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This is a descriptive study that examines the Indonesian people's comprehension of NFT and the popularity of NFT (Non-Fungible Token) using qualitative and quantitative data analysis. Since the explosion of Ghozali Everyday's NFT works in Indonesia in 2021, it has been an attraction for the Indonesian people to learn "What is NFT" and "How does NFT work?". The objectives of this study are as follows: (1) to establish the features of popular NFT goods among users; and (2) to assess Indonesian people's aesthetic opinion of the popularity of NFT products. The findings revealed that; first, the aesthetic analysis of The most popular works in the NFT Opensea marketplace have various features, including (a) character selection, (b) picture object capture, (c) style selection, and (d) usage value. It is believed that this research would aid in understanding the situation of the Indonesian people about societal phenomena, particularly NFT (non-fungible tokens), so that they may be utilized as references for the academic community, users, or art watchers with an interest in NFT products.

.Islam allows decorating, but using cosmetics must be in accordance with Islamic law, starting from the raw materials to the manufacturing process, not excessive, and not endangering the user. Along with global trends, the use of these cosmetic products is increasingly widespread in various parts of the world. Because of the high consumer demand for cosmetics. Cosmetics are a must-have item regardless of age and gender. This is a great opportunity for business people. Meanwhile, millennial consumers are a consumer segment that lives at a time when technological developments are running very rapidly, they are used to using technology and the internet to connect with a very large number of other people on a regular basis, at the same time. This generation has significantly more social network connections than any other generation, they have lots of online friends, and are able to improve their psychological aspects when they can engage with their friends. On the other hand, cosmetics sticking to the face and other parts of the body affect the requirements for the validity of prayer, namely being clean from uncleanness. every Muslim should pay attention and ensure that there is no more impurity on the body. The service activity was carried out in the City of Gorontalo Dulalowo Timur for young female students of MAN 1 Gorontalo. The activity methods used in this service are material, practice, and questions and answers. From this activity it resulted that the understanding and practice of young women regarding halal cosmetic literacy and business opportunities in the digital era in the good category 65% and 35% were quite good categories.  

Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to generally describe the impact of digital marketing on sales volume for MSMEs in Sidorejo village. This research is of a qualitative type, using a triangulation model, which combines structured interview methods, in-depth interviews and observations of MSME actors who are actively registered at the Office of Market Community Empowerment – Cooperatives and City Small and Medium Enterprises. From the research results it is known that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSME players in Sidorejo village. This program emphasizes the importance of understanding digitization from an early age for Micro, Small and Medium Enterprises (MSMEs) to market products in today's modern business style, and is expected to increase the value branding of these products or increase sales turnover.

This research is motivated by the problem of lack of motivation and attention of students in following the teaching and learning process in the classroom because teaching and learning activities still use conventional methods. This makes students have difficulty in understanding the material being studied so that basic competencies and KKM are not achieved. This study uses the Research and Development (RnD) product development method, using 6 out of 10 research stages, namely potential and problems, data collection, product design, design validation, design improvement and product testing. In this study, researchers used multimedia with the Mind Map method as an interesting learning medium by using a computer that can display text, images, video, and audio so that the learning process is more enjoyable for students. The results of this study are multimedia-based learning media using the Mind Map method. The validity value of media experts is 3.6 which is declared feasible, while the validity value of material experts is 3.8 which is declared feasible, and increases students' understanding and interest as users from 61% initially to increase to 86.11%.

The rapid development of information technology requires people tobe familiar with the internet. Utilization of marketing and sales applications is not only carried out by large companies, but can also be used by Micro, Small and Medium Enterprises (MSMEs). The community service team conducted observations and interviews with Brem Duta Rasa SMEs in Sumberejo, Kaliabu, Mejayan, Madiun Regency. The team found problems with promotion and sales, therefore it was necessary to provide asolution, namely by using awebsite-based marketing and sales application for MSME products. The activity method of the service team is to provide practical training using applications. The final result of the evaluation shows that 90% of the 10 users of MSME members have theoretical understanding, 95% of application introductions, 80% of practice running applications. In conclusion, all MSME members running the application quite well. Applications can be implemented continuously to increase revenue from Brem Duta Rasa MSME products