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Desa Kotayasa merupakan salah satu desa yang memiliki potensi besar di bidang pertanian dan pariwisata. Mayoritas masyarakat bekerja sebagai petani serta pelaku usaha di sektor pariwisata yang berkontribusi terhadap perekonomian masyarakat dan daerah. Namun demikian, masih terdapat siswa yang putus sekolah akibat keterbatasan ekonomi sehingga memilih bekerja untuk membantu keluarga. Kondisi tersebut menyebabkan rendahnya akses pendidikan, termasuk kemampuan bahasa Inggris yang penting dalam mendukung sektor pariwisata dan komunikasi dengan wisatawan asing. Selain itu, masyarakat juga perlu memahami kosakata bahasa Inggris yang berkaitan dengan empon-empon sebagai komoditas lokal unggulan. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kemampuan dasar bahasa Inggris peserta didik PKBM Desa Kotayasa melalui pelatihan simple present tense, simple past tense, dan pengenalan kosakata empon-empon dalam bahasa Inggris. Metode pelaksanaan menggunakan pendekatan partisipatif melalui ceramah interaktif, latihan terstruktur, diskusi, dan permainan edukatif berbasis gamifikasi. Kegiatan dilaksanakan secara komunikatif dan menyenangkan agar peserta lebih aktif dan mudah memahami materi. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam menyusun kalimat sederhana menggunakan simple present tense dan simple past tense, serta meningkatnya pemahaman kosakata empon-empon dalam bahasa Inggris. Program ini diharapkan dapat menjadi model pembelajaran kontekstual dan aplikatif bagi PKBM lainnya, khususnya pada wilayah berbasis pertanian dan pariwisata.

This study aims to analyze the transformation of tourist behavior in mountain hiking activities in the Sindoro, Sumbing, and Slamet (3S) area of Central Java within the context of nature-based tourism trends and digital mediation. A descriptive qualitative approach was employed, involving eight purposively selected hikers. Data were collected through semi-structured interviews, participant observation, and analysis of social media posts. The findings reveal a shift in motivation from physical challenge-oriented goals toward self-fulfillment, personal reflection, and psychological balance. Mountain hiking has also become normalized as part of an urban modern lifestyle. Furthermore, social media plays a significant role in shaping aspirations, documentation practices, and the reproduction of tourist behavior, extending the experience of nature beyond physical engagement into digital representation. These findings indicate that contemporary tourist behavior is constructed through the interaction of intrinsic motivation, social needs, and the logic of digital representation in nature-based tourism.

Trenggalek Regency is one of the regencies located in the southern part of East Java that has high potential for natural tourism, such as caves, waterfalls, and beaches. However, this potential is not yet widely known by people from outside the region, especially the younger generation. The low level of awareness among people outside the region is influenced by limited access to information about Trenggalek’s tourism. Therefore, an effective medium that can attract the attention of young people is needed, such as an illustrated book. Based on the questionnaire results, the majority of respondents show a high interest in illustrated books. In an illustrated book, an engaging character is needed to convey messages so that readers do not feel bored. The method used in this study is a mixed-method approach with a descriptive analyze. This approach is applied to analyze data obtained from observations, interviews, literature studies, and questionnaires, as well as to develop design concepts and outcomes. This research aims to increase awareness and knowledge of people outside Trenggalek about Trenggalek’s tourism. By highlighting the topic of character design in the illustrated tourism book of Trenggalek, it is expected that readers can easily absorb and understand the content of the book.

Budaya Noken memiliki arti kehidupan yang baik bagi masyarakat Papua dan telah ditetapkan sebagai warisan budaya tak benda oleh United Nations Educational, Scientific and Cultural Organization (UNESCO) yang merupakan cinderamata kerajinan tangan dan diminati oleh wisatawan yang berkunjung ke Papua. Sebagai Ibu Kota Provinsi, Jayapura memiliki banyak pengrajin noken yang memasarkan karyanya di trotoar dan hal tersebut mengakibatkan fungsinya tidak efisien karena belum adanya fasilitas yang dapat mewadahi kegiatan tersebut. Desain kawasan mengedepankan kenyamanan pengrajin dengan menonjolkan suasana tempat awal mula lahirnya budaya noken yaitu Arsitektur Tradisional Honai. Penelitian ini menggunakan metode deskriptif kualitatif dan kuantitatif sehingga menghasilkan desain Kawasan Wisata Budaya Noken yang dapat mewadahi kegiatan berbudaya yang sesuai dengan suasana tradisional daerah Papua dan nyaman bagi pengguna.

This study aims to analyze the influence of customer experience and perceived value on tourist satisfaction among users of the Sidoarjo City Tour Bus as a form of public tourism transportation service. The Sidoarjo City Tour Bus represents a regional government service innovation intended to support tourism development while improving urban tourism accessibility. This study employs a quantitative approach using a survey method involving tourists who used the Sidoarjo City Tour Bus. Data were collected through questionnaires distributed to 99 respondents and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that customer experience does not have a significant effect on tourist satisfaction, suggesting that the experiences perceived by users are still subjective and not consistently felt by all service users. In contrast, perceived value has a positive and significant effect on tourist satisfaction, making it the most dominant variable in influencing satisfaction among Sidoarjo City Tour Bus users. These findings indicate that tourist satisfaction is more strongly determined by perceptions of benefits, service quality, and the suitability between sacrifices made and benefits received rather than by emotional experience alone. Therefore, this study recommends that the management of the Sidoarjo City Tour Bus and the local government enhance service value through improvements in facilities, information systems and registration processes, as well as optimization of comfort and schedule certainty. These efforts are important to increase tourist satisfaction and to support sustainable tourism development in Sidoarjo Regency.

Environmental cleanliness is a critical factor in the effective management of nature-based tourist destinations, as it strongly shapes tourists’ perceptions of destination quality, comfort, and overall attractiveness, as well as their intention to visit and revisit. This study aims to examine the extent to which environmental cleanliness influences tourists’ visit intention in the Harau Valley tourism area (Lembah Harau), Kanagarian Tarantang, Harau District, Lima Puluh Kota Regency. The research employed a quantitative survey method by distributing structured questionnaires to 50 tourists during their visit to Lembah Harau. The variables measured include tourists’ perceptions of environmental cleanliness, such as waste management practices, sanitation conditions, and the availability of waste disposal facilities, as well as visit intention indicators, including intention to return and willingness to recommend the destination to others. The findings highlight the importance of maintaining a clean environment to enhance tourists’ positive behavioral intentions. The implications of these findings suggest that destination managers and local government authorities should consistently enforce cleanliness policies, strengthen integrated waste management systems, and provide adequate sanitation facilities to enhance the attractiveness of Lembah Harau and support sustainable tourism development, without neglecting the need for continuous monitoring, evaluation, and improvement in these areas.

Nirun Beach is located in Ohoi Elaar, Southeast Maluku Regency, and has become one of the prominent tourist destinations. This research aims to identify the factors affecting tourists’ interest in visiting Nirun Beach in Ohoi Elaar Ngursoin, Southeast Maluku Regency, and to determine the most dominant factor. The research method used is a quantitative method with a questionnaire instrument using a Likert scale, involving 100 tourist respondents. The research results show that the factors affecting tourists’ interest include economic factors (70%), environmental factors (84.75%), technology and social media (77.31%), accessibility and infrastructure (71.12%), and the interest in visiting (79%). Among these five factors, the environmental factor scored the highest, indicating that the beauty and sustainability of Nirun Beach’s nature are the main attraction for tourists. The conclusion of this study is that, although other factors such as the economy, accessibility, and infrastructure have an impact, the environmental aspect remains the dominant factor. The recommendations from this study are the need for improvements in facilities, accessibility, tourism promotion through social media, and involving the local community in tourism management to increase the appeal of Nirun Beach.

The Nanga Sira Mangrove Forest Tourism Area is an ecotourism destination with significant natural potential that has not been utilized optimally. The managing community faces constraints in aspects of digital marketing, educational content development, governance, and supporting facilities. This community service program aims to implement strategic collaboration between higher education institutions and the community to increase tourist visits through a participatory action research approach. The implementation method includes four main stages: observation, participatory planning, activity implementation, and monitoring and evaluation. Core activities conducted include digital marketing training and creative content creation, development of environmental conservation education materials, improvement of tourism governance systems, and physical infrastructure enhancement. Evaluation results show a significant increase in community capacity with a 75% rise in social media interactions and 40% growth in tourist visits over a two-month period. This program successfully proves that the higher education-community collaboration model is effective as a strategy for sustainable tourism development. Recommendations include the importance of continuous mentoring and the development of more innovative tourism packages.

Penelitian ini bertujuan untuk menganalisis pengaruh perkembangan pariwisata terhadap pelestarian bahasa dan budaya Batak di TukTuk, Samosir. Dalam konteks pariwisata yang berkembang pesat, penting untuk memahami dampak positif maupun negatif yang ditimbulkan terhadap kelestarian budaya lokal. Penelitian ini juga mengidentifikasi tantangan yang dihadapi dalam melestarikan bahasa dan budaya Batak di tengah pengaruh globalisasi dan dominasi bahasa asing. Di samping itu, penelitian ini mengkaji peran masyarakat lokal dalam menjaga kelestarian budaya Batak. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik wawancara mendalam, observasi langsung, dan studi dokumentasi. Informan dalam penelitian ini adalah masyarakat lokal yang aktif dalam kegiatan budaya dan kepariwisataan. Hasil penelitian menunjukkan bahwa pariwisata memberikan peluang untuk memperkenalkan budaya Batak kepada wisatawan, namun juga memunculkan tantangan serius, seperti komodifikasi budaya dan penurunan penggunaan bahasa Batak. Masyarakat lokal memiliki peran kunci dalam mempertahankan tradisi dan bahasa Batak, meskipun masih menghadapi tekanan budaya luar. Diperlukan kolaborasi antara masyarakat dan pihak terkait untuk menciptakan strategi pelestarian budaya yang berkelanjutan di tengah arus pariwisata yang terus berkembang.

This research start with the service quality problem regarding those who wish to visit again. This research employed a descriptive research design using quantitative data. This research used both primary and secondary data sources. Tourists at the Nyarai Lubuk Alung Waterfall tourist attraction make up the research population. Using non-probability sampling techniques, the research sample consisted of 276 consumers. Purposive sampling research is the type that is carried out. A Likert scale questionnaire that has gone through validity and reliability testing is used as a collection for data tool and then processed with SPSS 25.00. The results of this research shown that service quality is in the quite agree category, namely 51.81%. Furthermore, the variable desire to visit again is in the agreed category, namely 35.51%. The impact of service quality (X) influences the desire to visit again (Y), with a score of 11.1% and 88.9% influenced by other factors. Additionally, the results of the multiple linear regression analysis yielded a t value of 0.450 with sig. 0.000 < 0.05 and a calculated F value of 1.203 with sig. 0.000 < 0.05, indicating a significant effect of the service quality variable on the desire to return.

This study aims to analyze the relationship between the establishment of the Menara Pandang tourist attraction and the increase in the number of tourist visits to the Salib Kasih tourist destination. The research method used is qualitative with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation with several informants, namely the Technical Implementation Unit (UPT) of Salib Kasih and Menara Pandang, the Tourism Office of North Tapanuli, tourism workers, local business actors, and visiting tourists. The results of the study show that the establishment of Menara Pandang has a significant relationship with the increase in tourist visits to Salib Kasih. This relationship can be seen from the growth in the number of tourists coming after the development of the new facility, namely Menara Pandang. Supporting factors of this relationship include the proximity of the two tourist sites, the development of integrated tour packages, active promotion through social media, and support from the local government in providing facilities and infrastructure. With this integration, tourists who previously only visited Salib Kasih are now encouraged to also enjoy the attraction of Menara Pandang, thus extending their length of stay and giving a positive impact on the local economy. Furthermore, this study also found that the existence of Menara Pandang strengthens the image of Salib Kasih as a religious tourism destination as well as natural tourism with its unique features and attractions. Therefore, the development of additional strategic tourist attractions can be an effective step in increasing both attractiveness and the number of tourist visits, especially in religious and nature-based destinations. This research emphasizes the importance of collaboration among stakeholders in sustainable tourism development.

This study aims to determine the influence of tourist experience, service quality, and tourist attractions on revisit intention in Pancoh Ecotourism Village. This village is one of the developing ecotourism-based tourist destinations in the Special Region of Yogyakarta and attracts tourists through its unique nature and local culture. The research sample consisted of 100 respondents selected using a non-probability sampling technique with a purposive sampling approach, namely tourists who have visited Pancoh Ecotourism Village. Data collection was carried out by distributing questionnaires, then analyzed using the partial least squares structural equation modeling (SEM-PLS) method with the WarpPLS application version 8.0 to test the relationship between variables. The results showed that the variables of service quality and tourist attractions have a positive and significant effect on revisit intention. This indicates that improving service quality, such as friendliness, accuracy, and comfort, as well as the development of tourist attractions in the form of natural beauty, local culture, and supporting facilities can encourage tourists to revisit. However, the variable of tourist experience did not have a significant effect on revisit intention, which means that individual experience is not yet a major determining factor in influencing tourist decisions. These findings emphasize the importance of a destination management strategy that focuses on improving the quality of services and tourist attractions to strengthen the sustainability of Pancoh Ecotourism Village.

This research stems from the growing popularity of local tourism, including Pading Lake in Central Bangka Regency, a former tin mine developed into a tourist attraction. However, this destination still faces various management challenges, particularly in terms of attractiveness, facilities, pricing, and accessibility, which influence tourist satisfaction. The purpose of this study is to analyze the influence of attractiveness, facilities, pricing, and accessibility on tourist satisfaction, as measured by revisit intention. The study used a mixed-method approach, collecting data through questionnaires, interviews, observations, and documentation. The sample was determined using the Isaac and Michael formula, totaling 347 respondents from a population of 3,450 tourists. Data were analyzed using multiple linear regression using the Stepwise approach. The research findings indicate that revisit intention is influenced by five variables: tourism activities, road conditions, price competitiveness, location cleanliness, and parking availability. The tourism activity variable proved to be the most dominant with the highest coefficient value, while public facilities obtained the lowest average value and need to be improved. The final regression model was able to explain 54.5% of the variation in tourist satisfaction, indicating that other factors outside this study still have an influence. These findings demonstrate the importance of tourism managers prioritizing the development of tourism activities, increasing accessibility, and providing adequate supporting facilities to increase tourist satisfaction and loyalty.

Wonogiri Regency in Central Java Province has great potential for sustainable tourism development, particularly through the integration of nature and religious tourism. This study aims to analyze the development strategy of the Watu Cenik Tomb in Sendang Village as a pilgrimage destination, which involves the historical value of the tomb of the Kyai Solo Sumarto IX family, the natural landscape of the Gajah Mungkur Reservoir, and cultural traditions such as Grebeg Syawalan. Using Richard Butler's Sustainable Tourism theory with the Tourism Area Life Cycle (TALC) model, this study applies a descriptive qualitative method through intensive interviews, observations, and documentation of stakeholders such as tourism managers, local communities, and tourists. The results of the study show that Watu Cenik has the potential to be an attractive pilgrimage destination, but its appeal is not yet optimal, with visits limited to private pilgrimages and the local community. The efforts of BUMDes Sendang Pinilih, such as the construction of homestays, shuttle services, and social media promotion, have increased visitor numbers, but additional facilities such as souvenir kiosks, local culinary offerings, photo spots, tour guides, and infrastructure improvements are still needed to attract more visitors and support the creative economy. The research conclusion emphasizes the importance of intensive digital promotion, integrated tour packages, and stakeholder collaboration to realize sustainable tourism that preserves cultural heritage while improving community welfare. Suggestions for further research include integrating mixed methods with quantitative analysis to measure economic impact and comparisons with similar destinations.

The North Sumatra Provincial Museum, as one of Indonesia’s leading cultural tourism destinations, encounters challenges in facilitating effective communication for international visitors. Despite housing extensive collections of Batak, Malay, and Nias artifacts that attract thousands of tourists annually, the limited use of English often constrains intercultural interaction. This study aims to examine the role of English as a medium of communication in enhancing foreign visitors’ experiences, identify linguistic barriers, and propose improvement strategies. Employing a descriptive qualitative case study design, data were collected through in-depth interviews and participant observation involving 50 international tourists (aged 18–65) from Europe, the Americas, and Asia who visited between January and March 2023. Data were analyzed thematically using NVivo software, supported by museum documents such as brochures and the website. Findings revealed that English proficiency among staff and the availability of English-language materials increased visitor satisfaction by 75%. However, communication barriers included the strong local accent (reported by 40% of respondents) and the lack of English-language audiovisual guides, which limited engagement. Recommendations include intensive English training focused on tourism vocabulary and phonetics, development of multilingual digital content, and collaboration with universities for volunteer interpreters. This research contributes theoretically to applied linguistics in tourism and practically to museum management enhancement.

This research was conducted based on the observation that Batu Parsidangan Siallagan is one of the main tourist destinations in Samosir Regency and consistently attracts many visitors. The site is highly rated on several travel platforms, confirming its strong potential as a cultural tourism icon. However, despite this popularity, some visitors provide negative feedback, particularly regarding inconsistent service quality, attractions that do not fully meet expectations, and inadequate supporting facilities. These conditions encourage further study to analyze tourists’ perceptions of service quality and tourist attractions, as well as their influence on visitor satisfaction. A total of 99 respondents were selected using purposive non-probability sampling to ensure the data collected aligned with the research objectives. Data were gathered using a structured questionnaire tested for validity and reliability, then analyzed through descriptive statistics and inferential methods, including multiple regression, the coefficient of determination, t-test, and F-test. The findings show that service quality and attractions together account for 56.3% of the variation in visitor satisfaction. These results highlight the need to enhance service quality, create more engaging cultural attractions, improve supporting facilities, and provide continuous training for local human resources so that Batu Parsidangan Siallagan can maintain its status as a leading tourist destination.

Kotagede, one of the historic districts in Yogyakarta, boasts a rich cultural and architectural heritage that makes it a prominent destination for walking tours. Walking along its historic alleys, traditional buildings, bustling markets, and local life offers visitors an authentic cultural tourism experience. However, the current design of walking tours in Kotagede still tends to emphasize historical narratives and architectural visualization, leaving the multisensory potential of the area underutilized. This study aims to analyze how tourists perceive sensory experiences (visual, auditory, olfactory, gustatory, and tactile) during walking tours in Kotagede and to identify the most dominant elements that shape such experiences. The research employed a descriptive, qualitative approach, utilizing in-depth interviews, participatory observation, and documentation. The participants consisted of 32 tourists who had just completed a walking tour, selected through purposive sampling. The findings reveal that visual experience is the most dominant sensory element, particularly through traditional architecture and historic buildings. Auditory elements, such as birdsong and market activities, enrich the atmosphere, while tactile experiences with building materials provide authenticity and strengthen tourists' emotional connection with local history.Meanwhile, olfactory elements, such as the aroma of spices, incense, and aged wood, contribute to the overall ambiance, though occasionally disrupted by unpleasant odors from waste. Gustatory experiences are often encountered during tours of local culinary products, demonstrating strong potential as markers of cultural identity, although they are not yet fully integrated into the tour itinerary. These findings highlight a gap between Kotagede's multisensory potential and the existing design of the walking tour. Therefore, the development of more holistic sensory-based walking tours is necessary to enhance visitor satisfaction while reinforcing Kotagede’s cultural identity as a meaningful heritage destination.

The tourism sector is one of the strategic sectors in Indonesia's development, as mandated by Law Number 10 of 2009. Pangkalpinang City, the capital of Bangka Belitung Islands Province, holds significant potential for developing marine tourism, such as Pasir Padi Beach. This area is designated as a Provincial Tourism Strategic Area (KSPP) based on Regional Regulation Number 7 of 2016. Despite its attractions and strategic location, the development of this area must prioritize environmental sustainability and optimize factors influencing tourist satisfaction, such as facilities, pricing, and tourist attractions. This study aims to analyze the relationship between tourist satisfaction and revisit intention to Pasir Padi Beach. Using a quantitative approach, data were collected through surveys using questionnaires and then analyzed with SPSS software. The measured variables include tourism facilities consisting of accommodation, restaurants, and information centers; pricing, which includes affordability, appropriateness, and price competitiveness; as well as tourist attractions, which consist of natural beauty, activities, and cleanliness. The findings reveal that natural beauty, ticket price affordability, cleanliness at the tourist site, the quality of homestays, and the quality of restaurants and street vendors significantly influence tourist satisfaction. By identifying the factors that influence tourist visits, the government can develop appropriate strategies and formulate policies to increase tourist arrivals, based on the key factors that significantly affect tourist satisfaction through their intention to revisit.

Muslim-friendly tourism (halal tourism) has become a global trend in line with the increasing number of Muslim tourists, both domestic and international. Ir. H. Djuanda Grand Forest Park (Tahura Djuanda), located in Bandung, is a popular natural and educational tourism destination frequently visited by Muslim travelers, yet it has not obtained official certification as a halal tourism destination. This condition raises a question of how far the available Muslim-friendly services can influence Muslim tourists’ perceptions. This study aims to analyze the effect of Muslim-friendly tourism services on the perceptions of Muslim tourists visiting Tahura Djuanda. The research employed a quantitative descriptive and inferential method with a population of 258,975 domestic tourists who visited during January–June 2025. The sample size was determined using Slovin’s formula, resulting in 100 respondents, with 59 valid responses collected through an online questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 27, including validity, reliability, and normality tests, as well as Spearman’s Rho correlation test. The findings reveal a significant relationship between Muslim-friendly tourism services (accommodation, halal restaurants, worship facilities, halal-supporting amenities, and tour guides’ understanding) and Muslim tourists’ perceptions, which cover aspects of self, perception targets, and environmental situations. Therefore, the better the Muslim-friendly services provided, the more positive the tourists’ perceptions of Tahura Djuanda. These findings highlight the importance of implementing Muslim-friendly tourism as a strategy to improve visitor satisfaction and strengthen the competitiveness of tourism destinations.

Tourist motivation is an important element because it is the driving force for someone to do tourism activities. The younger generation has more potential in traveling because they are more active in knowing tourist attractions. The results of the pre-survey show that the Tarusan Kamang lake in Agam Regency is one of the favorite tourist attractions of generation Z. The purpose of this research is to find out what factors motivate and what factors dominate generation Z tourists visiting a tourist attraction. The method used in this research is descriptive quantitative. Analysis testing uses data tabulation, data description and factor analysis. Based on the results of this study, there are 4 new factors that motivate  generation Z tourists to visit  a tourist attractions, namely relaxation, amenities, location, educational opportunity.