Publication Search

The ornamental flower industry in Indonesia has shown a significant growth trend and is increasingly gaining popularity among the public. Numerous flower shops have emerged in various cities, offering a wide range of cut flowers. This sector holds promising potential for continuous development. Cut flowers of various types also possess high economic value, making them an attractive and profitable business opportunity. This study aims to examine the influence of service quality, product quality, and price perception on customer satisfaction at Shanum Florist Fresh Flower Shop in Tuban City. This study employed a quantitative research approach using a survey method by distributing online questionnaires to respondents selected through a convenience sampling technique, involving a total of 112 participants. The collected data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the assistance of the SmartPLS software. The study results reveal that service quality positively and significantly influences customer satisfaction, while product quality shows a positive yet insignificant impact. Additionally, price perception demonstrates a positive and significant relationship with customer satisfaction.

In this era of development, there are many things that young people, especially students, can do to produce creativity from various types of unused materials and manage them into quality and valuable creativity. The aim of the creativity program for managing sea shells as glass decorations is useful creativity which can help students create creativity with very minimal capital and sell it at varying and profitable prices for students. This creativity also helps students' economy to meet their personal and college needs. The use of sea shells as glass decorations is a motivation for students who want to get involved directly in the world of entrepreneurship with minimal capital, materials that are environmentally friendly and very easy to obtain.

Manufacturing companies are working hard to maximize the use of their information technology, especially on Enterprise Resource Planning (ERP) systems, in today's sophisticated, competitive, and technology-driven environment. By leveraging a central database and operating in a consistent system environment, ERP systems unify all company activities. This integrated system can combine information from multiple departments to make decision making easier and better suited to the internal and external needs of the business. The choice of an ERP system is an important investment intended to improve the financial, strategic and profitable performance of a company. This study clarifies the key factor of success faced by manufacturing companies while utilizing ERP software.    

Pagi Farm is a Bogor regional company unit that cultivates various vegetables, one of which is bok choy vegetables for the bok choy vegetable needs of the community and as a stakeholder in the downstream supply chain activities for pak choy vegetables. This research aims to analyze the supply chain network for hydroponic bok choy vegetables to increase income. The research data used comes from primary data from conducting interviews with PT. Morning Congregational Blessing. R/C analysis to determine the feasibility of PT's Pakcoy Hydroponics vegetable business. Morning Congregational Blessing. The results of the research can be concluded that the bok choy supply chain at PT Pagi Berkah Berjamaah (Pagi Farm) is through PT Pagi Berkah Berjamaah (Pagi Farm) then to collectors then distributed to supermarkets and then to consumers. Based on the R/C analysis, the R/C results were > 1,68, which means that pak choy farming is feasible and profitable.

The definition of price is the value of goods which is determined or expressed in terms of money or the amount of money or other equivalent means of exchange, which must be paid for goods or services, at a certain time and in a certain market. The price level attached to the product describes the quality of the product. Meanwhile, price discrimination is a term used in international trade, referred to as a trade practice carried out by exporters by selling every commodity on the international market at a price that is less than the appropriate value or can be said to be lower than the price of the goods in their own country, which is considered unfair because can damage the market and harm competing producers in the importing country. Among the activities of entrepreneurs that usually do not favor competition is price discrimination. This situation describes a situation where sellers provide different prices for their products with the same quality and quantity to two or more sellers, or provide unequal prices to buyers or consumers in the form of inappropriate inventory, or take action by setting a pricing strategy. to gain advantages for more profitable consumers.