Publication Search

The development of digital media has transformed YouTube into one of the most influential platforms for Islamic preaching, shaping public understanding of religious issues, including religious tolerance. This study aims to analyze the representation of religious tolerance, the patterns of tolerance message delivery, and the tendency of interpreting religious tolerance in Felix Siauw’s YouTube content. The research employs a qualitative approach using content analysis of videos discussing interfaith relations and social diversity.The findings reveal that religious tolerance in Felix Siauw’s content is represented as respect for the rights of followers of other religions in social life without compromising the boundaries of Islamic creed (aqidah). Messages of tolerance are conveyed through persuasive narratives supported by Qur’anic verses, Hadith, and scholars’ perspectives, emphasizing the importance of maintaining Islamic identity within a pluralistic society. The study also indicates that the interpretation of tolerance promoted in the content tends to emphasize social tolerance rather than theological tolerance, namely respecting diversity and fostering peaceful coexistence without equating religious beliefs. Therefore, digital Islamic preaching functions not only as a medium for disseminating religious teachings but also as a platform for shaping public understanding of religious tolerance.

The development of digital technology encourages companies to utilize social media as a digital marketing tool in supporting communication and business service marketing activities. This study aims to analyze the implementation of social media as a digital marketing tool in the Business Services Division of Telkom Bogor and to identify the forms of interaction and audience engagement through social media. This study used a qualitative approach with a descriptive method. Data collection techniques were conducted through observation, semi-structured interviews, and literature studies. The research informants consisted of internal parties involved in managing the company’s social media and followers of the company’s social media accounts as audience representatives. The data were analyzed using thematic analysis techniques. The results showed that social media is utilized as a promotional tool, a medium for delivering service information, increasing Brand awareness, and strengthening relationships with customers. The social media platforms used include Instagram, TikTok, YouTube, Facebook, LinkedIn, and WhatsApp Business, each having different communication functions according to audience characteristics. The implementation of social media is carried out through the stages of content planning, content creation, content publishing, audience engagement, and evaluation and reporting. The findings also indicate that visual content quality, information relevance, and publication consistency influence audience engagement with the company’s social media. Overall, social media is considered effective in supporting the company’s digital marketing activities through interactive digital communication based on audience needs.

This research is designed to portray the use of YouTube as an instructional medium, measure student learning outcomes before and after its implementation, and examine how YouTube media impacts the academic performance of fourth-grade students at SDN Socah 1. The study employed a pre-experimental design with a one-group pretest-posttest pattern. A total of 22 fourth-grade students at SDN Socah 1 were designated as research participants through purposive sampling. A written multiple-choice test consisting of 10 items was used as the data collection instrument. Data were analyzed using the normalized N-Gain formula and the Paired Sample T-Test at a significance threshold of α = 0.05. Findings showed a rise in the students' mean score from 40.9 on the pretest to 78.6 on the posttest, producing an average N-Gain of 0.67, which is classified as moderate. The Paired Sample T-Test produced a t-count of 8.751 with a significance value of 0.000 < 0.05, resulting in the rejection of H₀ and confirming that YouTube media exerted a meaningful and constructive effect on students' learning achievement. Therefore, YouTube media is worthy of consideration as an innovative and effective digital technology-based instructional alternative for fostering comprehension and academic performance among elementary school students.

Computers in one of the network companies at PT. Estrada uses the Fortinet operating system. The final result expected through this implementation is to comprehensively see the capabilities of the firewall on Fortinet in overcoming the problem of blocking social media applications and streaming platforms during working hours. Blocking the application in question is the ability to filter web processes such as Facebook, Instagram, YouTube, etc. In the tests carried out, web filtering was able to block applications on social media and streaming platforms, which proves that the performance of web filtering is quite good. In analyzing web filtering performance, use the office hour rule tool by carrying out the rule schedule in the Fortinet network and displaying all the information in detail. The final result obtained in the network application filtering simulation process using Fortinet is that every network sent cannot be entered (blocked) on both social media applications and streaming platforms.

The development of digital technology has driven significant changes in learning practices, including Indonesian language learning, which increasingly utilizes online platforms such as YouTube. In this context, digital literacy is not only related to the technical ability to access information but also encompasses ethical, critical, and character-building aspects of students. This study aims to analyze the integration of digital literacy and character education values in online learning through Indonesian language educational videos on YouTube. The research employed a qualitative approach using content analysis methods. The research data consisted of Indonesian language learning videos selected purposively based on the relevance of the material, channel popularity, and consistency of educational content. The findings reveal that Indonesian language learning videos on YouTube contain various character education values, such as responsibility, academic honesty, hard work, independence, tolerance, and communicative attitudes. These values are integrated through the presentation of materials, the use of polite language, contextual examples, and reflective invitations that encourage students to think critically. In addition, aspects of digital literacy are reflected in the ability of video content to guide students toward the wise, selective, and responsible use of digital media. However, the study also identified several limitations, particularly the lack of systematic explicitness of character values and the suboptimal two-way interaction between educators and students.

Bintan Regency, as a coastal area with a strategic geographical location as an international shipping route, is vulnerable to marine pollution caused by oil spills. Repeated incidents throughout 2023-2025 show that this problem has not been resolved. The purpose of this study is to evaluate the effectiveness of the implementation of MARPOL Annex I as a regulation that prevents pollution caused by oil spills at sea, particularly in Bintan Regency. This study identifies gaps in the implementation of regulations at the national level and formulates a more integrated form of prevention through strengthened supervision and the application of technology. The method used is a qualitative descriptive method through a literature review approach, with secondary data from scientific journals, articles, media reports, YouTube, and other supporting documents related to the incident. The results of the study show that: first, mitigation efforts are still focused on post-spill responses, such as manual cleanup involving institutions and the community. Second, weak border patrols make it difficult to find the perpetrators. Third, Bintan Regency has not utilized technology such as blockchain as a potential tool that can help prove ship compliance with MARPOL Annex I. Although MARPOL Annex I has been implemented in accordance with national regulations, its implementation has proven ineffective as spills continue to recur to this day. Therefore, changes are needed in terms of prevention through integrated maritime surveillance and the introduction of digital technology for reporting ship compliance with MARPOL Annex I in the Bintan Regency area.

This study analyzes the formation of a digital brand community through Persib Bandung fan interactions on social media. The research aims to examine how content distribution, message functions, and engagement patterns contribute to the construction of collective identity and digital rituals among supporters. Using a qualitative-interpretative content analysis supported by quantitative descriptive data, this study analyzes 418 posts published on Persib Bandung's official Instagram, TikTok, Facebook, X/Twitter, and YouTube accounts from November 27 to December 10, 2025. The findings reveal that Persib Bandung generated 29,543,663 total interactions, with Instagram and TikTok emerging as the most affective platforms for engagement. Non-match content (41.4%) and emotional or motivational messages (40.2%) dominate communication. Despite high public engagement, no evidence of two-way talkback from the official account was found, indicating a predominantly one-way communication model. The study concludes that Bobotoh function as a digital brand community characterized by collective identity, digital rituals, loyalty, symbolic ownership, and co-creation of brand meaning through measurable public interactions. This research contributes to the understanding of sports communication and digital brand communities in emerging football markets.

This research aims to examine the influence of podcasts and YouTube videos featuring Qur’anic interpretation on the digital literacy skills of Islamic boarding school students. The study uses a descriptive quantitative method, with information gathered through observations and questionnaires. The participants involved were students from an Islamic boarding school environment. The findings reveal that digital media platforms, particularly podcasts and YouTube, play an important role in enhancing students’ digital literacy, especially in accessing, assessing, and critically interpreting religious materials. Furthermore, combining religious learning with digital technology increases students’ enthusiasm, involvement, and participation during the learning process. These media platforms also motivate students to become more independent and proactive in deepening their understanding of Islamic studies. Overall, digital media can function as an effective medium for supporting religious education as well as strengthening digital literacy skills. Therefore, educators are encouraged to assist students in identifying trustworthy, authentic, and reliable information sources in order to prevent misinformation and create more meaningful learning experiences.

The development of halal tourism has encouraged sharia hotels to provide services that are not only comfortable and functional, but also consistent with Islamic values and halal assurance. This study aims to analyze the integration strategy between sharia hotels and halal restaurants in increasing guest visits and satisfaction at Mangkuto Sharia Hotel Payakumbuh. This research employed a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation involving hotel management, operational employees, guests, sharia certification experts, and representatives of the local government. The data were analyzed descriptively and strengthened through strategic analysis using the Resource-Based View (RBV), Value Chain, SWOT analysis, IFAS-EFAS matrix, TOWS matrix, and Blue Ocean Strategy. The findings reveal that service integration was implemented through sharia-based operational policies, halal assurance systems in restaurant activities, and cross-departmental coordination between the front office, housekeeping, and food and beverage departments. This integration created added value in the form of physical comfort, emotional trust, and spiritual peace for guests. Internal hotel data also indicated an increase in occupancy rates from 26% in 2020 to 52% in 2024 following the implementation of the sharia concept and halal restaurant integration. Strategic analysis positioned the hotel in Quadrant I (aggressive growth strategy), supported by its halal reputation, Islamic organizational culture, guest trust, and its uniqueness as the first sharia hotel in West Sumatra certified by the National Sharia Council–Indonesian Ulema Council (DSN-MUI). The implication of this study shows that the integration of sharia hospitality can serve as a competitive product strategy rather than merely a compliance instrument, while also supporting the development of regional halal tourism.

Development of digital technology has brought very big change in the world of education especially in the teaching and learning process which is then expected to become more flexible, interactive and easy to access. but in reality digitalization progress also creates challenges in the form of the influence of algorithms low digital literacy and use Artificial Intelligence (AI) which is excessive in the learning process. Community Service Activities (PKM) carried out in order celebration National Education Day (Hardiknas) with a theme Digital Education; Key Opens the Gate Future Unlocked Algorithm. Activities are carried out and implemented via a webinar held and broadcast live via the Islamic Center of East Kalimantan YouTube channel on May 5, 2026. Methods of implementing activities using guided interactive discussions by a moderator and presenting competent speakers in their fields. Results of the discussion shows that technology is increasingly developing able to provide convenience in the process learning and increasing understanding participant regarding the importance of digital education, digital literacy influence of algorithms and usage Artificial Intelligence (AI) wiser in teaching and learning activities.

This research examines digital charity practices within Christian media communication on YouTube, focusing on two distinct donation formats: marapthon live stream donations (e.g., 24‑hour fundraising events) and sermon‑based donations (offerings collected during or after online worship services). Despite the rapid growth of faith‑based online giving, a critical problem remains: the absence of an integrated system that aligns these two donation models with Christian values of transparency, accountability, and community stewardship. Existing platforms often treat live marapthon and sermon donations separately, leading to fragmented donor experiences and inefficient fund utilization. Therefore, this study aims to develop a conceptual framework for an integrated digital charity system by comparatively analyzing media communication strategies in both donation contexts. The proposed method is a netnographic comparative analysis, involving systematic observation of YouTube comments, chat logs, and video descriptions from 10 Christian channels (5 marapthon‑focused, 5 sermon‑focused) over six months, supplemented by semi‑structured interviews with content creators and donors. The main findings reveal that marapthon donations emphasize urgency and real‑time social proof, while sermon donations rely on theological framing and pastoral trust. The synthesis proposes a hybrid system architecture incorporating real‑time donation tracking, automated acknowledgment, and weekly theological reflection modules. In conclusion, integrating both models into a single development framework enhances donor engagement and aligns digital charity with Christian communication ethics, offering practical guidelines for church‑based YouTubers and platform developers.

This study aims to develop a sentiment classification method for YouTube user comments related to the game Love and Deepspace using the Naïve Bayes algorithm, focusing on improving the text data processing and understanding user perceptions. Comment data were collected through scraping from YouTube videos, followed by preprocessing including text cleaning, normalization, stopword removal, stemming, and translation into English. Initial labeling was conducted using TextBlob, then the data were randomly sampled for training the Naïve Bayes model. Evaluation involved comparing sentiment distributions and visualization using Word Cloud and bar charts. The Naïve Bayes model achieved an accuracy of 77.36% in sentiment classification. The sentiment distribution shows differences between TextBlob (positive: 1,011, neutral: 1,312, negative: 575) and Naïve Bayes (positive: 901, neutral: 1,627, negative: 370), with Naïve Bayes being more conservative. The Word Cloud visualization identifies dominant words such as "bang," "game," and "main," while the bar chart shows the largest proportion of neutral sentiment. Naïve Bayes is effective for sentiment classification on informal comment data, with significant differences from rule-based methods like TextBlob. This research contributes to the development of text data processing techniques and user perception analysis, as well as opening up optimization opportunities with other algorithms like SVM for better accuracy.

This study aims to investigate the impact of short-form video content on brand engagement and purchase intention among Generation Z in South Sumatra. In today’s fast-paced digital era, short-form video content promoted through social media platforms such as TikTok, Instagram Reels, and YouTube Shorts has become a highly effective marketing tool. This study employs a quantitative approach using a survey method, involving 245 respondents aged 18 to 24 years who are active consumers of short-form video content. Data were collected through a questionnaire measured using a 5-point Likert scale, covering variables such as short-form video content, brand engagement, and purchase intention. The results indicate that entertaining, informative, and authentic short-form videos significantly influence brand engagement, which in turn impacts consumer purchase intention. Furthermore, brand engagement was found to mediate the relationship between short-form video content and purchase intention. Dimensions of short-form video content, such as entertainment value, informative content, and authenticity, play an important role in attracting attention and enhancing consumer engagement. These findings provide practical insights for marketers to design more effective marketing strategies, especially in reaching Generation Z consumers who tend to be more selective in consuming content.

Lagu Jawa modern merupakan perkembangan kontemporer dari musik tradisional Jawa yang semakin banyak dinikmati generasi muda melalui platform digital. Namun, meningkatnya jumlah lagu baru membuat pengguna sulit menemukan lagu yang sesuai dengan preferensi musikal jika pencarian hanya dilakukan berdasarkan judul atau nama artis. Penelitian ini mengembangkan pendekatan rekomendasi berbasis konten melalui klasterisasi fitur audio terhadap 100 lagu Jawa modern yang dikumpulkan dari YouTube. Fitur audio diekstraksi menggunakan Librosa pada Python, meliputi tempo BPM, danceability, RMS energy, zero-crossing rate, MFCC means, spectral contrast means, dan chroma features means, sehingga setiap lagu menghasilkan 36 fitur numerik. Algoritma K-Means digunakan untuk membentuk tiga klaster, PCA digunakan untuk memvisualisasikan distribusi klaster, dan Silhouette Score digunakan untuk mengevaluasi kualitas pengelompokan. Hasil penelitian mengidentifikasi tiga gaya musikal yang dapat diinterpretasikan, yaitu Jawa modern enerjik, lagu tradisional atau akustik, serta Jawa eksperimental atau ambient, dengan Silhouette Score sebesar 0,114. Temuan ini menunjukkan bahwa fitur audio mampu merepresentasikan karakter lagu secara objektif dan mendukung sistem rekomendasi adaptif untuk pelestarian musik daerah. Pendekatan ini juga membantu memperluas akses pendengar terhadap kekayaan musik lokal di era digital secara berkelanjutan.

This study examines the use of YouTube Streaming in large-class Sunday School as a medium for children’s faith education at Gereja Kalimantan Evangelis (GKE) Nazaret Palangka Raya. The background of this research is the growing integration of digital media into church education, which brings both opportunities and challenges for children’s spiritual formation. The objective of this study is to describe the implementation of YouTube-based Sunday School and to analyze its benefits and challenges related to children’s participation, understanding of faith, and learning concentration. This research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation involving Sunday School teachers and parents. The findings indicate that YouTube Streaming helps maintain continuity of faith education and enhances children’s interest through audio-visual content. However, children’s participation tends to be passive, their understanding of faith often remains at a cognitive level, and their learning concentration is relatively limited. The study concludes that YouTube Streaming functions effectively as a supportive medium but cannot replace direct interaction and relational aspects essential in children’s faith education

Lagu Jawa modern merupakan perkembangan kontemporer dari musik tradisional Jawa yang semakin banyak dinikmati generasi muda melalui platform digital. Namun, meningkatnya jumlah lagu baru membuat pengguna sulit menemukan lagu yang sesuai dengan preferensi musikal jika pencarian hanya dilakukan berdasarkan judul atau nama artis. Penelitian ini mengembangkan pendekatan rekomendasi berbasis konten melalui klasterisasi fitur audio terhadap 100 lagu Jawa modern yang dikumpulkan dari YouTube. Fitur audio diekstraksi menggunakan Librosa pada Python, meliputi tempo BPM, danceability, RMS energy, zero-crossing rate, MFCC means, spectral contrast means, dan chroma features means, sehingga setiap lagu menghasilkan 36 fitur numerik. Algoritma K-Means digunakan untuk membentuk tiga klaster, PCA digunakan untuk memvisualisasikan distribusi klaster, dan Silhouette Score digunakan untuk mengevaluasi kualitas pengelompokan. Hasil penelitian mengidentifikasi tiga gaya musikal yang dapat diinterpretasikan, yaitu Jawa modern enerjik, lagu tradisional atau akustik, serta Jawa eksperimental atau ambient, dengan Silhouette Score sebesar 0,114. Temuan ini menunjukkan bahwa fitur audio mampu merepresentasikan karakter lagu secara objektif dan mendukung sistem rekomendasi adaptif untuk pelestarian musik daerah. Pendekatan ini juga membantu memperluas akses pendengar terhadap kekayaan musik lokal di era digital secara berkelanjutan.

The development of digital content on the YouTube platform encourages creators to produce more engaging and informative podcast videos through the editing process. This study discusses the video podcast editing workflow of the Tikitalk program on the Ampu Studio YouTube channel using Adobe Premiere Pro. This research also aims to understand how the editing stages are carried out in improving the quality of video podcast presentation. The research method used is descriptive qualitative through direct observation during internship activities, so that the data is obtained based on real field experience. The results of the study show that the editing process, such as video cutting, transition settings, audio adjustment, audio censoring, and the addition of motion graphics, can significantly improve the quality of video podcast presentation. In addition, this process also helps make the content more organized, informative, and engaging for viewers. Thus, the role of the editor in the production process is very important in supporting the quality of digital content on the YouTube platform. Therefore, it can be concluded that editing is not only a technical process, but also an important part in increasing the attractiveness and professionalism of a video podcast.

The rapid development of digital media, particularly YouTube, has encouraged personal branding practices among content creators in the gaming sector. This study analyzes how Tobias Justin constructs his personal branding through the Jess No Limit YouTube channel using Montoya's (2002) eight-component personal branding theory, namely specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. Employing a qualitative descriptive approach with a case study design, data were collected through online observation of 15 videos published between 2023 and 2025, digital documentation, and digital footprint analysis. Data were analyzed using Miles and Huberman's (1994) interactive model. Findings reveal that Tobias Justin's personal branding is built through consistent specialization in Mobile Legends gameplay, an authentic and humble personal narrative, a relaxed yet persuasive communication style, and sustained positive audience engagement. Audiences actively reinforce his image as a professional, inspiring figure, demonstrating that personal branding is a dialectical process involving creator presentation and collective audience validation. This study concludes that effective digital creator branding is shaped by value consistency, technical competence, and strategic audience relationship management, not mere popularity. Comparative research across gaming creators or platforms is recommended to extend generalizability.

In today's digital age, students prefer to switch from conventional learning resources to online media platforms. This convenience presents many problems related to students' lack of information literacy and critical thinking skills. This study aims to describe the behavior and preferences of 10th grade students at SMA Negeri 3 Magelang in using digital media as an academic reference source. The research method used in this study was descriptive quantitative using a Likert scale questionnaire distributed to 35 10th grade students as respondents. The collected data were analyzed using descriptive statistical techniques to identify trends in student behavior. The findings of this study indicate that most students are very active in exploring the internet, using search engines such as Google and watching educational videos on YouTube to find references/references for school assignments. Many students began to show critical awareness by cross-checking the accuracy of information and comparing several digital sources before using them. However, there were still variations in the ability to distinguish credible information and persistence in consistently citing sources in the bibliography.Overall, students feel that digital media greatly supports them in understanding lesson material more quickly, but they still need additional guidance to improve their digital literacy so that the use of technology can continue to support responsible academic achievement.

This study analyzes the integration of turoth (classical Islamic scholarship) and digital media in moderate Islamic education through Gus Kautsar’s YouTube lectures. Amid concerns that religious digitalization may simplify Islamic teachings and reduce epistemological depth, this research examines whether turoth transmission in digital platforms maintains traditional scholarly structures. Using a qualitative approach with thematic content analysis, this study analyzes three classical text-based lecture videos published between January and March 2024. The findings show that turoth is represented through direct reading of Arabic classical texts, hierarchical argument structures (Qur’an–Hadith–Ulama), references to madhhab authorities, and contextualization of contemporary digital issues. The adaptation identified is pedagogical rather than epistemological, reflected in episodic segmentation, communicative translation, and contextual illustrations suited to Generation Z’s learning patterns. Furthermore, moderate Islamic education in the analyzed content emerges not through normative slogans, but through systematic engagement with classical texts. This study demonstrates that digital media can function as a medium for recontextualizing Islamic tradition while fostering moderate religious values among Generation Z in the digital era.