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This study analyzes how the aspirations of a single mother are depicted in the music video "Nina" by Feast. The video portrays the social reality of contemporary women, shedding light on their struggles and aspirations. Using a qualitative approach and Ferdinand de Saussure's semiotics, this research examines the relationship between signifiers and signifieds in both audio-visual and narrative media. The analysis reveals that the aspirations of single mothers are depicted through various symbols, including dialogue and key expressions, which represent the conflict between personal dreams and responsibilities. The music video captures the themes of independence, determination, and sacrifice, as the single mother navigates her roles within society and family. The video emphasizes the internal and external struggles of women as they strive to balance their dreams with the demands of daily life. Ultimately, the study demonstrates how media can reflect and amplify the personal and social dynamics of women, particularly single mothers, in the context of contemporary challenges.

The purpose of this study is to apply self-love to help maintain mental health and reduce the risk of disorders in one's psychological condition in Ghea Indrawati's "Sad Soul" video clip. This analysis focuses on how the depiction of self-love is contained in each scene, then continues on Charles Sanders Peirce's semiotic model (triangle meaning). This research is qualitative research and uses semiotic analysis owned by Charles Sanders Peirce. For Charles Sanders Peirce, the fundamental principle of the nature of signs is representative and interpretive nature. The music video of the song "Sad Soul" was chosen because the music video has many moral messages aimed at loving yourself, this concept encourages someone to be able to recognize and accept themselves then be able to treat themselves well and as they are. The results of this study have 3 aspects, namely self-love as soft love for oneself that focuses on planting, nurturing, and developing oneself. Self-love as a dynamic state of self-appreciation, which grows from actions that support physical, psychological, and spiritual growth. Self-love as a feeling of comfort and the ability to set aside time for self-care.      

Fenomena yang menganggap wanita selalu di tuntut utnuk menjadi golongan yang sempurna kerap sekali di jumpai sejak dahulu. Video musik Tutur Batin dari Yura Yunita merupakan musik video yang berasal dari Indonesia. Yang ingin menyampaikan kepada para pendengarnya bahwa wanita tidak perlu untuk sempurna dalam segala hal. Talent yang di tampilkan dalam musik video ini juga telah mewakilkan beberapa kasus kasus yang sering di anggap “Tidak Sempurna” oleh masyarakat. Mulai dari wanita yang mempunyai tubuh berisi / gemuk, wanita dengan jerawat di wajah, bahkan dengan wanita yang mempunyai Vitiligo dan lain lain.  Pendekatan yang kami gunakan adalah pendekatan kualitatif deskriptif. Yang bertujuan untuk lebih menjelaskan dan memaparkan bahwa stereotip perempuan tidak selalu seperti apa yang orang lain inginkan. Atas hasil yang telah kami peroleh bahwa kecantikan itu bukanlah tolak ukur seorang perempuan bisa di katakana sempurna. Di dalam musik video ini juga ingin menyampaikan bahwa perempuan sudah sempurna dan tidak butuh kesmpurnaan. Kalimat tersebut jelas digambarkan oleh penulis lagu pada lirik “aku tak sempurna, tak perlu sempurna. Akan ku rayakan apa adanya” pada menit ke 3.12 – 3.26.    

This research was conducted to find out the message to be conveyed by the lyrics and music video Tutur Batin by author Yura Yunita. Pop vocalist Yura Yunita has hit the Indonesian music scene since childhood. One of the songs written and performed by Yura Yunita is called Inner Speech and features her singing. This is what interests academics to conduct a more in-depth analysis of the music video for the song Tutur Batin. By breaking the video clips into various scenes related to the representation of feminism and categorizing them according to Barthes's view system which includes denotative meaning, connotative meaning, and myth, the analysis technique used in this research is data analysis using Roland Barthes semiotics. The research findings show that the videos depict strong women who can express themselves by being themselves. She had the choice to be like other women in society's eyes, but she chose to be herself. This is the same as the principle of self-acceptance feminism, which states that in order for women to live as equals in society, they must have the freedom to express themselves however they choose.  

One of the benefits of the semiotic approach is being able to examine in more detail the communication conveyed by works of art. In the current digital era, works of art can take the form of photography, videography, and so on, where these works of art can provide meaning or representation of a communication message. One of the works of art in the form of videography is video clips. One example of a video clip is a song entitled "Perfect My Day" sung by Rey Mbayang, which used to be trending 1 on YouTube in the music category. The background of this video is Dinda Hauw's documentary film when she is going through the process leading up to childbirth, this makes the writer interested in analyzing Ferdinand De Saussure's semiotics because the writer also has personal experience in dealing with the birth process. In this research, the researcher uses Ferdinand De Saussure's semiotic analysis method and examines the signs that refer to the video clip for the song "Sempurnaka Hariku" sung by Rey Mbayang. These signs are data such as images and other visual elements, as well as other supporting data, which will be studied and interpreted in the form of words and language. The results of the research on the video clip for the song "Perfect my day" sung by Rey Mbayang has signifiers and signifieds. It can be analyzed that the overall meaning of the various signs in the semiotic analysis is an explanation that the video clip tells about the struggles of the process of giving birth to Rey Mbayang and Dinda Hauw's first child from the beginning of the process full of anxiety, resignation, and pain until after birth it changes with a feeling of emotion, relieved and happy also grateful to have been given the mandate and gift in the form of a son from Allah SWT. The sign is that in the process of struggling to give birth, there is the role of the husband and family which are very important to support the success of the process.