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Nurmi Nurmi; Basri Bado; Citra Ayni Kamaruddin; Sri Astuty; Muhammad Imam Maruf

International Journal of Economics, Commerce, and Management 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study examines the tourism development strategy to increase Local Original Revenue (PAD) in Bulukumba Regency, South Sulawesi. Despite having significant tourism potential, such as Bira Beach and the Pinisi shipbuilding tradition, the contribution of the tourism sector to PAD remains fluctuating and has not been fully optimized. Therefore, this study aims to formulate an effective and targeted tourism development strategy. The research employs a quantitative descriptive approach using observation, Likert-scale questionnaires, and documentation, with data analyzed through SWOT analysis, IFAS-EFAS matrices, and the Grand Strategy Matrix. The findings indicate that the tourism sector has strong internal strengths (5,09) and significant external opportunities (4,99), exceeding its weaknesses (4,56) and threats (3,95), placing it in Quadrant I (aggressive strategy). The results suggest that the most appropriate strategy is the SO (Strengths-Opportunities) strategy, which focuses on optimizing tourism potential, enhancing digital promotion, strengthening cultural-based tourism, and expanding investment in infrastructure. The study concludes that implementing an aggressive and integrated strategy can improve the tourism sector’s contribution to PAD and support regional economic development. These findings highlight the importance of aligning tourism potential with strategic planning to achieve sustainable fiscal growth.

Ni Nyoman Wulan Prasintya Putri; I Wayan Wesna Astara; Ni Komang Arini Setyawati

International Journal of Sociology and Law 2026 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

This study aims to analyze the implementation of spatial planning regulations in the development of tourism accommodations and law enforcement against spatial planning violations in the Bingin Beach area, Badung Regency. The rapid development of tourism in the area has encouraged the construction of various facilities such as villas, hotels, and restaurants, some of which are located in coastal areas and do not fully comply with spatial planning and licensing regulations. This study uses empirical legal research methods with a legislative approach, case approach, and legal sociology approach. Data was obtained through observation, interviews, and document studies, then analyzed qualitatively. The results show that the implementation of spatial planning regulations in Bingin Beach has not been optimal because there are still tourism accommodation buildings that violate zoning and coastal boundary line regulations. This condition is influenced by weak supervision, rapid tourism development, and lack of compliance with licensing procedures. Law enforcement is carried out by the local government through the imposition of administrative sanctions and efforts to control buildings that do not comply with spatial planning. This law enforcement aims to maintain order in the use of space and protect the sustainability of the coastal environment.

Gusman Ilham Widiantoro; M Tajuddin Noor; Exist Saraswati

Manfish: Jurnal Ilmiah Perikanan dan Peternakan 2026 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Long fishing is an environmentally friendly traditional fishing tool that is commonly used by fishermen to catch fish passively using bait, both in sandy waters and in coral reef areas. Grouper fish (Epinephelus sp.) tend to inhabit waters of a certain depth, especially in areas of coral fractures and dead corals that serve as shelter and foraging. Determining the right depth setting in the operation of a fishing rod is essential to optimize the catch. This study aims to determine the effect of the difference in setting depth on grouper fish catch in the waters of Pengambengan Beach and determine the most effective depth. The study used an experimental method with three depth treatments, namely 10 m, 15 m, and 20 m, each repeated nine times. Data analysis was carried out by Group Random Design (RAK) and ANOVA test. The results showed that a depth of 10 m produced the highest catch with a total of 35 fish (average 3.89 fish/trip), followed by a depth of 15 m with 10 fish (average 1.11 fish/trip), and a depth of 20 m with 7 fish (average 0.78 fish/trip). Statistically, the difference in depth has a real influence on the number of grouper catches. A depth of 10 m is recommended as the optimal setting for the operation of long fishing rods in the waters of Pengambengan Beach.

Faliq Firashan; Aninditya Daniar; Alfian Candra Ayuswantana

Jurnal Riset Rumpun Seni, Desain dan Media 2026 Pusat Riset dan Inovasi Nasional

Trenggalek Regency is one of the regencies located in the southern part of East Java that has high potential for natural tourism, such as caves, waterfalls, and beaches. However, this potential is not yet widely known by people from outside the region, especially the younger generation. The low level of awareness among people outside the region is influenced by limited access to information about Trenggalek’s tourism. Therefore, an effective medium that can attract the attention of young people is needed, such as an illustrated book. Based on the questionnaire results, the majority of respondents show a high interest in illustrated books. In an illustrated book, an engaging character is needed to convey messages so that readers do not feel bored. The method used in this study is a mixed-method approach with a descriptive analyze. This approach is applied to analyze data obtained from observations, interviews, literature studies, and questionnaires, as well as to develop design concepts and outcomes. This research aims to increase awareness and knowledge of people outside Trenggalek about Trenggalek’s tourism. By highlighting the topic of character design in the illustrated tourism book of Trenggalek, it is expected that readers can easily absorb and understand the content of the book.

I Putu Nanda Yoga Mayura; I Ketut Garwa; I Gede Yudarta

Jurnal Riset Rumpun Seni, Desain dan Media 2026 Pusat Riset dan Inovasi Nasional

Citra Jalatarangga is a karawitan composition that is contextually inspired by the duality of freshwater and seawater springs found at Geger Beach. The duality embodied in this idea serves as the fundamental concept and is subsequently implemented in the formulation and structuring of Balinese karawitan performance techniques. This paper discusses the process of creating the work, the formal structure of the composition, and the aesthetic values contained within it. The karawitan composition Citra Jalatarangga employs three theoretical frameworks as analytical tools to describe the duality of the different water sources. Transformation theory is used to determine the form and structure of the composition, creativity theory serves as a reference in the creative process, and postmodern aesthetic theory functions as a guideline for applying aesthetic nuances to the work. The creative method used in the creation of Citra Jalatarangga is the Panca Sthiti Ngawi Sani method, which consists of five stages: the inspiration stage (ngawirasa), the exploration stage (ngawacak), the conception stage (ngarencana), the execution stage (ngawangun), and the production stage (ngebah). This work utilizes several instruments from the Gamelan Semara Dana as its expressive medium and is structured into three sections, each representing the duality of the water sources through different formulations and performance techniques. In addition, instrument arrangement, costume design, and lighting design also function as supporting aspects in the presentation of the work, which was staged at Wantilan Banjar Sawangan, Desa Adat Peminge.

Deanna Loren Siregar; Aida Sari; Faila Shofa

International Journal of Management and Strategic Business Leadership 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

One of the key instruments for advertising travel destinations is the growth of social media, particularly Instagram. Nevertheless, a large number of Instagram followers does not automatically translate into a large number of visitor visits. Rio By The Beach Beach in Kalianda, South Lampung had the most visitors during the 2025 holiday season, despite having fewer Instagram followers than other beach attractions. This condition suggests that the effectiveness of electronic word-of-mouth (E-WOM) and social media marketing may have a significant impact on travelers' decisions to visit. Thus, the purpose of this study is to ascertain how tourists' decisions to visit Rio By The Beach in Kalianda, South Lampung, are influenced by Instagram social media marketing and electronic word-of-mouth. This study examines 170 visitors to Rio By The Beach using a quantitative methodology and selective sampling strategies. Questionnaires were sent as part of the data collection process, and SPSS software was utilized for multiple linear regression data analysis. The study's findings show that electronic word-of-mouth and Instagram social media marketing significantly and favorably influence travelers' decisions to visit. Electronic word-of-mouth has a greater impact than the other one. The study's conclusions suggest that tourism destination managers should concentrate their marketing efforts more on user interaction, high-quality information, and developing travel experiences that can promote the creation of positive electronic word-of-mouth (E-WOM) in order to boost travelers' decisions to come.

Laela Rustiani; Bambang Agus Herlambang; Ahmad Khoirul Anam

Modem : Jurnal Informatika dan Sains Teknologi 2026 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Banda Aceh City has high vulnerability to tsunamis due to its coastal location directly facing the sea and being situated in an active tectonic zone. This study evaluates the spatial distribution of tsunami risk and assesses coastal conditions as disaster mitigation efforts using a mixed-method approach that combines quantitative analysis based on Geographic Information Systems (GIS) and qualitative analysis through field surveys and expert assessments. Three beaches were selected as study locations: Ulee Lheue Beach, Syiah Kuala Beach, and Alue Naga Beach, with risk assessment calculated using the formula Risk = (H × V) / C according to the BNPB framework and overlay techniques in GIS to create risk distribution maps. Coastal condition evaluation focused on coastal vegetation and protective coastal structures assessed using an ordinal scale of 1–5. Results show that Ulee Lheue Beach has the highest mitigation capacity with a score of 64.5% (good category), Syiah Kuala Beach reaches 57.5% (fairly good), while Alue Naga Beach has the lowest score of 28.3% (poor). Correlation analysis yielded a coefficient of r = 0.97, indicating a very strong positive relationship between coastal vegetation and protective coastal structures. Therefore, the study recommends strengthening mitigation strategies through improved protective infrastructure and optimization of coastal vegetation functions, particularly in high-risk areas, to reduce tsunami impacts in the future.

Fresylia Ribka Louhenapessy; Handy Erwin Pier Leimena; La Eddy

Pentagon : Jurnal Matematika dan Ilmu Pengetahuan Alam 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Sea cucumbers (Holothuroidea) are marine organisms of high ecological and economic value, yet their populations in many tropical regions have declined due to exploitation pressures. This study aimed to analyze the density and distribution patterns of sea cucumbers in the coastal waters of Tuhaha, Saparua Island, Central Maluku Regency. A quantitative descriptive survey was conducted using 1 × 1 m quadrat transects along eight transect lines perpendicular to the shoreline. Density was calculated based on the number of individuals per unit area, while distribution patterns were determined using Morisita’s index. Four species of sea cucumbers were identified, namely Holothuria scabra, Holothuria atra, Bohadschia vitiensis, and Bohadschia marmorata, with a total of 33 individuals and an overall density of 0.19 ind/m². Species H. scabra exhibited the highest density (0.11 ind/m²), whereas H. atra and B. vitiensis had the lowest (0.01 ind/m²). The population distribution was aggregated (Id = 6.11), indicating a strong association with specific microhabitats, particularly muddy-sand substrates. Environmental parameters (temperature 30°C, salinity 30 ‰, pH 6.90) remained within the optimal tolerance range for sea cucumbers. These findings indicate that Tuhaha waters continue to support Holothuroidea populations; however, the aggregated distribution pattern reflects vulnerability to overexploitation. Therefore, ecosystem-based management through habitat conservation, catch restrictions, and the integration of aquaculture and restocking is essential to ensure the sustainability of sea cucumber resources in Central Maluku.

Nurul Hidayat; Mengsi Mengsi; Maria Rosita; Sulaiman Sulaiman; Lola Tersya Fitriani +2 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2025 Fakultas Teknik Universitas Maritim AMNI Semarang

This Community Service activity aims to foster a spirit of mutual cooperation and to assist local fishermen engaged in seaweed businesses in the processing and cleaning of their harvests in the Amal Beach Area, East Tarakan District. Seaweed harvested from the sea needs to undergo a thorough cleaning process to maintain its quality, ensure market readiness, and meet industry standards. The activity was carried out by six implementers who collaborated directly with the local fishermen through mutual cooperation, seaweed cleaning, and education on environmentally friendly sea product management. The implementation methods included field observation, guidance, and hands-on practice at the fishermen’s business locations to provide practical understanding. The results indicated improved efficiency in the seaweed processing chain, from cleaning to storage, thereby reducing the risk of damage and quality loss. Additionally, the fishermen’s awareness of the importance of maintaining cleanliness and the balance of coastal ecosystems increased significantly. This activity also strengthened social bonds between students and the fishing community, fostering harmonious communication, and instilling values of togetherness, environmental care, and social responsibility. The positive impact of this program is expected to serve as a sustainable model for sea product management while promoting a collaborative culture between academics and coastal communities.

Elby Putra Adrie Loho; Diyah Ayu Saputri

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

The development of sustainable tourism facilities is one of the important efforts in increasing the attractiveness of destinations while preserving the environment. This study aims to analyze the implementation of ecological concepts in the development of glamping facilities in the Pearl Beach tourist area. The method used is a descriptive qualitative approach, with data collection through field observations, interviews with managers and tourists, and literature studies related to ecotourism principles and sustainable design. The results of the study show that the application of ecological concepts in glamping facilities in Mutiara Beach includes the use of environmentally friendly materials, integrated waste management, the application of energy efficiency, and designs that integrate the natural landscape without damaging the coastal ecosystem. The application of this concept not only improves the comfort and experience of tourists, but also contributes to increasing environmental awareness and strengthening the positive image of tourist destinations. In addition, this ecologically-conceptual glamping development model is expected to be a reference for the development of sustainable tourism facilities in other coastal areas, which prioritizes nature preservation and the welfare of local communities.

Andin Ayu Oksilia Ramadhani; Andin Ayu Oksilia Ramadhani; Bambang Irawan

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Tourism is one of the sectors that plays an important role in boosting economic growth through travel activities and destination exploration. Tourists' preferences for nature-based tourism options, such as mountain hiking or beach tourism, are influenced by various factors, ranging from personal experiences and recreational interests to social characteristics. Therefore, a technology-based approach is needed to predict destination choice tendencies more accurately. As artificial intelligence technology develops, deep learning methods have been widely used in classification processes due to their ability to process large amounts of data and recognize complex patterns. In this study, a Multilayer Perceptron (MLP) model is used to classify tourists' preferences between mountain or beach destinations based on a survey dataset. The research stages include data processing, data splitting using a train-test split, model training, and performance evaluation using accuracy, precision, recall, and F1-score. The test results show that the MLP model is capable of achieving an accuracy rate of 99%, confirming that deep learning methods are effective in automatically mapping tourism preference trends. This research is expected to serve as a basis for the development of more personalized travel destination recommendation systems, as well as to support tourism management in formulating targeted promotional strategies.

Dimas Arya Prayoga; Ernawati Ernawati; Dara Fitriani

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study formulates a design concept for the Beach Tourism Resort Area in Botubarani Village by applying tropical architecture that responds to coastal climatic conditions while enhancing the quality of visitor experiences. The research integrates principles of thermal comfort, environmental sustainability, and the ecological potential of coastal environments as the basis for creating climate-adaptive and environmentally responsive tourism areas. The methodology includes site analysis, field observation, climatological assessment, and a literature review related to tropical architecture and coastal tourism design. The collected data were used to determine building orientation, mass layout patterns, visitor capacity, materials, vegetation, and utility systems appropriate for humid tropical climates. The findings show that the site’s position between the sea and the mountains, combined with full-day sun exposure, requires design strategies that maximize cross-ventilation, utilize sloped roofs, provide natural shading, and apply local materials such as wood, bamboo, and red brick. The large spatial needs based on visitor capacity projections are accommodated through a flexible cluster layout that supports visual and functional connectivity between buildings while incorporating green open spaces to enhance microclimate comfort. The utility system is designed using sustainability principles through greywater–blackwater separation, infiltration wells, and recycling-based waste management. This study confirms that the application of tropical architecture in coastal tourism areas can improve thermal comfort, energy efficiency, and environmental sustainability. These findings guide developing tropical tourism area designs that are more adaptive to climate change and more responsive to visitor needs.

Julianti Malensang; Revolson A. Mege; Nonny Manampiring

Switch : Jurnal Sains dan Teknologi Informasi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Seagrass beds are coastal ecosystems that have important ecological functions as a provider of habitat, food sources, protection, and reproductive areas for various marine life including Echinoderms. This study aims to analyze the diversity of Echinoderms and their relationship with seagrass distribution in Kiama Beach, Melonguane District, Talaud Islands Regency. The research was conducted in the intertidal zone at three stations using the exploration method with purposive sampling technique. Each station is divided into three plot installation zones measuring 4 × 4 meters, with observations made at low tide. Environmental parameters (temperature and pH), type and number of Echinoderm individuals, and seagrass species were recorded and analyzed using the Shannon-Wiener diversity index and product moment correlations. The results showed that the Echinoderma community consists of two classes and five species: Archaster typicus, Linckia laevigata, Culcita novagueniae, Holothuroidea scabra, and Holothuroidea forskali, with the Asteroidea class dominating (75%). The diversity index (H') value was relatively low at all stations with a range of 0.6261–0.6631. Seagrass beds consist of five species, namely Halophila ovalis, Cymodocea rotundata, Thalassia hemprichii, Halodule uninervis, and Syringodium isoetifolium, with the highest abundance found in Halophila ovalis. Correlation results showed a strong to very strong relationship between the abundance of Echinoderms and certain seagrass types (r = 0.77–0.99) as well as a strong correlation at the overall level of the station (r = 0.74). This study confirms that the presence and abundance of Echinoderms is greatly influenced by the density and composition of seagrass species. These findings provide important baseline data for the management and conservation of seagrass beds as a support for the sustainability of coastal biodiversity.  

Dhita Hardiyanti Utami

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

One of PT Pertamina Patra Niaga Fuel Terminal Sanggaran's CSR initiatives is the community-based turtle conservation program, or Turtle Conservation and Education Center Serangan (TCEC), which focuses on biodiversity and community empowerment. With the help of this program, turtles in Serangan Village that are in danger of going extinct will continue to exist. Serangan Village is a top priority when conducting CSR initiatives in the areas of biodiversity and social empowerment because it is part of the company's operational region. The program's main objective is to raise and care for turtles at TCEC, including feeding hatchlings and turtles, examining turtles' health, monitoring, turtle socialization and education, turtle inhealth training, saving turtles from South Bali's beaches and many more. The Poins of SDGs Goal 4 Quality Education, Goal 8 Decent work and Growth Economic, and Goal 15 Life on Land are achieved in part because to this program. 19 local workers were employed by this program, which earns $200 million annually. In order to carry out its duties and responsibilities, the Conservation Office and Turtle Education has an organizational structure filled by managers from traditional villages. The Turtle Conservation and Education Center was initially founded as a result of a village community movement that has a focus on turtle conservation in collaboration with WWF, BKSDA (Nature Conservation Agency; Indonesia), Udayana University Bali and is under the auspices of the traditional village of Serangan. The TCEC released almost 20,000 baby turtles as part of conservation efforts to ensure their survival. A number of G20 Summit attendees paid TCEC Serangan a visit, which demonstrated how the world acknowledged its struggle with turtle conservation. TCEC Serangan is the recipient of numerous national and international honors, including the Kalpataru (the award given to individuals or groups for their services in preserving the environment in Indonesia).

Wibowo, Muhammad Riski Septiana; Hakim, M. Iman Nur; Shofiah, Siti; Risqi, Muhammad Isro; Firdaus, Denisya Haddad

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The braking system was a crucial component in ensuring the safety of motor vehicles on the road. Brake failures, such as brake fade or total malfunction, could result in fatal accidents. Therefore, an accurate and realistic testing method was necessary to measure the effectiveness of a vehicle’s braking system. This study aimed to develop a deceleration measuring device based on GPS, which could be used in road test methods. The device was designed using an ESP32 microcontroller combined with a BN-220 GPS module, RTC real-time clock sensor, 16x2 LCD, thermal printer, and microSD storage media. Testing was conducted on a Mitsubishi L300 vehicle at the Depok Beach runway in Yogyakarta, with initial speed variations ranging from 10 to 80 km/h. Calibration results showed that the device had an accuracy of 99.64% with an average error of 0.36%. Meanwhile, the test results recorded deceleration values ranging from 0.74 to 3.26 m/s², depending on the initial speed and braking conditions. Based on these findings, the developed device proved to be accurate and feasible as an alternative method for field testing of braking systems.

Diki Ramadhani; M. Denny Kurnia Putra; M. Andi Abdulrozzaq; Jon Bon Jopi; Arum Puspitasari

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Tedunan Beach in Seluma Regency, Bengkulu, holds exceptional potential as an ecotourism asset, attributed to its authentic and untouched natural landscape, featuring white sand stretches and a unique mangrove ecosystem. Sustainable tourism development, however, demands active participation and entrepreneurship from the local community, which is key to ensuring the equitable distribution of economic benefits and environmental preservation. This research aims to analyze the current community entrepreneurship models, identify challenges hindering business growth, and formulate strategic opportunities for development. Using a qualitative approach with a case study method, data was collected through in-depth interviews with business actors and community leaders, participant observation, and documentation studies. Findings indicate that community-based businesses have grown organically, albeit on a micro scale, encompassing fresh seafood culinary stalls, tourist hut rentals, and local guide services. Nevertheless, this growth is hampered by fundamental constraints: limited access to formal working capital, minimal promotion hindering market penetration, and a lack of professional training in financial management and tourism service standards. In response, an integrated development model is formulated recommending: increasing human resource capacity through business management and tourism awareness training, facilitating access to capital through partnerships, and strengthening digital-based promotion. In conclusion, Tedunan Beach tourism can be sustainable if supported by a comprehensive empowerment program that not only boosts economic income but also essentially fosters a sense of ownership and community responsibility towards the destination's preservation.

Achmad Fahran Syifannur

Manfish: Jurnal Ilmiah Perikanan dan Peternakan 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Capture fisheries are an important economic sector in the coastal area of ​​Depok Beach, Yogyakarta Special Region. Fishing activities in this area use various fishing gear, one of which is the bottom gill net. However, the use of this fishing gear can have negative impacts on the aquatic environment and marine ecosystem, such as the decline in the population of white pomfret and ribbonhead fish, which are the main catch. This study aims to analyze the level of environmental friendliness of the use of bottom gill nets in Depok Beach using a descriptive quantitative approach. The methods used in this study include direct surveys of fishermen, observation of fishing operations, and analysis of catch results. Data were collected through a questionnaire containing 9 indicators compiled by the FAO, which cover aspects of gear selectivity, impact on aquatic habitats, fisherman safety, catch quality, and social acceptance of the fishing gear. The results showed that bottom gill nets had the lowest level of selectivity with a score of 1.13, indicating that this tool is less selective in selecting the types of fish caught. However, the indicator regarding consumer safety received the highest score of 4.00. Overall, the test results show that the use of bottom gill nets at Depok Beach has an environmental friendliness score of 27.06, which indicates that this fishing gear is classified as environmentally friendly even though it needs improvement in terms of selectivity.

Hairuddin Hairuddin; Muhammad Fahreyza Latanro; Rahmad Rahmad; Imam Fadly; Mithahul ulum +1 more

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Development study of the planning strategy of the Lumpue Beach tourism area located in Parepare City, South Sulawesi. The main focus of the study is to identify existing attractions, infrastructure conditions, and apply development planning strategies with a SWOT approach. Lumpue Beach is a coastal area that has interesting ecological and aesthetic values, but has not been exploited as a tourist destination. The approach used in this study is qualitative descriptive, which is complemented by quantitative data obtained through surveys, interviews, secondary as well as primary data from the concerned institutions. The analysis shows that Lumpue Beach has great potential with its ecological, natural beauty, local culture, and easy access. Its notable weaknesses include: lack of supporting facilities, environmental cleanliness, and absence of government and private sector coordination to plan the development of the area. As for the opportunity for increased interest in marine tourism, as a strategic area of Parepare City, there is also the support of local tourism agencies, such as Pokdarwis. Then the threats that must be addressed, including: environmental pollution and exploitation of areas there is no coordination of government and private parties. of this study include the sustainable and integrated development of Pipda and the urban spatial plan of Parepare, the improvement of facilities and infrastructure, the involvement of local communities, as well as the promotion of Panatai Tourism destination through digital platforms. The findings of this study are expected to serve as a reference for the City government and stakeholders in planning sustainable Lumpue Beach tourism area development strategies integrated with Parepare municipal regulations.

Marisa Christin Simbiak

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

Base-G Beach is a tourist attraction located in North Jayapura District, Jayapura City, managed by the local community who hold customary land rights. This study aims to assess the economic impact of Base-G Beach using the multiplier effect analysis and to evaluate service quality based on the perceptions of visitors, business actors, and workers using a Likert scale. The assessment of six service aspects revealed that most were rated as very good, except for the availability of toilets and electricity, which still require attention. Regarding the economic impact, the Keynesian Income Multiplier calculation yielded a value of 0.27, indicating that the economic impact of this tourist attraction is still suboptimal. This value is below 1, meaning the tourism sector at Base-G Beach has not yet had a significant influence on the local economy. However, the Income Multiplier Ratios for Type I and Type II were 1.09 and 1.11, respectively, indicating a positive economic connection (≥1) between the tourism sector and the local economy. This suggests that there is potential for greater economic impact if the tourism sector is further developed. Nevertheless, the low Keynesian multiplier value indicates the need to strengthen the link between the tourism sector and the local economy. Therefore, it is recommended that the development of Base-G Beach tourism focus on improving infrastructure, particularly the provision of essential facilities such as toilets and electricity. Additionally, efforts should be made to expand the local economic network directly connected to the tourism sector. Improving service quality and developing infrastructure will help increase the economic impact of the tourist attraction, open new business opportunities, and provide greater benefits to the welfare of the surrounding community of Base-G Beach.

Muhammad Kholilur Rohman; Aelia Rara Dianti; Siti Utami; Dian Anita Sari

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.