Publication Search

71,387 articles from 644 journals · 2,111 citations tracked

Showing 1-3 of 3

Analytics

Siti Aisyah; Ghilman Rozy Hrp; Rio Ariangga Hutagalung; Helva Diansyah Putri; Indah Wulansari +1 more

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2022 Universitas Muhammadiyah Manado

Recording income and expenses in running a business is something that must be applied when carrying out a business activity. Notes or books are very important in human life in rewriting to be used as a reminder and to record important things. Financial Recording is very important as a business actor but many MSME actors forget this. The importance of digital financial literacy can help record financial transactions and make it easier to recap product sales data, then an innovation emerges. An application on the smartphone Buku Khas. Therefore, the purpose of this Community Service is to educate and teach MSME actors to use the Special Book Application. The results of the study show that there are still many MSME actors who still record finances by writing them in a book, therefore the researcher is conducting community service with the theme of introducing technology to MSMEs in order to facilitate business continuity.

Rahesa Wijaya, Yoanita; Rahesa Wijaya, Yoanita; Tjahjaningsih, Endang

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2022 LPPM Universitas Sains dan Teknologi Komputer

One way to maintain business continuity in the midst of intense competition is to maintain customer satisfaction. Product diversity is considered important here because the more diverse the number and types of products sold in one place, the customer will feel satisfied if he makes a purchase at that place and he does not need to make a purchase elsewhere. In addition, good service makes it easier for customers to find the goods they want. The purpose of this study was to analyze and explain the effect of product diversity, service quality mediated by the effect of customer satisfaction on repurchase intentions. The analysis technique that will be carried out in this research is descriptive analysis, instrument test, multiple linear regression analysis, model test, and hypothesis testing. The minimum sample selected in the study was 92 respondents. The adjusted R² value of 0.301 means that the effect of the product diversity variable (X1) and service quality variable (X2) on customer satisfaction (Y1) is 30.1%. The adjusted R² value of 0.422 means that the magnitude of the influence of the product diversity variable (X1), service quality variable (X2) and customer satisfaction (Y1) on repurchase intention (Y2) is 42.2%

Heru Yulianto; Abdul Rauf; Dyah Palupiningtyas; Ray Octafian

Jurnal Pengabdian Masyarakat Waradin 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Small and Medium Enterprise (UMKM) in Indonesia is one of the cornerstones of the Indonesian economy. Semarang Regency has a lot of business potential which is the main source of livelihood for the local population. The purpose of this activity is to provide training for Small and Medium Enterprise (UMKM) in Jembrak Village regarding business ethics, bookkeeping of financial transactions, marketing of goods and services, product packaging and labeling, and taxation (E-Filing). The implementation method in this activity includes providing material on simple financial bookkeeping and mentoring programs on entrepreneurial activity and simple financial bookkeeping. The main target in this service activity is the business actors of UMKM in Jembrak Village and the wider community in general. The material presented by STIPARI Semarang lecturers in training on the topic of business ethics and simple bookkeeping takes approximately 120 minutes, followed by a question and answer session in three sessions. With this service activity, the authors provide recommendations for holding similar education to other different communities and the need for continuity of activities and evaluation after the community service activities are carried out, so that UMKM actors in Surabaya can contribute to the development of UMKM in Indonesia.