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The tempe chip industry in Sanan Village, Malang City, represents a culturally embedded small and medium enterprise (SME) cluster that has contributed to the local economy for decades. However, intensifying intra-cluster competition, soybean price volatility, and shifting consumer behavior have placed increasing pressure on the competitiveness of businesses in this area. This study aims to analyze the marketing strategy implemented by Keripik Tempe Dua Karunia — one of the pioneering enterprises in Sanan Village that has been operating since 1980 — and to identify the marketing strategy factors that contribute to enhancing its competitive advantage. A qualitative descriptive approach was employed through field observation, in-depth interviews with the business owner, and documentation analysis. The analysis is grounded in the 4P marketing mix framework — Product, Price, Place, and Promotion. The findings reveal that Dua Karunia builds its competitiveness through four strategic pillars: (1) product differentiation through multi-flavor diversification and consumer-driven customization; (2) cost-based pricing that is adaptively managed through shrinkflation tactics in response to raw material price fluctuations; (3) multi-channel distribution that integrates direct outlet sales with digital platforms (Shopee and WhatsApp); and (4) long-established word-of-mouth reputation-based promotion reinforced by active e-commerce presence. This study concludes that the consistent integration of all four marketing mix elements, supported by family-based operational flexibility and the cultural heritage value embedded in the product, constitutes the primary source of sustained competitive advantage for Dua Karunia amid increasingly intense cluster competition. These findings carry practical implications for similar SMEs seeking to design adaptive, competitiveness-oriented marketing strategies.

The rapid advancement of Artificial Intelligence (AI) is reshaping public governance, including legislative processes. In the United Arab Emirates (UAE), AI is being actively utilized to enhance law-making through faster drafting, improved consistency, and greater transparency. This study examines the role of AI in the UAE’s legislative functions, focusing on how AI tools assist in analyzing legal data, formulating policy recommendations, and drafting legislation. It explores how AI impacts the speed, accuracy, and legitimacy of law-making, while also addressing the ethical and legal challenges of delegating legislative tasks to intelligent systems. Using a qualitative case study method, the paper evaluates government initiatives, expert insights, and regulatory structures that frame AI's integration into the UAE’s law-making system. While AI offers opportunities for data-driven governance and increased legislative productivity, it also presents risks such as algorithmic bias, reduced human oversight, and accountability gaps. The study emphasizes that AI must be governed by strong regulatory frameworks to safeguard democratic values, fairness, and legal integrity. By analyzing a pioneering national model, this research contributes to global discussions on AI in governance and offers key insights for policymakers, technologists, and legal scholars seeking to balance innovation with ethical and legal standards.

This study aims to examine various factors that influence customers' engagement in choosing the Cicil Emas product as a form of long-term investment at Bank Muamalat Purwokerto. This research is based on the increasing trend of gold investment in the community caused by the increase in gold prices and awareness of the importance of halal investment according to sharia principles. This study uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation of Bank Muamalat Purwokerto. The results show that customer interest is influenced by several main factors, namely trust in sharia principles through the murabahah contract, a positive perception of gold as a stable investment asset, the ease of installment procedures that are flat and transparent, and the efficiency of the payment system through autodebit. In addition, social factors such as family recommendations and active promotions from the marketing department also strengthen customer interest. From the SWOT analysis, it was found that the main strength of this product lies in Bank Muamalat's reputation as a pioneering sharia bank and a stable installment system, while its main weaknesses are limited physical gold stocks and low public investment literacy. With increasing public awareness of sharia investment and the large market potential in Purwokerto, the Cicil Emas product has strong prospects for continued growth as a safe and Islamically-compliant long-term investment instrument.

Pupus Tourism Village in Ponorogo Regency is a pioneering tourist village endowed with diverse natural, economic, and cultural potential, yet its development remains constrained by limited infrastructure and insufficient utilization of digital technology. This condition has hindered the optimization of local attractions such as Mloko Sewu, Selorejo Waterfall, Mount Tapak Bimo trekking, as well as local products including palm sugar, coffee, porang, and goat milk in supporting the village economy. This study aims to analyze strategies for optimizing village potential through the application of Green Digital Management (GDM) as an effort to establish sustainable tourism business practices. A qualitative research approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that the implementation of GDM can serve as a strategic approach for Pupus Tourism Village by integrating environmentally based digital promotion, strengthening eco-friendly creative economy initiatives, and revitalizing local culture such as the bersih desa ritual and communal work (gotong royong). The implications highlight the importance of collaboration between government, community, and tourism stakeholders in applying GDM to enhance the competitiveness of Pupus Tourism Village while simultaneously promoting sustainable economic, social, and ecological development.

The current study aims to determine the role of strategic foresight through its dimensions (environmental scanning capabilities, strategic choice capabilities, integration capabilities) in achieving the pioneering social orientation through its dimensions (adopting social risks, social proactivity, and social relations). This is because the research problem was represented by a number of questions that were designed to identify the intellectual frameworks of its variables, diagnose the level of interest in them in the field, and identify the appropriate procedures. The organization's main method for collecting information about the field component of the study was a questionnaire form, and the sample size was 149. By examining the link between these variables, two primary hypotheses were established, from which a number of subhypotheses were derived to gauge the degree of association and influence. With the help of (university leaders) in the subject, private universities in the Middle Euphrates region were selected for the study and testing of its theories. SPSS.V.29 The study came to a number of recommendations. Several results were reached with the program (Amos.V.26), but the most important one is that strategic foresight has a link of association and effect Moral in the social entrepreneurial orientation.

Korean wave perm is the latest trend in curling hair. The price of the tools used is in the range of Rp1,000,000 to Rp5,000,000. The purpose of this research is to replace the digital perm tool with a hair dryer so that production costs can be reduced. The methods used in this research are observation, documentation, interviews, literature, questionnaires and experimental methods. Based on the assessment by 5 expert validators about the feasibility technique of using a hair dryer as a tool in curling that the technique effectiveness indicator scored 21 said to be feasible, time efficiency score 23 said to be very feasible, the cost got 21 said to be feasible, and the final result got 24 said to be very feasible. In addition, a public test was conducted to see the results of the public's level of liking for the technique of using a hair dryer as a curling tool by distributing questionnaires to 60 respondents, the results of which were 100% agreed that hair dryers could replace digital perm tools as well as save pioneering salon expenses, in the final results of the technique 55% of respondents liked it, 26.7% of respondents quite liked it and 18.3% of respondents really liked it so that 98.3% of respondents agreed that hair dryers could replace digital perm. It can be concluded that the hair dryer is feasible to use as a substitute for digital perm tools in curling korean wave perm.

The spice tea business, as part of the traditional beverage sector, has great potential to be developed as a pioneering entrepreneurship amidst increasing public awareness of a healthy lifestyle and consumption of natural-based products. Opportunities and challenges faced in developing this spice tea business as a form of entrepreneurial innovation based on local traditions. The main opportunities for developing the spice tea business lie in the diversity of spices in Indonesia, market trends that support organic and herbal products, and the potential for export to the global market. In addition, the sustainability of this business can also be improved through flavor innovation, modern packaging, and digital marketing strategies. However, the main challenges faced include limited capital, fluctuations in raw material prices, competition with modern beverage products, and low digital literacy among business actors.  

Muhammadiyah, which was founded in 1912, has played a pioneering role in social and educational movements in Indonesia. This article examines Muhammadiyah's contribution to improving the quality of life of the community through various educational programs and social initiatives. Research shows that Muhammadiyah has established more than 17,000 educational institutions that provide access to quality education, as well as implementing community empowerment programs that encourage economic independence. In addition, Muhammadiyah is active in social activities, including disaster management and human rights advocacy, which shows the organization's commitment to social justice. Through a holistic approach to education that prioritizes character and leadership development, Muhammadiyah seeks to form a young generation that cares about society. The aim of this research is to reveal Muhammadiyah's role in improving the quality of life of the Indonesian people through the educational programs and social initiatives it carries out. This research method uses a qualitative method with a descriptive approach to examine the role of Muhammadiyah in social movements and education in Indonesia. The research results show that Muhammadiyah not only functions as a religious organization, but also as an agent of change that contributes to creating a more prosperous and just society in Indonesia.

This thesis examines the critical role of education in societal transformation, drawing on Werner Jaeger's assertion that the state is the primary agent of education and cultural evolution. In "Paideia," Jaeger emphasizes the state's role in shaping individual development and humanity's essence through educational systems. The thesis introduces the concept of a Ministry of Generosity, a state initiative aimed at fostering a Culture of Generosity as a formal measure of societal happiness. This ministry would integrate the Pedagogy of Generosity into education, promoting prosperity and compassion across economic and educational spheres. The thesis explores the General Theory of Generosity and its practical application in social and educational technology, highlighting the pioneering work of Dr. hc Vicente Pironti, founder of Humaniza. It examines how these technologies can drive cultural transformation and set a global standard for education and societal well-being. Additionally, the thesis addresses the development of humanized algorithms within the Artificial Intelligence Universe, incorporating ethical parameters and compassion for humans, sentient beings, and the environment. These humanized algorithms are presented as a crucial element in realizing the new Culture of Generosity.  

Artificial food additives pose significant health risks to Gulf Cooperation Council (GCC) citizens despite regional authorities' extensive medical, legislative, and technological efforts. Literature highlights the detrimental impacts of these additives, including malnutrition, digestive disorders, respiratory problems, skin issues, hives, nausea, diarrhea, shortness of breath, allergic reactions, high blood pressure, and tumors. The research project at hand aims at becoming the first official and comprehensive mobile application of its own in the GCC region that manages the calculation and demonstration of an up-to-date health and legal knowledge base of the impacts of artificial additives, enhances the awareness, automatically recognizes the artificial additives, and provides alternative solutions, for both android and IOS mobile platforms. This research project introduces "Weqaya," a pioneering mobile application designed to manage, educate, and raise awareness about the effects of artificial additives. Weqaya provides real-time health and legal information, identifies additives, and suggests alternative solutions for Android and iOS platforms. The project employs an Agile-based SDLC model to explore, develop, and evaluate the food additive phenomena in Weqaya. The application's usability evaluation scores a promising 95.21%, indicating its potential utility for GCC health ministries, dietitians, academics, researchers, and food producers in enhancing knowledge and promoting non-artificial food options.

With the rapid development of technology, it benefits us in facilitating work in various fields. One example today is the use of modern technology in optimizing business processes. Information is one of the important assets for the Company in carrying out its business processes. With the rapid development of information technology also resulting in faster data movement, this must be used to help the Company in obtaining information quickly, precisely, effectively and efficiently. This is also evidenced by the increasing number of pioneering industries from small to large industries that are developing today. One of them is PT. XYZ. Of course, as a pioneering company, it requires a number of optimizations in its business process activities, one of which is reporting and recording. Because assets are one of the important elements in the Company's productivity, it is necessary to monitor the condition of assets regularly. The company still uses a manual asset damage reporting system using Whatsapp. Of course, this is less effective and efficient in the process, especially in recording activities to report damage to existing assets. Therefore, this study was conducted to help optimize the existing asset damage reporting system. From the results of the research, it can be seen using current technology, it can help optimize the reporting of damage to the Company's assets with the help of Google Sheets as its main database and Appsheet as a simple application for filling out reports.    

Emak Farm and Hydroponics is one of the business branches of the East Java Al-Muslim Foundation headed by Drs. Masyhuda. In 2018, Mr. Artha was entrusted to run the Emak Farm and Hidroponic business by Drs. Masyhuda. In his pioneering journey, Pak Artha met Pak Kenta (Head of Surabaya Vegetable Garden). He collaborated with Surabaya Vegetable Garden as a vegetable supplier before finally deciding to go door to door to customers in the Pondok Chand area. The purpose of establishing the Emak Farm and Hidroponic business is to become a useful garden, become a role model and always learn new science or new innovations about hydroponics. In the process of realizing useful gardens, Emak Farm and Hidroponic assisted the Farmer Groups (Poktan) in helping sales and making markets for the groups. The challenge faced by Emak Farm and Hidroponic today is to increase understanding for groups in terms of packaging and shipping to customers who conform to the standard. Another thing that is a challenge as well as motivation for Emak Farm and Hidroponic is in terms of science in hydroponic farming which continues to develop. In this study, researchers intend to review innovative benefit-oriented marketing strategies carried out by UMKM, Emak Farm and Hydroponics.

Research objectives To find out strategies that can be implemented in developing community-based Ecotourism in Tipang village, Baktiraja District, Humbang Hasundutan Regency in 2023. To find out what factors support and inhibit the development of community-based Ecotourism in Tipang tourist village. Using a qualitative research method with a descriptive approach through in-depth interview techniques with informants. From the results of research conducted by researchers, the Tipang Tourism Village, Baktiraja District, Humbang Hasundutan Regency is still in the pioneering stage. Therefore, for the Tipang Tourism Village development strategy there are stages that must be carried out, especially the process of approaching the community and providing guidance to assist the community's human resources. As well as the existence of supporting and inhibiting factors in the community-based ecotourism development strategy, more attention must be paid by utilizing the potential of the Tipang Tourism Village. The strategies that have been implemented in the tourism community are: 1. Becoming a government partner in encouraging and disseminating tourism awareness among the community. 2. Providing participation in various related training, such as understanding what tourism potential is and also what it is like to develop a tourist village. 3. Mapping tourism potential, where Pokdarwis has data from every tourist location point in Tipang Tourism Village. 4. Create a tour package where this tour package has a tariff according to the tourist's trip in the Tourism Village and what the tourist's activities will be in the future. 5. Promoting tourism products carried out by Pokdarwis so that Tipang Tourism Village becomes increasingly well known and penetrates the outside world. Potential villages with culture and daily traditions of the community that can be developed as tourist village attractions. Through the factors that influence the development of this tourist village, there are attractions, amenities, accessibility and also superior human resources.

Logo rebranding training and mentoring as an effort to increase business competitiveness for MSMEs in Gebang Putih sub-district. Gebang Putih village is one of the villages in the Sukolilo sub-district. Gebang Putih sub-district has quite a number of MSMEs, some of which are quite large, but not a few are still pioneering. we identified one of the problems lies in the lack of branding on the products being marketed, one of which is the problem of rebranding the MSMEs logo. Some MSMEs in the Gebang Putih sub-district still have a logo design that tends to be simple and there are even a number of MSMEs in the Gebang Putih sub-district that do not yet have a logo. Branding is something that is in a product or service such as a name, sign, symbol, logo, or a combination of all that aims to identify a product or service. the purpose of branding is to introduce a product or to the wider community, build public trust in a product, and to shape public perception of a product being sold. Based on the above problems, a logo rebranding training and mentoring program was implemented for MSMEs in the Gebang Putih sub-district. The training and assistance is intended so that MSMEs can recognize the importance of branding and make their own logo designs more attractive.

Church planting is not a new thing in the journey of Christianity and has an important role to play in the continuation of God's work on earth. Church planting is one aspect that plays an important role in the growth of the church as well as something that the church must do, not only the church, but all believers, considering this duty and responsibility is contained in the Great Commission. David Garrison suggests 4 classifications of church planting, namely rapidly multiplying, indigenous, church planting and in tribal groups. The segmentation of church planting is aimed at both unbelievers and believers who are immature in faith and unshepherded. In new church planting, the above are important factors that will help new churches grow and develop well. However, the sociological factors seen in new church planting vary depending on the case being analyzed, but God does not ignore the physical needs of people. When Jesus ministered in the world, He performed many social acts, such as healing diseases and feeding people. Evangelism is not one of our efforts to separate them from their culture, we still live culturally and maintain that culture, but our job is to straighten their path from the wrong to the right path, namely the Lord Jesus Christ who is the Savior of mankind. We must keep and preserve the culture, but it is the wrong way and understanding that we must correct.

Balm, a pharmaceutical product that is no stranger to the community, therefore, this product is one of the most potential commodities developed into a home industry that can improve the economy of the community. relatively simple balm formulation and easy in material, is very possible to be applied in the community. This article is a form of publication of community service that has been carried out on Tuesday, February 6, 2018,at RW XXII Bibis Luhur Kel. Nusukan Kec. Banjarsari Surakarta Central Java. This community service is entitled "training of sticks from herbal and pioneering industry as a home industry" which aims to provide understanding and skill through counseling, training, and application of herbal balsam in the form of sticks, and utilization in health by empowering natural resources optimally, produce new products, besides can be made for self-use, sticks balm is a product that is very much needed by the community, so it is possible to develop its production in the scale of home industry to improve the economy of the community.