Publication Search

This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI development. Sampling techniques include purposive sampling to ensure representation across industries and snowball sampling to access knowledgeable participants. Data analysis follows thematic analysis principles, identifying recurring patterns, themes, and divergences related to ethical concerns and AI implementation. Preliminary findings indicate a nuanced relationship between AI adoption and ethical dilemmas, with emerging strategies to balance innovation with ethical principles. This study contributes to understanding the ethical implications of AI in digital marketing and offers insights for businesses, policymakers, and scholars aiming to navigate this complex terrain responsibly.

Community Service is an obligation for lecturers to carry out the Tridharma of Higher Education. The activity was carried out on June 18, 2022 in Jelamung RT 05 RW 02, Kemujan Karimujawa which was attended by 12 participants. The purpose of this service is to know how to maintain fishing boat outboard engines in general, which is used to change the engine oil, cleaning the air filter and fuel filter, testing the injectors and adjusting the valves, in addition it is to know the reason why the engine cannot start. Therefore, someone should check the fuel flow, opening the fuel filter and cleaning it. The implementation of this program is for fishermen’s beneficial, hance they can maintain and overcome engine damage for the sake of progress and increase the income.

The increasing use of social media among students has raised concerns regarding its impact on academic performance and digital well-being. This study aims to examine the relationship between social media usage, student learning outcomes, and overall well-being in a digital environment. Using a mixed-methods approach, data were collected through surveys and in-depth interviews with high school and university students. The findings indicate that while social media can serve as a valuable tool for academic collaboration and resource-sharing, excessive and unregulated usage often leads to distractions, reduced academic performance, and negative effects on mental health. The study highlights the need for balanced social media engagement and the implementation of digital literacy programs to promote responsible usage. These insights contribute to the ongoing discussion on digital well-being and offer practical recommendations for students, educators, and policymakers.  

The integration of Artificial Intelligence (AI) in education presents both challenges and opportunities for 21st-century learning. This study explores the transformative potential of AI in enhancing personalized learning, adaptive assessments, and intelligent tutoring systems. The research aims to identify the key barriers to AI adoption in educational settings, including ethical concerns, data privacy, and technological infrastructure. Utilizing a qualitative approach, data were collected through literature reviews and expert interviews. The findings indicate that while AI can significantly improve learning outcomes and administrative efficiency, its implementation requires strategic planning, teacher training, and regulatory frameworks. This study highlights the importance of balancing AI-driven innovation with ethical considerations to maximize its benefits in education.

This community service aims as village development literacy for the Village Head, Village Officials and Village Youth. The workshop was held in Bandungan, Semarang Regency, and program implementation was carried out in 5 selected districts in Central Java Province. This activity is supported by LPPM ITB Semarang and Unicef, which is included in the Program for Handling Out of School Children in Central Java Province. Through the lecture method with visual media supporting devices and ending with a question and answer session, it is very effective in delivering material. This was shown by the enthusiasm of the participants in the question and answer interaction at the discussion forum.

The Industrial Revolution 4.0, which coincided with the presence of the Covid-19 pandemic, demanded that the world of education implement a different system. Classroom learning that involves students directly is now starting to switch to online learning. One of the learning media used is the Kahoot application. Interactive quizzes in this application can be implemented on an ongoing basis, including in face-to-face learning after the pandemic. Unfortunately, not all educational institutions know about the existence and benefits of this application. Sungai Putih High School, Kampar Regency, which is our service partner, is one of them. This dedication to introducing interactive learning through online media has had satisfactory results. From 38 respondents covering all classes and teachers at the high school, 100% of respondents felt interested in this learning and 96% of respondents agreed that learning evaluation using Kahoot was felt to be more effective than tests in general. For the continuity of implementation, the service team provided a Kahoot Usage Guide book which was designed directly by the service team.

Along with increasingly rapid technological developments, the use of digital literacy in the implementation of education is very much needed, especially in the era of the Covid 19 pandemic which requires all parties involved in the learning process to be skilled in the use of facilities and various platforms that can facilitate all learning activities. Therefore, the urgency in using digital literacy during the educational period during this pandemic is a top priority and a necessity. The purpose of carrying out this literacy study is to determine the urgency of using digital literacy in the implementation of education during the pandemic at SDN 106780 Sei Mencirem. The method used is literature study. The steps taken are identifying, reviewing, evaluating, and interpreting all available research that is relevant with a study of the urgency of digital literacy in the implementation of online education. The results obtained are that digital literacy is needed and a priority that must be developed in education, especially during the pandemic of online-based education, digital literacy in education is no longer just important but has become a necessity.

The enhancement number of incident non-infectious disease (PTM) is created through the implementation of non-infectious disease health screening and education presentation, especially for the society of Negeri Latuhalat in productive age and elders. This activity is conducted from house to house or door to door. The method that has been utilized is screening implementation also the presentation of education about the non-infectious disease in the society of Negeri Latuhalat. The steps that have been used during the activity are: planning and preparation, health checkup, also the presentation of education. The result of the screening pursuit towards non-infectious disease obtains average participant with stomach circumference above common, there are 55%, IMT overweight 45%, IMT obesity rate I 15%, hypertension 55%, diabetes 15%, high-uric acid 45%, total cholesterol 45%. Therefore, it is needed to provide education for the society of Negeri Latuhalat in allied with the changes in lifestyle for preventing the enhancement number of non-infectious diseases, particularly in productive age and elders.

Marketing a product at first glance is easy, but it needs the right method of what marketing means that is right on target so that it can be in accordance with the expected goals and get profits or profits as expected, through techniques of fsn the right theories in managing business ventures, especially in marketing management so that in buying and selling goods or services offered by business actors the best ones are actually chosen. The aim of this research is to find out and explain the implementation of the Marketing Management course to increase the income of a Beauty Salon Make-up Business and the factors that can increase the income of a Beauty Salon Make-up business. The research method was carried out through a sociological juridical approach because to find out how far the Implementation of Marketing Management Courses for Increasing Revenue for Make Up Salon Businesses (Case Study of Alumni of the Cosmetology Study Program Alumni of the Social Welfare Academy of Mrs. Kartini Semarang. The increase in the salon make-up business is growing because of the progress of the cosmetic business that is circulating in the market. This is supported by the fact that many women want to look prettier and more attractive, so they go to salons to beautify their facial makeup. Salon make-up business owners to be smarter in managing their business, both the skills of the makeup artist who always keeps abreast of the latest makeup models and modern and adequate make-up equipment according to current developments.

The purpose of this study is to find out how the synergy between post-merger employees at the BSI Denpasar Branch Office. The research methodology used is qualitative research using triangulation in testing credibility as checking data from various sources in various ways and at various times. The informants in this study were employees of the Denpasar Branch of Bank Syariah Indonesia using a purposive technique. As well as data collection in the form of: Interviews and Documentation. This study describes the results under which the synergy between employees who previously came from BNI Syariah, Mandiri Syariah and BRI Syariah was well established.

Religious values ​​are very important values ​​in education, especially for strengthening the character of early childhood. Therefore, children are taught about character education so they can behave well. It is very important to shape the character of children through habituation methods in the family, school and environment. with this habituation, the character will grow and develop positively according to Islamic teachings. This study aims to describe the importance of religious values ​​in the formation of children's character, its implementation and influence in everyday life, through religious habits such as praying in congregation, and as etiquette with peers, teachers, as well as parents. This study uses a descriptive qualitative approach obtained from interviews with teachers and madrasa heads, The research results obtained are the importance of instilling religious values ​​in early childhood, related to the religious culture that is applied is the habit of praying Dhuha in congregation, morning Quran, following the commemoration of Islamic holidays. Whereas regarding Islamic character education through religious habituation is to apply religious habituation which is carried out every day as a process of forming children's character to behave noble, obedient to worship, honest, tolerant, care for the environment, responsible and become the foundation of faith for children, good character will emerge if religious values ​​are getting stronger and more instilled in the child's environment, both in the family environment and the school environment.

The large number of young people's interest in entrepreneurship needs to get support and facilities, one of which is through entrepreneurship education. In entrepreneurship education, entrepreneurial values ​​are taught as a value that must be upheld in running entrepreneurship. The purpose of this study was to determine entrepreneurial learning at SMK NU Sunan Ampel Poncokusumo, the values ​​of entrepreneurship education at SMK NU Sunan Ampel Poncokusumo, and the values ​​of entrepreneurship education at SMK NU Sunan Ampel Poncokusumo to form young entrepreneurs. This study uses a qualitative case study approach, using interviews, observation, and documentation. The research results show thatPKK subjects at SMK NU Sunan Ampel Poncokusumo are divided into 2, namely Entrepreneurship PKK and Productive PKK, Entrepreneurship PKK studies entrepreneurship in theory and Productive PKK is practice. Entrepreneurial values ​​in subjects on PKK Entrepreneurship learning valuesIndependent, Creative, Honest, Discipline, Responsibility, Cooperation, and Communicative are taught in theory while in Productive PKK Creative values, dare to take risks, action oriented, hard work, honest, innovative, cooperation, realistic, curiosity, and Communicative skills are taught through practice. Through entrepreneurial values ​​that are implemented in learning, PKK is able to encourage students to start entrepreneurship from an early age, this is also driven by the many practical experiences students gain

Education has become the center of transformation in the social, economic, and political fields and has become an integrative force in people's lives. Entrepreneurship must be given as early as possible so that what is a concern in society against graduates from an educational institution, namely unemployment, can be eliminated. Therefore, the principal as a person who has entrepreneurial policies and competencies must be able to develop entrepreneurship well. This research uses a quantitative approach with a case study type. This research was conducted at Madrasah Tsanawiyah Negeri 1 Paiton Probolinggo. The selection of the research location is based on the consideration that the researcher is easy to get information and the location is a madrasa that implements the Information technology class and the adiwiyata program in Paiton. The informants in this study were the principal, teachers and students. Techniques in data collection used participant observation, in-depth interviews and documentation studies. Data analysis used is data reduction, data presentation, and conclusion drawing. The principal's strategy in developing entrepreneurship is done with three strategies, namely formulation strategy, implementation strategy, and evaluation strategy. 

This research focuses on the implementation of business practice assignments in entrepreneurship courses in fostering student interest in becoming entrepreneurs, the purpose of this research is to find out whether entrepreneurship courses, especially in business practices, can provide motivation and interest in entrepreneurship in febi uinsu students. This research is a qualitative research descriptive. Source of data consists of primary and secondary data. Primary data comes from interviews and observations on students. The results of the study stated that 8 out of 10 students could be motivated and foster student interest in becoming interpreneurs, besides that the faculty's strategy was successful in providing these courses because it was also the hope of graduates from the faculty to become entrepreneurs with an entrepreneurial spirit.

The occurrence of the covid-19 pandemic caused a forced change in learning methods. The changes that occur are changes from the 2013 curriculum to an independent curriculum whose goal is to catch up on learning. This study aims to identify and examine the "Implementation of the Independent Curriculum in Mobilizing Schools". This study uses a qualitative method of content analysis. Data in content analysis is collected by collecting and analyzing documents, both written documents, drawings, works, and electronics and the results reported are in the form of an analysis of these documents. The independent curriculum is a learning method that refers to the talent and interest approach. The results and discussion of this study explain the meaning of implementation and independent curriculum in driving schools. Through the Mobilization School, it is hoped that it will be able to realize an advanced Indonesia that is sovereign, independent, and has personality through the creation of Pancasila Students.

This study aims to determine the quality assurance of education and comparative school accreditation. The method used in this paper is descriptive qualitative and literature study. The results showed that: 1) The measure of the quality of education in schools refers to the degree of excellence of each component, is relative, and always exists in comparison. 2) Steps to improve quality, namely; a) needs analysis, b) vision, mission, and objectives, c) resources for educators and education personnel, d) the process of achieving quality assurance in education, 3) quality management orientation in education, 4) Steps for implementing quality management, namely a) quality planning education, b) implementation of quality-based programs, and c) quality control, and 5) Comparative accreditation of Public Madrasah Aliyah and Private Madrasah Aliyah in Pekanbaru shows that 4 MAN received accreditation A, 2 MAS received accreditation A, 5 MAS obtained accreditation B and 1 MAS obtained C accreditation.

This study discusses the role of e-procurement in preventing fraud in Satker X. This study is devoted to examining the role of e-procurement in preventing fraud, as well as the potential for fraud that may still occur when Satker X has implemented e-procurement in procurement process. The object of this research is Satker X which is one of the Central Government Work Units engaged in the field of vocational education. This research is aimed at Satker X as e-procurement users.Research espondent in this study are 3 respondents. Data collection in this study was done by in-depth interviews, observation and documentation. After the data is collected, the next step is analyze the data. Data were analyzed by data reduction, presented in tabular form, until the stage of completion of writing and drawing conclusions. The validity or credibility test of the data is done by using data triangulation.The results show that the implementation of e-procurement in Satker X is quite good, and e-procurement has been proven to increase transparency and accountability in the procurement process in Satker X. However, it turns out that e-procurement still has gaps that can later become one of the potential fraud in the future. It was found that e-procurement is considered less able to prevent fraud that can occur during the implementation of work. Where there is manipulating documents carried out by unscrupulous provider. To avoid this from happening in the future, it is hoped that Satker X and the bureaucracy above it can always evaluate the implementation of work of the procurement of goods and services, besides that Satker X and the bureaucracy above it must also start building an integrity zone, by increasing the integrity of implementers, starting from KPA, planners, PPK, UKPBJ, and the work supervisor.

This study aims to describe training in the use of the ClassDojo learning application as an effort to increase learning for YPK Merauke Middle School teachers. This study discusses the training provided to YPK Merauke Middle School teachers to the assistance provided by the team. Implementation of learning using learning applications can increase teacher creativity in conducting learning in class. This, of course, must be carried out by training so that teachers can apply it in the classroom. This research uses descriptive qualitative method as a process in conducting research. This research was conducted at YPK Merauke Middle School by involving YPK Merauke Middle School teachers as training participants. This study uses data collection techniques with the stages of observation, interviews, documentation, and recording

Elderly background is defined as someone who is already 60 years old and above. Posyandu Lansia is an activity in community health services and family health services in a certain community-driven area where they can get health services. This study aims to determine the implementation of posyandu for the elderly  during the Covid-19 period  at the Putri Ayu Health Center, Jambi City. Method: this research method  is  qualitative.  Data collection  was carried out by in-depth interviews of  12 informants,  selection of informants by purposive sampling.  Result: The posyandu for the elderly in the work area of  the putri ayu  health center is not constrained by facilities and infrastructure. The Health Office provides an support in the form of facilities and infrastructure.   Operational costs  have been assigned to the  elderly Posyandu so that it  can run  well.  When Covid 19 occurred, all posyandu activities  of  the elderly stopped.  Conclusion:  Elderly people cannot be done during the Covid-19 pandemic due to the outbreak  and  the government's policy   of limiting activities during the Covid-19 period.

ABSTRACT The rapid development of technology has a very large effect in various fields. One of them is in the field of buying and selling business, which is getting higher and higher competition between business actors. One of the strategies to increase sales is to implement a recommendation for goods, but from the various categories of goods in the store, there are products that are not in demand by customers, so that if left alone, the products that are not in demand will not sell well and will make the accumulation of goods in the store, in addition to that with the many categories, it makes some customers confused to choose products that suit their wishes buyer. Therefore, the author conducts an assessment first by conducting a literature study, which finally the purpose of this study is to make it easier for users and business owners to recommend goods in the store and determine the desired product by implementing a recommendation system on the Rameiki Mart Store website which is taken from the amount of data, this is also beneficial for store owners because the existence of this recommendation system can help as a means of product promotion , as well as in recommendations for the purchase of goods. In this study, the researcher created a recommendation system using the a priori algorithm method.