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Sarwo Nugroho; Ichsan, Ichsan; Fa’iqah Salsabil Qadiriyyah

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

The aim of this study is to describe the development of an innovative art-based analytical method in portrait methodology. This article exemplifies how forms of multimodal analysis can be integrated into portraiture frameworks and provides a fluid qualitative "recipe" for researchers interested in applying the portrait method. The study described in this article examines the teaching of vulnerability and resilience using poetry and the visual arts as integral elements of the portraiture process. Portraiture is a qualitative, feminist, artistic method based on ethnography and phenomenology for depicting, understanding and interpreting complex human experiences. This study leads to the methodological development of the three steps of analysis in the portrait process: Sketch, poetic expression and artistic expression. This phase of data analysis emphasizes the richness of the methodological snapshot and focuses on engaging the researcher in creative, intuitive and associative processes. – The studies presented in this article are examples of qualitative research that pushes methodological boundaries and focuses on the role of intuition, association, and creativity in research

Siska Udilawaty; Apsari Dj.Hasan

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.

Miftahul Jannah; Ahmad Fajian; Husin; Rizka Maulida; Abdul Rashid bin Abdul Aziz

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

Nowadays there are many visual media or other media that influence children's imagination. Which causes a decrease in children's imagination. The child's imagination begins to decline, this is due to the existence of visual media that makes it easier for someone to tell a story through several pictures, or to show the events of a story directly. This study aims to develop children's imagination of stories read, heard, or stories told by someone, and direct them in a positive direction, not in a negative direction. The research method used is the library research method or library research. The results obtained from this study are that a child's imagination can be developed using the story method with a variety of structured stories, using language that is easy to understand, attractive illustrations and designed in such a way. And there are several things that need attention in the story so that it is in a positive direction and not in a negative direction. In developing a child's imagination, it is necessary to pay attention to several things related to the child's imagination, such as the characteristics of the child and some stories that do not contain elements of a sad story.

Nuryuliasih Nuryuliasih

Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan 2022 Universitas Maritim AMNI Semarang

The purpose of this study is to describe: (1) the figurative meanings contained in the lyrics of Nidji's song; (2) the imagery contained in the lyrics of the song Nidji; and (3) the application of Nidji's song lyrics in learning to identify the elements of poetry in class X SMA. The data collection of this research was carried out using the observation method. The data analysis of this research is content analysis. The results of data analysis are presented with informal techniques. Based on the data and discussion, it is concluded that (1) the figurative meanings contained in the lyrics of the Nidji song include (a) hyperbole figure of speech which serves to exaggerate the situation when someone is in love. His heart blossomed and everything became beautiful; (b) association figure of speech serves to describe different vibrations when falling in love with millions of feelings; (2) The types of imagery in Nidji's song lyrics consist of (a) auditory images found in the lyrics "I hear the singing of a thousand gods and goddesses of love" and "Echoing the world", (b) visual images found in the lyrics "I see the sun will come to me” and “I see the moon will come to me”, (c) the motion images found in the lyrics “Come to me, hug me dearly” and “The moon will come to me”. (3) The application of learning using Nidji's song lyrics is in accordance with basic competencies 3.17 Analyzing the elements of poetry building. The method used is Discovery Based Learning with learning steps which include the following: greeting and motivation, apperception, division of study groups, analyzing Nidji's song When I Fall in Love based on figurative and imagery elements, presentations, and concluding learning activities.

Robert Hendra Yudianto; Adnan Setyoko

Jurnal Riset Rumpun Seni, Desain dan Media 2022 Pusat Riset dan Inovasi Nasional

Packaging has multiple roles that greatly affect the target audience and even the target market. Not only does it play a role in protecting or facilitating distribution, far from that, packaging can communicate many aspects at the same time even in the absence of sales. Packaging deserves special attention and is done optimally as an effective communication medium. This study tries to describe the visual strategy on instant noodle packaging which is the market leader in Indonesia, namely Indomie. Indomie As the only brand that is able to dominate 70% of the market compared to its closest competitor, only 16%. Although not the only major factor, there are many interesting things that we can describe from the visual strategy that has been implemented by Indomie producers in competing with similar products. This research was conducted using descriptive qualitative methods to determine the visual strategy by outlining the graphic elements of the packaging. The results of this study indicate that a strong visual identity is able to influence consumers to more quickly recognize their products and at the same time conduct persuasion to choose their products in the ranks of other similar products.