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The Baduy community in Kanekes Village has economic potential based on traditional crafts with high cultural value, such as weaving and woven fabrics. However, the management of craft businesses is still carried out in a simple manner without a structured human resource (HR) management system. Problems faced include the lack of a clear division of tasks, inefficient production processes, and limited marketing strategies. These conditions hamper the optimal development of craft businesses. This community service activity aims to strengthen human resource management based on local wisdom in order to increase the capacity of traditional craft businesses in the Baduy community. The solution offered is training and mentoring on simple business management adapted to traditional values. Activities include socializing the importance of HR management, training on the division of labor within groups, improving production skills, and developing marketing strategies that respect local wisdom. The implementation method uses a participatory approach through the stages of preparation, training, mentoring, evaluation, and program sustainability. The community is actively involved in every stage of the activity to ensure the program's suitability to local socio-cultural conditions. This activity results in increased human resource capacity in craft business management, the establishment of a more organized work system, and an increased economic value of craft products. In addition, this activity is expected to produce a community empowerment model based on local wisdom and scientific publications in community service journals.

SMEs play an important role in Indonesia's economy, one of which is the woodcraft industry that has great potential for export. Putra Mandiri Woodcraft (PMW) faces sales instability, ranging from 30% to 145.48% of the set target, which affects production efficiency. This study aims to formulate an effective marketing strategy to increase sales volume and business competitiveness. The methods used in this study include the IFE and EFE Matrix analysis to identify internal and external factors affecting the company, SWOT analysis to formulate various strategies, and QSPM to determine strategy priorities based on the Total Attractiveness Score (TAS) value. The analysis results show that Putra Mandiri Woodcraft has an IFE score of 2.70 and an EFE score of 2.80, indicating that the company's internal condition is quite strong, although the response to external factors is still moderate. The company's main strengths lie in product quality and consumer trust, while its weaknesses are the lack of innovation in product design. Based on the SWOT analysis results, eight potential strategies were found, and the QSPM shows that expansion through a marketplace based on product quality and more varied designs is the main priority with a TAS value of 6.16.

This research focused on improving fine motor development in early childhood through creative learning activities that utilize recycled materials, designed and implemented using the ADDIE instructional model. The study involved children from class B2 at TK Prawidya Darma and was conducted systematically through five stages, namely analysis, design, development, implementation, and evaluation. Throughout the learning process, children were engaged in a variety of hands-on craft activities, including cutting, folding, gluing, and assembling recycled objects, which were intentionally structured to train hand–eye coordination, finger flexibility, and concentration. The results demonstrate that learning activities based on recycled materials offer rich and meaningful experiences for young learners. Children showed noticeable improvements in accuracy, independence, and creative expression while completing tasks. In addition, the use of recycled materials helped cultivate environmental awareness from an early age, as children learned the value of reusing everyday objects. The classroom atmosphere became more interactive and enjoyable, with students actively participating and showing enthusiasm during the activities. Overall, the findings indicate that creative recycling-based activities are effective in supporting fine motor skill development through enjoyable, practical, and environmentally friendly learning experiences. This study concludes that integrating recycled materials into creative activities can be an innovative, sustainable, and pedagogically valuable approach for early childhood education programs.

Handicrafts are an important part of the creative economy sector in Indonesia. The creative economy itself is an activity based on the use of intellectual property to create creativity, which aims to increase skills and income. The formulation of this research is that this research aims to determine the impact of the decrease in selling price on the production interest of artisans in Beleka Village and the factors causing the price decrease. This study uses a qualitative approach with a type of field research, subjects are selected purposively, with data collection techniques through observation and interviews. The validity of the data was tested using source triangulation, while data analysis was carried out through the stages of collection, reduction, presentation, and drawing conclusions. The results of the study show, first, the decline in the price of handicrafts in Beleka Village has a great influence on the enthusiasm and interest of artisans to stop producing. This is due to low selling prices and imbalances with the increase in raw material costs, which ultimately reduces profits. Second, Second, the decline in the price of handicrafts in Beleka Village is caused by several main factors. One of them is competition with bulk products that are cheaper and easily accessible in the market. In addition, changes in consumer tastes who tend to choose modern and practical products also contribute to reducing interest in traditional crafts.

This study aims to explain the influence of product quality, price and location on purchasing decisions at Awi Handmade Kediri. The data analysis technique used by researchers in this study uses statistical tests through validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests with SPSS version 16.0. The methods used in this study are questionnaires, interviews and observations. The sampling technique in this study used the Accidental Sampling technique with a sample size of 86. Based on the results of the study obtained by researchers from the multiple linear regression equation Y = 2.344 + 0.369X1 + 0.411X2 + 0.2.69X3. The results of the analysis conducted, the results of the study indicate that the product quality variable has a significant effect on purchasing decisions, the price variable has a significant effect on purchasing decisions with evidence of Sig t 0.000> 0.05, the location variable has a significant effect on purchasing decisions with evidence of Sig t 0.000 <0.05, and the results of product quality, price and location simultaneously have a significant effect on purchasing decisions with evidence of Sig F 0.000 <0.05. The results of the analysis of the R2 value = 0.907 or 90.7%.  

This Independent Community Service Program (KKN) was implemented by students of the Muhammadiyah University of North Sumatra in Lingkungan XXIX, Rengas Pulau Village, Medan Marelan District. This activity focuses on empowering micro, small and medium enterprises (MSMEs) through the application of batik cultural identity to leather bag crafts. Through this service, students help local craftsmen to combine batik motifs with leather bags in order to increase the aesthetic value and selling power of the product. The main objective of this activity is to increase public awareness of the importance of maintaining and preserving national cultural heritage, especially batik, as well as to provide education to craftsmen regarding the application of traditional techniques in leather bag production. This program consists of several activities, including training in making batik leather bags, socializing early savings in schools, and mutual cooperation activities to maintain environmental cleanliness. The results of this activity show an increase in the knowledge and skills of craftsmen in producing culturally valuable products, as well as increasing community participation in MSME activities. In addition, students also succeeded in motivating residents to be more active in protecting the environment and increasing awareness of the importance of health through integrated health service post activities. Thus, this KKN not only contributes to the development of the local economy, but also to the preservation of culture and improving community welfare.

This research contains an analysis of the components of meaning in typical Tasikmalaya crafts, namely payung geulis, kelom geulis and gamparani. The method used in this research is a qualitative method, which is carried out by describing or describing the reality of the facts contained in the research object. The aim of this research is to clarify the differentiating components of the equivalent or lexicon of payung geulis, kelom geulis and gamparani in Indonesian. The analysis technique in this research uses qualitative descriptive techniques, with data collection techniques using reading, listening, note-taking techniques, apart from that, this research also uses semantic analysis. The objects of this research are payung geulis, kelom geulis and gamparani. Based on the meaning component analysis that we have carried out, we can conclude that there are five lexicons related to the payung geulis. The difference lies in the raw materials for making it, the function of use, and even the shape of the type of umbrella. Apart from that, there are also eight lexicons related to the kelom geulis and gamparani. The difference lies in who the user is, the material it is made from, and the situation of the user.

Women's empowerment is one indication of rising welfare. When women become educated, have property rights, and have the freedom to work outside and earn an independent income, this is a sign of improved household welfare. One of the steps in empowering women in Indonesia is done through PKK activities. Empowering PKK mothers as members of the community and who are also classified as productive labour is vital. The purpose of this empowerment is to develop awareness and independence in business, as well as to expand employment opportunities and increase the knowledge of mothers in Panjunan Village. This alternative was chosen because PKK women in the Panjunan area really need knowledge and skills that can be used as provisions and hone the skills of each individual. This training is expected to complement the knowledge and skills of PKK women in various aspects, and can provide benefits in showing their existence in skills, while equipping themselves to do business which in turn can encourage increased income in the family.

Penilitian ini bertujuan untuk mengetahui budaya dan aktivitas masyarakat Kampung Naga yang terletak di Kabupaten Tasikmalaya, Provinsi Jawa Barat. Kampung Naga adalah kekayaan budaya yang ada di Tasikmalaya. Budaya di Indonesia sangat beraneka ragam yaitu seperti rumah adat, upacara adat, pakaian adat tradisional, tarian adat tradisional, alat musik dan lagu tradisional, dan senjata tradisional. Setiap masyarakat pasti memiliki budayanya sendiri dalam budaya pasti ada ciri khas tersendiri yang sudah melekat sejak nenek moyang ada dan sampai sekarang turun temurun Masyarakat Kampung Naga masih mempertahankan tradisi dan adat istiadat seperti menjaga tatanan hidup masyarakat kampung. Masyarakat nya relative terbuka mereka bisa menerima perkembangan zaman walaupun yang mereka pegang teguh adalah adat, perkembangan zaman dan teknologi tidak membuat Kampung Naga kehilangan identitasnya. Melestarikan budaya di Kampung Naga ini menjadi aspek penting dalam kehidupan masyarakat setempat karena masyarakat Kampung Naga identik dengan gaya hidup yang masih berpedoman pada adat istiadat setempat. Aktivitas yang dilakukan oleh masyarakatnya sebagian besar beraktivitas bertani. Penilitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, penelitian ini menggunakan prosedur kualitatif sebagaimana mengacu pada teknik pengumpulan data berupa cerita, gambar, dan tulisan wawancara. Hasil penelitian ini adalah  aktivitas kehidupan di masyarakat Kampung Naga terdiri dari mata penceharian, membuat kerajinan tangan untuk wisatawan yang berkunjung. Budaya yang masih di junjung di Kampung Naga terdiri dari Upacara Adat dan pantangan – pantangan yang tidak boleh di lakukan di Kampung adat tersebut.

Belakangan ini, telah banyak varian produk minuman dan makanan dalam kemasan sachet yang setiap hari kita konsumsi sebagai kebutuhan pangan kita. Kita menggunakan produk yang berkemasan sachet karena dianggap lebih praktis dan lebih simple dibandingkan dengan membuat makanan atau minuman secara manual. Namun seiring dengan berkembangnya produk varian makanan dan minuman sachet, berkembang pula limbah sampah dari bungkus makanan dan minuman sachet tersebut di kehidupan sekitar kita, sehingga kita meningkatkan upaya membersihkan limbah tersebut baik dibuang, dibakar, dan sebagainya. Maka dari itu kelompok kami akan memulai sebuah usaha dimana usaha ini cukup menjajikan yaitu meminimalasir penggunaan plastik salah satunya dengan memanfaatkan bungkus sachet minuman seperti kopi menjadi tas belanja, atau barang lainnya. Belakangan ini, telah banyak varian produk minuman dan makanan dalam kemasan sachet yang setiap hari kita konsumsi sebagai kebutuhan pangan kita. Kita menggunakan produk yang berkemasan sachet karena dianggap lebih praktis dan lebih simple dibandingkan dengan membuat makanan atau minuman secara manual. Namun seiring dengan berkembangnya produk varian makanan dan minuman sachet, berkembang pula limbah sampah dari bungkus makanan dan minuman sachet tersebut di kehidupan sekitar kita, sehingga kita meningkatkan upaya membersihkan limbah tersebut baik dibuang, dibakar, dan sebagainya. Maka dari itu kelompok kami akan memulai sebuah usaha dimana usaha ini cukup menjajikan yaitu meminimalasir penggunaan plastik salah satunya dengan memanfaatkan bungkus sachet minuman seperti kopi menjadi tas belanja, atau barang lainnya.Masyarakat yang hadir cukup antusias dalam mengikuti pelatihan pemanfaatan bungkus plastik. Masyarakat menirukan apa yang dicontohkan oleh tim pelaksana, kebanyakan masyarakat belum pernah membuat tas dari bungkus plastik. Namun, Alhamdulillah dengan adanya pelatihan, masyarakat dapat membuat tas dari bungkus plastik bahkan salah beberapa masyarakat bisa membuat tas jinjing dengan sangat bagus sehingga tim pelaksana memberikan hadiah sebagai penghargaan dan apresiasi agar merangsang masyarakat untuk menekuni pemanfaatan bungkus plastik untuk dijual,Program Pengabdian Masyarakat merupakan salah satu wujud Tri Dharma Perguruan Tinggi yang dapat memberikan sumbangsih positif bagi kemajuan dunia pendidikan. Dari kegiatan yang telah dilakukan yaitu " Pelatihan Usaha Bungkus Ekonomis” dapat menambah pengetahuan, meningkatkan pemahaman, kreativitas, produktivitas dan keterampilan serta tingkat ekonomi masyarakat Desa Surusunda Kecamatan Karangpucung

Gagasan dan realisasi kemandirian ekonomi nasional sampai kini masih jauh dari apa yang diharapkan. Indonesia sendiri terdiri atas kurang lebih 63 ribuan desa dengan sumber daya alam yang berlimpah dan beraneka ragam seperti pertambangan, pariwisata, kehutanan, pertanian, perkebunan dan sebagainya. Indonesia juga memiliki banyak sekali sumber daya manusia produktif yang tersebar di berbagai pelosok nusantara. Dari ribuan desa tersebut, tidak semua sumber daya yang ada terkelola dengan baik. Sedangkan untuk mencapai kemandirian ekonomi nasioal, harus dimulai dari peningkatan pembangunan ekonomi dan penguatan kemandirian ekonomi desa. Faktor yang mempengaruhi keterlambatan pembangunan ekonomi desa antara lain masyarakat kurang peka dalam menemukan potensi lokal dan masih lemahnya kemampuan pemberdayaan potensi lokal pendudukan khususnya di pedesaan. Sehingga, pendapatan warga yang minim menjadikan perekonominya bergantung pada bantuan dari pemerintah atau bantuan lainnya. Berangkat dari permasalahan di atas, maka diadakan program pelatihan dan pendampingan pembuatan kerajianan tas dari bahan plastik bekas, seperti bungkus kopi, bungkus sabun, bungkus snack, dan lainnya. Program ini diaksanakan sebagai upaya untuk menjawab permasalah terkait. Kegiatannya dimulai dari sosialisasi pada ibu-ibu tentang pengadaan kegiatan pelatihan kerajinan tas. Setelah dilaksanan pelatihan, diadakan lomba kerajinan sebagai tindak lanjut agar ketrampilan yang telah diperoleh diasah kembali oleh warga yang mengikuti pelatihan. Selanjutnya dibentuk kelompok usaha agar ketrampilan tersebut dapat terakomodasi dengan baik dan dapat meningkatkan kreativitas bersama. Adanya kegiatan tersebut, kedepannya diharapkan ketrampilan yang telah warga pelajari dapat ditularkan ke warga lainnya serta akan ada peningkatan kemandirian ekonomi desa.