Publication Search

Kawengen Village, located in East Ungaran District, Semarang Regency, is one of the main corn-producing areas with strong potential to be developed into processed products with high economic value. However, limited community knowledge in product processing, business management, and marketing has prevented corn production from generating optimal added value. This community service program aims to strengthen village entrepreneurship through the establishment of a corn production house as a center for innovation, training, and business mentoring. The production house is expected to enhance community skills, promote economic independence, and support sustainable local economic development. The program was implemented through the PPK Ormawa initiative, which included socialization of corn-based product innovations, basic financial bookkeeping training, digital marketing training, product innovation workshops, and continuous mentoring in production, marketing, and financial management. The results demonstrate significant improvements in community skills in processing corn into value-added products, increased understanding of basic business financial management, and enhanced capacity to utilize digital media for market expansion. The corn production house also functions as a community collaboration hub that strengthens business development based on local resources. Overall, the strategy of developing village entrepreneurship through a corn production house has proven effective in encouraging the growth of productive community-based enterprises, strengthening local economic independence, and fostering entrepreneurial interest rooted in village potential.

The mentoring program was implemented to address issues related to the low practice of financial recordkeeping and the suboptimal utilization of digital marketing among Aisyah Laundry MSMEs in Dusun Gatak. The objective of this activity was to implement a simple financial recording system, build a basic understanding of the separation between personal and business finances, and introduce digital marketing strategies aimed at enhancing business management effectiveness. The methods employed included a participatory approach through initial condition observation, socialization of the benefits of recordkeeping, training in the use of simple bookkeeping formats, digital content training, and outcome evaluation. The results demonstrated a significant improvement in the regularity of daily transaction recording, administrative skills, and the establishment of a more systematic financial management pattern. In the marketing aspect, activation of the business’s Instagram account contributed to expanded service information outreach, increased customer interest, and a shift in the business owner's perspective regarding the importance of digital media. These findings affirm that hands-on mentoring is effective in improving financial and digital literacy among MSMEs and in encouraging sustainable changes in business behavior.

The community service program (PKM) carried out for women entrepreneurs in Klinting Village, Somagede District, Banyumas Regency. The program mainly aims to improve community understanding of business financial management and increase access to capital in formal financial institutions. The objectives of the PKM are achieved through socialization on business financial management and strategies for obtaining efficient capital in formal financial institutions as well as simple bookkeeping training. Through these PKM activities, the awareness of women entrepreneurs in Klinting Village about the importance of effective business financial management and financial records is expectedly increased. Women entrepreneurs were given insight into external capital sources from formal institutions, namely banks, and were introduced to effective strategies for obtaining capital from banks. In addition, entrepreneurs in Klinting Village also gain insight into the risks of informal and illegal loans, as well as how to utilize financial technology, such as digital wallets, to support their business operations. This program is expected to be able to reduce the dependence of women entrepreneurs on informal loans, encourage business sustainability, and build economic independence for the Klinting Village community. In the long term, this program has the potential to strengthen family economic stability while creating inclusive and sustainable business growth

The aim of this training activity is to increase the knowledge and abilities of MSME business actors in the field of digital marketing. This digital marketing socialization activity was carried out in Sanrobone village, Takalar district, which was the result of collaboration between the Sanroboe village government and STIEM Bongaya Makassar. This community service uses a participatory approach. Method of delivering material in the form of lectures. The speaker uses the lecture form to deliver the activity material, then continues with a discussion. This activity was attended by 15 MSME players. The observation results are that most MSME entrepreneurs have not done digital marketing well. There are several obstacles in managing MSMEs, namely human resource capabilities are still low, the market share of goods/services produced by MSMEs is still limited, lack of capital, and not having a good bookkeeping system. as well as a lack of understanding by the perpetrators. Follow-up activities are expected to be more technical in the form of training and technical guidance related to Digital Marketing for MSME development, both manually and application-based.

Being an MSME actor definitely requires good financial management so that income and expenses can be recorded systematically. The results of the research conducted show that there are still many MSMEs in Sait Buttu Saribu Village who still use manual financial bookkeeping records. And quite a few of them often miscalculate their balances or their financial records in the form of paper or books are lost and scattered. Without this socialization and workshop, people will continue to use manual methods and experience problems with calculation errors that make balances unbalanced or incorrect. This outreach aims to provide education and insight to MSME players, especially in Sait Buttu Saribu Village, so that it is easier to use digital applications for bookkeeping their business finances. There were around 20 participants who took part in this socialization and workshop. And during the event, people were very enthusiastic about asking about digital bookkeeping. Which means that in this village there are still many who don't understand digital financial bookkeeping.

Technological advances are increasingly rapidly encouraging MSMEs to evolve in digital marketing. There are still many MSMEs in Sait Buttu Saribu village that have not fully utilized existing social media. The lack of knowledge and expertise regarding digital marketing makes the use of digital marketing still limited. provide an overview of clear sales financial governance such as how much profit or loss is earned or inventory. This socialization activity was held at the Sait Buttu Saribu village hall. This activity began with the presentation of material on digital marketing and simple Buku Warung. Then the committee accompanied the participants regarding filling out the cash book application format. After that, a question and answer session was held. The socialization activities went well and were full of enthusiasm as evidenced by the communicativeness of the MSME participants in terms of asking questions about the material that had been presented and sharing with each other about the MSME businesses being run.

Recording of financial reports is a form of bookkeeping both manually and digitally for all financial activities in every business that is being carried out.  Bookkeeping is the recording of financial transactions carried out during the business. Recording of financial reports is very important for MSME actors.  One of the benefits of recording financial statements through simple bookkeeping for MSMEs is being able to find out the progress of the business or business being run so that they can control the costs incurred in operating the business and can find out the profit or loss earned while the business is running.  The method used in this activity is the counseling method which is contained in socialization activities regarding procedures for recording financial reports through simple bookkeeping for MSMEs.  The result of this activity is to provide new insights and knowledge for MSME actors in the Blitar Village regarding the importance of recording financial reports through simple bookkeeping and the stages in carrying out simple bookkeeping.  After holding this socialization activity, it is hoped that it can provide benefits for MSME actors in the Blitar Village to make financial recording reports so that they can minimize losses in the businesses they run.

MSMEs need to provide opportunities for local entrepreneurs and utilize local resources to help stimulate economic activity and increase the competitiveness of a region as a whole. Based on the problems mentioned above, it is necessary to hold training on the use of digital marketing tools and socialize the processing of business permits for micro, small and medium enterprises (MSMEs) in Pagak Village, Banjarnegara Regency as a solution. In the socialization process, an MSME association was also formed whose members were active in the business world in Pagak Village. All presenters have tried to provide all the knowledge about the digital marketing and bookkeeping process for MSMEs and various interesting things regarding business licensing, so it is hoped that the entrepreneurial knowledge provided can be directly applied by the MSME community, especially in Pagak Village.