Publication Search

MSMEs are the business entities that contribute the most to employment in Indonesia. During the 1997 crisis, MSMEs were able to survive and become models in the case of economic crises. However, during the Covid-19 Pandemic, MSMEs are allegedly the most affected. The Indonesian government uses MSMEs to revive economic conditions that have been slumped during the Covid-19 Pandemic. In the midst of the boom, MSMEs in Indonesia, especially the invasion of imported products, need to find solutions in maintaining the sustainable performance of MSMEs. Innovation is needed by paying attention to open innovation and knowledge sharing so that MSMEs can rise again. This research is located in Surakarta, Indonesia with a saturated sample format of 50 Batik MSMEs. Data was obtained from Surakarta Batik MSMEs in the period of October to November 2024. Perseption measuarement in sustainable innovation peroformance, open innovation and knowledge sharing variable.  The analysis tool uses path analysis equipped with t-test, F-test, determination coefficient, correlation test and Sobel test. The sobel test is used to determine the role of variable intervening. Before the analysis, the data is tested using data quality testing (validity and reliability). The findings shown that open innovation significant positive on knowledge sharing. Open  innovation and knowledge sharing have a significant positive effect on sustainability innovation performance. Direct effect, more effective in improving the sustainable innovation performance.  Another finding shows that although open innovation is directly more effective in influencing the sustainable innovation performance. Sobel test, show that knowledge sharing is more emphasized as an intervention although the influence is effective if it is carried out by choosing direct effect. The results of this study contribute to sustainable innovation performance in MSMEs Batik.

This study aims to investigate the effectiveness of mentoring for Thammasat University Thailand students in improving Indonesian language skills through Surakarta batik training. Mentoring is considered an effective method in helping students acquire better language skills. This study involved a group of Thammasat University students who were studying Indonesian at the beginner level. They were given the opportunity to take part in Surakarta's typical batik training which involves practicing speaking, writing, and listening in Indonesian. The research method used is a qualitative approach with data collection techniques through observation, interviews, and document analysis. The collected data was analyzed using the content analysis method. The results of the study show that mentoring through typical Surakarta batik training is effective in improving the Indonesian language skills of Thammasat University students. Students reported significant improvements in their ability to speak, write, and understand Indonesian after participating in the training. This research makes an important contribution to our understanding of the importance of mentoring in improving foreign language skills, especially for international students. Surakarta's typical batik training has proven to have significant potential in facilitating Indonesian language learning, because it involves interactive and interesting cultural aspects.

The purpose of this study is to look at how human resource (HR) development in Batik Madura micro, small, and medium-sized enterprises (MSMEs) might act as a catalyst for green entrepreneurship in Indonesia. Green entrepreneurship is becoming the primary emphasis for decreasing negative environmental consequences while enhancing competitiveness in a global market that is more concerned with sustainability. HR plays a crucial role in implementing technical innovation and environmentally sustainable industrial processes. This study takes a qualitative method, with in-depth interviews with the owners, managers, and employees of MSME Batik Madura, as well as a literature analysis on green entrepreneurship.According to the study's findings, sustainable human resource development through training and education that emphasizes sustainability can boost productivity and efficiency in batik manufacturing. Furthermore, human resources with environmental consciousness and digital marketing abilities help Madurese batik products compete more effectively in national and international marketplaces. This study promotes collaboration among government, academics, and industry stakeholders to strengthen the development of human resources for Madura Batik MSMEs, which is the primary pillar in the transition to green entrepreneurship.

This Community Service (PKM) aims to improve financial management and digital marketing skills for ecoprint batik groups in Purbalingga. This program is motivated by the needs of craftsmen to develop local economic potential by improving skills in managing finances and utilizing digital technology for product marketing. Through a participatory approach and intensive training, this PKM activity provides an in-depth understanding of good financial management and effective digital marketing strategies. The results of this program show a significant increase in the financial management skills and digital marketing skills of the participants. Thus, this PKM has succeeded in empowering ecoprint batik groups to be more financially independent and able to compete in a wider market through optimizing digital marketing.

Sam Ratulangi International Airport in Manado plays a strategic role as the main gateway for tourists visiting North Sulawesi, making significant contributions to local tourism and the economy. The implementation of local wisdom at this airport, such as the use of regional languages and the integration of cultural elements in terminal design, aims to enrich the tourist experience and showcase the cultural richness of North Sulawesi. However, challenges remain regarding capacity and service quality, as well as maintaining the authenticity of local culture. This study aims to analyze how the application of local wisdom at Sam Ratulangi International Airport impacts the tourist experience in North Sulawesi and to evaluate the local cultural values implemented at the airport in enhancing the visitor experience. The research design uses a qualitative approach with a case study method to assess the application of local wisdom at Sam Ratulangi International Airport, Manado. The study, conducted in July 2024, combines interviews, observations, and documentation to gather data. Interviews with airport managers, local communities, and passengers provide insights into the impact of local wisdom. Observations focus on cultural elements at the airport, while documentation includes official data and relevant literature. Data validity is tested through triangulation of techniques and sources. Data analysis involves reduction, presentation, and conclusion drawing to address or refine the research problem. The study findings indicate that the application of local wisdom at Sam Ratulangi International Airport, such as traditional Kolintang music, batik exhibitions, and the use of regional languages, enhances the tourist experience by creating a distinctive atmosphere that introduces North Sulawesi's culture. Local values such as "mapalus" (community cooperation) and "torang samua basudara" (we are all brothers) are reflected in the friendly and efficient service, leaving a positive impression and shaping tourists' views of the region as rich in culture and humanitarian values.  

Trust to leading, psychological empowerment, and knowledge sharing can give rise to innovative work behavior of workers, especially workers in Batik Tulis MSMEs. Research Objectives: Trust to leading (1) To test the influence of Trust to leading on knowledge sharing in Batik Tulis MSME workers, (2) to test the influence of Psychological empowerment on knowledge sharing in Batik Tulis MSME workers, (3) the influence of Trust to leading on innovative work behavior in Batik Tulis MSME workers, (4) to test the influence of Psychological empowerment on innovative work behavior in Batik Tulis MSME workers,  (5) to examine the influence of knowledge sharing on innovative work behavior in Batik Tulis MSME Workers, (6) to examine the influence of Trust to leading on innovative work behavior through knowledge sharing in Batik Tulis MSME workers, (7) to examine the influence of Psychological empowerment on innovative work behavior through knowledge sharing in Batik Tulis MSME workers. The research is quantitative research with a sample of 75 workers in Batik Tulis MSMEs. The results showed that (1) there is a direct and significant influence  of Trust to leading on knowledge sharing in Batik Tulis MSME workers, (2) there is a direct and significant influence  of Psychological empowerment on knowledge sharing in Batik Tulis MSME workers, (3) there is a direct and significant influence of Trust to leading on innovative work behavior in Batik Tulis MSME workers, (4) there is a direct and significant influence of Psychological empowerment on innovative work behavior in Batik Tulis MSME workers, (5) there is a direct and significant influence of knowledge sharing on innovative work behavior in Batik Tulis MSME Workers, (6) there is an indirect influence of Trust to leading on innovative work behavior through knowledge sharing in Batik Tulis MSME workers, (7) there is an indirect influence  of psychological empowerment on innovative work behavior through knowledge sharing in Batik Tulis MSME workers.    

Sharia marketing strategy is a plan or planning of entrepreneurs and companies which is the implementation of the concept of determining prices, targets, and procedures for promotion and expansion of ideas, goods and services for exchange that meets customer needs. This study aims to find out the buying interest and consumer interest in Jambi batik. This research is a qualitative research, because this research instrument uses interviews to get data, The population in this study is consumers who buy Jambi batik products or batik at Ardiah stores. A sample of 73 people was determined, with interview techniques. The results of the study found that: Sharia marketing strategy significantly had a positive effect on buying interest with a value above 0.477 meaning that 47.7/% of Jambi batik marketing could explain its influence on Jambi batik buying interest, while 52.3% was explained by other factors.    

The aim of this research is to determine the evaluation of the implementation of the duties of the Department of Cooperatives, Small and Medium Enterprises, Industry and Trade of Pelalawan Regency in developing the Bono batik industry. This research was carried out by looking at the evaluation of the implementation of tasks in the development of the Bono batik industry from several points of view, namely coaching, facilitating facilities and infrastructure, and supervision. In its implementation the researcher carried out data analysis using a descriptive survey where the researcher described the actual situation of what happened. during research by collecting data, classifying and analyzing so that an analytical formulation of the problems faced can be obtained and then a conclusion can be drawn. The type of data used is primary data obtained directly from respondents, namely the Head of the Industrial Development Section and all batik craftsmen at Rumah Batik Andalan. Meanwhile, secondary data is in the form of books, official government documentation obtained from the Industrial Development Section and Rumah Batik Andalan. To collect data, researchers used questionnaires, interviews and observations. Based on the results of research conducted by researchers regarding the Evaluation of the Implementation of the Duties of the Pelalawan Regency Cooperatives, Small and Medium Enterprises, Industry and Trade Department in Industrial Development (Batik Bono Industrial Study), it can be concluded that the implementation is in the score range of 195 in the Poorly Implemented category. Which means it hasn't been implemented well.

The Marketing Mix is ​​known as 4P and has components, namely product, price, place and promotion. Mirabella Batik Shop, Jambi City is a business that operates in the field of selling genuine Jambi batik and batik from outside Jambi or from Java. Various types of batik materials such as handloom, silk, semi-silk, sanwos, cotton, semi-written. And types of motifs such as Angso duo, Kapal Sangat, Durian Pecah, Tampuk Manggis and Kopi. This Mirabella batik shop is very good with good quality products. The problem faced by the Mirabella Batik Shop in Jambi City is that sales have decreased in sales volume, the marketing strategy looks good but it is difficult to attract consumers. Mirabella Batik Shop, apart from using social media to promote its products, the batik shop also uses a Word of Mouth (WOM) system, which can be called word-of-mouth promotion. This research aims to determine the application of marketing mix analysis in attracting consumer buying interest in Mirabella Batik, Jambi City. The location of this research is located on Jalan Sultan Agung No. 21 Rt 16/02 Kel. Pure District. Telanalpura Simpang Pulai, Jambi City. This research is a qualitative descriptive research, because it aims to describe the conditions and phenomena in the field at the Mirabella Batik Shop, Jambi City and uses data collection techniques in this research, namely interviews, observation and documentation. The data source in the research is primary data from interviews with shop owners, shop employees and consumers. And secondary data from books and journals. The research results show that there are 4 marketing mixes carried out by the Mirabella Batik Shop in Jambi City, namely Product, Price, Place and Promotion. The influence on the Marketing Mix at the Mirabella Batik Shop, Jambi City, the product quality is very good, but attracting consumers is very difficult due to competitiveness in other shops.    

The aim of this research is to analyze the marketing strategies used at the Asofa Batik Shop to increase batik sales. Researchers use a descriptive qualitative approach, which describes phenomena or situations in depth and detail using qualitative data such as text, images, audio and video. The results of this research are that, the marketing strategy he used after being allocated to branches or sorum (Asofa Written Batik Shop), apparently the Asofa batik shop owner had collaborated with DT Peduli Cirebon (digital marketing training), after which the Asofa batik owner finally developed business through digital marketing platforms such as Facebook, Shoppe, Lazada, Tokopedia, which can be purchased offline or online. One of the challenges in implementing a marketing strategy is facing intense competition from other batik producers at local and national levels. Mr. H. Bachroni is committed to prioritizing Indonesian cultural heritage, one of which is batik by providing friendly service and offering affordable batik product prices. So that buyers can make Asofa Cirebon batik an attractive place to shop.    

The increase in internet users based on the increasing need for the internet has led to an increase in the number of e-commerce users in Indonesia. The use of e-commerce for MSMEs can increase economic value, especially for MSMEs in Ambulu Village, which still use conventional methods. The potential for developing e-commerce in Ambulu Village is also supported by the large number of residents with the type of work as traders. Therefore, KKN Kolaboratif II in Ambulu Village is carried out in the form of outreach and assistance to MSMEs in Ambulu Village. The results of this activity are an understanding of the use of digital marketing materials for MSMEs with a percentage of 100%, creation of digital content with a percentage of 80%, and an interest in utilizing digitization into business units with a percentage of 100%.  

This community service aims to improve the marketing and sales promotion capabilities of batik MSMEs, especially Omah Batik Srikandi and Edukriya in Jatisari Village, Mijen District, Semarang City. The approach includes training and mentoring by providing knowledge and skills of effective sales promotion strategies in marketing batik. Its activities intend to increase batik promotion and sales through the development of innovative sales promotion strategies, such as discounts, gifts, and others. Through this approach, it is hoped that batik MSMEs can increase sales, expand market reach, and support the preservation of batik cultural heritage in Semarang City. Increasing the competitiveness of batik MSMEs is also expected to be achieved, thus having a positive impact on the local and national economy.

Marketing strategy is an important component in formulating business planning for companies to be able to compete amidst tight industry competition. This study aims to identify the marketing strategies that need to be improved by PT Batik Banten Mukarnas and the level of effectiveness of their implementation. Marketing strategy is also closely related to product innovation, where PT Batik Banten Mukarnas is known to continuously introduce new works in the form of batik motifs created by local artists every year to attract consumers.This study uses a qualitative method with a case study on PT Batik Banten Mukarnas. Data was obtained through interviews and field observations. The results of this study are expected to provide input for the company to continuously improve competitiveness through strengthening marketing strategies and creativity of their batik products as a cultural heritage of the Banten region.