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Celuk Village in Gianyar is known as the centre of silver craft with high artistic value, yet local artisans face significant challenges in maintaining sales amidst changing consumption patterns and global competition. This research aims to identify the key constraints faced by Celuk Village's silversmiths, such as limited access to digital marketing technology, lack of product innovation, and lack of understanding of modern business strategies. In addition, local constraints such as reliance on traditional marketing methods and limited training narrow the opportunities for artisans to compete in the global market.The results of the study suggest that the utilisation of digital technology, product design innovation, and improved business management skills can be strategic solutions to expand market reach and improve the competitiveness of Celuk Village's silver crafts. Support in the form of training and facilitating access to e-commerce platforms is also needed to introduce their products to modern consumers without abandoning cultural identity. The findings are expected to contribute to a sustainable silversmith empowerment programme, while supporting the preservation of local cultural heritage in the digital era.

The service partner is Mr. Aris Supriyadi's Batik Kartika Business, located in Bugel Hamlet, Tirtomoyo Village, Tirtomoyo District, Wonogiri Regency, which is facing the main problems of: 1) Low product innovation due to the lack of maximum development of batik designs that can contribute to competitiveness among similar products, 2) Lack of complete equipment that supports increasing the quantity and quality of production. The implementation of this activity program, using a mentoring and training approach; In this context, the training in question is to provide some knowledge of the batik production process, the development of designs that have local distinctiveness for seven tourist attractions, and transfer of experience in exhibiting regional superior products, especially batik as a promotional event and marketing improvement. The results of the activity are an increase in knowledge about design as one of the determinants of product competitiveness, and crafters have improved skills in making designs with local potential sources of ideas. Partners have been given additional equipment in the form of stoves for stamped batik, stamp tables, and equipment for boiling/removing wax in the form of kenceng. Improved marketing through assistance in the Wonogiren Batik Festival to commemorate the 82nd Anniversary of Wonogiri Square.  

Paguyuban Batik Tulis Langensari (PBTLS) is a community of batik artisans in the area around Embung Langensari, Yogyakarta. Determining the target of enthusiast of handmade batik from PBTLS crafters requires a strategy so that batik results can be right on target. The strategy that will be carried out requires an agreement that becomes a joint agreement in the community, given the current fashion trends that are developing very fast. Along with the development of the main trends in life, namely go green that returns to nature, fashion trends are also following. Today's global fashion trends are shifting from fast fashion to slow fashion. The target of the PBTLS is to determine the meeting point between products that have been produced as supply and market needs/demand. The method used in determining PBTLS targets is carried out through 4 stages. The first stage identifies the range of products that have been produced by PBTLS. The second stage determines the target users of PBTLS products. The third stage determines the direction of product development. Then the fourth step determines the uniqueness of PBTLS products. In carrying out these four steps, a crafter's poll was conducted through a "mentimeter application" conducted on 17 PBTLS artisans and focus group discussions (FGD). Through the application of the "mentimeter" the results of the PBTLS artisans poll can be immediately known to be discussed and formulated together through the FGD. The results obtained by the main target of PBTLS are middle-aged mothers consumers. Uniform fashion / formal batik fashion becomes the main target for the direction of PBTLS product development by developing the unique PBTLS products namely motifs and colors of handmade batik.