Publication Search

SMEs play an important role in Indonesia's economy, one of which is the woodcraft industry that has great potential for export. Putra Mandiri Woodcraft (PMW) faces sales instability, ranging from 30% to 145.48% of the set target, which affects production efficiency. This study aims to formulate an effective marketing strategy to increase sales volume and business competitiveness. The methods used in this study include the IFE and EFE Matrix analysis to identify internal and external factors affecting the company, SWOT analysis to formulate various strategies, and QSPM to determine strategy priorities based on the Total Attractiveness Score (TAS) value. The analysis results show that Putra Mandiri Woodcraft has an IFE score of 2.70 and an EFE score of 2.80, indicating that the company's internal condition is quite strong, although the response to external factors is still moderate. The company's main strengths lie in product quality and consumer trust, while its weaknesses are the lack of innovation in product design. Based on the SWOT analysis results, eight potential strategies were found, and the QSPM shows that expansion through a marketplace based on product quality and more varied designs is the main priority with a TAS value of 6.16.

This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimizing digital channels and e-commerce for broader global market penetration. Despite its success, CV. Logam Jaya Gallery faces significant obstacles such as market demand fluctuations, limitations in manual production technology, and competitive pressures. As a mitigation measure, the company diversifies its products and adopts contemporary technology to efficiently increase its operational capacity. Strategic synergies with the government and the private sector were also strengthened to expand promotional access. This success was also supported by fundamental pillars in the form of cultural heritage and intergenerational craftsmanship. Through a combination of organized management, sustainable design innovation, and adaptation to market dynamics, the company has succeeded in establishing itself as a competitive creative industry player on the national and global stage.

This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimizing digital channels and e-commerce for broader global market penetration. Despite its success, CV. Logam Jaya Gallery faces significant obstacles such as market demand fluctuations, limitations in manual production technology, and competitive pressures. As a mitigation measure, the company diversifies its products and adopts contemporary technology to efficiently increase its operational capacity. Strategic synergies with the government and the private sector were also strengthened to expand promotional access. This success was also supported by fundamental pillars in the form of cultural heritage and intergenerational craftsmanship. Through a combination of organized management, sustainable design innovation, and adaptation to market dynamics, the company has succeeded in establishing itself as a competitive creative industry player on the national and global stage.

This community service activity, carried out by KKN Group 62 Rempang Eco City, Senbulang, Universitas Maritim Raja Ali Haji, aims to enhance the skills and economic value of coastal communities through the utilization of gonggong shells (Strombus sp.) as raw materials for handicrafts. Gonggong is widely known as a food source, while its shells remain underutilized and are often discarded as waste. The program was implemented through a training activity on making keychains from gonggong shells in Rempang Eco City. The methods included socialization, demonstration, and hands-on practice accompanied by guidance from the facilitators. The results show that participants improved their ability to process gonggong shells into simple craft products with potential market value. Although the activity was still limited to initial production and did not yet cover marketing, it successfully provided new insights and opened opportunities for creative entrepreneurship within the community. With further assistance and development, gonggong shell utilization is expected to evolve into a sustainable handicraft business that contributes to the economic welfare of coastal communities.

This study aims to identify and analyze the preparation of financial statements based on the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) in the Mebel Kerajinan Jepara business. A descriptive qualitative approach was employed using primary data obtained directly from business owners. Data collection techniques included in-depth interviews, observation of accounting records, and documentation of transaction evidence and records used in preparing financial statements. The data were analyzed descriptively to present systematic, factual, and accurate information about the actual accounting practices in the field. The findings reveal that the preparation of financial statements at Mebel Kerajinan Jepara has not yet fully complied with SAK EMKM. The business only keeps simple records of income and expenses in a notebook without producing complete financial statements such as the statement of financial position, income statement, and notes to the financial statements. The main constraints identified are the limited understanding of the business owners regarding the importance of accounting and the absence of human resources with accounting expertise. These findings highlight the need for assistance, training, and capacity building for business owners in the field of accounting to produce standardized financial reports, enhance business credibility, and support decision-making as well as access to financing. Thus, this study is expected to serve as a reference for local governments, educational institutions, and other related parties in providing accounting guidance to micro and small business actors.

This study aims to analyze the influence of Personal Branding, Perceived Value, and Product Quality on consumer purchasing decisions for Carolline Crafty Crochet home industry knitting craft products. The background of this study is based on the increasing competition in the handicraft business, so that business owners are required to be able to build a strong personal image, provide perceived value to consumers, and maintain product quality to increase purchasing attractiveness. The data source used is primary data obtained through distributing questionnaires to respondents. The population of this study were consumers who had purchased Carolline Crafty Crochet products both offline and online. The sampling technique used a nonprobability sampling method with a purposive sampling approach. The calculation of the number of samples used the Lemeshow formula and obtained 96 respondents who met the research criteria. Data analysis was carried out with the help of SPSS version 27 software through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and partial and simultaneous hypothesis testing. The results showed that the variables Personal Branding, Perceived Value, and Product Quality had a positive and significant effect on consumer purchasing decisions. This indicates that the stronger the business owner's personal branding, the higher the perceived value felt by consumers, and the better the quality of the products offered, the greater the likelihood of consumers making purchasing decisions. These findings provide practical implications for small and medium enterprises (SMEs), particularly in the handicraft industry, that marketing strategies based on personal branding, increasing perceived value, and controlling product quality need to be optimized to increase consumer loyalty and purchasing interest. Thus, this study emphasizes the importance of integrating aspects of personal branding, perceived value, and product quality in shaping purchasing decisions, which can serve as a reference for developing sustainable business strategies in today's competitive era.

Community Service activities are a real form of students' social concern for their surroundings. This activity was carried out in Kampung Enam with the aim of sharing knowledge and skills with the community and students about how to turn seashell waste into handmade crafts that can be sold. We used a face-to-face approach through socialization and training, one of which was making wall decorations in the shape of flowers. Besides involving the local people, students also took part in this activity so they could develop economic independence. The results showed that seashell waste has promising potential, both economically and socially, especially if developed into small environmentally friendly businesses. Hopefully, activities like this can continue and become an example of how to develop local crafts and increase the income of the people around Kampung Enam, Tarakan.

Handicrafts are an important part of the creative economy sector in Indonesia. The creative economy itself is an activity based on the use of intellectual property to create creativity, which aims to increase skills and income. The formulation of this research is that this research aims to determine the impact of the decrease in selling price on the production interest of artisans in Beleka Village and the factors causing the price decrease. This study uses a qualitative approach with a type of field research, subjects are selected purposively, with data collection techniques through observation and interviews. The validity of the data was tested using source triangulation, while data analysis was carried out through the stages of collection, reduction, presentation, and drawing conclusions. The results of the study show, first, the decline in the price of handicrafts in Beleka Village has a great influence on the enthusiasm and interest of artisans to stop producing. This is due to low selling prices and imbalances with the increase in raw material costs, which ultimately reduces profits. Second, Second, the decline in the price of handicrafts in Beleka Village is caused by several main factors. One of them is competition with bulk products that are cheaper and easily accessible in the market. In addition, changes in consumer tastes who tend to choose modern and practical products also contribute to reducing interest in traditional crafts.

This study aims to explain the influence of product quality, price and location on purchasing decisions at Awi Handmade Kediri. The data analysis technique used by researchers in this study uses statistical tests through validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests with SPSS version 16.0. The methods used in this study are questionnaires, interviews and observations. The sampling technique in this study used the Accidental Sampling technique with a sample size of 86. Based on the results of the study obtained by researchers from the multiple linear regression equation Y = 2.344 + 0.369X1 + 0.411X2 + 0.2.69X3. The results of the analysis conducted, the results of the study indicate that the product quality variable has a significant effect on purchasing decisions, the price variable has a significant effect on purchasing decisions with evidence of Sig t 0.000> 0.05, the location variable has a significant effect on purchasing decisions with evidence of Sig t 0.000 <0.05, and the results of product quality, price and location simultaneously have a significant effect on purchasing decisions with evidence of Sig F 0.000 <0.05. The results of the analysis of the R2 value = 0.907 or 90.7%.  

Agricultural tools are important for agrarian communities. However, for some people in Banyumas Regency, Central Java, very few people have businesses in the agricultural tools sector. In fact, this can be a promising business opportunity. Knowledge about making blacksmith agricultural tools is generally obtained from generation to generation. Some blacksmiths in Banyumas generally only produce agricultural tools such as kudi and work machetes, because the need for these tools never stops, is always needed by farmers or workers, and the equipment produced does not require high design, even tends to be monotonous because the main thing is its function as work equipment. That is why Science and Technology for the Community (IbM) was implemented at the Pandai Besi Kirso production house on November 6, 2025, as a method of increasing production. IbM was continued with training in techniques for selecting raw materials, making potions that can improve the quality of iron, and making a variety of new products with high quality both in terms of strength and aesthetics. It was identified that agricultural tool craftsmen generally (1) Have limitations in equipment, (2) Lack expertise in metal blending, (3) Lack of innovative product variations, not only quality but also unique ethnic ones and (4) Low management quality. The implementation of IbM is expected to be able to minimize the problems of agricultural tool craftsmen's businesses, so that the blacksmith craftsmen's community businesses can develop and have a positive impact on the existence of MSMEs in Banyumas Regency.

Knitting craft training at the Darul Khuldi Islamic Boarding School aims to increase the creativity and independence of students in Sri Mulya Village. This activity involved 36 students divided into six groups, where they learned basic knitting techniques and made knitted products that were of marketable value. The method used is participatory, with a direct approach through training sessions and discussions. The results of the training show that students are able to understand basic knitting techniques well, improve collaboration skills and creativity. Apart from that, this training also strengthens social ties between students and gives them confidence in creating products. Even though there are challenges in the availability of raw materials and learning time, it is hoped that this program can provide initial capital for students to develop handicraft skills and contribute to the development of the local economy.

Handicrafts have become an integral part of Indonesian society as a form of livelihood that also has artistic value with selling prices that vary depending on the level of difficulty. There are many types of handicrafts, such as those made from woven bamboo, ceramics, used materials, beads and leather. The development of fashion in the current era is very rapid. One of them is beads. Beads are small decorative objects that have various profitable business opportunities. The discovery of beads was part of the Indonesian cultural revolution because of their important function and quality so they are still produced and used from the past until now. The aim of this service is to improve the quality of human resources and increase the existence of MSMEs through bead craft training, namely making cellphone straps, bracelets and key chains. The methods used are coordination, training, mentoring, follow-up planning and reflection. The process of implementing this work program is gradual, continuous and ongoing. The results of the bead craft training activities had a positive impact in that all residents who regularly took part in the training succeeded in practicing it independently, so that creativity and innovation in producing contemporary products could be realized. The results of the interviews at the reflection stage showed that all participants who initially could not make bead crafts, after going through training were 100% able to make the bead products they were interested in. So this bead craft training is highly recommended as an increase in creativity.

This Independent Community Service Program (KKN) was implemented by students of the Muhammadiyah University of North Sumatra in Lingkungan XXIX, Rengas Pulau Village, Medan Marelan District. This activity focuses on empowering micro, small and medium enterprises (MSMEs) through the application of batik cultural identity to leather bag crafts. Through this service, students help local craftsmen to combine batik motifs with leather bags in order to increase the aesthetic value and selling power of the product. The main objective of this activity is to increase public awareness of the importance of maintaining and preserving national cultural heritage, especially batik, as well as to provide education to craftsmen regarding the application of traditional techniques in leather bag production. This program consists of several activities, including training in making batik leather bags, socializing early savings in schools, and mutual cooperation activities to maintain environmental cleanliness. The results of this activity show an increase in the knowledge and skills of craftsmen in producing culturally valuable products, as well as increasing community participation in MSME activities. In addition, students also succeeded in motivating residents to be more active in protecting the environment and increasing awareness of the importance of health through integrated health service post activities. Thus, this KKN not only contributes to the development of the local economy, but also to the preservation of culture and improving community welfare.

This research aims to: Provide assistance to the children of the Rumah Yoel Community to build entrepreneurial skills using the main materials of beads and string which are cheap and easy to obtain. Building children's mindset to become independent, creative and highly competitive individuals in society. This research uses descriptive qualitative methods. The research subjects were the children of the Rumah Yoel Community. The training participants were 16 children in the Rumah Yoel Community. The meeting took place over three meetings with stages, 1) observation and interviews with the Rumah Yoel Community administrators, 2) observation and interviews with the children with the assistance of Rumah Yoel Community teachers, 3) skills training for the Rumah Yoel Community children. Training is evaluated using the results of service video comments, pretest and posttest. Results of the service: 1) researchers were able to train children's skills in making crafts through creativity using the main materials of beads and rope so that children were able to make key chains, bracelets, headbands and rings. Second; 2) researchers invite children to use packaging for their work so that it has economic value. 3) Researchers are able to invite children to take part in activities according to the procedures directed in making works using practical methods. 4) researchers provide skills for the children of the Rumah Yoel community because by training them to be creative with beads it can motivate them to become entrepreneurs from an early age to help their parents.

Wood is the main element that determines the quality of a furniture product or other wooden crafts. Furniture was originally a wood carving craft industry, so that the furniture products produced emphasize the artistic aspect (carvings). The lack of knowledge of furniture companies and laypeople in this industry results in difficulties in determining the decision to choose wood to be used as a material for good and quality furniture crafts. Determining the quality of wood for furniture crafts needs to be strengthened by the increasing needs of the furniture industry. This industry has a high demand for quality wood raw materials to produce durable and aesthetic furniture products. Therefore, determining the quality of wood is crucial in ensuring the success of production and customer satisfaction..    

Silungkang weaving is a traditional heritage of the Silungkang community, long recognized in Sawahlunto. However, this tradition is currently under threat due to the lack of younger generations continuing it, with the majority of artisans being over 40 years old. This study aims to analyze the existence and development of Silungkang weaving in Padang City, particularly concerning its products, motifs, colors, and weaving techniques. The research employs a descriptive qualitative method, with data collected through observation, interviews, and documentation. Data analysis was carried out through data reduction, data presentation, and conclusion drawing. The results show that the interest of the younger generation in Silungkang weaving is very low, while the remaining artisans continue to use traditional tools and ancestral motifs. However, there has been some development in more varied motifs that are no longer confined to the old designs. The basic weaving techniques used also show variations from simple to more complex songket techniques. The conclusion of this study emphasizes the importance of preservation efforts and innovation so that Silungkang weaving can continue to survive and evolve in the future.

Partners in this program are bamboo craftsmen Jihan Craft, Somakaton Village, Somagede District, Banyumas Regency. The problems faced by partners are lack of equipment in running their business; very limited capabilities in business management consisting of production management, HR, marketing and finance; limited ability in bookkeeping and financial reporting; limited ability to carry out online marketing activities; do not form groups; do not understand group management; and do not have the skills to carry out group administration. To achieve the goals, activities are carried out in the form of counseling, practice and mentoring. The evaluation method is carried out by comparing the level of knowledge and abilities as well as the production and marketing performance of partners before and after the activity. The benefits of this service activity are that partners get additional mechanical production equipment so they can increase the quantity and quality of their products and can produce more efficiently, partners' business management abilities increase, they have the ability to do bookkeeping and financial reporting, they can carry out online marketing activities well, the formation of groups Jihan Craft business officially, understand and can practice group management well; and can carry out group administration activities well.

Tourism Villages are increasingly becoming the main focus in developing local tourism in Indonesia. One prominent example is Loyok Village, which is located in Sikur District. This village is known for its unique handicraft industry, such as bamboo weaving. This research examines the important role of stakeholders in supporting and developing the potential of tourist villages through the development of local craft industries. The type of research used in this research is qualitative research and the research approach is case study. The data collection techniques used by researchers are interviews, observation and documentation. In-depth interviews were conducted with various stakeholders, such as local entrepreneurs, village government and local communities involved in the management and development of tourist villages. The data analysis techniques used are data reduction, data presentation, and drawing conclusions. The research results found that collaboration between various stakeholders is key in improving, marketing, skills training and promoting tourism in Loyok village. Thus, this research provides valuable insights for the development of other tourist villages in Indonesia, especially in the context of managing the craft industry to improve the welfare of local communities and expand tourism attractions. The cooperation and communication that exists between stakeholders is relatively good, thereby speeding up the implementation process of developing the Bamboo Woven Craft Industry.

The creative industry in Indonesia has experienced rapid growth in recent years, causing increasingly tight trade competition and various innovations in product marketing. This research focuses on the handicraft industry, especially accessories such as bracelets, necklaces and rings. Even though stringing looks easy, the biggest challenge is creating a unique design and ensuring the strength of the connecting rope so that it doesn't come loose easily. As technology develops, handicraft producers are now utilizing digital marketing to expand their market reach. Digital marketing, which involves the use of social media for promotion, has become a key strategy in the industry. This research specifically highlights the use of the social media platform TikTok as a digital marketing tool. TikTok, which is popular among teenagers and young adults, provides e-commerce features such as TikTok Shop and live shop, which allow manufacturers to sell their products directly through the app. Through this research, we explore the effectiveness of TikTok as a digital marketing medium for handicraft producers, as well as how this platform can support the growth of the creative industry in Indonesia.

Training is an activity to improve a person's work ability in relation to economic activities. Training helps an employee understand the knowledge an organization needs to achieve its goals. Macrame craft making training was held on Saturday 20 April 2024 at Johar Market, Semarang. This service aims to provide training and utilize handicraft products into decorative products that can support welfare, namely having additional income. The method used in this training is to use theoretical methods and practical methods. Before being given material by the resource person, it was known that the Macrame Craft training participants were dominated by women. Apart from that, based on the pre-test and post-test distributed to members, it is known that the training participants already know enough about macrame.