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The development of digital media has created new spaces for Islamic preaching practices, particularly through social media platforms such as TikTok and YouTube. Amid the proliferation of religious content that may trigger social polarization, preaching based on Ahlussunnah wal Jama’ah (Aswaja) values plays a crucial role in strengthening religious moderation. This study aims to analyze the internalization of Aswaja values tawassuth (moderation), tasamuh (tolerance), and tawazun (balance) in digital da’wah content on TikTok and YouTube from the perspective of Islam Nusantara. This research employs a qualitative approach using content analysis of selected da’wah videos chosen through purposive sampling. The findings indicate that Aswaja values are internalized contextually and adaptively according to the characteristics of each platform. TikTok functions as an effective medium for delivering concise and persuasive messages, particularly related to tolerance and religious moderation, while YouTube serves as a space for deeper, more argumentative, and reflective Islamic discourse. These findings affirm that Aswaja based digital da’wah within the framework of Islam Nusantara plays a strategic role in promoting religious moderation and maintaining social harmony in a plural digital society.

This community service program aims to implement a technology-based digital marketing mix strategy to promote the education program of the Barisan Mujahid Matita (BMM) Da'wah House to teenagers in the Titipapan area, Medan. The methods used include digital audience analysis to identify the characteristics of Generation Z, planning data-driven content strategies using artificial intelligence (AI) tools, and implementing integrated digital campaigns through various social media platforms such as Instagram, TikTok, and YouTube. The activities also include intensive mentoring and practical training for adolescents in creative content creation, da'wah copywriting, social media management, and digital campaign performance evaluation. The results of the program showed an increase in adolescent participation in BMM's education program by 65%, a growth in social media engagement by 200%, and the formation of an independent and sustainable adolescent digital content team. This program proves that the integration of digital technology in religious education marketing strategies is not only effective in reaching adolescents, but also encourages active engagement, creativity, and positive digital literacy in the community.

The development of digital technology has encouraged companies to adjust their marketing strategies, one of which is by utilizing social media. Shopee, as one of the largest e-commerce platforms in Indonesia, actively uses social media to expand its market reach, enhance its brand image, and attract consumers. This study aims to analyze how Shopee uses social media in its marketing strategy, focusing on the types of strategies used and their effectiveness in influencing consumers. The research method used is a Google form. The analysis is conducted by collecting questionnaire results from people who have filled it out and comparing them with other results. The results show that Shopee uses social media through various approaches, such as collaborating with influencers, creating creative content, and running interactive promotional campaigns on platforms such as Instagram, TikTok, and YouTube. These strategies have proven effective in increasing brand awareness, building interactions with consumers, and encouraging customer loyalty and purchasing decisions. This study concludes that social media plays an important role in supporting the success of Shopee's marketing strategy. These findings are expected to serve as a reference for e-commerce companies and other businesses in developing effective digital marketing strategies.

Content commodification has become a dominant phenomenon within Indonesia’s digital ecosystem, where communication messages are no longer oriented toward use value such as education and enlightenment, but toward exchange value determined by algorithms, virality, and monetization potential. This transformation is evident in the behavior of content creators, online media, politicians, and government institutions that adjust their message formats to align with the logic of platforms such as TikTok, Instagram, and YouTube. Political content during the 2024 Election, clickbait practices in online journalism, and the aestheticization of public campaigns such as Bangga Buatan Indonesia(BBI) and Gerakan Kamis Pakai Lokal (GASPOL) demonstrate that content today is produced primarily to capture attention rather than to strengthen social literacy. Using a constructivist paradigm and a descriptive qualitative approach, this study analyzes how exchange value dominates meaning-making processes in digital spaces. Through the lenses of media political economy, cultural industries, and surveillance capitalism, the study shows that content commodification shifts the function of communication from a deliberative public sphere to a commercial arena governed by algorithms. These findings highlight the urgent need for digital literacy and communication ethics to safeguard the social role of media in Indonesia.

This study aims to analyze the change in word choice in Indonesian children's songs from the classical to modern times as a reflection of the shift in the social environment in the digital era. This study uses a descriptive qualitative approach with a content analysis method on eight children's songs, consisting of four classic songs by A. T. Mahmud and four popular modern songs on digital platforms such as YouTube. The results showed that classical songs highlight concrete and local vocabulary that describe children's closeness to nature, family, and moral values, while modern songs are dominated by global, repetitive, and phonetic vocabulary that reflect the influence of globalization and the digital lifestyle of today's children. In addition, modern songs tend to contain simple expressions that are easy to remember, but have minimal educational value compared to classical songs that are more loaded with moral messages. This shift shows that the language in children's songs not only serves as a medium of entertainment, but also reflects the changing social and cultural values of Indonesian society. Therefore, the study of children's song language is important to understand the dynamics of popular cultural development that affects the process of character formation of the younger generation.

The decrease in student enthusiasm for learning at MAN 2 Blitar is caused by the limited physical references in the madrasah library, thus hindering the expansion of students' knowledge. To overcome this, madrasas provide Wi-Fi facilities as an alternative learning medium to increase learning motivation, especially in fiqh subjects. This research uses a qualitative approach with a case study type. Data sources include Madrasah Heads, Curriculum Waka, Fiqh Teachers, and MAN 2 Blitar students. Data collection techniques are carried out through interviews, observations, and documentation. Data analysis used data reduction, data presentation, and conclusion drawing techniques, with the validity of the data tested through triangulation, extension of participation, and peer discussion. The focus of this research includes the urgency, implementation, and barriers and solutions for the use of Wi-Fi in increasing motivation to learn fiqh. The results show that the use of Wi-Fi is important because it can reduce the economic burden on students, facilitate the learning process, and create a varied and innovative learning atmosphere. The implementation of Wi-Fi is carried out through online article searches, the use of the Canva application for presentations and poster assignments, and the use of learning videos from YouTube. The obstacles faced include unstable networks, power outages, and misuse of internet access, which are overcome by the addition of routers, the provision of generators, as well as supervision and restrictions on the use of student devices.

This study aims to examine the types and functions of code mixing used by Boy William in his YouTube videos. A descriptive qualitative approach was employed to analyse the linguistic data collected from four selected videos on his channel. The findings revealed that four types of code mixing were present in Boy William’s speech: unit insertion, unit hybridization, sentence insertion, and reduplication. A total of 23 instances of code mixing were identified across the selected videos, with the following distribution: 10 cases of unit insertion, 4 of unit hybridization, 8 of sentence insertion, and 1 of reduplication. Additionally, seven functions of code mixing were identified, including expressing emotion, asserting status, showing pride, enhancing clarity, making jokes, fulfilling communicative needs, and reflecting prestige. Based on this research, it can be concluded that code mixing is a common feature in Boy William’s YouTube content, serving various social and communicative purposes. The findings of this study offer an implication, particularly in the fields of sociolinguistics in which in sociolinguistics perspective, this research contributes to a deeper understanding of how multilingual speakers use code mixing as a communicative strategy in informal digital platforms like YouTube.

The evolution of social media and its algorithms has transformed the dissemination of Pancasila as Indonesia’s national ideology. This study aims to analyze the representation of Pancasila in algorithmically curated digital discourse and its impact on public understanding. A qualitative approach, combining digital discourse analysis and netnography, was applied to examine content on Twitter, Facebook, Instagram, and YouTube. Findings reveal the dual role of social media algorithms: while facilitating educational content on Pancasila (e.g., religious tolerance, human rights campaigns, and nationalism), they also amplify polarizing content, hoaxes, and hate speech that contradict Pancasila values. Analysis of Pancasila’s five principles shows that conflict-driven content (e.g., ethnic-religious issues) gains higher virality due to algorithms’ prioritization of engagement metrics. The filter bubble and echo chamber phenomena exacerbate discourse fragmentation, hindering inclusive dialogue about national ideology. The study concludes that Pancasila-based digital literacy, algorithmic transparency, and multistakeholder collaboration are critical to optimizing social media’s role in strengthening national identity. Policy recommendations include integrating "social cohesion" parameters into algorithm design and regulating content to uphold diversity. 

This research is motivated by the symptoms of language selection in Ustazah Mumpuni Handayayekti, namely code switching and code mixing. The objectives of this study are 1) to describe the form of code switching in Ustazah Mumpuni Handayayekti's lecture, 2) to describe the factors causing code switching in Ustazah Mumpuni Handayayekti's lecture, 3) to describe the form of code mixing in Ustazah Mumpuni Handayayekti's lecture, 4) to describe the factors causing code mixing in Ustazah Mumpuni Handayayekti's lecture. This research is a qualitative descriptive research. The data source in this research is Ustazah Mumpuni Handayayekti's lecture video on Youtube. The data in this study are the speech of Ustazah Mumpuni Handayayekti which allegedly contains symptoms of code switching and code mixing. The data collection method in this research uses the listening method. As for the data collection technique, this research uses free listening and note-taking techniques. The data analysis method in this research uses the agih method. The results of this study show that there are several types of code switching and code mixing done by Ustazah Mumpuni Handayayekti. The forms of code switching found in this study are 1) internal code switching, 2) external code switching. While the form of code mix found in this study is code mix in the form of words, phrases, idioms, baster, and repetition. Factors causing code switching in Ustazah Mumpuni Handayayekti's lectures include 1) speakers, 2) speech partners, 3) to ease tension and inject humor,  4) changes in situation, and 5) changes in topic. While the factors causing code mix in Ustazah Mumpuni Handayayekti are 1) speakers, 2) limited word equivalents, 3) to generate a sense of humor, 4) to convey the message of cultural expression.

Representative speech acts are an important aspect in pragmatics that helps understand the application of speech acts, especially in the context of learning videos on digital platforms such as YouTube. This study aims to provide readers, especially students of the Indonesian Language and Literature Education study program, with an understanding of the meaning, various types, and application of representative speech acts contained in the "Pengantar Sastra Indonesia" video on the "Restu Bias Primandhika" YouTube channel. This research sees video not only as a medium of information, but also as a tool that influences the interaction between speakers and listeners. This research uses a pragmatic approach by using a qualitative descriptive method. The data collection technique in this research uses the method of free listening and recording technique, which allows researchers to observe and record speech acts in their original context. The research found 113 representative speeches divided into eight main categories: stating, showing, mentioning, informing, suggesting, explaining, giving examples, and speculating. Of the 113 utterances, there are 16 utterances of stating, 6 utterances of mentioning, 14 utterances of showing, 23 utterances of informing or telling, 17 utterances of suggesting, 18 utterances of explaining, 13 utterances of giving examples, and 6 utterances of speculating. These findings show the various ways speakers use language effectively and persuasively. This study is expected to provide insight for readers regarding representative speech acts and become a reference for further studies in diverse communication contexts.

The rapid development of language means that young people, such as students, must understand the proper and correct use of language.  People need information for learning and entertainment purposes. For this reason, educational viewing is needed to uphold the factuality and up-to-dateness of the information on YouTube. This research focuses more on analyzing facts about animals, in addition to analyzing elocutionary speech acts in videos. This research is based on two reasons, namely practical and theoretical reasons. For practical reasons for conducting this research, it was found that many elocutionary speech acts on the Sisi Terang YouTube channel had an animal theme, in the playlist, we found discussions about animal facts. Apart from that, this research was conducted to provide information about things correlated with illocutionary speech acts, which are widel implemented in human life and can classify the form, function, and types of illocutionary speech acts. Qualitative research is included in this research methodology so that it can produce descriptive data. The techniques used in this research are note-taking techniques and pragmatic analysis techniques to produce data. Matched data and collection techniques are also used in this analysis when presented as formal and informal data. Based on the study on the Bright Side YouTube Channel with an Animal Theme in the Form of Locutionary Speech Acts, 62 news sentences, 32 question sentences, and 49 command sentences were found. In addition to being used in this research to analyze the form of illocutionary speech acts on the Animal-Themed Bright Side YouTube Channel, this research also has the benefit of adding new insight into the study of pragmatics, specifically in the use of social media.

Education is a place where initially people who don't know anything can find out and education is very important for all human beings, both in Indonesia and other countries. Basic education is an important part of the education system. Through basic education, students are provided with scientific concepts, moral cultivation, character formation and other basic knowledge needed in social life. The aim of writing this article is to examine the comparison of Indonesia's basic education system with that of the United States. The research approach used is a literature study by reviewing several previous research studies and by analyzing learning videos in each country that are viewed on YouTube. Data analysis uses qualitative descriptive methods. The results obtained are that there are differences in basic education policies in Indonesia and the United States. These differences can be seen from the curriculum system and structure used. However, both Indonesia and the United States have tried to implement the best basic education system according to the capabilities of their respective countries. Keywords: Education system, United States, Indonesia

English proficiency is a crucial skill in the globalization era, especially in business, communication, and industry sectors, which demand this international language as a competitive advantage. Over the past decade, advancements in Information and Communication Technology (ICT) have significantly impacted English learning, including through online platforms like YouTube and Canva. This study examines the utilization of these two platforms in English teaching at MA Hidayatul Insan Palangka Raya, particularly on the topic "Word Order of Adjective." The methods used include visual presentations with Canva and interactive videos from YouTube. In its implementation, students engaged in dialogues, watched instructional videos, and participated in quizzes as a form of comprehension assessment. The study results indicate that using YouTube and Canva significantly enhances students' participation and learning motivation while reinforcing vocabulary acquisition and comprehension through an interactive approach. Recommendations are provided for the application of these digital media in high school English learning, with suggestions for further research involving long-term impacts and variations in teaching methods across different educational contexts.

The phenomenon of code mixing is not only found in society, but also on social media such as YouTube. One of the YouTubers in Indonesia who often uses code mixing is Jerome Polin. Jerome Goes to School is one of the contents in his YouTube video, in that content he uses code mixing to communicate with his interlocutors or his audience. Code mixing has three types, namely, insertion, alternation, and congruent lexicalisation. The purpose of this study is to identify the types of code mixing used in Jerome Polin's utterances. This research uses Muysken's (2000) theory to analyse the types of code mixing. The data source for this research was taken from a video on Jerome's YouTube channel called Nihongo Mantappu. The data comes from Jerome Polin's utterances in YouTube content videos. Researcher investigate two data videos from the youtube channel. The first video is entitled Kaget! Di Kampus Ada Stadium!? Keliling Univ No.1 Taiwan(NTU)| Goes to School. The second video is Akhirnya!! Wasedaboys Ke Cambridge University! Campus Tour Naik Kapal!? | World Trip 6. This research uses descriptive qualitative method, the researcher collected data, made analyzes, and made conclusions. The results of this study found a total of 74 code mixing data. The most common type found is insertion and the least type is alternation. Insertion was found  69 (93.24%) data, alternation 1 (1.35%) data, and congruent lexicalisation 4 (5.41%) data.

The research aims to explore the effects of using social media in second language learning. In today’s digital era, social media has become a significant tool in various aspect of life, including education. This research uses qualitative  methods with in-depth interviews and observations to collect data from 30 high school (high school) student who are learning a second language through social media platforms such as Instagram, twitter, ticktock, and YouTube.The result of the study showed that the use of social media in second language learning had a positive impact on the participants communication skills. Social media allows access to a variety of authentic sources and the opportunity to interact with native speakers, which in turn improves language skills significantly. In addition, participants increased motivating and confidence in using the second language.

The purpose of this research is to reveal the need for updating teaching media. The teaching media used must be close to students' daily lives, such as social media, especially YouTube. Studying and chatting casually with family often uses social media. The era of globalization and social media technology in modern society. The research method used is a qualitative research method, because what is researched is clearer if it is carried out in the observation process. The data sources in this research are videos on YouTube resulting from Indonesian language lesson assignments and interviews conducted by students. It is hoped that the application of social media, such as YouTube, can overcome student boredom by presenting learning material in a more creative and interesting way. This digital era reflects society's transformation towards a more modern daily life, and the habit of using social media indirectly helps users to access and learn information quickly. This explains why the development and spread of language is currently taking place very quickly.

This research aims to analyze the visuals of Lyodra Ginting's version of the Samsung advertisement on YouTube. This research uses a qualitative descriptive method. Data collection techniques include documentation and data sources from YouTube and Samsung Indonesia. Data analysis techniques use the concept of visual hierarchy theory. The results of this research are advertising which has attracted the interest of many researchers because hierarchy theory provides an in-depth analysis of the visual elements that enhance the image of a product

The global economic recession is a global economic downturn that affects the domestic economies of countries in the world. The stronger the economic dependence of one country on the global economy, the faster a recession will occur in that country. In 2020 the country of Indonesia and even the world are exposed to the COVID-19 virus which has an impact on the country's economic growth, even the world economy. This is the trigger for an economic recession. This has led to many different public perspectives on the occurrence of a global economic recession whose opinions or reactions are expressed on social media Youtube. The data was obtained by crawling techniques from social media Youtube with a total of 500 comments used. The data is then labeled (class) with a lexicon-based method with an Indonesian language dictionary. From the labeling results, it was obtained 185 positive labeled data (37%) and 315 negative opinions (63%). The data preprocessing stage is carried out in preparation for the data to be processed for sentiment analysis. Of the many opinions obtained, an analysis of public sentiment regarding the 2023 global economic recession will be carried out using the Naïve Bayes classification algorithm. This study also applied the TF-IDF word weighting method with the n-gram feature used, namely bigram (n=1). The system will be evaluated using a confusion matrix. The implementation results show a prediction model with a total of 500 opinion data with a comparison of training data and test data of 9:1, producing an accuracy value of 84.00%, a precision value of 75.00%, a recall of 30.00%, and an f1-score of 42.86%. The performance of the system model built in this study can be said to be good.

Language acquisition that occurs in children, apart from being influenced by the environment, can also refer to a spectacle. This research is sourced from the Youtube platform which is often used as an entertainment spectacle for children. Moreover, children under the age of now have a high curiosity. Once they introduce Youtube viewing, they will continue to use this social media as a means of entertainment. The acquisition that occurs in children can be seen from what he imitates in everyday spoken language. This research is a type of qualitative research that is descriptive by using the method of listening. The data from this study were conducted in the Tanjung Priok area, North Jakarta, namely on children aged five to six years. For the sake of creating language acquisition to achieve positive things, the family and the surrounding environment have an important role in the formation of children's language acquisition.  

With the development of using social media in gaining more information, a cosmetic product potential buyer will search for more information from various sources, including reviews from beauty vloggers on YouTube. Beauty Vlogger existence can be a form of information exchange that can affect the sales of a product. Miss “X” becomes one of beauty vlogger in Indonesia who also makes review of cosmetic brand, including cosmetic brand “S”. Purpose of this research is to find out how much a beauty vlogger’s credibility can affect the decision purchasing of “S” cosmetic products. This research used Trustworthiness, Expertise, and Attractiveness as independent variables. The research methodology used in this research was a quantitative method that calculated by SMARTPLS 3.0. The population of this research was the subscribers of Miss “X”’s YouTube channel. In collecting data, the writer used non probability sampling with some criterions. The study sample of this research was 100. The result of the study shows that beauty vlogger Miss “X”’s credibility affects the purchasing decision of “S” cosmetic products by 33,8%. Trustworthiness has a positive and significant effect towards Purchasing Decision. However, Expertise and Attractiveness do not have significant effect towards “S” cosmetic products despite being positive.