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The objective of this community service activity is to facilitate the development of students' talents and interests in dance art. In addition to demonstrating proficiency in existing dance forms, students are expected to demonstrate the capacity to create original dance compositions inspired by local traditions. It is therefore essential to enhance the creativity of students in order to facilitate the development of their cognitive, psychomotor and affective abilities in alignment with the requirements of the curriculum. The Meusare creation dance training programme was conducted over a three-day period, from 9 am to 11 am, utilising a demonstration approach that integrated lecturers and students in the practice of diverse movement techniques. The dancers participating in the programme are students who have demonstrated aptitude and interest in the field of dance. The group comprises 10 women and 10 men. As a consequence of this training, the students were able to perform the Meusare-sare with their group, in a simple stage setting in front of the principal, the board of teachers, and all students at the school. The students' performance is the result of training in the form of PBL and can be appreciated by the school and other parties, thus ensuring the continuity and utility of this service.

This study aims to analyze the influence of content marketing and live streaming on purchasing decisions for fashion products among Generation Z users of the TikTok platform. In the era of digitalization and social media dominance, TikTok has emerged as one of the most influential platforms shaping consumer behavior, particularly for the younger generation. The research adopts an associative quantitative approach using a questionnaire survey distributed to 102 respondents who actively use TikTok for fashion-related content. The collected data were analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4 to test the hypothesized relationships between variables. The results indicate that both content marketing and live streaming significantly and positively affect purchasing decisions. The path coefficients of 0.361 for content marketing and 0.521 for live streaming demonstrate their substantial contribution. Furthermore, the research model yields an R-squared value of 0.640, suggesting that these two independent variables collectively explain 64% of the variance in purchasing decisions among Generation Z. In addition, the validity and reliability tests confirm that all constructs fulfill the eligibility criteria, reinforcing the robustness of the measurement model. These findings emphasize that content-based marketing strategies, when designed to be engaging, interactive, and visually appealing, are highly effective in fostering consumer interest and driving purchase intention. Live streaming, in particular, serves as a powerful marketing tool by offering real-time interaction, product demonstration, and a sense of authenticity that resonates strongly with Generation Z’s consumption patterns. The implications of this research highlight the strategic importance for fashion brands to optimize their digital marketing practices by integrating creative content marketing and live streaming features on TikTok.

This study explores the influence of live streaming mode on the purchase intention of tropical fruits among consumers in Henan, China, in the context of the rapid growth of e-commerce. Live streaming has emerged as a dynamic and interactive platform that enables real-time engagement between sellers and buyers, offering visual product demonstrations and instant feedback opportunities. The research focuses on three critical factors affecting purchase intention: perceived trust, perceived value, and perceived risk. A quantitative research design was employed, collecting data from 392 participants through structured questionnaires. The analysis indicates that interactive communication, transparent information sharing, and authentic presentations during live streaming significantly enhance perceived trust and perceived value. Higher perceived trust fosters a stronger sense of reliability toward sellers, while increased perceived value motivates consumers by highlighting product quality, freshness, and fair pricing. Furthermore, effective live streaming strategies can substantially reduce perceived risks related to product authenticity, quality uncertainty, and transaction security, creating a more favorable purchase environment. The results suggest that the integration of engaging storytelling, professional product showcasing, and active audience interaction serves as a catalyst for influencing consumer attitudes and behaviors toward purchasing tropical fruits. This study enriches the existing literature on live streaming commerce by highlighting its psychological and behavioral impacts on consumer decision-making. In practical terms, the findings offer actionable insights for marketers and fruit sellers, emphasizing the importance of building trust, delivering genuine product experiences, and minimizing risks to maximize purchase intentions. These strategies are particularly relevant for agricultural e-commerce in Henan, where live streaming can bridge the gap between rural producers and urban consumers. Overall, this research provides both theoretical contributions to the study of digital co sumer behavior and practical guidance for optimizing live streaming as a competitive marketing tool in the fresh produce industry.

Sanankerto Village still relies on manual administration, which affects the efficiency of data management and public services. This community service program aims to optimize the village administrative information system through training in Microsoft Excel and Google Workspace for 20 village officials. The methods used include lectures, demonstrations, hands-on practice, and one-month mentoring. Evaluation results show a significant increase in skills—the average pre-test score of 50% rose to 85% in the post-test. Participants are now able to prepare financial reports, use spreadsheets for archiving, and utilize Google Docs and Google Drive for collaborative village data management. These findings align with similar community programs in Kedondong District, where Excel has been used for systematic administrative archiving. Moreover, the use of Google Spreadsheet has proven to enhance organizational efficiency in the Karang Taruna youth organization. This program demonstrates that strengthening village officials' capacity in information technology can support more professional and accountable village governance. 

The puerperium is a critical phase for postpartum mothers that requires special attention to prevent complications. However, awareness of the importance of self-care during this period remains limited, particularly in rural areas such as the working area of Puskesmas Kembang in Jepara. This community service initiative aimed to empower postpartum mothers by enhancing their knowledge and skills in self-care and physical recovery. The approach included interactive education using video media, health talks, group discussions, hands-on demonstrations, and the involvement of family members as key supporters. A total of 20 postpartum mothers and 10 family companions participated in the program. Evaluation through pre- and post-tests revealed significant improvements in knowledge across various aspects of postpartum care, including perineal hygiene, balanced nutrition, early detection of danger signs, and the role of family support. This program proved effective and has the potential to be replicated in other rural settings with similar conditions.