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Peningkatan Pemahaman Tentang Promosi Dan Pemanfaatan Aplikasi Editing Di Smartphone Untuk Konten Promosi Digital

Heri Prabowo; Bayu Kurniawan; Sutrisno Sutrisno; Henry Casandra Gultom

jurnal ABDIMAS Indonesia• 2023 •STIKes Ibnu Sina Ajibarang

Promotion is a marketing activity that can increase buying interest or influence someone to buy a product and can be an important part of branding a product. One of the products that needs to be increased in promotion is the product of peep craftsmen in Nyatnyono village. Service activities carried out by conducting outreach about promotions and the use of technology in creating promotional content. The activities that have been carried out show that there is an understanding of promotion and use of smartphones for creating content and carrying out promotional activities on social media.

https://doi.org/10.59841/jurai.v1i3.357
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Pelatihan dan Pendampingan Digital Marketing Melalui Platform Marketplace dan Sosial Media Bagi UMKM Kerajinan Di Desa Ridan Permai Kecamatan Bangkinang Kota

Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Nurbit Nurbit; Harmi Yelmi

ARDHI : Jurnal Pengabdian Dalam Negri• 2023 •Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace can have a positive impact on society. Apart from that, urban communities also often face the problem of a lack of creative ideas in product marketing. Digital Marketing is a solution for MSMEs to carry out digital marketing, even though they are hampered by the use of editing applications and social media. This limitation does not make MSMEs players give up on sales. They can do marketing via WhatsApp status which is easy to implement and facilitates communication. Digital Marketing is a way of marketing products on social media by utilizing various applications available on the internet, providing knowledge to reach a wide target market, and enabling MSMEs to develop through digital or social media.

https://doi.org/10.61132/ardhi.v1i6.370
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