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This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.

Packaging has multiple roles that greatly affect the target audience and even the target market. Not only does it play a role in protecting or facilitating distribution, far from that, packaging can communicate many aspects at the same time even in the absence of sales. Packaging deserves special attention and is done optimally as an effective communication medium. This study tries to describe the visual strategy on instant noodle packaging which is the market leader in Indonesia, namely Indomie. Indomie As the only brand that is able to dominate 70% of the market compared to its closest competitor, only 16%. Although not the only major factor, there are many interesting things that we can describe from the visual strategy that has been implemented by Indomie producers in competing with similar products. This research was conducted using descriptive qualitative methods to determine the visual strategy by outlining the graphic elements of the packaging. The results of this study indicate that a strong visual identity is able to influence consumers to more quickly recognize their products and at the same time conduct persuasion to choose their products in the ranks of other similar products.