Publication Search

Somongari Tourism Village in Indonesia's Purworejo Regency is the site of this research on the ways in which community-based creative economy development could promote ecotourism. As a destination rich in natural, cultural, and historical assets, Somongari demonstrates significant potential to integrate creative industries into tourism practices. Examining community involvement, entrepreneurship, and government, this study used a qualitative descriptive technique to gather data via observation, recording, and interviews.Findings reveal that creative economy initiatives—such as culinary innovation, agro-tourism, cultural storytelling, and digital promotion—strengthen destination attractiveness while generating income for residents. Innovation, inclusion, and intergenerational colaboration are greatly enhanced when women and youths are involved. Community ownership and fair distribution of benefits are reinforced via participatory governance and collective management. Limited product diversi-fication, reliance on seasonal tourism, and limitations in management competence are some of the difficulties that continue to exist. The study concludes that community-based creative economy development provides a strategic pathway for sustainable tourism by integrating economic empowerment, cultural preservation, and social participation. Strengthening entrepreneurship, enhancing digital marketing, diversifying tourism products, and fostering stakeholder collaboration are essential to improving competitiveness and resilience. This study contribute to the discourse on sustainable rural tourism by demonstrating how creative economy initiatives can serve as instruments of empowerment and sustainable destination development.

The development of rural economies based on locally superior commodities is an integral part of inclusive and sustainable development strategies. Sumberdem located in Wonosari Subdistrict, Malang Regency, possesses significant potential for the development of coffee-based ecotourism. However, this potential remains largely underutilized due to several structural and institutional constraints. Key challenges include inadequate supporting infrastructure, limited capacity of local human resources, and the absence of downstream processing for coffee products. This community engagement program implemented an adaptive approach known as the Lumintu model, rooted in the Participatory Rural Appraisal (PRA) framework. Field assessments revealed critical limitations such as poor road access to plantation areas, insufficient agricultural irrigation, and weak digital connectivity. Moreover, the capacity of village institutions—such as the Village-Owned Enterprises (BUMDesa) and coffee farmer groups—remained low, resulting in local coffee products with limited added value. The initial implementation of the program has shown promising results, particularly in strengthening institutional capacity through training on tourism business management and high–value coffee processing. Furthermore, product diversification through the development of coffee-based agrotourism and digital marketing innovations has been successfully introduced. Overall, this community engagement initiative has provided a concrete solution to rural development challenges in Sumberdem Village. Moving forward, the village is expected to strengthen its position as a sustainable coffee ecotourism destination and improve the long-term economic well-being of its residents. The proposed development model also holds the potential for adaptation and replication in other rural areas with similar characteristics, thereby supporting the broader achievement of the Sustainable Development Goals (SDGs).

This community service program aims to enhance the English communication skills of strawberry farmers in Pancasari Village, Sukasada District, Buleleng Regency, as an effort to strengthen tourism competitiveness through agrotourism. The activity was carried out through practical English training using a participatory and context-based approach that reflects the farmers’ real communication needs. The training consisted of two main stages: a classroom session employing the role-play method and a field practice session held directly at the strawberry farm with the involvement of local tourists and student assistants. The training materials covered daily expressions commonly used in interactions with visitors, including greetings, product explanation, offering activities, and basic transaction language. The primary learning media were a bilingual communication booklet and situational training modules, both developed from the results of a prior needs analysis. The evaluation results showed a significant improvement in the participants’ English communication abilities. Based on the pre-test and post-test results, the average improvement reached 43%, particularly in speaking confidence, vocabulary mastery, and fluency. Participants also demonstrated increased enthusiasm and professionalism when interacting with tourists in English. This program proves that practical and role-play–based training is effective in developing both linguistic competence and communicative confidence among local farmers. It also strengthens their role as tourism actors who contribute to the sustainable development of the Pancasari agrotourism area.

This research was conducted in December 2024 - January 2025. This study aims to: (1). Determine visitor perceptions of the Attractions, Facilities, and Services at the Mountain Valley tourist attraction in the Tea Plantation Agrotourism, Kabawetan District, Kepahiang Regency. (2). Determine the effect of Attractions, Facilities, and Services at the Mountain Valley tourist attraction in the Tea Plantation Agrotourism, Kabawetan District, Kepahiang Regency on tourist visits. The data analysis method used in this study is the descriptive method, multiple linear regression analysis and the T test. In this study, the researcher used a random sampling technique, namely taking samples randomly. The Probability technique is a sampling technique that provides an equal opportunity for each element to be selected as a respondent member. Respondents in this study were measured using the Slovin formula with a tolerance limit of error (10%). Based on the results and discussion, it can be concluded that the perception of visitors to the Mountain Valley Tourism Object in Kabawetan District, Kepahiang Regency, most of the overall chose the category "AGREE"

This article discusses the development strategy of Village-Owned Enterprises (BUMDesa) through the optimization of village land in Turi Village, Turi District, Lamongan Regency, as an effort to sustainably increase village income. The potential of village land, including agricultural, fishery, and marginal lands that have not been utilized optimally, serves as the main focus for economic development initiatives. A qualitative approach with case study methodology is employed to explore in-depth the strategies, challenges, and opportunities faced by Turi BUMDesa in managing these assets. The study emphasizes the importance of professional, innovative, and participatory asset management supported by collaboration among stakeholders such as local government, community members, BUMDesa managers, and the private sector. Through identifying unique land potential, market analysis, and developing innovative business models such as agro-tourism, integrated agriculture, and renewable energy, BUMDesa is expected to create productive and sustainable economic activities. The main challenges include low land utilization, limited institutional capacity, and minimal innovation in business management. Therefore, capacity building, innovative business development, and strengthening cooperation are key to the success of this strategy. The development of BUMDesa based on land optimization in Turi Village is expected to enhance local income, strengthen community economic independence, and open new employment opportunities for villagers. Overall, this article emphasizes that proper and innovative asset management is crucial for achieving sustainable village development and improving community welfare evenly.

This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis reveals that online trends often serve as social benchmarks, pressuring individuals to engage in experiences that are considered popular or viral. These findings emphasize the strategic importance of social media in creating an attractive destination image and driving visitor interest, especially for active social media users.

Tourism is currently a rapidly growing sector, particularly in line with social change and technological advancements. In this context, ecotourism is becoming an increasingly popular approach because it prioritizes the principles of environmental sustainability, local cultural preservation, and improving community welfare. One innovative form of ecotourism is the development of agroforestry-based tourism, which integrates environmentally friendly agricultural and forestry practices. One concrete example of this concept is the Dawuhan Kopi area in Semarang Regency. This area has developed a coffee forest farming system as a primary tourist attraction, aiming to combine nature conservation and community economic development. This study aims to comprehensively examine how coffee agroforestry management in Dawuhan Kopi is implemented as a form of ecotourism and to analyze various optimization efforts that have been and are being implemented. The research method used is a qualitative descriptive approach with data collection techniques such as field observations, in-depth interviews with stakeholders, and documentation. The results reveal that the management of the coffee agroforestry area in Dawuhan Kopi still faces various challenges, particularly in terms of institutional framework, tourism product packaging, availability of supporting facilities, and local community empowerment. To address these issues, a comprehensive improvement strategy is needed, ranging from strengthening institutional capacity, innovation in tourism packages, developing basic infrastructure, and increasing active community participation in every management process. This research is expected to make a positive contribution to the development of a sustainable agroforestry-based ecotourism model and serve as a reference for other regions with similar potential to implement the same concept adaptively and contextually.

Sukasetia Village in Cihaurbeuti District has great potential to develop into a sustainable agrotourism destination. This study focuses on identifying strategic approaches to develop agrotourism in the Sukapulang area by employing a participatory method involving local communities as active stakeholders. The research adopts qualitative methods, including in-depth interviews, participatory observations, and descriptive analysis. Results indicate that agrotourism development can provide significant economic benefits, such as creating alternative income sources and preserving local culture and traditions. Furthermore, it enhances community engagement and promotes sustainable tourism practices aligned with global trends. Despite its potential, challenges remain, including inadequate infrastructure, limited access to information, and insufficient promotional strategies. The study recommends improving infrastructure, enhancing digital promotion, and implementing capacity-building programs to empower local communities. These strategies aim to ensure long-term sustainability and competitiveness for the agrotourism initiative. The findings suggest that with collaborative efforts involving local stakeholders, government, and private sectors, Sukasetia Village can serve as a model for community-based sustainable tourism development in rural areas, contributing positively to the region's economic and social growth.

The National Strategic Program stipulated in Presidential Regulation (Perpres) Number 109 of 2020 concerning the Acceleration of Implementation of the National Food Estate Strategic Project, which was implemented in Gadabung Village, Pandih District, Pulang Pisau Regency was implemented well, so that the community felt the direct impact in the form of a harvest area of 1,205 Ha in a bumper harvest with New Superior Varieties of Inbred and Hybrid rice. The success of Gadabung Village as part of the development of the national strategic food estate project has had a positive impact on making the area charming in the form of vast expanses of rice fields, so that the village can be developed into a tourist village. Based on this, the aim of this research is that the Regional Government of Pulang Pisau Regency makes public policies that can be directly operational, by developing the potential resources owned by the government of Gadabung Village, Pandih Batu District. This research uses a qualitative approach, the data displayed is generally in the form of actual and accurate sentence descriptions and connects the problems studied with a qualitative approach. Researchers go out into the field to research the object of study and hold direct interactions with the community with the aim of obtaining in-depth information about this matter, conducting in-depth interviews and observations. Research Results Based on documentation data, Central Kalimantan Food Estate Development activities, especially in Gadabung Village, were carried out through programs and activities, namely area planning and development of facilities and infrastructure, human resource development and farmer corporations experiencing increased capacity and business diversification. This is a form of sustainability effort for upstream-downstream agricultural businesses based on areas and agro-ecosystem suitability clusters. Increasing the welfare of the people in Gadabung Village will be better by becoming a tourist destination, because the scenery in the area is very beautiful with the support of available natural resources, traditional arts and culture of local people and immigrants (transmigration), both ethnic Dayak, Banjar, Javanese, Sunda, where people live in harmony, safety and peace. The conclusion from the results of this research is that Gadabung Village is a village where the National Strategic Program has been implemented which has succeeded in meeting its objectives, namely making Gadabung Village one of the rice barns in Central Kalimantan, with rice fields stretching across thousands of hectares, and the community feels the direct impact on improving welfare. infrastructure becomes better, the village's potential can become a support for becoming a tourist destination or tourist village.  

Mekarbuana Village located in Tegalwaru, Karawang district, West Java, is about 45 kilometers from the center of Karawang, and has potential for agro-tourism and natural tourism, because according to the village head, Jaji Maryono, the village is a provider of coffee, durian, mango, avocado, and bananas. The tourism  that are available are Curug Cigentis, Curug Bandung, and tours along the flow of the river. This tourist destination is a favourite destination of both locals and citizens around Karawang to spend the weekend with the family. Due to the tourist potential in his village, the village chief acknowledged that he wanted to bring Mekarbuana Village  into a tourist village, but still needed support and enhanced human resource capacity (HRM) to manage the village. The problem is that the tourism organization in the village are not functioning, so the wheel of tourism in that village is still not balanced. This activity uses methods of accompaniment, socialization, and education carried out in integration with KKN students to the community and tourists in Mekarbuana Village. The result of this community service activity is the reactivation of the pokdarwis management, the existence of the organization structure, the presence of the work plan, a varied tour package, as well as the Mekarbuana Village  already registered in the JADESTA. As to the conclusion of the activities, they feel very grateful and hoped that the organization will be able to maximize its management, and continue to run consistently and professionally in managing tourism in the village.

Dairi Regency has a favorable geographical location, Sidikalang is the capital of Dairi Regency and has enormous industrial potential. The purpose of this study is to determine the potential for industrial development in Dairi Regency. The research method used is a qualitative research method that is library research using books and other literature as the main object. The results of the study show that geographical conditions, climate, and natural resources support various types of plants. The leading commodities are curly chilies, shallots, ginger, turmeric, corn, paddy fields, durian, Siamese oranges, Arabica coffee, and Robusta coffee. The potential for developing the fisheries industry with a focus on tilapia, carp, catfish, and jurung. The potential for developing tourism with ecotourism; trekking, mountain biking, observing flora and fauna, relaxing at Lake Toba. Agrotourism: visiting coffee, tea, orange plantations, learning about cultivation, then farming. Culinary and cultural tourism; art and cultural performances, cooking classes, culinary tourism. Travel history; King Silahi Sabungan Tomb Monument, Dairi Faith Tourism Park, Tao Silalahi. Religious tourism; Sidikalang Old Church, Sidikalang Grand Mosque.

This study aims to identify the potential and development strategies for a community-based tourism village in Asap Indah Tourism Village. Data were obtained from observations, interviews, and literature studies. A SWOT analysis was applied to determine the weaknesses, strengths, opportunities, and challenges of developing Bedono tourism village, which can be used to determine the appropriate strategies for community-based tourism development in Bedono Village, Sayung District, Demak Regency. In this research, the process of data reduction, data presentation, and conclusion drawing was carried out simultaneously. The research results concluded that Asap Indah Tourism Village in Wonosari Village, Bonang District, Demak Regency has high potential for development into a community-based tourism village, including fish smoking, water apple agro-tourism, local restaurants, and Bule fishing spots. Based on the SWOT analysis, several strategies can be enhanced to develop Asap Indah tourism village in Wonosari Village, Bonang District, Demak Regency, including strategies for developing tourist attractions, such as creating integrated tourism packages and holding special events; forming a tourism management team; enhancing promotion strategies; improving infrastructure; improving tourism human resources; and strengthening cooperation with stakeholders and investors. If these potentials are developed by involving and empowering the local community, they can increase the value and benefits for the local population in terms of economy, socio-culture, religion, and environment.

Banjaroya Village, Kulon Progo Regency has many tourism potentials, one of which is the Chocolate Cocoa Park. As an educational tourist attraction based on agrotourism, the Chocolate Cocoa Park serves several activities offered to tourists related to the cultivation of Cocoa plants and Chocolate production. However, in this case, the Chocolate Cocoa Park has not packaged and programmed the activity services well. The results of the study show that there are several things that need to be fixed in packaging and providing educational package programs at the Chocolate Cocoa Park. The thing that needs to be fixed is the way to package the tour package, it needs to display an itinerary so that tourists feel easy and can manage their time to participate in the activity. Then the programming is by grouping the activities offered according to the focus of each activity so that tourists can choose what focus activities they want to participate in.

Tourism management is an effort to realize a tourist village that has great natural potential. Community service activities carried out in Semboro Village, Jember Regency aim to provide benefits for Pokdarwis and the community who play a direct role in its development. Although orange production in Jember Regency has increased, farmers do not feel the same benefits because the price of oranges is uncertain. Therefore, orange farmers, especially in Semboro District, are eager to develop existing orange plantation businesses into tourism businesses. If we look at the market potential based on tourist visits to Jember Regency, the growth of agrotourism businesses in the area looks very promising. This community service activity is carried out by providing education through lectures and questions and answers. The results of this activity are very useful for increasing community knowledge and abilities. The results of the evaluation of the activity process show that the community understands how to realize a tourist hamlet in Semboro Hamlet, Jember Regency.

Crooked land is customary land managed by the village whose designation is used for the benefit of the village or the administration of the village. By and large, crooked soil is used for agriculture.  The use of crooked land as a source of village cash is not only in agriculture, but can also be through the field of tourism which is often referred to as agrotourism. The development of agrotourism by utilizing land based on local culture is expected to increase farmers' income and to reserve land resources, as well as maintain local culture and local technology (indigenous people's knowledge) which is generally in accordance with the natural conditions of the environment. In Kalisapu Village, most of the utilization of crooked land in Kalisapu village is still focused on agriculture as the main source of crooked land income. The crooked soil potential of the tourism field has not been optimally applied. To be able to develop crooked land into Agrotourism tourism, qualified and competent human resources are needed in Agrotourism tourism midwives. The training held is a collaboration between the Kalisapu Village Government, Slawi District, Central Java, and the proposing team of Dian Nuswantoro University (UDINUS) through a community service or community partnership program whose implementation is in the form of training, training and introduction to the concept of Agrotourism to support the use of crooked land in Kalisapu Village as an Agrotourism Area.

CV.Kopi Citarasa Persada operates in the field of educational agrotourism and explains the processing of coffee and its derivatives. Support is provided to support this educational agrotourism activity. The aim of this support effort is to make the company an educational tourism destination for coffee production and utilize the potential of coffee raw materials in Tutur District to provide knowledge about coffee to various groups ranging from children to adults. An aspect that differentiates CV. Kopi Citarasa Persada is a comprehensive approach to coffee processing from upstream to downstream. They have developed educational tours that allow visitors to experience firsthand the process of growing Robusta coffee. There are several interesting locations in this educational tour. Educational tourism support activities at CV. Kopi Citarasa Persada offers a variety of experiences in interesting places with a variety of knowledge gains. This educational tourism support has had a positive impact, especially for pkl students. You will expand your knowledge about the history of Robusta coffee cultivation and understand the processing process of ground coffee and its various derivative products in more detail.

The Regent of Kuningan revealed that the typical coffee of Kuningan Regency has the potential to increase economic and tourism activities. The purpose of this study are to determine the potential and uniqueness of the plantation area and coffee factory in Cibeureum Village, Kuningan Regency. Planning a coffee trail that is in accordance with the potential and uniqueness of coffee plantations and factories so that it can become a coffee agro-tourism product and promote coffee agro-tourism. The analytical method that will be used in this research is the descriptive analysis method. The data used is qualitative data obtained from the results of the researcher's in-depth observations and interviews with related parties. Planning a coffee trail is able to combine everything into a complete coffee journey, starting from the planting process, picking coffee, selecting coffee beans, drying coffee beans, roasting coffee beans, grinding the coffee beans and finally being able to enjoy the coffee. Coffee trails must be positioned as the most interesting form of coffee tourism activity and can improve the experience of tourists, especially coffee lovers, in exploring coffee agrotourism.

In Indonesia, tourism still has an important role in supporting national development. Morotai Island as a border area has a huge local potential in mining, farming, plantation, including human resources and tourism. Therefore, this research aimed to provide a recommendation for tourism development and so that to improve tourism competitiveness, particularly tourism activity conducted by tourists, based on SWOT analysis. This research used descriptive qualitative method. The research location was in the territory of Daruba, South Morotai, Morotai Island District, North Maluku Province. The data were obtained by doing observation, interview and literature study. In the interview part, some staff of Tourism Board and local people became the sources through focus group discussion and direct interview referred to purposive sampling technique. The SWOT analysis shows that Morotai Island District has nature beauty and War World II historical ruins as the strength. Those still have a huge opportunity to develop so that to revive the tourist activity there. Not to mention, Kelapa Bido as an endemic plant in Morotai Island District. Based on the SWOT analysis and observation, the recommendations for tourism activity are managing tour packages, agrotourism and digital tourism via augmented and virtual reality.  

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.