Publication Search

This study investigates the impact of product quality, price, and brand image on the purchasing decisions of Wardah facial moisturizer among female students at the Faculty of Economics and Business, University of Lampung. Wardah was selected due to its popularity among young consumers and its reputation as a halal-certified brand offering affordable, high-quality products. Using a quantitative survey method, data were collected from 115 respondents who had purchased the product at least three times. The analysis, conducted through multiple linear regression, reveals that product quality, price, and brand image significantly influence purchase decisions both individually and simultaneously. These results highlight the importance of these factors in consumer decision-making and offer practical insights for cosmetic companies, especially Wardah, in crafting marketing strategies tailored to the preferences of young consumers. Additionally, the findings contribute to the growing body of marketing literature on cosmetic products in the Indonesian context.

Gotu kola leaves have active compounds in the form of alkaloids, flavonoids, saponins, and tannins, which are secondary metabolites. A sheet mask is a more practical facial care cosmetic preparation without rinsing, effectively moisturizing facial skin. This service aims to provide education to the public about the benefits of gotu kola leaves as a natural facial moisturizer. This community service activity is carried out using an outreach method to the community individually using material presentations using power points and print media in Langkat. The results of implementing this educational activity have increased the insight and knowledge of the participants, especially children, teenagers, and mothers, in the form of using clove leaves as a herbal plant to overcome hair growth problems. The results of the participants' knowledge level from the pre-test and post-test scores are in the good category. Previously, people did not know the benefits of gotu kola leaves, which are efficacious as a natural facial moisturizer; now people can use them.

As a tropical country, Indonesia has a significant risk of various skin problems due to excessive sun exposure. To adequately care for facial skin, one must have the necessary information. Ginseng plants contain flavanoids, saponins, tannins, and alkaloids that can function as antioxidants. The purpose of this study was to determine the physical preparation of cream preparations The ginseng extract cream formula F1 and F2 meets the cream preparation requirements. The results of this study as a feasibility to be used in the next study.