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. In today's rapidly developing digital era, product marketing strategies for Micro, Small and Medium Enterprises (MSMEs) are becoming increasingly important to compete and develop. Information Systems (SI) have become a very effective tool in helping MSMEs optimize the marketing of their products. This research aims to evaluate strategies for marketing MSME products using IS in the digital era. The research method used is descriptive research with a qualitative approach. Data was collected using the literature method. The results of this research show that the use of IS in marketing MSME products has several significant benefits, such as increasing online visibility, enabling personalization in product offerings, and facilitating interaction with customers via digital platforms. This research provides a more in-depth view of how MSMEs can utilize IS to market their products in the digital era. The practical implication is that MSMEs need to invest time and resources in understanding and implementing IS in their marketing strategies, while also paying attention to the challenges that may arise. In this way, MSMEs can maximize their potential in marketing their products effectively and competing in an increasingly competitive digital market.

. In today's rapidly developing digital era, product marketing strategies for Micro, Small and Medium Enterprises (MSMEs) are becoming increasingly important to compete and develop. Information Systems (SI) have become a very effective tool in helping MSMEs optimize the marketing of their products. This research aims to evaluate strategies for marketing MSME products using IS in the digital era. The research method used is descriptive research with a qualitative approach. Data was collected using the literature method. The results of this research show that the use of IS in marketing MSME products has several significant benefits, such as increasing online visibility, enabling personalization in product offerings, and facilitating interaction with customers via digital platforms. This research provides a more in-depth view of how MSMEs can utilize IS to market their products in the digital era. The practical implication is that MSMEs need to invest time and resources in understanding and implementing IS in their marketing strategies, while also paying attention to the challenges that may arise. In this way, MSMEs can maximize their potential in marketing their products effectively and competing in an increasingly competitive digital market.

This research aims to analyze the influence of communication competence, organizational culture, and professionalism of public relations officers on the quality of public service in the era of artificial intelligence. The study employs a quantitative method through descriptive analysis, and data collection is conducted online by distributing questionnaires using the Microsoft Forms platform with a Likert scale ranging from 1 to 5. Purposive Sampling is used as the sampling technique, and a total of 100 respondents aged 17-30 who have undergone internship or are currently employed were obtained. The data is processed using the SmartPLS application program with SEM. The research findings indicate that communication competence has a significant impact on the quality of public service. When someone chooses words carefully and treats others with courtesy, it can build trust, respect, and comfort in social interactions. Organizational culture also plays a crucial role in the quality of public service by fostering trust, mutual respect, and cooperation among employees. The study concludes that the professionalism of PROs influences the quality of public service. If the professionalism of PROs improves, the level of service quality will be high, and conversely, if it decreases, the level of service quality will also decline..      

The purpose of this study was to determine employee performance in Child-Friendly Integrated Public Spaces, Kebon Jeruk District, West Jakarta, residents' satisfaction in Child-Friendly Integrated Public Spaces, Kebon Jeruk District, West Jakarta. and the role of Employee Performance on Citizen Satisfaction in Child- Friendly Integrated Public Spaces, Kebon Jeruk District, West Jakarta.This research method is a qualitative description through interviews with informants as key informants who explain or describe the effect of employee performance on citizen satisfaction in Child-Friendly Integrated Public Spaces, Kebon Jeruk District, West Jakarta. And through Focus Group Discussion (FGD) which is a group interview that emphasizes interaction on the topics discussed. This study also describes testing the validity of the data, the validity of the data or the credibility of the data, namely in observation, perseverance, discussion and study as well as analysis of the satisfaction of these residents.The results of the study showed that there was a value gap in the views of officials who were interviewed and discussed with community groups who were also interviewed by researchers. So the need for a researcher's perspective and confirms that performance is a substantial factor in creating maximum work. Thus the role of performance on citizen satisfaction in the Child-Friendly Integrated Public Space, Kebon Jeruk District, West Jakarta, is very important. Not only encouraging the creation of new values in understanding citizen satisfaction.

One of the major breakthroughs in waste management in Indonesia is the waste bank program. Through this program, it is formed in people's minds that waste is something that is useless and is simply thrown away, converted into something that also has value and price. Through the waste bank, people can save waste, which can then generate money within a certain period of time. Research using descriptive research methods with quantitative analysis. This study aims to find out how the impact of the waste bank program on the socio-economic community in Sememi Village, Benowo District, Surabaya City. Impact is defined as an influence that brings both positive and negative consequences. In this case the impact is aimed at the socio-economic life of the community at the Eka Jaya Garbage Bank, Sememi Village, Benowo District, Surabaya City. Based on the results of data analysis, it was concluded that there was a positive impact on the socio-economic life of the people in Sememi Village, Benowo District after the construction of the Garbage Bank. This is indicated by an increase in people's income, although it is small, it provides significant benefits for the community. Not only income has increased, but health and better social interaction among people, most importantly, a cleaner environment has also increased from time to time.

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.  

The purpose of this study is to determine the effect of information quality, information systems and the quality of service interaction on employee satisfaction.  This research took the object of 50 employees of the Investment and One-Stop Integrated Services Office of Pati Regency. The researcher's sampling technique uses saturated sampling. Data analysis method using multiple regression The results of the study found that there was a positive and significant influence of information quality on employee satisfaction, there was a positive and significant influence of information systems on employee satisfaction and there was a positive and significant influence on the quality of service interaction on employee satisfaction.

This research investigates the interplay between tax compliance and various factors including tax incentives, tax justice, profitability, and ethical leadership. The study aims to discern the nuanced relationships among these variables in the context of compliance behavior. Employing a qualitative research design, semi-structured interviews are conducted with key stakeholders from diverse organizational settings. Sampling techniques involve purposive sampling to ensure representation across sectors and organizational sizes. Data analysis utilizes thematic analysis techniques to identify patterns and themes emerging from the interviews. Preliminary findings suggest complex interactions between tax incentives, perceptions of justice, financial performance, and leadership ethics, shedding light on the multifaceted nature of tax compliance determinants. This research contributes to a deeper understanding of factors influencing tax compliance behaviors and informs policy and organizational strategies aimed at enhancing tax compliance.