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This community service was carried out at the Abar traditional pottery craftsman studio "Titian Hidup" with the aim of strengthening business competitiveness through the development of branding strategies based on local wisdom. Pottery crafts in Papua, especially in Kampung Abar, not only represent technical skills, but also contain philosophical values that reflect the history and cultural life of the indigenous peoples. However, until now pottery products do not have a brand identity that is able to express the richness of meaning and character that they have. The method of service includes deepening the philosophical character of the product, the application of technology, and socialization to craftsmen. This approach is designed to build awareness and knowledge about the importance of branding as an instrument to strengthen business identity. The results of the service show that artisans are beginning to understand the concept of professional branding, including product differentiation, cultural narratives, and the use of digital technology to expand market access. In addition, this activity encourages the adaptation of artisans to modern market developments without losing the cultural roots that characterize the product. Thus, this service contributes to the preservation of local culture while increasing the sustainability of the traditional Papuan pottery craft business through a structured and contextual branding strategy.

The Mesak SME is a micro-enterprise in the food sector that still relies on conventional marketing strategies. This reliance on traditional promotional methods has prevented it from optimally reaching the digital market. However, utilizing digital technology is currently a crucial aspect of business development, particularly for increasing competitiveness and expanding market reach. Therefore, this community service activity was carried out with the primary goal of improving the Mesak SME's capacity to adopt digital marketing strategies. The community service program was designed in a structured and sustainable manner through several stages: an initial survey to determine the SME's existing condition, observation of existing marketing activities, and socialization of the benefits of digital technology in business development. Next, intensive training was conducted, covering the use of social media as a promotional tool, creating engaging digital content that aligns with the product's characteristics, and introducing e-commerce platforms to expand market access. The training focused on a practical approach that is easy for SMEs to understand. Furthermore, mentoring and evaluation were provided to ensure the sustainability of the digital strategy implementation after the program was completed. Through this series of activities, it is hoped that the Mesak SME will be able to actively utilize social media, produce engaging content, and market its products through various digital channels. The results of this activity are not only aimed at increasing sales volume but also at building a more professional and competitive business image, both in local and digital markets. With improved digital marketing capabilities, Mesak SMEs are expected to develop independently and sustainably in the era of digital transformation.

This study aims to determine the socialization of the competitive and characterful campus of the Islamic University of Batang Hari in Batang Hari Regency, Jambi Province in accepting new students. The method used is a descriptive qualitative method. The results of the study indicate that this socialization took place in several areas in Batin XXIV District, Batang Hari Regency, Jambi. This activity was held at SMK N 3 Batang Hari, SMA N 3 Batang Hari and SMA N 9 Batang Hari. In general, this socialization aims to provide an understanding to class XII students who plan to continue their education to college. Specifically, this activity also aims to increase the interest of prospective new students to register at the Islamic University of Batang Hari. The methods used in this socialization include lectures, discussions, as well as question and answer sessions and FGDs. It is hoped that through this activity, students' interest in continuing their education to college can increase, especially for those in Batang Hari Regency, Jambi ir, which is relatively close to the Islamic University of Batang Hari.

In the complex era of globalization, the development of children's creativity and confidence is an important aspect in addition to intellectual intelligence. This research aims to activate the effectiveness of the Islamic New Year Celebration activities held at the Al Hidayah Mosque, Bukit Pereviewuan 1 Village, Hamlet 5 in July 2024 in increasing the creativity and confidence of TPQ children. Involving around 60 participants, the activities included calligraphy competitions, adhan, Muslim fashion shows, and memorization of short letters. The research methods used are socialization, observation, and implementation of activities. The results of the study show that this activity significantly increases children's creativity through various competitions that allow innovative and innovative expression. In addition, this activity also succeeded in increasing the confidence of the participants, which can be seen from their bolder and enthusiastic attitude in participating. This activity contributes to the development of children's learning abilities and character, strengthening their foundation as individuals with integrity and competitiveness. Activities like this are expected to be carried out continuously to support the holistic development of children in a positive environment and full of religious values.

MSMEs in Surabaya reached around 60 thousand in 2022. Meanwhile, the number of MSMEs in the culinary or agribusiness sector is around 25 thousand. According to this large number, MSMEs owners are required to have their own advantages characteristics. The strategy that can be applied to increase the competitiveness of an MSME is through branding. The implementation of this community service aims to develop and improve the competitiveness of MSMEs through branding mentoring. This research uses survey, socialization, analysis, and branding methods. The result of this community service are that MSMEs are helped by the implementation of branding, such as logos, product photos, and taglines. So that these MSMEs are more easily recognized and attract consumers and can increase competitiveness and sales.