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Algorithmic technologies are widely used in contemporary marketing strategies due to the growth of the digital economy. Digital companies can evaluate consumer activity data in real time and provide highly personalized digital experiences thanks to artificial intelligence-based solutions, especially machine learning. In addition to examining how algorithmic governance and surveillance capitalism affect algorithmic personalization, this study looks into how these mechanisms affect consumer engagement, purchase intention, and perceptions of hyperreality within the digital market ecosystem. 356 active users of digital platforms, such as social media and e-commerce, were surveyed as part of this study's quantitative methodology. The links between the constructs in the suggested conceptual model were examined through data analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that the development of algorithmic personalization systems is strongly influenced by data-driven capitalism practices and algorithmic governance. Additionally, it has been demonstrated that algorithmic personalization improves customers' sense of hyperreality and increases their interaction with digital platforms. Additionally, the study shows that the most powerful factor influencing purchase intention is consumer interaction. By combining viewpoints from technology, the political economics of data, and hyperreality theory into a thorough empirical framework, these findings add to the body of knowledge on digital marketing.

This stuidy analyzeis thei influieincei of Suistainability Reiport Disclosuirei (SRD), Good Corporatei Goveirnancei (GCG), and company sizei on firm valuiei, with profitability as a meidiating variablei, in food and beiveiragei suibseictor companieis listeid on thei Indoneisia Stock Eixchangei (IDX) duiring thei 2022–2024 peiriod. Data proceissing was peirformeid uising thei SEiM-PLS meithod with thei assistancei of SmartPLS 4.0 softwarei. Thei reiseiarch findings indicatei that SRD doeis not havei a significant impact on profitability, buit contribuiteis significantly positiveily to firm valuiei. Meianwhilei, GCG has a significant neigativei eiffeict on profitability and has no direict eiffeict on firm valuiei. Firm sizei also doeis not affeict profitability, buit has a significant neigativei eiffeict on firm valuiei. Fuirtheirmorei, profitability is provein to havei a positivei and significant eiffeict on firm valuiei and fuinctions as a meidiator in thei reilationship beitweiein GCG and firm valuiei. Howeiveir, profitability doeis not meidiatei thei reilationship beitweiein SRD and firm sizei on firm valuiei. Oveirall, thei reiseiarch reisuilts eimphasizei that profitability is thei main deiteirminant of firm valuiei, whilei SRD has a strongeir impact throuigh reipuitational aspeicts than throuigh improving financial peirformancei.

Anemia in adolescents is a serious health issue that impacts students' concentration and productivity. This community service activity aims to conduct early detection of anemia through a comprehensive manual screening method at three high schools: SMA Sains Alumnika Palembang, SMA Candradimuka, and SMA Mandiri. The implementation method involved three main stages: identification of clinical signs and symptoms (5L), visual observation of the palpebral conjunctiva, and hemoglobin (Hb) level measurement using Point of Care Testing (POCT) devices. Held from April 1st to 8th, 2026, the activity involved the active participation of students and school authorities as an effort toward independent nutritional surveillance. The screening results showed a correlation between subjective symptoms, pale conjunctiva conditions, and Hb measurement results in the field. Changes in students' behavior regarding nutritional intake and the emergence of new awareness among school authorities about the importance of routine check-ups served as indicators of successful social transformation. In conclusion, integrated manual screening is highly effective as a preventive health measure for adolescents within educational environments.

This study examines the implementation of Indonesia’s Visa on Arrival (VoA) policy in DKI Jakarta as both an instrument of tourism-driven economic recovery and a component of non-military national defense management under Law No. 23 of 2019 on the Management of National Resources for National Defense. While VoA has significantly contributed to the rebound of international tourist arrivals—surpassing 11 million visits nationally in 2023—it simultaneously generates governance challenges at strategic entry points such as Soekarno–Hatta International Airport, where facilitation of mobility intersects with risks including overstaying, transnational crime, human trafficking, and potential infiltration by non-state actors. Existing scholarship largely emphasizes economic impacts and regulatory frameworks, leaving limited analysis of VoA as part of an integrated civil defense infrastructure. Addressing this gap, the study aims to analyze how VoA implementation in DKI Jakarta is managed within a non-military defense perspective, particularly regarding institutional coordination, immigration intelligence, and risk mitigation mechanisms. Employing a qualitative case study approach, data were collected through in-depth interviews with immigration officials and security stakeholders, document analysis of relevant laws and ministerial regulations, and review of official immigration statistics, followed by thematic analysis. The findings indicate that although VoA effectively supports economic and diplomatic objectives, its function as a non-military defense instrument remains constrained by fragmented inter-agency coordination, uneven intelligence integration, and limited adaptive governance capacity at the local level. Strengthening collaborative surveillance systems, data-sharing mechanisms, and strategic policy alignment between immigration authorities and national defense institutions is therefore essential. The study concludes that reframing immigration governance as part of Indonesia’s broader non-military defense strategy is crucial to balancing openness with security in high-density international gateways.

Buillying is a form of violeincei that freiquieintly occuirs in school einvironmeints and can neigativeily affeict childrein’s psychological, social, and acadeimic deiveilopmeint. As suibjeicts of law, childrein havei thei right to reiceiivei proteiction from all forms of violeincei as reiguilateid by statuitory provisions. This Commuinity Seirvicei Program (Kuiliah Keirja Nyata/KKN) aims to increiasei stuideints’ awareineiss at SDN 2 Waydadi reigarding thei dangeirs of buillying and thei importancei of child leigal proteiction throuigh anti-buillying socialization activitieis. Thei meithod eimployeid was leigal couinseiling uising an eiduicational and participatory approach, incluiding mateirial preiseintations, inteiractivei discuissions, and thei provision of simplei casei eixampleis adapteid to thei agei leiveil of eileimeintary school stuideints. Thei reisuilts of thei activity indicatei an increiasei in stuideints’ uindeirstanding of thei deifinition and typeis of buillying, its impacts, preiveintion eifforts, and availablei forms of leigal proteiction as reiguilateid uindeir thei Child Proteiction Law, and  thei Indoneisian Criminal Codei. This activity is eixpeicteid to seirvei as a preiveintivei eiffort to reiduicei buillying and to suipport thei creiation of a safei and child-frieindly school einvironmeint.

The rapid development of Artificial Intelligence (AI) technology has opened significant opportunities to support maritime monitoring systems, particularly in detecting anomalies in ship movements that may indicate illegal or abnormal activities. However, the understanding and utilization of this technology among the general public and maritime stakeholders remain limited. This Community Service Program aims to conduct socialization and dissemination of knowledge on AI-based ship anomaly detection through the development and utilization of an interactive and informative web-based socialization platform. This activity is the result of collaboration between a team of lecturers from the Faculty of Communication and Informatics Technology (FTKI) and the National Research and Innovation Agency (BRIN). The implementation methods include the design of web-based educational content, presentation of fundamental AI concepts and ship anomaly detection, as well as visual simulations of ship movement data analysis results. The web-based socialization platform serves as an educational medium to enhance users’ understanding of the benefits, working mechanisms, and potential applications of AI technology in maritime surveillance. The results indicate an improvement in participants’ understanding of ship anomaly detection concepts and the role of artificial intelligence in supporting maritime security and safety. This PKM activity is expected to promote technological literacy, strengthen synergy between academia and research institutions, and serve as a model for practical and sustainable web-based technology socialization

The aim of this research is to develop a new strategic model for Indonesian border defense by recalibrating the Lykke Framework. It assesses the relevance of the traditional ends–ways–means framework in addressing modern border threats and proposes adding a risk pillar to improve adaptability and multi-domain integration. Using a Systematic Literature Review (SLR), the study examines policy developments, defense doctrines, surveillance technologies, and geopolitical dynamics influencing Indonesian border security. Literature was sourced from international and national databases (ScienceDirect, SpringerLink, SINTA, BRIN, etc.) for publications between 2018–2025. The findings reveal that Indonesia's border regions face complex threats such as sovereignty violations, transnational crime, cyberattacks, and ideological penetration. These challenges highlight the inadequacy of the traditional ends–ways–means framework without incorporating a fourth risk pillar. The study introduces the New Lykke Model, which enhances the strategic framework for integrated military management, considering geopolitical, operational, socio-cultural, and environmental risks. This model offers practical guidance to stakeholders like the Indonesian National Armed Forces (TNI), Bakamla, and the National Police (Polri), aiming to improve border security operations and policy planning. The study is among the first to adapt the Lykke Model to Indonesian border defense, incorporating an integrated risk pillar for a more comprehensive security strategy.

The purpose of this study is to investigate the strategic role of air transportation management in Military Operations Other Than War (MOOTW), particularly in archipelagic contexts such as Indonesia, where rapid humanitarian response, territorial surveillance, and civil–military cooperation are essential for resilience. By applying a Systematic Literature Review (SLR), this article synthesizes findings on humanitarian logistics, technological transformation, and policy frameworks for strengthening national defense readiness. Design/methodology/approach – This study employs a qualitative Systematic Literature Review (SLR) methodology guided by PRISMA principles, analyzing 30 scholarly contributions from 2009–2025, including international peer-reviewed journals, Routledge and Springer volumes, arXiv preprints, and Indonesian academic publications.Results highlight that strategic air  transportation is indispensable for disaster relief, medical evacuation, and supply delivery in archipelagic nations. The adoption of AI, machine learning, UAVs, and reinforcement learning has enhanced responsiveness and equity in humanitarian supply chains. However, persistent challenges include aging fleets, interoperability constraints, and fragmented civil–military coordination. The study underscores the need for modernization of air assets, institutionalized civil–military collaboration, and integration of AI-based routing and command systems. Strengthening these aspects can enhance Indonesia’s resilience and preparedness in MOOTW scenarios. This article uniquely bridges global research on data-driven air power with Indonesian defense perspectives, proposing a scalable strategic framework for air transportation management that advances archipelagic resilience.

Purpose –This article aims to examine Territorial Defense Management (TDM) as an adaptive defense strategy in the contemporary era, with a focus on the synergy of UAV–sensor fusion–C2 technologies, whole-of-defense cyber orchestration and strengthening community resilience in facing multidimensional threats. Design/methodology/approach –This study employed a Systematic Literature Review (SRB) approach, using scientific literature sources from 2021–2025 from Scopus, IEEE, Springer, ScienceDirect, Garuda, and ResearchGate. Thirty-one primary articles were selected through rigorous screening and then analyzed using thematic coding and data triangulation to ensure the validity of the findings. Findings –The study results show that: (1) UAVs with sensor fusion increase the effectiveness of regional surveillance, although they require a counter-UAV system and good spectrum governance; (2) whole-of-defense cyber is proven crucial with the support of threat intelligence, territorial cyber operations centers, and AI for anomaly detection and automated response; (3) community resilience strengthens defense through emergency communications, early warning systems, and community participation in joint training with authorities. Practical implications –The effectiveness of MPT can be enhanced through standardization of IoMT architecture across the military services, counter-UAV and cyber exercises at the regional level, and the development of quantitative metrics to measure community resilience linked to military-level readiness. Originality/value –This article contributes by integrating technology, cyber, and community perspectives into a single adaptive MPT framework, thereby strengthening deterrence, rapid response, and socio-technological resilience. This approach is relevant for strengthening Indonesia's modern defense doctrine.

 Matra Health is a form of health service specifically designed to maintain and improve public health in dynamic, complex, and constantly changing environmental conditions. This service plays a very vital role, especially in facing and handling various types of disasters, both natural disasters such as earthquakes, floods, and landslides, as well as non-natural disasters such as residential fires. One form of non-natural disaster that often occurs in densely populated areas is residential fires. This is caused by various factors such as unsafe electrical installations, a lack of public awareness of the dangers of fire, and buildings that are not resistant to heat or fire. Residential fires not only cause physical damage to buildings and infrastructure, but also cause various health problems, ranging from burns, respiratory problems due to smoke exposure, to psychological trauma, especially in vulnerable groups such as children, the elderly, and pregnant women. In response to these conditions, a dimensional health intervention activity was carried out from June 23 to 26, 2025 in areas affected by the fires under the coordination of the South Sumatra Regional Crisis Center. This activity aims to reduce health risk factors that arise after the fires through a series of actions such as multi-sector health surveillance, public health education, and distribution of logistical assistance. The activity also includes conducting rapid assessments using the Rapid Health Assessment (RHA) method, providing education on fire impact prevention, and distributing supplementary food to vulnerable groups. The results of the activity showed a significant increase in public understanding of the dangers of fire and the importance of preparedness for its impacts. Furthermore, the need to strengthen cross-sectoral coordination, such as health, disaster management, and social sectors, in disaster management was identified. It is hoped that this activity can serve as a model for strengthening community-based emergency response systems.

This research aims to examine the contribution of PT. Seroja Jaya Agensi in the PHQC issuance mechanism, while also identifying obstacles and alternative solutions in the implementation of the INSW system in Bojonegara. The issuance of Port Health Quarantine Clearance (PHQC) based on the Indonesia National Single Window (INSW) system at the Bojonegara Health Quarantine Office is a vital aspect in efforts to control the health risks of foreign vessels entering Indonesian waters. The role of agencies, especially PT. Seroja Jaya Agensi Merak Branch, is crucial in ensuring the smoothness of the PHQC issuance procedure in accordance with applicable regulations. This agency activity includes coordination between the ship, health quarantine officers, and other authorized institutions to ensure that incoming vessels are free from the threat of infectious diseases. During the onshore practice, the author collected data using field research and literature study methods, by reviewing journals and other relevant sources that support the study theme. The results of the study show that the agency's role is quite crucial in supporting smooth administration, although there are still problems related to inter-agency coordination and technical understanding of INSW that need to be improved. This research is expected to contribute positively to improving the health surveillance system for foreign vessels, particularly to optimize the implementation of INSW for greater effectiveness.

This community service activity aims to provide an understanding of maritime law to fishermen and coastal communities in Setokok Village, Bulang District, Batam City, specifically regarding the supervision of foreign vessels in Indonesian waters. The methods used were direct outreach with a participatory approach, group discussions, and case simulations. This activity involved 85 participants consisting of fishermen, community leaders, and village officials. The results of the activity showed an increase in participants' understanding of the rights and obligations of fishermen, procedures for reporting foreign vessels, and the importance of maintaining the sovereignty of Indonesian waters. This activity had a positive impact in the form of increased awareness of maritime law and community participation in monitoring water areas.

This study aimed to examine the effect of digital literacy, financial literacy, innovation, and human capital on MSME performance. This study used Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The population in this study consisted of MSMEs located in Banyumas Regency. Moreover, the sampling technique used in this study was convenience sampling, with the criteria that MSMEs were in Banyumas Regency and have been operating for at least 3 years, which resulted in 161 respondents. This study showed that digital literacy, innovation, and human capital have a positive and significant effect on MSME performance. In line with Resource-Based Theory (RBT), resources within organizations such as digital literacy, innovation, and human capital play an important role in facing competition to improve MSME performance. In addition, this study shows that financial literacy has not effect on MSME performance.

This study evaluates the relationship between the Automatic Dependent Surveillance - Broadcast (ADS-B) system and safety in air traffic management at the Semarang Branch of Perum LPPNPI. The need for enhanced efficiency and operational safety in air travel has increased, particularly following the rise in aircraft movements post-COVID-19. ADS-B, a satellite-based monitoring system, provides real-time data on aircraft position, speed, and altitude to air traffic controllers, facilitating quick and accurate decision-making. Employing a quantitative associative approach, the study uses saturated sampling, including all 26 active Air Traffic Controller personnel at the Semarang Branch. Data were gathered through a Likert scale questionnaire measuring respondents' perceptions of the variables. Analysis using SPSS revealed a significance value of 0.000, indicating a statistically significant relationship between ADS-B usage and flight safety. The correlation coefficient of 0.780 demonstrates a strong positive relationship, while the determination coefficient of 0.608 indicates that 60.8% of variations in flight safety can be attributed to the ADS-B system. Additionally, the t-test results confirm that the calculated t value exceeds the t table, reinforcing the conclusion of a significant and consistent relationship between the variables.

This study aims to examine immigration administration within the context of foreigner surveillance in Indonesia through a literature review approach. The primary focus is on policy analysis, implementation, challenges, and the effectiveness of surveillance systems based on legal documents, institutional reports, and recent academic publications. Findings indicate that Indonesia’s immigration policy has a relatively strong legal framework through Law No. 6 of 2011 and its derivative regulations. However, its implementation still faces challenges such as limited human resources, uneven technological infrastructure, and suboptimal inter-agency coordination. The adoption of information technology tools such as SIMKIM, APOA, and CEKAL represents an important innovation, although they have not been fully optimized. This study recommends strengthening institutional capacity, updating evidence-based regulations, and enhancing multi-actor collaboration as strategic future steps.

Apron Movement Control (AMC) Unit is a vital component in airport operations, playing an important role in ensuring the safety and efficiency of flight services. This study aims to determine what obstacles are encountered during inspection activities and how does the Apron Movement Control (AMC) unit overcome these obstacles. This study uses a qualitative approach with field observations and then conducting analysis. The subjects of this study were Apron Movement Control (AMC) Unit officers at Supadio Airport, Pontianak. The research period was 1 month. The results of the study can be concluded that the main obstacles of the AMC unit at Supadio Airport, Pontianak include communication difficulties due to noise, limited visual supervision, and coordination between units. The proposed solutions include improving communication systems, expanding surveillance camera coverage, optimizing personnel, regular training, using new technologies such as drones, and evaluating and improving operational procedures. The implementation of these solutions is expected to improve the effectiveness of the AMC inspection function, support the discipline of apron officers, and improve the safety and smoothness of airport operations..

The aim of this research is to examine the effect of Profitability projected by Return On Assets (ROA), Return On Eiquiity (ROEi) and Corporatei Social Reisponsibility (CSR) on Company Valuiei in thei food and beiveiragei suibseictor for thei 2018-2022 peiriod. Thei statistical popuilation for this reiseiarch is all food and beiveiragei suibseictor manuifactuiring companieis listeid on thei Indoneisia Stock Eixchangei in 2018-2022. Thei puirposivei sampling meithod was uiseid to seileict sampleis and 27 companieis weirei seileicteid as reiseiarch sampleis. Thei data analysis uiseid is deiscriptivei analysis followeid by classic hypotheisis teisting incluiding normality teist, muilticollineiarity teist, heiteirosceidasticity teist and auitocorreilation teist. Thei reisuilts of this reiseiarch show that profitability projeicteid by ROA, ROEi and CSR can simuiltaneiouisly (simuiltaneiouisly) influieincei company valuiei. Thei partial reiseiarch reisuilts show: (1) ROA has an eiffeict on company valuiei with a significancei leiveil of 0.031 < 0.05 (2) ROEi has no eiffeict on company valuiei, this is shown with a significancei leiveil of 0.060 > 0.05 (3) CSR as meiasuireid by CSRDI influieincei on company valuiei with a significancei leiveil of 0.048 <0.05.

Monopulse Secondary Surveillance Radar Mode-S is a flight observation device that can work up to 256 NM coverage. To ensure that the equipment is run, it is necessary to evaluate the performance of the equipment in accordance with KP No. 35 of 2019 concerning procedures for maintenance and reporting of aviation telecommunications facilities. The purpose of this study is to evaluate the performance of the tool. Equipment performance evaluation is analyzed based on several parameters. the analysis was carried out using research methods in the form of qualitative analysis and descriptive analysis. The results of the analysis are adjusted to KP no. 35 of 2019 with an evaluation of the performance of the INDRA IRS20-MP/S 2NA Type MSSR Mode-S Radar device for the 2023 period has 100% availability, MTBF 8760 Hours, and MTTR 0 Minutes 

This research examines the lobbying and negotiation strategies in building trust in Hydro Coco's sponsorship as an isotonic drink. The method used is descriptive qualitative with literature study approach. The findings showed that Hydro Coco implemented marketing strategies through proper segmentation, targeting, and positioning. The performance strategy was applied by sending creative proposals to the event organizers, while negotiations focused on unveiling the logo and product sections at the event. Hydro Coco also used various promotional tactics such as offering free samples, product bonuses, price discounts, personal selling, and direct marketing. This study concludes that effective lobbying and negotiation strategies can increase sponsorship trust and increase consumer loyalty to Hydro Coco products.

This study delves into the evolution of social media within marketing strategies, employing a bibliometric approach. It delineates substantial shifts in consumer behavior and business methodologies consequent to the proliferation of social media platforms. The primary aim is to offer a nuanced comprehension of social media's role in contemporary marketing landscapes, alongside identifying prevalent trends and patterns within pertinent literature. Employing bibliometric analysis, the study scrutinizes relevant articles to unearth significant insights. Findings underscore a heightened scholarly interest in social media marketing strategies and unveil collaborative frameworks among researchers and institutions. The implications underscore the imperative of comprehending social media's role and influence in shaping modern marketing paradigms, accentuating its pertinence in contemporary business practices. This research is poised to furnish invaluable insights for marketing professionals and academics, empowering them to craft efficacious marketing strategies tailored to the digital era.