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This study examines the utilization of social media in improving the competitiveness of cassava chips and lidah manis SMEs in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. The rapid development of information technology has encouraged SMEs to shift from conventional marketing methods to more effective and efficient digital marketing practices. This research employs a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation involving SME actors. The results indicate that the use of social media platforms such as WhatsApp, Facebook, and Instagram is able to expand market reach, increase product visibility, and strengthen relationships between business owners and consumers. Attractive promotional content, consistency in posting, and responsive communication are proven to influence consumer buying interest and trust. However, SMEs still face challenges, including limited digital literacy, time management constraints, and the lack of structured marketing strategies. Therefore, continuous training and assistance are needed so that SMEs can optimize the use of social media more effectively. This study is expected to serve as a reference for the development of digital-based SMEs in rural areas.

In this life we ​​cannot be separated from communication. In a company, every employee needs to communicate. Communication can influence employee performance. Good communication can make an employee's performance good and conversely bad communication can make an employee's performance bad. The purpose of writing this scientific work is to determine the relationship between communication and the performance of Fior Lotus employees and to determine the influence of communication on the performance of Fior Lotus employees. Fior Lotus itself is a Small and Medium Enterprise (SME) in the Ciomas area, Bogor Regency. Fior Lotus uses Shopee to sell its products. They have around 76,100 followers on Shopee. In an average day they sell 300 - 400 pairs of shoes The research used used qualitative methods. Meanwhile data collection was carried out using the interview method. From the data obtained after conducting interviews, the author found that communication is positively related or has a relationship with the performance of Fior Lotus employees and communication has a great influence on their performance which is characterized by their increasing productivity.