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Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.

Investing in economic development is an important aspect because investment is one of the driving forces in the process of strengthening a country's economy. Several countries have made efforts to increase investment within the framework of their economic policies, as one way to encourage the process of strengthening the economy (Jati, 2012). Over the last decade, investment has not only become an important need for a country to advance its economic development but is also the most important means of developing industry. The research method used in this journal is qualitative. This research uses a qualitative approach to understand the factors influencing traditional markets and their impact on society and the economy. In this research, the author uses descriptive analysis to explain the conditions of traditional markets and the impact of changes in consumer preferences and the shift in people's shopping places to modern shopping centers. Indonesia has decided to become a member of both regional and world trade, such as: GATT (General Agreement on Tariffs and Trade), AFTA (Asean Free Trade Area), APEC (Asia-Pacific Economic Cooperation) and WTO (Word Trade Organization). Indonesia has become a member of regional and world trade, so at the same time, Indonesia has become part of the global community and trade liberalization. Basically, liberalization creates an era of global trade that is free of borders, protection and barriers. This also increases trade competition between economic actors. The challenges of traditional markets in facing the impact of globalization and trade liberalization are characterized by the flow of investment into Indonesia from one most profitable region to another in all investment sectors. This phenomenon makes capital investment or investment a demand to meet the needs of a country, company and society, for example by investing in the modern retail industry (modern markets), such as: supermarkets, hypermarkets, minimarkets.

The Islamic Digital Economy (IDE) has emerged as a transformative force, unlocking new opportunities for sustainable development within the global Muslim community (Ummah). This paper explores the multifaceted dimensions of IDE and its potential impact on Ummah sustainability. The IDE encompasses a wide array of digital technologies, including but not limited to fintech, e-commerce, blockchain, and artificial intelligence, all aligned with Islamic principles. By leveraging these technologies, the Ummah can foster economic growth, financial inclusion, and social development while adhering to ethical and Sharia-compliant practices. This paper delves into the key components of IDE, examining its role in promoting entrepreneurship, enhancing financial literacy, and fostering innovation within the Ummah. Moreover, it explores the potential of IDE to address societal challenges such as poverty, unemployment, and income inequality through inclusive and sustainable economic models. In addition, the paper highlights the importance of regulatory frameworks that support the growth of IDE, ensuring that it aligns with Islamic values and principles. It also underscores the need for educational initiatives to enhance digital literacy within the Ummah, empowering individuals to fully participate in the digital economy. Through a comprehensive analysis of the opportunities and challenges associated with IDE, this paper aims to provide insights for policymakers, businesses, and communities seeking to harness the full potential of the Islamic Digital Economy for the sustainable development of the Ummah. By embracing IDE, the Ummah can not only navigate the digital age successfully but also contribute to a more inclusive, ethical, and sustainable global economic landscape.

The phenomenon of migration is a phenomenon that is often found in people's lives as an alternative action to make a move for a specific purpose, including work. Migration is one of the causes of population movement between regions. The development gap between cities and villages continues to be a driving force for migration. It is inevitable that every human being would want to have a comfortable place to live with adequate facilities, for example there are places for entertainment, sports, education, and so on. The era of globalization has also removed barriers for everyone to migrate between countries and even continents. International migration of labor can be interpreted as the movement of individuals from one country to another with the aim of getting a job. Globalization also makes people to carry out mobility with various reasons they have. Problems with migration also do not include the problems of the destination (recipient) country, but also the country of origin, where after the immigrants return to their country of origin it becomes a problem that must be resolved. priority so that they have a high quality and level of competitiveness as well as gain an understanding of their rights as migrant workers. The results of this study are to obtain information about the number of people migrating out of the Tulungagung Regency area and its impact on the economic sector in the Tulungagung Regency area because migration greatly influences the opportunities and challenges in the region.

Micro, Small and Medium Enterprises (MSMEs) have an important role as a driving force for the Indonesian economy. Kampung Kue Menur UMKM is no exception, which has business potential to develop. However, there are several obstacles faced by MSMEs that can interfere with their development. According to the results of a survey conducted by interviewing MSMEs, it can be seen that there are obstacles to their financial management. The difficulties of MSMEs in preparing simple bookkeeping and determining product selling prices are the main problems faced by MSMEs. Therefore, there is a need for socialization and simple financial bookkeeping training for MSMEs. So that with this dedication, it can be aimed at helping the SMEs of Kampung Kue Menur improve their ability to manage their business finances by carrying out simple financial bookkeeping. The results of the dedication carried out are that MSMEs realize and implement financial bookkeeping in their businesses that have a very important positive impact on businesses such as measuring their business performance, being able to separate personal and business finances, and managing business finances easily.

MSMEs are seen as a driving force in domestic economic development. However, there are still some problems encountered, namely marketing strategies that are less than optimal and unattractive. Keysha's kitchen is one of them. After observing, the packaging still looks ancient and does not have a label. Thus, it is necessary to provide assistance regarding packaging innovation from Dapur Keysha according to the aesthetic standards of current trends and their uses. The purpose of this activity is to provide knowledge and understanding to MSME actors regarding the urgency of product packaging and increase the added value of the products produced. There are three methods used, namely observation, socialization, and mentoring. At the end of this activity, modern packaging and labeling were obtained. The latest packaging is modified from a standing pouch to a jar packaging which can be made as hampers. Then there is the making of labels that include product types, brands, expiration dates, MSME social media, and other information.  

Karang Taruna as a forum for community participation in fostering and developing the younger generation is in a strategic position, and is a vehicle that can play an active role in the development process in the kelurahan. On the one hand, Karang Taruna can be seen as a potential subject of development in the kelurahan; on the other hand, Karang Taruna can be seen as an object of development, which is a strategic target of the process of implementing development in the kelurahan. In the process of strategic existence, the function and role of Youth Organization can be optimized to become an efficient and effective development subsystem. Consequently, it is necessary to optimize, quality, and effectiveness of the role of Youth Organization in the development of the younger generation in particular and is expected to contribute to every dimension of development at a macro level. Because in accordance with its nature, Karang Taruna is a youth social organization, a forum for the activities of young people in villages and sub-districts to develop themselves and build their communities. Karang Taruna is one of the community's social self-help forces that can direct and mobilize the potential of the younger generation to participate in spurring development activities in their environment.

Pokdarwis (tourism awareness group) is an institution founded by villagers whose members consist of local people who have concern and responsibility and act as a driving force to create a conducive environment and atmosphere for the development of tourism in the village area and to realize sapta charm (trustworthy, orderly, clean, cool, beautiful, friendly, memorable). One of them is the “SEJAHTERA” Pokdarwis which is located in Kranggan Village, Mojokerto City. Pokdarwis SEJAHTERA has a variety of excellent tours, for example "Sofia" batik, wooden crafts, salted egg entrepreneurs, accecories, car free days (which are usually held once a week) on Jalan Karimun Jawa (Gatoel housing) and various other excellent products .

Regional development is the driving force for national development, which makes regional governments the planners to carry out various kinds of economic transformation for the welfare of the existing society. Broadly speaking, the components that must be discussed in the regional macroeconomic analysis concern economic production and income, growth, unemployment, inflation, employment, external trade relations, financial institutions, regional finance, and poverty or social welfare. Regional macroeconomic analysis can at least show the face of the regional economic structure where this will determine the sustainability of the economy in accordance with development goals. The economic growth of a region, especially the City of Blitar, which of course comes from the results of regional taxes, regional levies, management of regional assets, and other legal regional revenues, which aims to provide flexibility to the regions to seek funding in the implementation of regional autonomy as a manifestation of the principle of decentralization and to increase PAD and support government activities and national development, a budget from the regional government is needed, one of which is from the regional tax sector. In one course experiencing economic stability and problems of economic growth. One of the main problems or drivers of economic instability that can disrupt economic growth is the occurrence of general and continuous price increases or better known as inflation.

In the development of the economy, the State of Indonesia experienced a change in the structure of the economy from an agricultural basis to an industrial one, which resulted in many benefits from these changes. The industrial sector has a close relationship with the economy of a country because the progress of the industrial sector is an indicator of the success of a country's economy. Descriptive methods are used to analyze physical and social phenomena and the readiness of an area to become a cluster. The analysis reveals that cluster policies are implemented by national and regional cluster programs. It was also determined that an important element of the cluster policy is the identification of sources of finance and the people responsible for implementing the program. The instrument can be applied by cluster policy actors which are defined in a broad sense, namely business, associations, government actors. In the industrial world, there are five industrial forces in determining the competition of an industry. The method used to determine the strength of the industry based on external factors of the company.

Industry clusters, which consist of a group of companies related geographically and sectorally, have become the focus of attention in regional economic and business strategy studies. This study uses an industrial structure analysis approach to understand the strength of competition within an industry cluster. Some of the factors analyzed include the level of industry concentration, new entries, bargaining power of buyers and suppliers, as well as product or service substitution. The data used in this study includes information about the companies that are members of the industrial cluster studied. The research method used includes secondary data collection, such as company financial reports, industry data, and related publications. In addition, interviews with industry stakeholders were also conducted to gain deeper insights into the structure of competitive forces and the factors that influence industrial clusters. The results of the analysis show that the structure of competitive forces in industry clusters can vary depending on the industrial sector studied. This research contributes to our understanding of how the structure of competitive forces and industry clusters can shape a competitive business environment, as well as providing useful insights for the development of effective business strategies within industry clusters.    

The rapid development of Information Technology encourages Pagerjurang- Melikan MSME residents to always develop creations and have creativity in achieving maximum results in all fields. The need for easy, fast and timely information has become a way of life for humans, in the current 4.0 to 5.0 era. The rapid business competition forced the owners of the Pagerjurang - Melikan pottery craftsmen to find the right media to sell their products and innovate to develop more attractive and highly marketable types and forms of products. Purpose of Outreach Socialization Development of Website-Based Prototype Company Profile Umkm Pottery and Ceramic Entrepreneurs Pagerjurang Melikan Bayat – Wedi Klaten. Website is an internet application that can be accessed by almost all people today. The purpose of implementing PkM activities is to design and develop a website-based prototype company profile for Umkm Pottery and Ceramic Entrepreneurs Pagerjurang Melikan Bayat – Wedi Klaten. Because the sales made by MSMEs are still traditional, although there are some who have used the WA group and Facebook, but have never used a website application. The company profile prototype development method is waterfall, namely through several stages starting from planning and data collection, system design with Data Flow Diagrams (DFD), Entity Relationship Diagrams (ERD), programming in PHPMySQL and XAMPP languages. Results of the Company Profile Website for UMKM Pottery Pager Jurang - Melikan Pay -Wedi Klaten, Outcome of implementing the Website which is expected to help provide solutions to problems encountered during the process carried out by UMKM manually.