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This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI development. Sampling techniques include purposive sampling to ensure representation across industries and snowball sampling to access knowledgeable participants. Data analysis follows thematic analysis principles, identifying recurring patterns, themes, and divergences related to ethical concerns and AI implementation. Preliminary findings indicate a nuanced relationship between AI adoption and ethical dilemmas, with emerging strategies to balance innovation with ethical principles. This study contributes to understanding the ethical implications of AI in digital marketing and offers insights for businesses, policymakers, and scholars aiming to navigate this complex terrain responsibly.

In the dynamic landscape of Human Resource Management (HRM), the emergence of Artificial Intelligence (AI) technologies presents both challenges and opportunities. This research aims to explore strategies for empowering talent amidst AI innovations in HRM. The research adopts a phenomenological approach to delve into the lived experiences of HR professionals and employees within organizations integrating AI technologies. Through purposive sampling, data were collected via in-depth interviews and focus group discussions. Thematic analysis was employed to identify patterns, themes, and insights from the narratives. The findings reveal a nuanced understanding of how AI impacts talent management practices, including recruitment, training, performance evaluation, and career development. Moreover, the research elucidates the importance of human-centric approaches in leveraging AI to augment rather than replace human capabilities. These insights contribute to enhancing organizational strategies for talent empowerment in the era of AI-driven HRM innovations.

The integration of Artificial Intelligence (AI) in education presents both challenges and opportunities for 21st-century learning. This study explores the transformative potential of AI in enhancing personalized learning, adaptive assessments, and intelligent tutoring systems. The research aims to identify the key barriers to AI adoption in educational settings, including ethical concerns, data privacy, and technological infrastructure. Utilizing a qualitative approach, data were collected through literature reviews and expert interviews. The findings indicate that while AI can significantly improve learning outcomes and administrative efficiency, its implementation requires strategic planning, teacher training, and regulatory frameworks. This study highlights the importance of balancing AI-driven innovation with ethical considerations to maximize its benefits in education.

Smart wearable technologies are becoming essential tools for real-time health monitoring, offering a new dimension of personalized medicine. Wearable devices equipped with biosensors, artificial intelligence, and Internet of Things (IoT) connectivity can continuously track vital signs such as heart rate, blood pressure, oxygen levels, and even detect early symptoms of diseases. This paper explores the latest advancements in wearable health technology, including flexible electronics, energy-efficient data processing, and integration with telemedicine platforms. Additionally, ethical concerns such as data privacy, cybersecurity risks, and user adoption challenges are discussed. The study provides insights into how smart wearables can be effectively utilized for preventive healthcare, chronic disease management, and real-time health diagnostics.

The advancement of Autonomous Underwater Vehicles (AUVs) is transforming the way scientists conduct deep-sea exploration and environmental monitoring. AUVs equipped with sophisticated sonar, AI-driven navigation systems, and real-time data transmission capabilities can explore extreme marine environments where human intervention is impossible. This paper reviews state-of-the-art developments in AUV technology, including enhanced battery efficiency, swarm intelligence for coordinated underwater missions, and AI-based anomaly detection for marine biodiversity assessment. Additionally, the study highlights the role of AUVs in disaster response, such as oil spill detection and ocean pollution analysis. By addressing technical challenges such as communication latency, data processing in harsh environments, and energy efficiency, this research aims to contribute to the next generation of AUV applications.

This research endeavours to delve into the potential of Artificial Intelligence (AI) in bolstering Project Resource Management (PRM), discerning the principal challenges inherent in project resource planning, acquisition, and human as well as physical resource management, while also appraising the utilization of AI tools by project team members (PTM) and their efficacy in daily tasks. This research contributes a theoretical basis for what lies ahead studies in PM and unveils the benefits of AI in task monitoring, scheduling, team assignment, cost estimation, and the monitoring of physical project resource availability. This study employs a mixed-method approach, commencing with an initial literature review to identify project challenges. Data collection is facilitated through the administration of questionnaire surveys and interviews with project managers, encompassing both closed-ended and semi-structured questions. The research reveals that PTM readily embraces the utilization of AI for daily tasks and Project Resource Management can be enhanced through AI.

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.

The current business era is experiencing massive changes due to the uncertainty of industry fluctuations and tight competition, making businesses enter the VUCA era. This makes business activists required to adapt to circumstances that are prone to change (Volatility), the uncertainty of circumstances (Uncertainty), circumstances full of complexity (Complexity), and floating circumstances (Ambiguity). Therefore, innovation is needed so that business actors remain active in facing the challenges of the VUCA era. Digital transformation brings many changes in the industrial world. Financial Technology has the potential to play a role in increasing financial inclusion and Business Sustainability. This study aims to systematically highlight the business model of financial technology from the relevant literature. The methodology used in this research is the study of literature. The results showed that the existence of Financial Technology has a positive impact on efforts to increase financial inclusion and Business Sustainability in the VUCA Era, which can be seen from the projected growth of Financial Technology, which has increased significantly. This research is expected to provide a view of the business world in observing the adoption of Financial Technology.

Covid-19 is a dangerous respiratory disease caused by the corona virus. At first, this outbreak was in Wuhan, China, then quickly spread throughout the world and caused a global pandemic. An understanding of Covid-19 is needed. This article is the result of community service activities carried out in Rt 03/ 02, Desa Kademangaran Village, which aims to provide understanding to TPQ Al Fattah students about the Covid-19 virus and how to prevent its infection through socialization and education. This activity is one of the efforts to stop the transmission of the Covid-19 virus, it is hoped that with this activity TPQ Al Fattah students can understand the challenges of Covid-19 and how to prevent it so they can participate in efforts to prevent the transmission of the Covid-19 virus starting from themselves. each of them, given the importance of socialization and education movements about Covid-19 as it is today, because very few people, especially children, have an understanding of the virus that is spreading throughout the world.

Communication patterns are very influential in maintaining relationships with the environment such as friends and family. One of the challenges in establishing effective communication patterns for children is social media. The Tiktok application is one of the social media that is now favored by many people, including children. This study aims to analyze the communication patterns between parents and teenagers using social media tiktok. This study uses Mary Anne Fitzpatrick's theory which reveals that family communication patterns depend on two important types of orientation, namely conversation orientation and conformity orientation.This study took place in Puyun village, Halong sub-district, Balangan district and was conducted by 10 informants, namely 5 children of tiktok users and 5 parents of children who use tiktok. The results of the study show that 1) one family of TikTok users has a communication pattern with a high conversational orientation and a high sense of compliance. 2) one family of children using tiktok has a communication pattern with low conversation orientation and high sense of compliance. 3) Three families of children who use tiktok have communication patterns with low conversation orientation and low sense of compliance.            

Penanaman Modal Asing (PMA) and Penanaman Modal Dalam Negeri (PMDN) are important sources of financing for developing regions and can make a significant contribution to development. As a component of capital flows, Foreign Direct Investment (FDI) is considered a relatively stable inflow compared to other capital flows, such as portfolio investment and foreign debt. A country's economy relies on investment to solve various problems, crises, and economic challenges. This is because investing in certain sectors of the economy can quickly change the various economic challenges facing a country. Both private and public investment bring many benefits, including job creation. The purpose of this study is to analyze the impact of domestic and foreign investment on economic growth. This type of research is quantitative research. The research instrument used is documentation of research instruments through books and scientific journals. Data analysis using multiple regression method. As a result, it can be seen that foreign investment has a large positive effect on economic growth. Foreign direct investment helps Indonesia achieve stable national development. But domestic investment has no effect on economic growth. The implementation of this research is the need for the government's role as a regulator to support increased domestic and international investment in order to encourage Indonesia's economic growth.

Micro, Small and Medium Enterprises (MSMEs) have a vital contribution to Indonesian economy. It is characterized by a large number which can accommodate a large number of workers. However, many MSMEs face many internal and external challenges in improvising their business. The purpose of this study is identifying challenges faced by MSMEs in terms of external aspects which include technological turbulence and market turbulence as well as internal aspects which include fear of failure, anxiety, disappointment, distress, and tension; and Qualitative methods with interview techniques are used to explore information from the experience of SMEs as resource persons who have been selected with certain criteria. The research’s findings show that the external barriers arise from limited knowledge and resources while the internal barriers of entrepreneurs arise from the personal lives and demands of business consumers. The research’s contribution is to provide facts for MSMEs to be used as a basis for evaluating business performance so that they can prepare corrective steps in improvising. In addition, the measuring instrument used as an interview protocol can be used as a reference for further study in similar topics.

This study aims to obtain an overview of the application of the discussion method in Islamic Religious Education learning for class XI students at SMA Mandala Trikora Jayapura, and to determine the impact of the application of this method on students' learning enthusiasm. The discussion method is seen as one of the learning strategies that can encourage active involvement of students in the learning process, so it is expected to increase student participation, understanding, and learning motivation in following Islamic Religious Education learning in class. This study uses a qualitative approach with the researcher as the main instrument. The data sources in this study consist of primary data obtained from Islamic Religious Education teachers and class XI students of SMA Mandala Trikora Jayapura, as well as secondary data derived from various relevant references such as books, scientific journals, theses, and other supporting documents. Data collection techniques are carried out through observation, interviews, and documentation. The validity of the data is tested through credibility, transferability, dependability, and confirmability tests. Meanwhile, data analysis techniques are carried out through the stages of data reduction, data presentation (data display), and verification or drawing conclusions. The results of the study indicate that Islamic Religious Education learning at SMA Mandala Trikora Jayapura has implemented the discussion method as one of the learning strategies. This method is implemented through three stages: preparation, implementation, and evaluation. During the implementation stage, the teacher first provides an explanation to students, then randomly divides them into groups to discuss the material presented. The implementation of the discussion method has had positive impacts, including increased student engagement with peers and the teacher, increased self-confidence in expressing opinions, and improved speaking skills in front of peers. However, some challenges arise, such as some students being less active in thinking and discussing, resulting in passive participation in group activities.

Studi ini bertujuan untuk mengindetifikasi dan menganalisis yang berkaitan dengan bagaimana tantangan pendidikan Islam di Masa Covid 19 di Indonesia pada umumnya dengan permasalahan apa tantangan pendidikan Isam di Masa Covid 19 dan bagaimana solusinya. Data diperoleh melalui studi kepustakaan kemudian di analisis berdasarkan fakta aktual yang terjadi di wilayah Indonesia p bahwa ada tiga hal yang menjadi tantangan pendidikan Islam pada masa Covid 19, yaitu kemajuan teknologi, dekadensi moral, dan kejenuhan dalam mengikuti pembelajaran. Pendidikan Agama Islam bertujuan untuk membentuk dan membina pribadi peserta didik  yang sesuai dengan nilai-nilai ajaran agama Islam. Seiring dengan tujuan tersebut maka dalam praktiknya pembelajaran Pendidikan Islam menekankan pada transmisi nilai dan moralitas agama ke dalam perilaku dan tindakan peserta didik. Bukan hanya menyampaikan pengetahuan agama Islam tetapi juga menumbuhkan perilaku pada peserta didik yang didasari nilai-nilai agama Islam. Namun dengan  adanya  pandemi  virus  Covid-19  pembelajaran  tatap  muka  di sekolah tidak dapat dilaksanakan. Kebijakan pemerintah mengharuskan pembelajaran dilakukan secara daring. Pembelajaran daring menimbulkan kendala  dalam   penekanan   dan   pembiasaan   nilai-nilai   ajaran Islam kedalam perilaku peserta didik.  

This study aims to analyze the challenges faced by the Sofyan-Jakarta hotel. First, the challenge of human resources, second, the challenge of literacy related to sharia hotels. The research method used is a qualitative method with a descriptive approach. The sources used are primary and secondary data sources. The primary data source was obtained from Mr. Riyanto Sofyan as the Owner of the Sofyan-Jakarta Hotel, and Dr. KH. Surahman Hidayat, MA as the Sharia Supervisory Board of the Sofyan Jakarta hotel. Secondary data sources were obtained from the literature. The data collection method used by the researcher was the interview, observation, and documentation methods. Based on the results of this study, first, the human resource challenges faced by the Sofyan hotel are; the lack of employees who have the ability to manage hotel operations on the one hand as well as mastery of sharia knowledge on the other hand and do not have work motivation as employees on the one hand and as preachers on the other. Then the second challenge is the lack of literacy related to sharia hotels so that the public is not yet able to recognize and distinguish between sharia and conventional hotels. Therefore, researchers recommend that routine weekly, monthly and quarterly training should be conducted for all employees. In addition, there must be cooperation with academics from various universities and Islamic mass organizations such as NU, Muhammadiyah, Persis, etc. in order to increase literacy related to sharia hotels.

 Islamic education at the Elementary School (SD) level significantly impacts the formation of character and morality in children. This research focuses on the role of the family in supporting Islamic education at the SD level, identifying parents' perceptions, the family's role in reinforcing Islamic values in children, and the challenges faced by families in supporting Islamic education in the modern era. The research method used is a qualitative-literature approach.. The conclusion of this research provides a profound understanding of the dynamics of the relationship between the family and Islamic education at the SD level. These findings can contribute to educators, parents, and policymakers in creating an educational environment that supports the holistic development of children, especially in understanding the vital role of the family in supporting Islamic education at the SD level.

Forensics has become an essential part of the disclosure of criminal evidence. A bioinformatics approach in the form of DNA forensics and digital forensics can be a good combination in disclosing digital-based criminal evidence. This study explains how the role of bioinformatics through the digital approach can be a means of forming new approaches in integration with digital forensics, called cyber-bioinformatics. Despite many hopes and challenges ahead, it does not rule out the possibility of criminal cases related to the privacy of human genomic data, so it proposes a new hypothesis, “cyber-bioinformatics.” The role of cyber-bioinformatics is very central in this regard.