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The phenomenon of flexing, or showcasing achievements and lifestyle excessively on social media, has become an increasingly common trend among Generation Z. This study explores the relationship between self-esteem and flexing behavior, along with its impact on identity formation and mental health. Individuals with high self-esteem tend to share their accomplishments as a form of self-appreciation. However, without adequate emotional awareness and self-regulation, this behavior can escalate into narcissism and a dependence on external validation. Generation Z utilizes social media, especially Instagram, as a medium for self-expression, identity construction, and social recognition. In the context of jogging activities, posts on social media are not merely for showing off but serve as personal documentation, motivation, and inspiration for others. Jogging is not only viewed as a physical activity but also as a part of modern lifestyle and status symbol, often displayed through branded sportswear, smart devices, and aesthetic locations. Nevertheless, social pressure to maintain a certain image through social media can lead to psychological impacts such as identity crises, insecurity, and social stress. Previous research indicates that flexing behavior is driven by a desire for recognition, feelings of insecurity, obsession with others' possessions, and social pressure. Despite its negative sides, flexing also has potential positive effects, such as enhancing motivation to exercise, promoting healthy lifestyles, and strengthening supportive digital communities. Regular jogging has been proven to improve mental and physical health, including reducing anxiety and improving mood. Therefore, a healthy self-concept, emotional intelligence, and digital literacy are crucial for fostering responsible social media behavior. Generation Z must be equipped with critical awareness to distinguish between authentic self-expression and the illusion of recognition in today’s visually driven digital era.

Utilizing visuals in posts is one of the important things for a brand. Utilizing visual elements in a post is a strategy that companies can use to convey messages that can influence audience attitudes. So the purpose of this study is to determine whether Visual Posts have an influence on Self Esteem. The theory used in this research is the theory of visual elements which includes, color, typography, photography, symbolism. While the Self Esteem theory used includes significance, power, competence and virtue. This research uses quantitative methodology with survey method. The population used in this study were @skingameofficial Instagram followers who had commented on the "Born This Way" campaign post. The data collection technique was carried out by distributing questionnaires to 93 respondents who had been counted. Sampling using the Random Sampling Technique. This research is shown by the average value of respondents' answers to the variable (X) of 4.45, this value is classified as high (Agree) and the average respondent's answer to the variable (Y) of 4.58, which is classified as high (Agree). (Y) of 4.58 which is also dominantly high (Agree). The considerable influence of the Visual Postings Campaign "Born This Way" can also be seen from the value (R) correlation of 0.796 which is said to be high or strong and the R Square value of 0.634 or 63.4% of the effect while the remaining 36.6% of the effect can be seen from the value (R) correlation of 0.796 which is said to be high or strong. and R Square value of 0.634 Or 63.4% effect while the remaining 36.6% is influenced by other things. Visuals in posts are one of the important things for a brand.