool in the form of a molding tool model design, and 3) the progress reporting stage, aims to report on the conditions of the implementation of temporary activities in the field. With this program, the palm sap processing community in Bulukumba Regency can easily increase the selling value of the palm sap they make, the market share of palm sap sugar is also getting wider, the marketing of this product is increasing, so that it can increase the productivity of palm sap sugar through alternative effective palm sugar printing methods. The indicators for achieving targets and outputs from this community service activity are the creation of palm sugar products with high competitive value, so that they can advance the people's economy, especially palm sap sugar entrepreneurs in Bulukumba Regency.

This community service activity is motivated by the low level of workers’ awareness and understanding of Occupational Safety and Health (OSH) implementation in the printing and binding industry in Gedangan, Sidoarjo. The purpose of this program is to optimize OSH implementation through participatory education to improve workers’ knowledge and safe work behavior. The method used is a participatory approach involving problem identification, focus group discussions (FGD), interactive education, technical training, as well as mentoring and evaluation through pre-test and post-test. The results show a significant increase in workers’ understanding, with average scores rising from 56.25% to 83.75% (an increase of 27.5%). In addition, behavioral changes were observed, including improved compliance in using personal protective equipment (PPE) and the ability to identify workplace hazards. The program also resulted in the formation of OSH cadres as local change agents. Therefore, participatory education has proven effective in improving OSH implementation and fostering a sustainable safety culture.

 PT Hong Xin Printing Equipment is encountering obstacles in improving operational efficiency and managing human resources in the digital age. Despite the use of a fingerprint attendance system, there are concerns about errors and reduced efficiency due to manual data processing. Additional challenges arise when recording attendance for employees on business trips and manually calculating leave. To tackle these issues, the company is planning to create a web-based payroll system that will automate payroll, attendance, and leave management. The implementation of this system is anticipated to enhance efficiency and accuracy, thereby allowing the company to maintain its competitiveness in the market.