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Evolving tourism trends indicate a transition among tourists from merely visual recreation (hedonic) toward transformative travel (eudaimonic), which is oriented toward self-reflection and the search for meaning in life. Museum Topeng Cirebon holds significant potential for transformative tourism due to its mask collection that is rich in life philosophies. The urgency of this research is to analyze these transformative tourism experiences to support the quality of tourists' intellectual experiences and the sustainability of local culture. This qualitative research employed thematic analysis with purposive sampling techniques, involving 70 respondents who completed a Google Form questionnaire, which was further supported by interviews and a literature review. The results from the pre-visit phase showed that initial motivations were dominated by hedonic tourism at 37.1%. During the visit, a transformation occurred; tour guides acted as human catalysts in building narrative engagement (62.9%), and the chronological, philosophical flow of the masks sparked an awakening of consciousness for 80% of respondents. In the post-visit phase, eudaimonic impacts were experienced by 91.4% of respondents, including an expanded worldview (37.1%) and a commitment to becoming agents of cultural change (27.1%). However, operational challenges remain, including inconsistent opening hours and a lack of digital self-information facilities.

Desa Kotayasa merupakan salah satu desa yang memiliki potensi besar di bidang pertanian dan pariwisata. Mayoritas masyarakat bekerja sebagai petani serta pelaku usaha di sektor pariwisata yang berkontribusi terhadap perekonomian masyarakat dan daerah. Namun demikian, masih terdapat siswa yang putus sekolah akibat keterbatasan ekonomi sehingga memilih bekerja untuk membantu keluarga. Kondisi tersebut menyebabkan rendahnya akses pendidikan, termasuk kemampuan bahasa Inggris yang penting dalam mendukung sektor pariwisata dan komunikasi dengan wisatawan asing. Selain itu, masyarakat juga perlu memahami kosakata bahasa Inggris yang berkaitan dengan empon-empon sebagai komoditas lokal unggulan. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kemampuan dasar bahasa Inggris peserta didik PKBM Desa Kotayasa melalui pelatihan simple present tense, simple past tense, dan pengenalan kosakata empon-empon dalam bahasa Inggris. Metode pelaksanaan menggunakan pendekatan partisipatif melalui ceramah interaktif, latihan terstruktur, diskusi, dan permainan edukatif berbasis gamifikasi. Kegiatan dilaksanakan secara komunikatif dan menyenangkan agar peserta lebih aktif dan mudah memahami materi. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam menyusun kalimat sederhana menggunakan simple present tense dan simple past tense, serta meningkatnya pemahaman kosakata empon-empon dalam bahasa Inggris. Program ini diharapkan dapat menjadi model pembelajaran kontekstual dan aplikatif bagi PKBM lainnya, khususnya pada wilayah berbasis pertanian dan pariwisata.

Trenggalek Regency is one of the regencies located in the southern part of East Java that has high potential for natural tourism, such as caves, waterfalls, and beaches. However, this potential is not yet widely known by people from outside the region, especially the younger generation. The low level of awareness among people outside the region is influenced by limited access to information about Trenggalek’s tourism. Therefore, an effective medium that can attract the attention of young people is needed, such as an illustrated book. Based on the questionnaire results, the majority of respondents show a high interest in illustrated books. In an illustrated book, an engaging character is needed to convey messages so that readers do not feel bored. The method used in this study is a mixed-method approach with a descriptive analyze. This approach is applied to analyze data obtained from observations, interviews, literature studies, and questionnaires, as well as to develop design concepts and outcomes. This research aims to increase awareness and knowledge of people outside Trenggalek about Trenggalek’s tourism. By highlighting the topic of character design in the illustrated tourism book of Trenggalek, it is expected that readers can easily absorb and understand the content of the book.

This study aims to analyze the transformation of tourist behavior in mountain hiking activities in the Sindoro, Sumbing, and Slamet (3S) area of Central Java within the context of nature-based tourism trends and digital mediation. A descriptive qualitative approach was employed, involving eight purposively selected hikers. Data were collected through semi-structured interviews, participant observation, and analysis of social media posts. The findings reveal a shift in motivation from physical challenge-oriented goals toward self-fulfillment, personal reflection, and psychological balance. Mountain hiking has also become normalized as part of an urban modern lifestyle. Furthermore, social media plays a significant role in shaping aspirations, documentation practices, and the reproduction of tourist behavior, extending the experience of nature beyond physical engagement into digital representation. These findings indicate that contemporary tourist behavior is constructed through the interaction of intrinsic motivation, social needs, and the logic of digital representation in nature-based tourism.

This study aims to analyze the influence of customer experience and perceived value on tourist satisfaction among users of the Sidoarjo City Tour Bus as a form of public tourism transportation service. The Sidoarjo City Tour Bus represents a regional government service innovation intended to support tourism development while improving urban tourism accessibility. This study employs a quantitative approach using a survey method involving tourists who used the Sidoarjo City Tour Bus. Data were collected through questionnaires distributed to 99 respondents and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that customer experience does not have a significant effect on tourist satisfaction, suggesting that the experiences perceived by users are still subjective and not consistently felt by all service users. In contrast, perceived value has a positive and significant effect on tourist satisfaction, making it the most dominant variable in influencing satisfaction among Sidoarjo City Tour Bus users. These findings indicate that tourist satisfaction is more strongly determined by perceptions of benefits, service quality, and the suitability between sacrifices made and benefits received rather than by emotional experience alone. Therefore, this study recommends that the management of the Sidoarjo City Tour Bus and the local government enhance service value through improvements in facilities, information systems and registration processes, as well as optimization of comfort and schedule certainty. These efforts are important to increase tourist satisfaction and to support sustainable tourism development in Sidoarjo Regency.

Budaya Noken memiliki arti kehidupan yang baik bagi masyarakat Papua dan telah ditetapkan sebagai warisan budaya tak benda oleh United Nations Educational, Scientific and Cultural Organization (UNESCO) yang merupakan cinderamata kerajinan tangan dan diminati oleh wisatawan yang berkunjung ke Papua. Sebagai Ibu Kota Provinsi, Jayapura memiliki banyak pengrajin noken yang memasarkan karyanya di trotoar dan hal tersebut mengakibatkan fungsinya tidak efisien karena belum adanya fasilitas yang dapat mewadahi kegiatan tersebut. Desain kawasan mengedepankan kenyamanan pengrajin dengan menonjolkan suasana tempat awal mula lahirnya budaya noken yaitu Arsitektur Tradisional Honai. Penelitian ini menggunakan metode deskriptif kualitatif dan kuantitatif sehingga menghasilkan desain Kawasan Wisata Budaya Noken yang dapat mewadahi kegiatan berbudaya yang sesuai dengan suasana tradisional daerah Papua dan nyaman bagi pengguna.

Environmental cleanliness is a critical factor in the effective management of nature-based tourist destinations, as it strongly shapes tourists’ perceptions of destination quality, comfort, and overall attractiveness, as well as their intention to visit and revisit. This study aims to examine the extent to which environmental cleanliness influences tourists’ visit intention in the Harau Valley tourism area (Lembah Harau), Kanagarian Tarantang, Harau District, Lima Puluh Kota Regency. The research employed a quantitative survey method by distributing structured questionnaires to 50 tourists during their visit to Lembah Harau. The variables measured include tourists’ perceptions of environmental cleanliness, such as waste management practices, sanitation conditions, and the availability of waste disposal facilities, as well as visit intention indicators, including intention to return and willingness to recommend the destination to others. The findings highlight the importance of maintaining a clean environment to enhance tourists’ positive behavioral intentions. The implications of these findings suggest that destination managers and local government authorities should consistently enforce cleanliness policies, strengthen integrated waste management systems, and provide adequate sanitation facilities to enhance the attractiveness of Lembah Harau and support sustainable tourism development, without neglecting the need for continuous monitoring, evaluation, and improvement in these areas.