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This research aims to formulate a strategy to enhance the competitiveness and sustainability of SMEs in East Java, supporting their independence. Using a descriptive qualitative method, data collection involved observation, interviews, and documentation. Key informants included SME actors, relevant agency officials, representatives from SME Banks in East Java, and academics. The analysis revealed that the strategy for enhancing competitiveness focuses on adopting digital marketing, product and process innovation, and strengthening partnerships with government, financial institutions, and large companies to expand market access and resources. Sustainability is supported by effective financial management, compliance with legal requirements, and potential circular economy practices for resource efficiency. The strategy for independence emphasizes entrepreneurship training, mentoring, easier access to capital, and facilitating business matching and exhibitions for market expansion. The government and supporting institutions play a vital role in creating a conducive ecosystem. The relationship between competitiveness, sustainability, and independence is synergistic: increasing competitiveness enhances sustainability, which in turn stabilizes the business environment. Independence allows SMEs to be proactive in achieving both competitiveness and sustainability. With sustained support, East Java's SMEs have significant growth potential, contributing to the economy, but policies, empowerment programs, and resource access facilitation will be crucial to realizing their full potential.

The purpose of this research is to formulate a model for the Strategy to Enhance Competitiveness and Sustainability of SMEs in Supporting Independence in East Java. The research method is descriptive qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques use 1) Data reduction, 2) Data display, 3) Data triangulation, 4) Data verification. The informant determination technique uses indepth interviews with key informants such as SME actors, relevant agency officials, representatives from East Java's SME Banks, and academics. The results of data analysis and literature review indicate that the Strategy to Enhance Competitiveness of SMEs in East Java focuses on the adoption of digital marketing (utilization of social media, marketplaces, and e-commerce), product and process innovation (development of unique and quality products, production efficiency), as well as strengthening partnerships and collaborations with various parties (government, financial institutions, large companies) to expand market access and resources. The strategy for enhancing the sustainability of MSMEs in East Java heavily relies on prudent financial management practices (cash flow management, access to affordable financing such as Prokesra and Dagulir), compliance with legal and certification requirements (PIRT, halal, BPOM), as well as the potential implementation of circular economy concepts for resource efficiency and waste reduction. The strategy supporting the independence of MSMEs in East Java focuses on a comprehensive empowerment program, including entrepreneurship training and intensive mentoring for capacity building, ease of access to capital, and facilitation of business matching and exhibitions/bazaars for network and market expansion. The active role of the government and supporting institutions is crucial in creating a conducive ecosystem. The relationship between competitiveness, sustainability, and independence of SMEs is synergistic and mutually reinforcing. Increasing competitiveness directly contributes to economic sustainability. Sustainability creates stability that allows SMEs to continue innovating and enhancing their competitiveness. Meanwhile, independence empowers SMEs to be proactive in achieving competitiveness and sustainability, with the ability to make strategic decisions and adapt to changes. Overall, SMEs in East Java have great potential to continue growing and contributing to the economy. However, sustained support through appropriate policies, relevant empowerment programs, and facilitation of access to essential resources will be key to realizing SMEs that are not only competitive and sustainable but also fully independent.

The development of digital technology has changed marketing communication patterns, including in the music and audio industry. PT. Pro Musik Indonesia faces several challenges, including a diverse product variety that is not widely known, prices that target the middle to upper segment, but are not supported by clear communication. This study aims to analyze the implementation of marketing communications at PT. Pro Musik Indonesia uses the Communication Mix theory proposed by Philip Kotler (2020), which consists of five main elements: advertising, promotion, personal selling, public relations, and direct and digital marketing. The research method used is descriptive qualitative with interviews as the data collection technique. The results show that PT. Pro Musik Indonesia has utilized social media for advertising, offered seasonal discounts and cashback in sales promotions, taken a consultative and educational approach to personal selling, and built an image through music events and exhibitions. In addition, the company also integrates e-commerce platforms as a means of direct and digital marketing to expand market reach. Based on these findings, it can be concluded that the implementation of marketing communications at PT. Pro Musik Indonesia is adaptive to technological developments and consumer behavior.

This research aims to visualize the activities of vegetable farmers in Nagari Padang Laweh in graphic art, this explains the daily activities of vegetable farmers which have become a community habit and become the livelihood of the people in the author's environment, therefore the author raises the work with the title Activities of vegetable farmers in Nagari Padang Laweh in graphic art and a form of depiction of people's daily lives in planting vegetables and other activities in the fields starting from the beginning of the planting process through several processes until harvesting the field results. The creation method used is the art consortium method through five stages of work, namely: (1) preparation, including observation and exploration: (2) elaboration, including collecting references: (3) synthetic, namely the application of the main idea: (4) realization of the concept through creation work: and (5) the completion stage in the form of preparing a report and exhibition of the final work. The results of this research are ten works of graphic art measuring 50cm x 60 cm, the works of which are entitled: Clearing Land, Planting, Transporting Fertilizer, Fertilizing, Regret in the Midst of Harvest, Toiling in the Fields, Making a Living, Farmer's Life, Generation of Farmers, Human Harmony and Natural,

This quantitative study uses SmartPLS3 to analyze the main issues related to the impact of the COVID-19 pandemic on MICE (Meeting, Incentive, Convention, and Exhibition) business actors, as well as the role of the hybrid model in maintaining the sustainability of MICE activities in Indonesia. This study focuses on five representative cities that are the main targets of MICE activities according to the government's strategic plan, namely Jakarta, Bogor, Bali, Yogyakarta, and Malang. The COVID-19 pandemic that has hit various countries, including Indonesia, for more than a year, has brought major challenges. The tourism and MICE sectors are among the most affected, with many business actors forced to stop their operations and switch to alternative sectors such as culinary, agriculture, and plantations as a means of survival. However, the emergence of the hybrid model has become an important solution for the MICE sector. Some alternative solutions adopted during the pandemic include organizing virtual MICE events, virtual tourism, webinars, and meetings through platforms such as Google Meet and Zoom. Teleconferencing has also become an important tool to maintain engagement. These adaptations highlight the increasing reliance on advanced technology to ensure the sustainability of the MICE industry. The implementation of these activities requires high creativity and quality in order to run well. This change emphasizes the importance of continuous innovation and utilization of technology by MICE industry players to navigate the ever-evolving landscape.

Early Childhood Education (PAUD) is very important for the intellectual, emotional, social, and physical development of children. PAUD SPS NUSA INDAH BUKIR in collaboration with KKN students from Bukir Village, Universitas PGRI Wiranegara Pasuruan held an art exhibition using sawdust to encourage children's creativity. Painting technique training and exhibition of works were included in the preparation, implementation, and evaluation process of the event. The results of the exhibition showed that sawdust helped children become creative and improved their fine motor skills, imagination, and social skills. Children felt more confident after receiving gifts. The involvement of KKN students in the exhibition showed the synergy between education and community service, which had a positive and sustainable impact. It is hoped that this exhibition will serve as a model for activities in PAUD that combine art, creativity, and environmental awareness.

Dyandra Promosindo is a subsidiary of PT Digital Inisiatif, part of Kompas Gramedia, operating in the MICE (Meetings, Incentives, Conference, and Exhibitions) sector. The event organizer is responsible for determining the theme and overall concept of the event, which serves as the foundation for all event-related aspects. This study aims to understand the role of Dyandra Promosindo Surabaya as an event organizer in organizing an event, namely the Indonesia International Motor Show (IIMS) 2024 in Surabaya. The findings show that Dyandra Promosindo plays a crucial role in promoting products or company brands through various types of events such as expos or exhibitions. The implications of this study highlight the importance of the role of event organizers in the success of events and the satisfaction of all involved parties.

This research aims to explain the concept of progressivism in exhibition management in the Fine Arts Education study program, Faculty of Teacher Training and Education, Muhammadiyah University of Makassar. The type of research used is qualitative-explanatory research, which provides an explanation of why fine arts education study programs use progressivism as a concept in exhibition management. This research uses a qualitative-explanatory method with a library research approach, namely providing an explanation by identifying several relevant literature, then filtering it based on the relevance and quality of the literature found. As a library research, the primary research data is in the form of John Dewey's progressivist philosophical thoughts in his primary work "Democracy and Education". Secondary data is in the form of a literature study of John Dewey's progressivist thoughts written in e-journals. The researcher documented the thoughts of educational progressivism according to John Dewey and then presented them descriptively.

This research delves into the development of the tourism sector in Makassar through the lens of the concept and the role of the United Nations World Tourism Organization (UNWTO) in the Meetings, Incentives, Conventions, and Exhibitions (MICE) in Makassar. Employing a qualitative method and document analysis, the study explores the implementation of sustainable tourism principles amidst technological evolution. UNWTO is identified as a key catalyst in driving the adoption of cutting-edge technology in the tourism sector, enhancing tourism security, and improving industry skills. The research findings indicate that collaboration with UNWTO can have a positive impact on advancing tourism in Makassar, particularly in introducing innovative technologies and enhancing service quality. This study provides a profound understanding for stakeholders regarding sustainable tourism development strategies, positioning Makassar as a prominent destination. The implications of these research findings stimulate further considerations, including strengthening collaboration with UNWTO, continuously improving tourism infrastructure, and intensifying industry training to ensure the sustainability and competitiveness of this destination on the global stage.

Over time, it is not only the tourism industry that has the potential to support the MICE industry, one of which is educational institutions such as vocational schools and equivalent. However, there are three factors that need to be considered, namely Hall management, supporting facilities, and work programs, so that good MICE services are obtained and are able to gain profits for the institution. Trisakti Ngawi Vocational School (SMK Trisakti Ngawi) has professional Hall management, adequate Hall support facilities and a suitable work program to carry out MICE (Meeting, Incentive, Conference and Exhibition) activities

The purpose of making this final work is to visualize verses about being grateful for the blessings bestowed by Allah SWT, with the aim of direct preaching to oneself, appreciators and the general public. The method in making this work goes through several stages, namely: Preparation (observing and exploring), Elaboration (finding and gathering references), Synthesis (implementing main ideas/ideas), Concept Realization (creating works) and Completion Stage (in the form of reports and exhibitions of works end). In creating the work, the author uses acrylic paint and mixed media in the form of paper on canvas. The ten works that the author made each contain the theme of gratitude to Allah SWT, the resulting works measuring 100 x 120 cm with the title include: Al-Quran, Allah's Creatures, Sun and Moon, Plants, Sky without pillars , Earth where life is, The vast ocean, Balance of Justice, Pearl and Marjan, Every moment is busy.      

Meubel's image which was formerly named "Mukti Jaya" then changed its name to mid of 2013 is one of the companies engaged in furniture trade, from production to buying and selling, which is located in Semarang, precisely on Jl. Elephant No. 188 Ruko No. 9 Semarang Java Central, established on November 22, 1998. Current promotions is using brochures, MMT banners, through the radio, posting advertisements on forums buying and selling and exhibition. However, with the above promotional media less promotion effective because brochures, banners, exhibits have the nature of direct marketing less reach and the ability of the imagination of readers to enjoy and understand it, radio advertisements that have a time limit, and are constrained deeply presentation to the customer because of the less specific promotional media introduced product. Based on the weaknesses above, the company profile video is used for complete brochures, MMT banners, radio ads, and buying and selling forums. Overall it can be concluded that the researchers have succeeded implementing a media company profile that can complement that promotion already running. This can be seen from the results of the validation test conducted by expert experts that overall, the company profile that has been developed by researchers entered into a very good category with a percentage of 90.8%. Other than that, through a field test represented by 30  respondents it can be concluded that Overall, this media has been developed by researchers into the category very good with a percentage of 84.6%.