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This study uses a qualitative method of a descriptive approach with an interpretive paradigm to gain an in-depth understanding of the process of planning, implementing, and evaluating broadcast programs. This research was carried out at the Communication and Information Office of Bogor Regency, Jalan Tegar Beriman Number 1, Pakansari, Cibinong District, Bogor Regency, West Java 16914. The data collection techniques used are direct observation of the broadcast process, in-depth interviews with broadcasters and program managers, and documentation to support the validity of research data. The results of this study show that broadcasting strategies are implemented through content planning that suits the needs of listeners, the implementation of interactive broadcasts involving listeners and routine evaluation to maintain the quality of the information that has been delivered. In addition, the use of digital media as a streaming platform and interaction through social media also supports a wider reach to listeners. The conclusion of the broadcasting strategy implemented by Radio Teman 95.3 FM is considered effective in maintaining listener loyalty and attracting new audiences, so that it can be an example for other local radio stations in facing the current digital media competition.technological optimization, audience engagement, and adaptation to the development of new media.

This study examines the role of sound design in creating a mystical atmosphere in the song “Alternate Universe” by the independent Yogyakarta band, The Melting Minds. The song adopts an exploratory approach to sonic atmosphere creation through elements such as sub-bass drones, long reverbs, pitch-shifted vocals, and extreme spatial panning. The aim of this research is to identify the sound design techniques used and analyze how listeners interpret their listening experience and how these elements contribute to the emotional experience and mystical perception built by the song. The approach used in this research is a qualitative descriptive-interpretative method, with data collected through audio analysis, documentary observation, semi-structured interviews, and open-ended questionnaires given to 15 experimental music listeners. The theoretical framework includes Schafer’s soundscape theory, Schaeffer’s sound objects, Juslin & Västfjäll's BRECVEMA model of music emotions, and Stuart Hall’s reception theory to understand how listeners interpret their experience. The results show that sound design in this song is used strategically to create a transcendental listening experience, evoking a liminal and affective atmosphere. Techniques such as the use of deep sub-bass drones, extended reverbs, pitch-shifted vocals, and extreme spatial panning were found to be highly effective in shaping a mysterious and profound atmosphere. Listeners reported visualizations of a supernatural space, a floating sensation, and even intense spiritual experiences during the listening. 

Radio remains popular due to its intimate and personal nature, despite facing challenges from the advancement of digital technology. Radio Kisi FM Bogor has responded to this by implementing a digital convergence strategy, particularly in the Kisi Music By Request program. This study aims to analyze the digital convergence strategy implemented in efforts to increase listenership, as well as the challenges and solutions encountered. The research uses a descriptive qualitative approach with the theory of media convergence by Pavlik. The study was conducted at Radio Kisi 93.4 FM Bogor from June to December 2024. Data were collected through interviews, observation, and documentation, and analyzed using the Miles & Huberman model through data reduction, data display, and conclusion drawing. The digital convergence strategy implemented by Radio Kisi FM Bogor has proven effective in enhancing the competitiveness of the Kisi Music By Request program through the utilization of technology, increased audience interaction, and adaptation to the dynamics of the modern broadcasting industry. This study shows that the integrated implementation of a digital convergence strategy can enhance the competitiveness of local radio in the digital era through technological optimization, audience engagement, and adaptation to the development of new media.