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Madona Agustin Sari; Izzat Amini

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2026 Pusat Riset dan Inovasi Nasional

In the digital era, e-commerce has developed not only as a platform for buying and selling activities but also as a strategic medium for marketing and business development. University students theoretically possess strong potential to become edupreneurs because they are closely connected to technology and supported by higher education environments. Nevertheless, the reality at Al-Amien Prenduan University indicates that students tend to act more as consumers in e-commerce rather than as entrepreneurs. This condition creates a gap between theoretical expectations and practical implementation, raising questions regarding the effectiveness of e-commerce in encouraging students’ entrepreneurial spirit. This study examines strategies for strengthening Edupreneurship graduates through the optimization of e-commerce. The research specifically explores ways to maximize e-commerce in supporting the development of Edupreneurship graduate profiles and improving graduates’ competitiveness in entrepreneurship and employment sectors. A qualitative approach with a case study method was employed at Al-Amien Prenduan University. Data were collected through observation, interviews, and documentation involving female students of the Islamic Education Edupreneurship program who actively engage in entrepreneurial activities through e-commerce platforms. The findings reveal that optimizing e-commerce can be achieved through identifying students’ digital competencies and needs, as well as utilizing flexible technologies that support broader market access and global transactions. In addition, strategies such as enhancing digital marketing creativity, strengthening market research capabilities, and understanding consumer behavior significantly contribute to entrepreneurial development. The study concludes that e-commerce effectively fosters entrepreneurial attitudes, adaptability, and competitiveness among students in facing the challenges of the digital economy.

Yudi Tusri; Anton Kurniawan

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

Economic independence for Islamic boarding school graduates remains a challenge amidst competitive job market. This community service (PkM) aims to increase the motivation and insight of female students (santriwati) regarding business opportunities in the service sector as an entrepreneurship alternative without requiring significant capital. The main problem faced by the partners in Baturaja was limited business literacy and the perception that entrepreneurship necessitates physical products. The method employed was socialization through interactive lectures, group discussions, and sharing sessions with academics. The results of the activity indicated a significant increase in entrepreneurial motivation among the students, with 85% of participants now expressing interest in starting service-based businesses such as education, design, or digital services. Furthermore, the participants' understanding of practical steps to initiate a business increased substantially. This activity successfully shifted the students' mindset to become more innovative and independent in facing economic challenges post-boarding school education.

Mazia, Lia; Zuniarti, Ida; Astuti, Widi; Rusmawati, Cikal Pustiprayata; Zhafira, Ryanne

FUNDAMENTUM : Jurnal Pengabdian Multidisiplin 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Workshop on strengthening branding, storytelling, and social media-based promotion has been carried out to help female culinary entrepreneurs in the Sahabat Genggam Teman Indonesia (GTI) Community in Bekasi City enhance their digital skills. The training took place on Saturday, September 20, 2025, at the computer laboratory of Universitas Nusa Mandiri Jatiwaringin, Central Jakarta, as part of the 2025 DPPM Grant Program from the Ministry of Higher Education, Science, and Technology (Kemdiktisaintek). This community service activity aimed to improve the digital skills of female culinary entrepreneurs in the Sahabat GTI Community in Bekasi City through training in branding, storytelling, and social media-based promotion. The challenges faced were low understanding of consistent branding, effective storytelling techniques, and appropriate digital promotion. The methods used in this activity included practical training, simulations, and interactive discussions focused on improving participants' skills in creating logo designs, crafting product narratives, and utilizing social media as an effective promotional tool. The results of the training showed significant improvement, with an average increase of 85%, especially in branding and the use of social media for promotion. This training successfully provided a positive impact in enhancing participants' digital competence, which in turn can improve the competitiveness of their culinary businesses in the digital market. Empowering female MSME entrepreneurs through this training opens opportunities for the development of more professional and sustainable local culinary businesses in the global market.

Ali Imron; Rizka Ariyanti; M. Iqbal Notoatmojo

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Teknik Indonesia

The potential of women's business groups is still not maximized. There are still many female entrepreneurs who face many challenges in developing their businesses. Indonesian women must prepare themselves to enter the digital economic sector so that they can play a role, can benefit themselves, their families and their environment. In Api-Api village, Wonokerto District, activities were carried out to empower women's business groups to increase competitiveness in the digital business era. The benefits that will be received from this empowerment activity include: (1) women's business groups will be able to understand and implement digital business, (2) women's business groups will be able to manage their businesses well, (3) women's business groups will be able to understand the importance of business legality.

Leni Saleh

International Journal of Management and Strategic Business Leadership 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to analyze the income of female entrepreneurs in the banana chips business in Unaaha City, Konawe Regency. This research was conducted in Unaaha City, focusing on two female entrepreneurs who are actively engaged in the banana chips business. The sample was selected using random sampling, targeting individuals who could provide relevant data for the research. The study utilized both primary and secondary data sources to gather comprehensive information. Primary data was collected through interviews with the entrepreneurs, while secondary data was obtained from relevant records and reports. To achieve the research objectives, an income analysis method was applied to evaluate the income levels of the banana chips businesses. The findings revealed that the average monthly income from the banana chips businesses in Unaaha City was Rp 11,084,532, with a typical entrepreneur earning approximately Rp 5,542,266 per month. In comparison, the average total income was Rp 10,262,500 per month, and the average total costs amounted to Rp 4,720,234 per month. This income analysis provides insight into the economic viability of banana chips businesses operated by female entrepreneurs in Unaaha City, indicating that these businesses can generate substantial income despite challenges. The study highlights the role of female entrepreneurs in contributing to the local economy and provides valuable information for future business development strategies. Furthermore, it suggests that with proper support, such as access to training and capital, female entrepreneurs in the region can improve their business sustainability and profitability. This research could serve as a reference for similar studies and could help policymakers design programs that support small-scale female entrepreneurs in the region.

Vembri Aulia Rahmi; Ifahda Pratama Hapsari; Hadi Ismanto; Beni Dwi Komara

FUNDAMENTUM : Jurnal Pengabdian Multidisiplin 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This community service is intended to introduce marketing and entrepreneurship values in the form of mentoring to female students in vocational schools which are expected to foster creativity and create positive attitudes in life. Community service methods include: socialization and lectures. Marketing training teaches students how to carry out marketing activities. Meanwhile, understanding entrepreneurship teaches students to interpret the business process and changing the value of an object or material into benefits. Socialization by introducing methods, tools for marketing. The development of the digital world provides opportunities to take advantage of available opportunities by using digital devices. Female students' understanding of marketing values in the digital era supports teaching and learning activities and students become responsive to environmental changes and are able to utilize digital devices for useful information. Entrepreneurial values teach students to do innovative things. Apart from technological developments in implementing marketing values and entrepreneurial practices, through lectures on how to wisely use digital media. Guidance to students regarding positive activities, such as product marketing and creativity upholds an entrepreneurial culture in schools.

Khori Pujianto; Titis Tata; Dinda Arum Melati; Nasrullah Umar

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2025 CV. ALIM'SPUBLISHING

Technology 5.0 is the most recent evolution of technology, which connects the physical and digital worlds more integratively and effectively. This era marks a significant change in the way technology is integrated into human life. In creating new innovations in this technological era, female entrepreneurs have an important role. Through collaboration which includes cross-sector cooperation, network development and the use of technology, we can encourage economic growth that is inclusive and relevant to modern human life. This research provides evidence that initiatives led by women have high adaptability and tend to produce innovations that are more humane and user-oriented. In this way, collaboration between women entrepreneurs not only strengthens their role in the economy, but also enriches the innovation ecosystem in the technology 5.0 era.

Ulya Darojah; Zainul Arif

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Islamic boarding school education plays a strategic role in producing a generation that excels not only in religious matters but also in economic independence through entrepreneurship. In the modern era, the creativity of students is an important indicator of the success of Islamic boarding school education because it can provide provisions in facing global challenges. Creativity is influenced by various factors, including entrepreneurship programs developed within the Islamic boarding school environment and the internalization of Islamic educational values ​​that shape innovative and ethical mindsets. Darul Hikmah Islamic Boarding School in Bangkalan is one institution that integrates these two aspects into its educational system. This study aims to: (1) evaluate the influence of entrepreneurship programs on students' creativity; (2) examine the influence of Islamic educational values ​​on creativity; and (3) assess the simultaneous influence of both on students' creativity. The study used a quantitative approach with an ex post facto design. A sample of 59 female students was selected using simple random sampling from a population of 590 students. Data were collected through questionnaires and documentation, then analyzed using simple and multiple linear regression tests with the help of SPSS. The results of the study showed that: (1) the entrepreneurship program had a significant effect on the creativity of students with a t value of 6.220 (p < 0.05); (2) Islamic educational values ​​also had a significant effect on creativity with a t value of 3.393 (p < 0.05); and (3) simultaneously, the entrepreneurship program and Islamic educational values ​​had a significant effect on the creativity of students with a F value of 26.117 (p < 0.05). The conclusion of this study is that the creativity of students can be increased through a balanced combination of entrepreneurship learning and internalization of Islamic educational values.

Zulviar Anas; Faisol Faisol

Nusantara Mengabdi Kepada Negeri 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The cultivation of entrepreneurship at SMAN 3 Sampang is still very low, there are no entrepreneurship subjects in the learning process so that the entrepreneurial spirit of students and students is still lacking. In entrepreneurial values, there are several attitudes, one of which is the attitude of independence, the attitude of independence of students and female students is still low. This is indicated by the way students and female students complete their assignments, students and female students still depend on friends to complete their tasks. This service activity uses socialization methods and discussion and lecture methods using power points. Before carrying out community service the team made an application to the school. This community service activity aims to foster the entrepreneurial spirit of students at SMAN 3 Sampang Regency which includes aspects of the entrepreneurial spirit, obstacles and factors that influence students' entrepreneurial spirit. The presentation of socialization material regarding entrepreneurship and independence was understood by the students, and there was a question and answer session with the community service team

Agustin Riyan Pratiwi; Dyah Supriyatin; Retno Pangestu; Adelia Fatwa Meautia Putri

Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The entrepreneurial world has entered the digital era, prompting MSMEs to embrace the digital realm. With 37 million female entrepreneurs in Indonesia, most of whom operate micro-businesses, there is a pressing need for special attention to be given to digital literacy and skills. This is crucial for enhancing business performance by leveraging their potential through digital skills and knowledge. This has been evidenced by research involving 72 female entrepreneurs who own MSMEs in Purbalingga Regency. The study utilized a quantitative approach with Regression Analysis tested using SPSS 25.0. The results indicate that digital skills and literacy significantly influence the performance of MSMEs, highlighting the importance of efforts to enhance digitalization skills and knowledge among female entrepreneurs in Purbalingga.

Titis Tatasari; Ketut Witara

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Women are a valuable resource who can contribute significantly to increased economic development. But the contributions made by women are sometimes less than those of males. Nonetheless, a lot of prosperous female business owners choose to enter the realm of economic entrepreneurship, particularly in the home. Women possess a number of qualities, such as strong drive and the ability to work autonomously to boost productivity via participation in many forms of education and training. Women contribute to the economy by being more inventive and creative in problem-solving and seizing possibilities that present themselves to individuals on a daily basis. Analyzing and identifying a woman entrepreneur's entrepreneurial skills in an urban MSME community is the goal of this study. This research retrieves and manages data through identifying problem topics by conducting searches based on research keywords in various sources such as Google Scholar, Sciencedirect, Sage Journal, and other trusted sources. The data obtained is then analyzed critically by reviewing the ideas, knowledge and findings contained in the literature that has been collected. The research results show that education, experience and attitudes towards risk taking are very important in the entrepreneurial activities of female entrepreneurs

Sri Kandariyah Nawangsih; Hermiana Vereswati; Nurul Lis Maulidda

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

  In August 2019, the Semarang City Government closed the Sunan Kuning localization. This community service aims to see a picture of spiritualism and resilience of self-efficacy in former female commercial sex workers who live in the Sunan Kuning area of ​​Semarang. Methods of using psychodrama. The participant profile shows that the majority are elementary school graduates at 53.8%, marital status is divorced at 61.5%. Observation results show that economic factors, loss of income as a prostitute, large number of children, separation from friends are the causes of sadness, anger, stress and feelings of fear after the closure of localization. Overall, psychodrama activities give rise to better thoughts and feelings, including being able to express sadness, a means of catharsis and the spirit of continuing entrepreneurship and becoming a better person.

Fadli Agus Triansyah; Resti Ramadhaniyati; Kartika Dwi Pratiwi Siregar

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

Entrepreneurship learning is the process of acquiring knowledge and skills related to entrepreneurship, including the ability to recognise and develop new business opportunities, effectively manage resources, and take calculated risks in order to achieve success in business ventures often associated with intentional entrepreneurship refers to a person's motivation or inclination to launch a new business venture. The focus of this study is on entrepreneurial learning and intention, and it employs a systematic review methodology from 2021 to 2023 scopus database. The focus of research related to entrepreneurship learning and entrepreneurship intention focuses on several things such as experiential learning practice, individual characteristics such as gender, age, proximity to entrepreneurship, academic performance, previous work experience, and propensity for risk and observe the change, innovation, one-day female-focused STEM-based entrepreneurship program, entrepreneurial self-efficacy, young employees’ perception of their current paid jobs, creativity among female learners, cognitive and social conditions, creative self-efficacy, and theory of planned behavior.

Tri Sinarti; Madziatul Churiyah

The purpose of this research is to identify those factors important for women entrepreneur successand to provide an overview for women entrepreneurs about their strengths, weaknesses, opportunities and threats in trying and determining strategies and their implementation to achieve sustainable success. This study used 22 respondents as female business owner that located in Palembang, who are members of the Sriwijaya ladies prenuer community. This research used SWOT Analysis to determine strengths, weaknesses, opportunities and threats to find the right strategy. The results recommend Agresif strategy, Strengths Oppurtunities,  meaning that the organization is in prime and steady condition. So that it is truly possible to continue to expand, increase growth and achieve maximum progress/success and sustainable. This established strategy must receive support from the government so that the contribution of these women entrepreneurs to development is more significant.

Satriadi Satriadi; Sri Kurnia; Dandy Lucky Pratama; Dian Ocviasari; Tassya Adita Megarani +1 more

Jurnal Pengabdian Kepada Masyarakat 2022 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

One of the most important business sectors for Indonesia's economic development is Micro, Small and Medium Enterprises (MSMEs). The purpose of community service activities to train simple bookkeeping for entrepreneurial women in the Malay Village of Kota Piring is to be able to make simple bookkeeping so that they are orderly in carrying out financial records, so that expenses, income and profits can be seen. The method used is by way of training. The result obtained from this activity is to increase the ability and competence regarding new insights in running their business through simple bookkeeping that is easy to apply.

Mulyanto, Kukuh

Jurnal Ilmu Manajemen dan Akuntansi Terapan 2018 Sekolah Tinggi Ilmu Ekonomi Totalwin

This study sought to determine how students perceive entrepreneurshipas a career and whether they would want to pursue a careerinentrepreneurship upon completion of school. The study bore in mind thatfactors have the potential to influence the students’perception ofentrepreneurship and thus contribute in determining theirentrepreneurialintentions. As such learning Business Studies andhaving parentsin selfemployment was viewed as having prior exposure toentrepreneurship. Datafor this study was obtained by use of a questionnaireadministered torandomly selected students from STIE Totalwin Semarang. They were 85respondents whocomprised of both male and female students. The researchrevealed that majority of students had a positiveperception ofentrepreneurship as a career option. It was alsoobserved that students whohad parentsin self employment were highlymotivated to go intoentrepreneurship so as to continue in family business.