Publication Search

This community service program aims to implement a technology-based digital marketing mix strategy to promote the education program of the Barisan Mujahid Matita (BMM) Da'wah House to teenagers in the Titipapan area, Medan. The methods used include digital audience analysis to identify the characteristics of Generation Z, planning data-driven content strategies using artificial intelligence (AI) tools, and implementing integrated digital campaigns through various social media platforms such as Instagram, TikTok, and YouTube. The activities also include intensive mentoring and practical training for adolescents in creative content creation, da'wah copywriting, social media management, and digital campaign performance evaluation. The results of the program showed an increase in adolescent participation in BMM's education program by 65%, a growth in social media engagement by 200%, and the formation of an independent and sustainable adolescent digital content team. This program proves that the integration of digital technology in religious education marketing strategies is not only effective in reaching adolescents, but also encourages active engagement, creativity, and positive digital literacy in the community.

This study aims to analyze the change in word choice in Indonesian children's songs from the classical to modern times as a reflection of the shift in the social environment in the digital era. This study uses a descriptive qualitative approach with a content analysis method on eight children's songs, consisting of four classic songs by A. T. Mahmud and four popular modern songs on digital platforms such as YouTube. The results showed that classical songs highlight concrete and local vocabulary that describe children's closeness to nature, family, and moral values, while modern songs are dominated by global, repetitive, and phonetic vocabulary that reflect the influence of globalization and the digital lifestyle of today's children. In addition, modern songs tend to contain simple expressions that are easy to remember, but have minimal educational value compared to classical songs that are more loaded with moral messages. This shift shows that the language in children's songs not only serves as a medium of entertainment, but also reflects the changing social and cultural values of Indonesian society. Therefore, the study of children's song language is important to understand the dynamics of popular cultural development that affects the process of character formation of the younger generation.

This study examines the phonological disorder in the form of mild articulatory dysarthria experienced by actress Junior Roberts in an entertainment media interview on the Cinema 21 YouTube channel. The study was conducted using a phonological approach, specifically articulatory phonetics, to analyze the inaccuracy of pronunciation of language sounds in spontaneous speech. This study used a qualitative descriptive method with the Free Listening and Speaking (SBLC) technique as a means of data collection. The analysis results indicate that the phonological disorder experienced by the subject is evident in the phoneme /r/ through three main processes: substitution (/r/ is replaced by /l/ or /y/), elision (the /r/ sound is lost), and distortion (the /r/ sound is heard muffled). This disorder is caused by articulatory muscle weakness due to neuromotor dysfunction. Despite this, the subject displayed a positive attitude and made her speech characteristics a personal identity in the entertainment world. This study confirms that the study of phonology does not only focus on the sound aspects of language but also encompasses the physiological, psychological, and social dimensions that influence human speech production.

Podorejo Village is located in the westernmost part of Ngaliyan District, Semarang City, bordering Kendal Regency. Its area is quite large compared to other villages in the district. Its population is around 10,000. Most of them make their living from farming, while others engage in trade. The area consists of agricultural land and gardens, most of which are planted with cassava. Cassava is a prominent commodity in the region, but its utilization has not been optimally optimized.Seeing the potential of the region, the Community Service team conducted entrepreneurship outreach to housewives in the area, utilizing local commodities, namely cassava, as the basic ingredient for various processed foods as an alternative business to help supplement family income. This outreach will increase the economic value of cassava, which previously only processed into chips and cassava tape. By innovating cassava processing into contemporary foods that are popular with children and ready to be sold in the market.Our community service activities included outreach on entrepreneurship, motivating women to start businesses utilizing cassava through various innovations. The activity took place on October 19, 2025, with 18 participants. They were very enthusiastic about participating. The outreach program resulted in an increased understanding of entrepreneurship and its management, skills, and interest in starting a business. Evaluation results showed an increase in understanding, exceeding 50%, after pre- and post-tests. The target output of this community service program is publication in national journals, HKI videos, YouTube, and through mass media.

The implementation of online zakat payments by BAZNAS Jambi Province faced several challenges, including suboptimal use of the Simba application due to system errors. Additionally, there was a lack of public trust in online zakat payments, insufficient public literacy on the matter, and inadequate socialization and education from BAZNAS Jambi regarding the online payment process. This study used a qualitative descriptive approach, with data collection via interviews. To optimize digital zakat management, BAZNAS Jambi implemented a strategy involving both their website and the SIMBA system, offering two digital payment options: transfers and QRIS codes. They also pursued partnerships with companies and promoted zakat payments through social media platforms such as YouTube, TikTok, Facebook, Google Ads, Meta Ads, as well as TVRI and RRI television. However, there were challenges, including human resource limitations at BAZNAS Jambi, which resulted in delays when verifying factual data. Additionally, high IT operational costs limited the effectiveness of SIMBA and the website. The coordination issues, including both functional and institutional coordination, were also identified as significant problems. To address these challenges, BAZNAS Jambi has been working on solutions such as community education, socializing zakat management with the public and local government agencies (OPDs), and improving internal coordination.         

The findings of this study reveal that the GoFood advertisement titled “Breaking News” and the GrabFood advertisement “Hematematika” serve not only as promotional tools but also as media that shape consumer mindsets and behavior. Both advertisements strategically employ language, narrative, and structure to highlight the ideas of efficiency and modernity, which align with the demands of contemporary digital society. The GoFood advertisement presents a serious narrative that emphasizes economic issues, while GrabFood adopts a humorous approach and wordplay to establish a lighter and more entertaining connection with the audience. This analysis was conducted using a descriptive qualitative approach by examining video advertisements on YouTube, with a particular focus on persuasive language and visual representation. In this sense, advertisements are understood not merely as marketing strategies, but as communicative practices embedded with ideology. Through the messages they convey, the ads promote values of efficiency, frugality, and modernity, which ultimately influence the construction of consumer identity and behavior. The study applies Norman Fairclough’s Critical Discourse Analysis framework, which consists of textual analysis, discursive practice, and socio-cultural context. This approach allows researchers to explore how language in advertisements contributes to the construction of social reality, communicates particular perspectives, and encourages audiences to respond actively.

This study aims to determine the benefits of the internet as a learning resource for students in the Economics Education Study Program at Mahammadiyah University Maumere. This study uses a descriptive method with a qualitative approach. This study provides an accurate description and explanation of the conditions or phenomena encountered. Data collection techniques include observation, interviews, documentation, and triangulation. The research subjects are 12 students from the 2021 cohort of the Economics Education Program. The utilization of the internet as a learning resource for students in the Economics Education Program at Muhammadiyah University of Maumere plays a significant role because the internet provides easy and quick access to various information such as learning materials, scientific journals, e-books, educational videos, and relevant and supportive resources. This enables students to access the latest information and a variety of up-to-date topics. The research findings indicate that economics education students at Muhammadiyah University of Maumere actively utilize the internet to search for references, access e-books, journals, educational videos, and participate in online discussions. The use of platforms such as Google, YouTube, TikTok, and AI tools like ChatGPT aids in understanding course materials. Despite network challenges, students seek solutions by relocating or using the campus network. They tend to choose reliable learning sources, reflecting strong digital literacy skills. Overall, the use of the internet enhances students' motivation and academic performance, leading to improved outcomes

This community service project aimed to implement and evaluate the effectiveness of using English-language YouTube videos to improve listening skills at Package C Community Learning Centers (PKBM) in Banjarmasin City. Listening skills have been identified as a major challenge for students at PKBM due to limited exposure to authentic materials and real-world language. This research utilized a pre-experimental design with a one-group pretest-posttest format involving 30 students from a local PKBM. The implementation stages included interactive lectures, YouTube video screenings, followed by discussions and question-and-answer sessions, with the effectiveness assessed through pretests and posttests. The quantitative results revealed a significant improvement in listening comprehension, with the average listening score increasing from 82.9 in the pretest to 86.7 in the posttest, reflecting a positive impact of the intervention. In addition to the quantitative results, the qualitative data highlighted high levels of student engagement and motivation throughout the learning process. Many students expressed that the YouTube videos made the content more relatable and enjoyable, which contributed to a deeper understanding of the material. This suggests that the use of YouTube videos is not only effective in enhancing listening skills but also fosters a more interactive and student-centered learning environment, making the learning experience more relevant to the needs of non-formal learners. The study concludes that YouTube videos are a promising and innovative tool for improving English language teaching at PKBM, providing accessible and engaging resources that can bridge the gap between formal and informal learning environments, helping students connect better with the material.

Boja Village is located in the center of Boja District, Kendal Regency. Its area is relatively large compared to other villages. With a large population, many businesses have developed in the area. Boja has significant potential for MSME development and economic growth. Most of the area is agricultural land, mostly planted with cassava. The purpose of this community service activity is to provide outreach by empowering women from the Family Welfare Movement (PKK) to foster entrepreneurial interest in Boja Village, Boja District, Kendal Regency. Cassava is a highly versatile commodity, capable of being used in a variety of food preparations, including as a substitute for wheat flour, to create a variety of ready-to-sell foods. By utilizing this commodity, it is hoped that women can start businesses to supplement family income and increase its economic value. Recognizing this potential, the Community Service team will conduct outreach activities, including entrepreneurship training, workshops on various processing innovations, and digital marketing for housewives in the area. The community service activity took place on Thursday, June 12, 2025, from 3:30 PM to 5:30 PM WIB (Western Indonesian Time). Twenty-three participants covered entrepreneurship, workshops, and digital marketing. They were highly enthusiastic about the activity. The outreach program demonstrated an increased understanding of entrepreneurship, skills, and interest in starting a business. Evaluation results showed an increase in understanding, exceeding 50%, after pre- and post-tests. The target output of this community service is publication in national journals, HKI videos, YouTube, and through mass media.

The skin and hair care industry has experienced rapid growth in recent years. As the digital ecosystem becomes more established, various local products have the opportunity to emerge and exist in the market. Among the local products that have just emerged and found a place in the hearts of consumers is Lavojoy. Research on digital marketing strategies for imported products has been carried out very often, while for local products, especially skin and hair care products, has not been done much. This study aims to analyze Lavojoy's digital marketing strategy in increasing consumer loyalty. The research was conducted using a descriptive qualitative approach. Research data were obtained from the results of digital observations and data searches in various popular site databases related to the research problem. The results of the study show that the digital utilization strategy allows Lavojoy to build a loyal customer community through interactive content, collaboration with influencers, and active engagement through live and polling features. Two-way interactions carried out on Instagram, TikTok, and YouTube have a significant impact on brand awareness and customer emotional attachment to the brand. In addition, e-commerce optimization carried out through exclusive promo strategies, cashback, loyalty programs, and live shopping features has succeeded in increasing customer retention and encouraging repeat purchases. To increase the effectiveness of digital marketing strategies in the future, Lavojoy is advised to increase personalization in digital marketing by utilizing artificial intelligence (AI) and customer data analysis to offer a more personalized shopping experience, as well as developing content and product recommendations tailored to each customer's preferences, both through social media and e-commerce.

The use of social media in Arabic language learning is becoming increasingly significant in today's digital age. Social media has become an integral part of students' and teachers' daily lives, opening up great opportunities to create more interactive, collaborative and engaging learning experiences. WhatsApp, Instagram, Facebook, YouTube and TikTok can increase students' motivation to learn, make materials more accessible, and improve students' Arabic language skills. This study aims to identify the opportunities and challenges of using social media in Arabic language learning using library research method. The results show that social media is often utilized by teachers and students to improve communication, facilitate the distribution of teaching materials, and enrich the Arabic learning experience. The use of social media has also been shown to increase student motivation to learn through active engagement in discussion and collaboration. However, there are some challenges such as unequal access to technology, high potential for distraction, limited internet quota and network problems and digital security risks. The use of social media can be an effective tool in Arabic language learning if integrated with appropriate teaching strategies and accompanied by digital literacy training for teachers and students, as well as the development of creative and safe educational content. This study recommends the development of policies and guidelines for the use of social media in schools and universities, so that the potential of social media in supporting Arabic language learning can be optimally utilized. 

This study aims to analyze the implementation of content marketing strategies in the Islamic banking industry in Indonesia, with a focus on the effectiveness of content in enhancing audience engagement and building the image of Islamic brands. The research was conducted through a literature review of various academic sources and previous studies, as well as an analysis of the content marketing of Bank Syariah Indonesia (BSI) on its YouTube channel as the main object. In the digital context, the types of content used include educational videos, marketing videos, and collaborations with influencers. The findings indicate that visual, educational, interactive, and authentic content has a significant impact on driving digital engagement and increasing brand awareness. Meanwhile, promotional content delivered through influencers tends to be more effective when preceded by strong brand image reinforcement, enabling consumers to develop a more positive perception of the institution. Further analysis reveals that BSI’s YouTube channel has demonstrated consistency in branding, Islamic positioning, and delivering educational messages. However, audience interaction remains limited, as reflected in the minimal responses to comments, underutilization of community features, and subscriber growth lagging behind major banks such as BCA. This situation highlights the need to optimize strategies through strengthening two-way communication, delivering serial educational content, employing more strategic calls-to-action (CTA), and integrating with the official website and other digital platforms.The study concludes that the success of content marketing in Islamic banking heavily depends on value relevance, publication consistency, and the ability to build sustainable interaction with audiences, thereby supporting increased loyalty and customer acquisition. These findings provide important contributions to designing effective and sustainable digital communication strategies that align with ethical principles and Islamic values.

Learning media has an important role in increasing the effectiveness of the teaching and learning process. This study aims to analyze the use of podcasts as a learning medium in the Media and Educational Technology course at the Islamic Religious Education Study Program, Primagraha University. The research approach used is qualitative descriptive, with data collection through observation, interviews, and documentation. The research subjects are students who take the course, selected purposively based on the criteria of active users of social media and digital software. The results of the study show that podcasts are an effective learning medium in increasing students' interest and motivation to learn. Although the majority of students are used to using platforms like YouTube and Instagram, they don't have any experience in producing and distributing podcasts. The implementation of podcasts not only provides a new learning experience, but also encourages creativity and improves students' digital literacy. Group-based learning projects such as Ngajak Podcast show positive responses from students and show increased engagement in exploring educational materials independently. Thus, podcasts can be an alternative learning media that is relevant to technological developments and students' digital habits today.

Language skills are considered difficult to master. Difficulties in speaking arise due to a lack of vocabulary comprehension, which leads to poor verbal expression of ideas and grammatical skills. Various learning media, such as YouTube, can be used to practice speaking skills. There are multiple channels available that help in learning German speaking skills. To examine the material based on the 2013 curriculum of these channels, the words in this research question are derived from German curriculum materials. The purpose of this study is to assess the compatibility of YouTube channel video content. The data source for this research is the video content from the Kanal Zenith Institute channel. The data recording method used in this research is technology-based, followed by a technological level analysis. Furthermore, an analysis of the 2013 twelfth-grade curriculum was conducted to evaluate the compatibility of the video material with the theme Ferien und Urlaub. The results of the analysis indicate that the German lesson plan (RPP) with the theme Ferien und Urlaub, using YouTube channel videos, can assist students in improving their German-speaking skills.

YouTube is one of the leading video-based social media platforms with a complex algorithm for recommending content to users. Understanding this algorithm is crucial for content creators to increase visitor numbers and audience engagement. This socialization activity aims to educate beginner content creators on video optimization strategies to enhance discoverability and recommendation by YouTube’s system. The socialization was conducted online via Zoom, utilizing presentations, interactive discussions, and simulations of YouTube Studio features. The results of this activity indicate an improvement in participants’ understanding of key factors influencing the YouTube algorithm, such as watch duration, user interactions, and metadata optimization. Some participants who implemented the taught strategies experienced up to a 30% increase in video views within a month. However, challenges remain in maintaining content consistency and utilizing YouTube analytics effectively. Therefore, continuous mentoring is necessary to help participants refine more effective strategies. This socialization is expected to enable content creators to maximize the YouTube algorithm to enhance their channel visibility and growth.

Understanding the role of representative speech acts in educational videos on digital platforms is important to be recognized by the wider community. This study aims to analyze and identify various types of representative speech acts in a collection of educational videos on Neuron's YouTube channel. This research examines the representative speech acts of stating, expressing, mentioning, informing, demanding, suggesting, explaining, speculating, and giving examples contained in the video collection. This research uses two approaches, namely a qualitative descriptive methodological approach and a theoretical approach in the form of pragmatic analysis. The data collection methods used are the free listening method and the note-taking method. While in analyzing the data using agih method. Data presentation uses formal and informal methods. The result shows that there are 36 representative speeches stating, 22 representative speeches expressing, 12 representative speeches mentioning, 39 representative speeches informing, 18 representative speeches demanding, 12 representative speeches suggesting, 28 representative speeches explaining, 15 speculating, and 13 representative speeches giving examples. The total data found in the collection of psychology education videos on Neuron's YouTube channel amounted to 195 data. This research is useful in helping students, researchers, and the general public to better understand representative speech acts.

The rapid development of language means that young people, such as students, must understand the proper and correct use of language.  People need information for learning and entertainment purposes. For this reason, educational viewing is needed to uphold the factuality and up-to-dateness of the information on YouTube. This research focuses more on analyzing facts about animals, in addition to analyzing elocutionary speech acts in videos. This research is based on two reasons, namely practical and theoretical reasons. For practical reasons for conducting this research, it was found that many elocutionary speech acts on the Sisi Terang YouTube channel had an animal theme, in the playlist, we found discussions about animal facts. Apart from that, this research was conducted to provide information about things correlated with illocutionary speech acts, which are widel implemented in human life and can classify the form, function, and types of illocutionary speech acts. Qualitative research is included in this research methodology so that it can produce descriptive data. The techniques used in this research are note-taking techniques and pragmatic analysis techniques to produce data. Matched data and collection techniques are also used in this analysis when presented as formal and informal data. Based on the study on the Bright Side YouTube Channel with an Animal Theme in the Form of Locutionary Speech Acts, 62 news sentences, 32 question sentences, and 49 command sentences were found. In addition to being used in this research to analyze the form of illocutionary speech acts on the Animal-Themed Bright Side YouTube Channel, this research also has the benefit of adding new insight into the study of pragmatics, specifically in the use of social media.

Digital branding is the process of building and framing a business brand online, especially using social media such as Instagram, YouTube, TikTok, Facebook, and many more. By getting to know customers more closely, communication becomes easier than before, this is one of the keys to success for all businesses. The objectives of this service activity include knowing how to use social media in online-based business marketing and knowing how to apply social media as an online marketing medium in the era of globalization. The method used is assistance to business actors regarding the importance of applying social media as a means of promoting products among the public. The results of this mentoring activity support that business digitalization can increase the role of digital branding, through the use of social media access so that it can facilitate the reach of target markets in business development and also as a way to help increase revenue at Berdikari Kopi, and can compete globally, and contribute to the opening of jobs for the surrounding community.