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Susilowati, Heni; Heni Susilowati; Titin Hargyatni

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2021 LPPM Universitas Sains dan Teknologi Komputer

This study aims to determine the effect of Online Consumer Review on Purchase Intention with Brand Awareness as an Intervening Variable at Shopee into STEKOM University’s students. The primary data was obtained by distributing questionnaires to buyers who have shopped at Shopee which consists of 23 questions. Samples of 130 respondents taken by random sampling technique. The analytical tool used in data processing uses Multiple Linear Regression with the help of SPSS version 25. The results show that Online Consumer Reviews ( Online Reviews on Website, Consistency of Online Reviews and Website Popularity) have a positive effect on brand awarensess at Shopee. Online Consumer Reviews (Online Reviews on Website, Online Consistency of Reviews and Popularity of Website) variables also have a positive and significant effect on Purchase Intention.  Meanwhile, the Brand Awareness variable is not able to mediate Online Consumer Reviews on Purchase Intentions at the Shopee shopping platform.  

Gregorius, Gregorius Rinduh Iriane; Delfiana Khatarina Tangkuya

Jurnal Elektronika dan Komputer 2021 STEKOM PRESS

The more rapid development of universities in Indonesia, the competition between universities is getting bigger so that the quality and facilities of each university greatly affect the attractiveness and competitiveness of universities. College of Computer Informatics Management (STIKOM) Uyelindo Kupang has 672 students. The campus of STIKOM Uyelindo Kupang has three departments, namely, first-class informatics engineering, undergraduate information systems and D3 informatics engineering with each accredited B. The development and improvement of lecture and practicum facility services at (STIKOM) Uyelindo Kupang is very important to be monitored and maintained. If the campus has provided services and facilities for students but these services and facilities are not monitored and maintained, sooner or later the services and facilities provided will be damaged and can no longer be used. The purpose of this research is to build a complaint information system website for lecture facilities and practicum to help and facilitate students. Based on the results of the test analysis using the Slovin method, there is an average value of 87% with Strongly Agree (SS) criteria. Even with the index value, when viewed based on the type of variable, there are several question items with unfavorable criteria. Question items with these criteria need to be considered for future website development. In the future, the website development will take into account the lowest index value of each indicator, especially those with poor and bad criteria.

Eva Sundari; Deswarta, Deswarta; Sabrizan Helmi; Deswarta, Deswarta

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2021 LPPM Universitas Sains dan Teknologi Komputer

perception factors, service quality, corporate image, and word of mouth on consumer decisions to choose to use Go-Jek online services (Case Study of Riau Islamic University Students). Methods of Selection and Sampling were carried out using the Purposive Sampling technique, the Purposive Sampling technique, namely Taking Samples Deliberately in each of the Faculties at the Islamic University of Riau Using Go-Jek Services The number of samples taken as many as 100 students in several faculties at the Islamic University of Riau. This research data is analyzed by Multiple Linear Regression Analysis and processed using SPSS For Windows Version 20. Application. The results of this study state that Price Perception, Service Quality, Company Image, Word Of Mouth. Influence on Consumer Decisions to choose to use Go-Jek Online services.

Noviansyah Noviansyah; Dyah Ayu Putriani; Tati Herlina; Astrina Utami; Ahmad Dani

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2021 Universitas Muhammadiyah Manado

This Community Service program aims to instill the values of entrepreneurship and creative economy in order to foster an entrepreneurial mindset among students of the Faculty of Economics and Business, University of Baturaja. Through counseling, training, and entrepreneurship bazaar activities, students received both theoretical knowledge and practical experience in developing creativity-based business potential. The results of the program showed an increase in students’ motivation, understanding, and enthusiasm in running independent businesses. The activity also demonstrated that participatory and applicative approaches in entrepreneurship education can bring about changes in attitude and encourage the development of an entrepreneurial mindset focused on innovation and economic empowerment. Therefore, this program positively contributes to strengthening students' entrepreneurial capacity through community service activities.

Suratman Suratman; Nanang Ari Utomo

Jurnal Manajemen dan Ekonomi Bisnis 2021 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of intellectual intelligence, emotional intelligence, and spiritual intelligence on accounting understanding. The sampling method is purposive sampling and the sample used is 134 students from the Semarang University in 2018. The data collection technique is by distributing questionnaires. Analysis of the data in this study with linear regression with software smartPLS 3.2.9. The results of this study indicate that Intellectual Intelligence, Emotional Intelligence and Spiritual Intelligence have a simultaneous effect on Accounting Understanding. Partially, Intellectual Intelligence and Emotional Intelligence have no effect on Accounting Understanding, while Spiritual Intelligence has no effect on Accounting Understanding.