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This study aims to examine the global marketing strategies implemented by The Coca-Cola Company in maintaining its competitive position in international markets. The advancement of globalization requires multinational corporations to design marketing strategies that are not only globally standardized but also adaptable to local market characteristics and consumer needs. This research employs a descriptive qualitative method with a case study approach, conducted through the review of relevant literature, corporate reports, and academic journals. The findings indicate that Coca-Cola’s success in global marketing is supported by strong brand differentiation, an extensive global distribution network through partnerships with bottlers, and the application of the glocalization concept, which balances standardization and adaptation within the marketing mix. Furthermore, market expansion strategies are implemented systematically through the selection of target markets based on growth potential, accessibility, and competitive intensity. The study also reveals that the country of origin image of the United States serves as a positive brand asset by creating aspirational value and quality perceptions across various markets, although in certain contexts it also presents challenges that require strategic management. Overall, this study confirms that Coca-Cola’s global marketing strategy is capable of achieving sustainable competitive advantage through the integration of strong global branding, product innovation, and responsiveness to local market dynamics.

This research seeks to examine how changes in citizenship influence the legal validity of marriage, emphasizing both juridical aspects and practical implications. In an era of globalization and increased international mobility, the phenomenon of changing or losing citizenship has become more frequent. The legal consequences of such changes for marital validity represent a crucial area that demands comprehensive analysis, particularly in relation to national and international marriage laws. The study combines an international literature review with empirical data and legal analysis derived from the works of Mr. Mustain, a lecturer at UIN Raden Mas Said Surakarta. Findings reveal that a shift in citizenship can alter the legal standing of a marriage, generate legal ambiguities, and influence family rights such as child custody and inheritance. To address these issues, regulatory harmonization, the proactive engagement of religious authorities, and legal reform at the national level are essential to ensure adequate legal protection for couples undergoing citizenship transitions. Employing a library research method with a qualitative-normative approach, this study analyzes statutory provisions, judicial rulings, and relevant scholarly sources. The findings underscore that citizenship alteration may impact the legality of marriage, particularly when legal systems differ between the country of origin and the newly acquired nationality. In summary, citizenship changes can lead to legal uncertainty regarding marital validity, underscoring the need for legal harmonization and clear protective frameworks for affected couples. This research thus contributes significantly to the discourse on marriage law and citizenship policy development.

This study is entitled Community-Based Non-Formal Education Model of PERMAI Guidance Center for Indonesian Immigrant Children in Penang, Malaysia. This center is an educational facility for Indonesian immigrant children in Malaysia who do not have official citizenship documents. This study uses a qualitative method with a case study approach. The purpose of this study is to determine the education model used by the PERMAI Guidance Center as a community-based non-formal education institution for Indonesian immigrant children in Malaysia. The theory used in this study is the concept of Community-Based Non-Formal Education (PBK). The results of the study show that the educational curriculum used by the PERMAI Guidance Center is the Equivalency Education Curriculum (Packages A, B, and C). This curriculum is a non-formal education system equivalent to formal education (Package A is equivalent to elementary school, Package B is equivalent to junior high school, and Package C is equivalent to high school) recognized by the Ministry of Education and Culture of the Republic of Indonesia. The adoption of this curriculum is the main pillar for providing legitimacy and recognition of the education received by immigrant children at the PERMAI Guidance Center. Meanwhile, the education model used reflects the theory of transnationalism. This is manifested in two key aspects, namely the preservation of identity and the curriculum of the country of origin, as well as functional needs in the host country.

Character in the sense of attitude or behavior is closely related to language, and this relationship is logical or structural because language is a reflection of a person's attitudes and behavior.  Language is a symbol of human existence that can be known about their desires, educational background, customs, even their region or country of origin.  When someone communicates by choosing polite words and expressions, that person will use good sentences. Providing direction and socialization about positive language attitudes can improve language skills and foster polite and polite character among teenagers. This community service activity was held at youth youth organization Rt.001/Rw.004 Tanah Baru, Beji, Depok City, West Java. The way to select partners is based on survey and interview results, namely that the majority of teenagers still often use slang and viral language that is not educational. The method of implementing this activity is education as well as direction and socialization. The results of this community service activity are Karang Taruna youth have gained knowledge and experience regarding polite and polite character through positive language attitudes so that it will really help teenagers in socializing with their surrounding environment.

The development of increasingly advanced technology has a major influence on the world of the communications industry and has led to competition between smartphone manufacturers. They compete to produce advantages in products that will be marketed. The number of iPhone users among students has become commonplace, when they buy a product, of course, they do not only see the advantages offered, but they also see the brand they will buy and country of origin, perceived quality and brand image are factors that cannot be underestimated in influencing purchase decisions through customer trust. This research uses quantitative methods with a sample size of 100 respondents. Data sources are primary data and secondary data, primary data obtained from the distribution of questionnaires. This study uses probability sampling with random sampling technique. For the data analysis process using the Smart-PLS version 4.1.0.3 processing tool. Based on the results of research on direct effects, it shows that perceived quality and brand image do not have a significant effect on purchase decisions, while country of origin has a significant effect. The indirect effect shows that customer trust does not mediate the relationship from the influence of country of origin and brand image on purchase decisions, but customer trust is able to mediate the relationship from the influence of perceived quality on purchase decisions.    

The phenomenon of migration is a phenomenon that is often found in people's lives as an alternative action to make a move for a specific purpose, including work. Migration is one of the causes of population movement between regions. The development gap between cities and villages continues to be a driving force for migration. It is inevitable that every human being would want to have a comfortable place to live with adequate facilities, for example there are places for entertainment, sports, education, and so on. The era of globalization has also removed barriers for everyone to migrate between countries and even continents. International migration of labor can be interpreted as the movement of individuals from one country to another with the aim of getting a job. Globalization also makes people to carry out mobility with various reasons they have. Problems with migration also do not include the problems of the destination (recipient) country, but also the country of origin, where after the immigrants return to their country of origin it becomes a problem that must be resolved. priority so that they have a high quality and level of competitiveness as well as gain an understanding of their rights as migrant workers. The results of this study are to obtain information about the number of people migrating out of the Tulungagung Regency area and its impact on the economic sector in the Tulungagung Regency area because migration greatly influences the opportunities and challenges in the region.

Penelitian ini memiliki tujuan untuk mengetahui pengaruh brand ambassador, brand image dan country of origin terhadap minat beli konsumen pada produk skincare Korea Selatan COSRX. Uji pengaruh ini dilakukan untuk mengetahui pengaruh secara parsial dan simultan. Pada penelitian ini menggunakan jenis penelitian kualitatif. Sampel penelitian berjumlah 170 responden. Sumber data pada penelitian ini adalah data primer berbentuk kuesioner yang mana merupakan hasil tanggapan dari responden dengan kriteria pelanggan generasi Z yang telah menggunakan produk COSRX dan mengetahui brand ambassador terbarunya dan merupakan followers dari Instagram resmi COSRX Indonesia. Teknik analisis data dilakukan dengan pengujian hipotesis yaitu melakukan uji parsial (uji-t) dan uji simultan (uji F). Hasil dari penelitian menunjukkan bahwa variabel brand ambassador memiliki pengaruh yang signifikan terhadap minat beli konsumen, brand image memiliki pengaruh yang signifikan terhadap minat beli konsumen dan country of origin memiliki pengaruh yang signifikan terhadap minat beli konsumen.